Getting To Giving Nafcm


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Presentation regarding fund raising tools, theories, and information for Community Mediation Centers.

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Getting To Giving Nafcm

  1. 1. Getting to Giving<br />Basic Fund Raising <br />Continuum of Giving<br />Mindful Philanthropy and Development<br />
  2. 2. Mitchell A. Gordon<br />Board Member, NAFCM<br />Mediator, Coordinator, Trainer WCAC Community Mediation Center<br />Director, Mediation / Resources<br /><br />508-615-1654<br />
  3. 3. “The requirements of personal and institutional friendship are much alike: time, thought, energy, concern, understanding, kindness, forgiveness...and the quality, frequency, and continuity of your attention. <br />As in personal friendships, you&apos;ll find that the <br />more your people invest, the more fruits of their work will return to your institution.”<br />-David Dunlop<br />
  4. 4. Why Do People Give?<br />I<br />Interest<br />Involvement<br />Investment<br />
  5. 5. 10 REASONS<br />1. They have a deep and sincere belief in the organization and its purposes. <br />2. They believe that the current needs of the organization are important, both personally and for the sake of the community. <br />3. They have a sense of loyalty, gratitude, and affection toward the organization. These donors could be current or former clients, staff members, board members, or the families of any of these. <br />4. They have a friendship with and respect for those who solicit them and by donating to the organization, they show support for their friends. <br />5. They want to thank and honor the organization for past services and/or honor staff and volunteers who work/have worked at the organization. <br />6. They want to ensure the organization can continue to fulfill its mission and that services continue for the future good of the community. <br />7. They appreciate the peer involvement they have cultivated through board and volunteer activities. <br />8. They are aware of the tax benefits of charitable giving and want to maximize their tax considerations. <br />9. They want to be recognized as a supporter of the organization or have a loved one publicly recognized. <br />10. Because they feel that here and now, supporting this particular organization is the right thing to do.<br />
  6. 6. Top Reason People Do Not Give<br />They were never asked…<br />
  7. 7. Sources of Giving – $295.02 Billion<br />Source: Giving USA 2007<br />
  8. 8. Sources of Giving %<br />Source: Giving USA 2007<br />
  9. 9.
  10. 10. What do we call this? <br />Fund raising<br />Advancement<br />Development<br />Resource Development<br />Revenue Enhancement<br />
  11. 11. Two types of fund raising ‘shops’<br />Big Shops<br />Small shops<br />
  12. 12. Who does it? <br />Paid staff<br />Volunteers<br />
  13. 13. Who are your donors?<br />Does your donor ‘pool’ reflect the national giving trends? <br />Why would you want to mirror the giving trends?<br />
  14. 14. Moving Forward or Standing Still<br />Where do you want to go (as an organization)?<br />What do you need to get there?<br />What does it take to get the resources you need?<br />
  15. 15. Philosophy of Philanthropy<br />Do you have one?<br />What is it?<br />Do you come from a place of need/desperation?<br />Do you come from a place of abundance?<br />Which would you give to?<br />
  16. 16. Mitch’s Philosophy<br />Meet the donors where they are.<br />Have multiple points of entrée for donors.<br />Connect, cultivate, communicate.<br />Listen<br />Appreciate<br />Involve<br />Thank<br />Repeat<br />
  17. 17. If the only tool you have is a hammer, then all of your problems look like nails.<br />
  18. 18. Continuum of Giving<br />Friend raising<br />Event<br />Direct Mail<br />Annual Fund<br />Major Gift<br />Ultimate Gift<br />Capital Campaign<br />Endowment Campaign<br />Bequest<br />Foundation Grant<br />
  19. 19. Continuum of Giving<br />Point of Entrée (Tool)<br />Donor Relationship to Program<br />Friend Raising Event<br />Fund Raising Event<br />Annual Fund<br />Major Gift<br />Ultimate Gift<br />Capital Campaign<br />Foundation Grant<br />Government Grant<br />Bequest<br />0 - 9<br />0 - 9<br />2 – 9<br />5 – 9<br />8 - 9<br />5 – 9<br />1 – 9<br />0 – 9<br />7 - 9<br />
  20. 20. Donor Relationship Grid – Moves Management -Measuring Interest, Involvement, Investment and Capacity<br />Donor name: _______________________________<br />
  21. 21. 4 Concepts of Fund Raising<br />Confidential<br />Voluntary<br />Informed Consent<br />Self Determination<br />Sound<br /> Familiar?<br />
  22. 22. Donor Bill of Rights<br />I. To be informed of the organization’s mission, of the way the organization intends to use donated resources, and of its capacity to use donations effectively for their intended purposes.<br />II. To be informed of the identity of those serving on the organization’s governing board, and to expect the board to exercise prudent judgment in its stewardship responsibilities.<br />III. To have access to the organization’s most recent financial statements.<br />IV. To be assured their gifts will be used for the purposes for which they were given.<br />V. To receive appropriate acknowledgement and recognition.<br />
  23. 23. Donor Bill of Rights<br />VI. To be assured that information about their donations is handled with respect and with confidentiality to the extent provided by law.<br />VII. To expect that all relationships with individuals representing organizations of interest to the donor will be professional in nature.<br />VIII. To be informed whether those seeking donations are volunteers, employees of the organization or hired solicitors.<br />IX. To have the opportunity for their names to be deleted from mailing lists that an organization may intend to share.<br />X. To feel free to ask questions when making a donation and to receive prompt, truthful and forthright answers.<br />
  24. 24. Mediators Have the Tools to be Fund Raisers<br />Make a plan<br />Prepare<br />Identify the prospects<br />Cultivate<br />Steward<br />Ask<br />Repeat<br />
  25. 25. Donors are people first and always<br />Data<br />Prospects<br />Funders<br />Grantors<br />Foundations<br />Sponsors<br />PEOPLE<br />
  26. 26. Resources <br />Fisher, Roger, et al Getting to Yes<br />Stone, Doug, et al Difficult Conversations<br />The Foundation Center<br /><br />Giving USA<br />Chronicle of Philanthropy<br />Association of Fundraising Professionals (AFP)<br />