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Ignite xds   shift from commodity to value
 

Ignite xds shift from commodity to value

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    Ignite xds   shift from commodity to value Ignite xds shift from commodity to value Presentation Transcript

    • IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 a publication of IgniteXDS.com The Shift from Commodity to Value Proposition culture message process
    • 2 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition It’s Time to Break the Mold & Create Passionate, Loyal Customers! Why Use Gimmicks & Limited Time Offers to Attract Customers?
    • 3 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition When they Mostly Attract Free Loaders & One-Time Customers!
    • 4 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Ask Yourself... Do your Customers have a reason to buy that Doesn’t Expire?
    • 5 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Your Customers Already Know What You Sell But They Don’t Know WHY They Should Buy from YOU! commodity VALUE Proposition!
    • 6 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Where Are Today’s Auto-Buyers Shopping? and Deciding? HINT!HINT! HINT! HINT!
    • 7 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Relationships that were once Developed ‘On the Lot’ are now Established Online! The Internet has Made Ruthless Comparison Shopping a Way of Life. Customers are Making their Choice in a Hidden Buying Cycle!
    • 8 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition 85% 94% of Millennials 60% are Shopping on the Internet! of their Shopping Time Deciding Online! of Car Buyers Car Buyers Spend onlin e off line 11.5 Hours on average 1995 2000 2005 2013
    • 9 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition 1.2 8 Showrooms Before Making a Purchase Dealer Websites Before Making a Purchase Car Buyers Only Visit Average Car Buyers Visit 2000 2009 2013 2000 2009 2013
    • 10 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Daily News Clinging to Traditional Marketing Venues will Result in Lost Opportunity! Commodity Advertising Buying Funnel est. 1898 est.1620 est. 1922 eEsT. 1930 Newspaper Ads Radio Commercials Television Ads
    • 11 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Internet Referral from Friend/Family Newspaper Direct Mail Outdoor AdsTelevision Magazine Radio 0%0% 4% 16% 26% N/A Drove By/ Walked-In N/A Prior Experience with Dealership N/A Online News Site N/A 15% 20% 1% 18% 0% 10% 20% 30% 40% 50% 60% 70% *Source: 2013 AutoTrader.com/ Polk Automotive Influence Study IgniteXDS.com Even Worse - It Will Lead to Mis-Aligned Advertising & Marketing & a Waste of Money! Internet 62% New Car Buyers 47% Referral from Friend/Family 13%12% 12% NewspaperDrove By/ Walked-In 7% 11% Prior Experience with Dealership 7% Outdoor AdsTelevision 2%3% 3% Online News Site 2% Radio 1%1% 1%1%1% Magazine 1%1% Direct Mail 1%1%2% Used Car Buyers 0% 10% 20% 30% 40% 50% 60% 70% *Source: 2013 AutoTrader.com/ Polk Automotive Influence Study IgniteXDS.com Most Influential Advertising Sources Typical Dealership Marketing Spending
    • 12 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Culture Message Process Get it Our There! Using Every Tool at Your Disposal. It’s about engaging the masses with your story at every point along the buying journey! In a way that customers will instantly connect with you. How We Do It: • Websites, Micro-sites & Landing Pages • Social Media • Blog, Content Marketing & SEO • Traditional Media Tie-ins Tell Your Story! Everywhere and in Every Way Possible. It’s about creating an emotional connection with your customers & prospects. Across everything! Online, In-Store, All Your Advertising, Events, even in the way you answer the phone! How We Do It: • Strong Story Development • Distinctive Branding • Creative Design • Engaging Content Keep it Going! Be Sure You’re Always Working at Peak Performance. Process is key to making sure your Culture & your Message are working to get you the best results possible. Everything you do needs to be Measure, Analyzed & Measure again! How We Do It: • Constant Analytic Review • Lead Nurturing & Follow-Up • Sales Process Training • Brain Storming & Cultivating New Ideas What Does Modern Marketing Look Like?
