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Range of different techniques and tactics can be used. P oor creative, badly targeted lists, irrelevant content sent at the wrong time can tarnish a brand.
The main challenges:
Task #1: Get delivered
Task #2: Get opened
Task #3: Get read
Task #4: Get clicked
Publisher e-newsletters provide an effective way to reach a targeted B2B audience They offer : Brand awareness : brand profile and greater awareness/ High impact: limited ad positions per newsletter/ Brand association with a trusted brand and quality content/ New business : high quality leads/ Cost effective route to market/Generates traffic to website/ Reinforcement : Complements other parts of a marketing campaign
A large number of people working in businesses rely on e-newsletters as their primary source of industry news
To help you maximise your E-Newsletters, contact an RBI expert.