0
Drive Online Demand
Without Breaking
the Bank
Monday, November 15, 2010
What We’ll Cover
• How Things Have Changed
• WhyYou MUST Participate
• Why MOST SMB’s FAIL Online (so don’t)
• REPACA
• Re...
How Things Have Changed
Monday, November 15, 2010
1995-2005
Looks Are
Key
Looks
Gaming the search engines
Expensive customization
Ugly templates
Hosting
Monday, November 15...
2005-Present
Organic growth
Content creation
Affordable / beautiful templates
Inbound marketing
Local / social
Monday, Nov...
Participate
You Must
Monday, November 15, 2010
When’s the last time you even
took a sales call?
• Outbound is disruptive
• Hated (by under 30 especially)
• Do you read u...
Inbound Leads Cost Less Money!
Monday, November 15, 2010
More Content = More Money
Monday, November 15, 2010
Blogging Wins
Monday, November 15, 2010
Why Most Fail
• Build a brochure
• Don’t seek help
• Use cheap family or friends
• Can’t “Find the Time”
• Mindset
• No st...
The Basics
Website built on WordPress
Email @yourcompany.com
Twitter account
Google Alerts
Google Reader
Email marketing s...
R.E.P.A.C.A.
The ultimate success formula
for driving demand online
Monday, November 15, 2010
Read in your industry
Blogs & newsletters (Feed Reader)
Books on marketing / web marketing
Online forums
Journals
Trade ma...
Engage in your market
Comment on others
Converse on Twitter
Get public speaking gigs
Network relentlessly
ASK for help
Pay...
Publish relevant content
Write articles for trade magazines
Write blogs, reports, white papers
Share information on social...
Amplify your content
Repurpose: EXAMPLE - Managing the Edge
videocast
Repurpose: 10 blog posts become ebook
Automate distr...
Convert Your Traffic
Use landing pages
Don’t make people surf! They will LEAVE
Define goals. What is a conversion:
✓ sign-u...
Analyze Your Results
Google analytics
What’s working - What’s not
What keyword searches are hitting your site?
Monday, Nov...
Analyze Your Results
Monday, November 15, 2010
Resources
http://douglasEmitchell.com
http://createwowmarketing.com/small-business-association-social-media/
HubSpot.com
B...
Q & A
You can always reach me at
douglasEmitchell.com
Monday, November 15, 2010
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Immigrant Entrepreneur Summit -

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Transcript of "Immigrant Entrepreneur Summit - "

  1. 1. Drive Online Demand Without Breaking the Bank Monday, November 15, 2010
  2. 2. What We’ll Cover • How Things Have Changed • WhyYou MUST Participate • Why MOST SMB’s FAIL Online (so don’t) • REPACA • Real Results Monday, November 15, 2010
  3. 3. How Things Have Changed Monday, November 15, 2010
  4. 4. 1995-2005 Looks Are Key Looks Gaming the search engines Expensive customization Ugly templates Hosting Monday, November 15, 2010
  5. 5. 2005-Present Organic growth Content creation Affordable / beautiful templates Inbound marketing Local / social Monday, November 15, 2010
  6. 6. Participate You Must Monday, November 15, 2010
  7. 7. When’s the last time you even took a sales call? • Outbound is disruptive • Hated (by under 30 especially) • Do you read unsolicited mail? Monday, November 15, 2010
  8. 8. Inbound Leads Cost Less Money! Monday, November 15, 2010
  9. 9. More Content = More Money Monday, November 15, 2010
  10. 10. Blogging Wins Monday, November 15, 2010
  11. 11. Why Most Fail • Build a brochure • Don’t seek help • Use cheap family or friends • Can’t “Find the Time” • Mindset • No strategy Monday, November 15, 2010
  12. 12. The Basics Website built on WordPress Email @yourcompany.com Twitter account Google Alerts Google Reader Email marketing solution Passion & Commitment Monday, November 15, 2010
  13. 13. R.E.P.A.C.A. The ultimate success formula for driving demand online Monday, November 15, 2010
  14. 14. Read in your industry Blogs & newsletters (Feed Reader) Books on marketing / web marketing Online forums Journals Trade magazines Monday, November 15, 2010
  15. 15. Engage in your market Comment on others Converse on Twitter Get public speaking gigs Network relentlessly ASK for help Pay for education Monday, November 15, 2010
  16. 16. Publish relevant content Write articles for trade magazines Write blogs, reports, white papers Share information on social networks Write ebooks Build newsletters Monday, November 15, 2010
  17. 17. Amplify your content Repurpose: EXAMPLE - Managing the Edge videocast Repurpose: 10 blog posts become ebook Automate distribution to content outposts Auto: tweet, blog, distribute, alert google Monday, November 15, 2010
  18. 18. Convert Your Traffic Use landing pages Don’t make people surf! They will LEAVE Define goals. What is a conversion: ✓ sign-up for email list / newsletter ✓ sale ✓ lead form Monday, November 15, 2010
  19. 19. Analyze Your Results Google analytics What’s working - What’s not What keyword searches are hitting your site? Monday, November 15, 2010
  20. 20. Analyze Your Results Monday, November 15, 2010
  21. 21. Resources http://douglasEmitchell.com http://createwowmarketing.com/small-business-association-social-media/ HubSpot.com Books - http://astore.amazon.com/mitchellgroupbooks-20 ✓ Inbound Marketing - Brian Halligan ✓ CRUSH IT! - GaryVaynerchuk ✓ Drive - Dan Pink ✓ The Four Steps to the Epiphany - Steven Gary Blank Monday, November 15, 2010
  22. 22. Q & A You can always reach me at douglasEmitchell.com Monday, November 15, 2010
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