    • 13 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Wrapping Your Culture, Message & Process Around ‘Your Story’Creates Your WHY Buy! M es sage Pro cess Culture Story Your Why Buy+ + = VALUE Proposition! culture message process
    • 14 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Put ‘Your Story’ to the test with these questions... Are You Even Telling It? Does it Reflect Your Core Company Values? How Honest Is It? Does it Add Value? Have you Given Customers a Way to Relate? ^ current VALUE Proposition!
    • 15 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Hurr� I�! Limited Time Offer! Or Does Your Current Marketing at Your Customers? Yell Hurr� I�! Buy NOW! Limited Time Offer! Act Fast! Won’t Last!Won’t Last! commodity
    • 16 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Experience WOW! Equip Learn Reward R ecommen d Advo cate Jou rney Discover Find Evaluate Educate Close Buy Pros pect Jou rney M es sage Pro cess Culture Story Your Why Buy Remember! Today’s Customers Make an Online Buying Journey! The Hidden Buying Cycle VALUE Proposition!
    • 17 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Your Story Must Come from the Heart! 20xMore Memorable than Facts! Less than10%of All Businesses are Sharing their Authentic Story Online! facts eep! Emotional Stories are Results: HUGE Opportunity! IMPORTANT!
    • 18 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Do You & Your Customers See Eye to Eye? 81%of CEOs believe they are delivering on their brand promise. ONLY 8%of customers agree!
    • 19 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Ford Direct Cobalt Dealer.com In a World of Syndicated Standardization commodity commodity commodity
    • 20 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Culture, Message & Process Must be Leveraged into your Unique & Powerful STORY! Traffic + Engagement + Leads + Nurturing + Analysis + Sales = Longterm Success! M es sage Pro cess Culture Story Your Why Buy+ + = VALUE Proposition!
    • 21 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition So How Can We Help You Define Your Story?...
    • 22 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition We help you create an Individualized Game Plan based on your Competition Strengths & Goals! We’re Not Your Typical Agency!
    • 23 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Culture Message Process • Strong Story Development • Distinctive Branding • Creative Design • Engaging Content • Websites, Microsites, & Landing Pages • Social Media • Blog, Content Marketing & SEO • Traditional Media Tie-ins • Constant Analytic Review • Lead Nurturing & Follow-Up • Sales Process Training • Brain Storming & Cultivating New Ideas We Help You Succeed In These 3 Key Areas!
    • 24 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition How Do We Deliver It? DefinedDefinedDefinedDefinedDefinedDefinedDefinedDefinedDefined PlanPlanPlanPlan Defined Plan MainMainMainMainMainMainMainMainMainMainMainMain WebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsite Main Website BlogsBlogsBlogsBlogs SocialSocial MediaMediaMediaMediaMediaMedia Social Media SEOSEOSEOSEO Search EngineSearch EngineSearch EngineSearch EngineSearch EngineSearch EngineSearch EngineSearch EngineSearch Engine OptimazationOptimazationOptimazation Search Engine Optimazation Search EngineSearch Engine Optimazation Search EngineSearch Engine Optimazation Search Engine SEO Search Engine Optimazation PPCPPCPPCPPCPPCPPCPPCPPCPPCPPCPPCPPC Pay Per ClickPay Per ClickPay Per ClickPay Per ClickPay Per ClickPay Per ClickPay Per ClickPay Per Click PPC Pay Per Click LEADSLEADSLEADSLEADSLEADSLEADSLEADSLEADS 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MicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicro SitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSites Micro Sites LandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLandingLanding PagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPages Landing Pages LandingLanding Pages LandingLanding Pages LandingLanding Pages LandingLanding Pages LandingLanding Pages LandingLanding Pages LandingLanding Pages LandingLanding Pages LandingLanding Pages LandingLanding Pages LandingLanding Pages 1. Tell Your Story 2. Get Found 3. Drive Traffic 4. Nurture Leads 5. Convert 6. Analyze 7. Refine 8. Grow! We Use the Ignite XDS Inbound Marketing Process Culture Message Process
