Twitter:<br />How 140 Characters Changed Business<br />
Who is this kid?<br />Mitchell Hislop<br />20<br />I have been doing social media for…<br />Cool (intl)<br />&lt;codename&...
Twitter?<br />Twttr<br />21 March, 2006<br />SMS dispatch service<br />E.g. I am at this awesome club in SF<br />First mes...
How did this “SMS Dispatch” change business?<br />
SXSWi<br />2007<br />Usage tripled<br />THE way to find your way around the festival<br />
Twitter hits the mainstream<br />Everyone could use it<br />Everyone knew about it<br />The demographic of users caused th...
@,#,D?<br />Users drove innovation<br />@ replies<br />Hashtags<br />Direct Messages<br />
Where is Twitter now?<br />~60 Million accounts<br />Public IM<br />Crowdsourcing<br />Business Tool<br />NOT a direct mar...
How can businesses benefit from twitter?<br />Takeaway #1<br />
Twitter and business:Two main camps<br />Marketing/PR<br />Increase awareness<br />Run promos<br />Gauge interest<br />Tap...
Twitter for Business 101<br />Be Organic<br />Be Organic<br />Be Organic<br />You need a human manning it, not bots & feed...
101 cont.<br />Join the conversation around your brand<br />Note: You are NOT controlling it<br />Monitor your online repu...
Tips from someone in the know<br />On the ground, in the trenches, <br />
Twitter Clients<br />Seesmic Desktop<br />Tweetdeck<br />CoTweet<br />Tweetie<br />UberTwitter<br />Twitterberry<br />CETw...
Twitter Policy<br />Pros<br />CYA<br />Keep everyone on the same page<br />Keep the corporate message<br />Cons<br />Cuts ...
What twitter really means for business.<br />Now forget everything<br />
What Twitter has done<br />Changed the structure of communications between brands and the masses<br />Made users want more...
Changed the structure<br />Everyone is equal<br />1:1<br />
Café-shaped conversations<br />
Real-time<br />Wildfires<br />Wildfires<br />
Users can talk about you, in any way, at any time, to lots of people<br />The biggest change…<br />
Why Twitter?<br />First<br />Best<br />SXSW<br />Winner of the microblogging format war<br />
Twitter doesn’t matter<br />It’s changes matter, but<br />
It could be any service<br />It just so happens to be Twitter right now<br />Twitter could change tomorrow<br />Users will...
What Twitter means for business<br />A paradigm shift<br />A new channel for interacting<br />A new part of your marketing...
Contact us for resources<br />Any Questions? Q&A at the end.<br />Want to tweet about me?<br />@mitchellhislop<br />@cooli...
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New Business MN Twitter Presentation

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My presentation for New Business MN, where I made and defended the claim that 140 characters has changed business.

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  • Started by Jack Dorsey
  • Origional document of plans for it
  • Twitter really came out at South by Southwest interactive in 2007-usage up 3x, everyone was using it for finding people/parties, and at the last SXSWi in 2009, usage was so high that many peoples feeds were covered in references to the conf.
  • The demo: Early adpoters, the kind to get their friends to try it…
  • Users came up with many of the features, such as the @ reply, used for publiciallyreferancing someone, the hashtag, used for backchannel communications at events, and the DM
  • Should you have a policy about twitter?
  • Businesses have the same level of access as a regular user
  • Credit Chris Brogan
  • Mumbai bombings, actual wildfires, Motrin
  • New Business MN Twitter Presentation

    1. 1. Twitter:<br />How 140 Characters Changed Business<br />
    2. 2. Who is this kid?<br />Mitchell Hislop<br />20<br />I have been doing social media for…<br />Cool (intl)<br />&lt;codename&gt; LINGO<br />www.mitchellhislop.com<br />
    3. 3. Twitter?<br />Twttr<br />21 March, 2006<br />SMS dispatch service<br />E.g. I am at this awesome club in SF<br />First message: “just setting up my twttr”<br />(http://twitter.com/jack/status/20)<br />
    4. 4.
    5. 5. How did this “SMS Dispatch” change business?<br />
    6. 6. SXSWi<br />2007<br />Usage tripled<br />THE way to find your way around the festival<br />
    7. 7. Twitter hits the mainstream<br />Everyone could use it<br />Everyone knew about it<br />The demographic of users caused the change<br />
    8. 8. @,#,D?<br />Users drove innovation<br />@ replies<br />Hashtags<br />Direct Messages<br />
    9. 9. Where is Twitter now?<br />~60 Million accounts<br />Public IM<br />Crowdsourcing<br />Business Tool<br />NOT a direct marketing channel<br />
    10. 10. How can businesses benefit from twitter?<br />Takeaway #1<br />
    11. 11. Twitter and business:Two main camps<br />Marketing/PR<br />Increase awareness<br />Run promos<br />Gauge interest<br />Tap the “pulse”<br />See: @BajaSol<br />Customer Service<br />Stop rants<br />Get public opinion<br />Help customers resolve issues<br />See: @ComcastCares<br />
    12. 12. Twitter for Business 101<br />Be Organic<br />Be Organic<br />Be Organic<br />You need a human manning it, not bots & feeds<br />Integrate it into your overall strategy<br />Essential in times of needing fast communication<br />
    13. 13. 101 cont.<br />Join the conversation around your brand<br />Note: You are NOT controlling it<br />Monitor your online reputation<br />
    14. 14. Tips from someone in the know<br />On the ground, in the trenches, <br />
    15. 15.
    16. 16. Twitter Clients<br />Seesmic Desktop<br />Tweetdeck<br />CoTweet<br />Tweetie<br />UberTwitter<br />Twitterberry<br />CETwit<br />
    17. 17. Twitter Policy<br />Pros<br />CYA<br />Keep everyone on the same page<br />Keep the corporate message<br />Cons<br />Cuts down on organic conversation<br />Can cause issues if you make it too strict<br />
    18. 18. What twitter really means for business.<br />Now forget everything<br />
    19. 19. What Twitter has done<br />Changed the structure of communications between brands and the masses<br />Made users want more things real-time<br />Gave users an output for their thoughts on a brand<br />
    20. 20. Changed the structure<br />Everyone is equal<br />1:1<br />
    21. 21. Café-shaped conversations<br />
    22. 22. Real-time<br />Wildfires<br />Wildfires<br />
    23. 23. Users can talk about you, in any way, at any time, to lots of people<br />The biggest change…<br />
    24. 24. Why Twitter?<br />First<br />Best<br />SXSW<br />Winner of the microblogging format war<br />
    25. 25. Twitter doesn’t matter<br />It’s changes matter, but<br />
    26. 26. It could be any service<br />It just so happens to be Twitter right now<br />Twitter could change tomorrow<br />Users will stay the same<br />Users will want the same<br />
    27. 27. What Twitter means for business<br />A paradigm shift<br />A new channel for interacting<br />A new part of your marketing mix<br />
    28. 28. Contact us for resources<br />Any Questions? Q&A at the end.<br />Want to tweet about me?<br />@mitchellhislop<br />@coolintl<br />@codenamelingo<br />
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