    • 25 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition What Sets Us Apart? We’re NOT for Everyone! Looking for Just the Right Fit There are over 28,000 Auto Dealerships in the United States alone but we’re only looking for the select few that will benefit most from our efforts. We pride ourselves on the cornerstone that we don’t offer set-it-and-forget-it solutions. A partnership with us is a real, engaging, ongoing relationship. We take the time to get to know you like family, before we ever discuss doing business together. Most importantly, we want everyone on board. If your entire dealership, from the boardroom to the showroom, isn’t all in, we can’t perform at our best & more importantly neither can you! We Don’t Take on Competitive Clients We have access to a rich data-base of information about car buyers & car buying trends that allow us to target your community most effectively, and help you become more successful. It’s in our best interest to help you be the best you can be, but we wouldn’t be able to do that if we took on competi- tive clients. Which is why we do not & will never take on competitive clients. We want to help your company be as successful as you possibly can be, and we can’t deliver on that promise without pledging to be your private partner. So that’s exactly what we will do! All 28,000 U.S. Dealerships OLD Ideas REPETITIVE Ideas NEW Ideas We’re looking for these guys!
    • 26 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Why Choose to Work With Us? We’re All About the Three “F’s” Flexible It’s not about how many hours you’ve worked, but how you get things done! Fun The environment needs to reflect the personality & style of the company Fresh Getting enough time away is a must in order to cultivate the best creativity. Our Staff Are All Rock Stars & Rocket Scientists! In order to provide a happy and successful experience for customers, we have to have a one-of-a-kind staff. We know our process won’t work if there is even one piece not fitting just right. Our staff of unorthodox professionals have been hand selected and groomed to produce the highest quality marketing possible to get you more traffic, more leads & more sales! We Give Ourselves the Freedom to be AWESOME!!!
    • 27 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Our Story the Ignite XDS Journey It began like any other journey in search of greatness, in a small shop with a few creative guys and a couple of yellow legal pads looking to start a revolution. We had been carefully observing the current state of marketing for sometime and noticed there was a great opportunity developing. Marketing companies were either too focused on generating results or too distracted with creative designs to deliver effective solutions for their clients. Don’t get us wrong, both are very necessary to be successful in the marketing game, but when used independently they don’t get the job done. We only have two goals in mind at all times – achieve happiness & success in the customer! Everything we do as a company hinges upon those two goals. If we have to work late, so be it! If we have to come in on a Saturday, we will! If the world is ending, we don’t budge! Well… we will probably get to higher ground first, but when it’s over we will come down the mountain, dust ourselves off and rebuild. We know we will never stop learning, creating, teaching and growing because that’s always been our story and it always will be. Culture Message Process
    • 28 IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Share this eBook! The Shift from Commodity to Value Proposition Inbound Marketing A comprehensive guide that will take you through the philosophy, the tools & the process. All in one easy to under- stand book! Social Media Learn how to create, market & manage a successful Social Media presence and how we can help you do it for less time and less money! Autodrive Apps These online tools will help you cast a larger net for cultivating more lead opportunities to keep your customers engaged & coming back for more. Web Marketing Everything you want to know about our web services including, Traditional Websites, Portal Sites, Micro Sites & Landing Pages. Content Marketing & SEO All the tips & tricks to getting your websites found online including SEO,Blogs & other tools we use to get your website found. The New Company Culture The traditional company culture is changing. It’s less about how much time you’ve worked, but the quality of work you produce! Check out our other eBooks at IgniteXDS.com! Ignite XDS – Inbound Marketing The people at Ignite XDS have made their careers studying buying trends, and buyers. We know marketing, we’ve pioneered Inbound Marketing, and we have the tools and infrastructure to get the job done. If you have goals, if you are willing to commit, if you want to get results, contact us today to begin the conversation. We promise, you’ll be glad you did.