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Interactive Marketing for Foundations of Marketing

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My presentation for my Foundations of Marketing class, where I was teaching about interactive marketing

My presentation for my Foundations of Marketing class, where I was teaching about interactive marketing

Published in: Business, Technology

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Transcript

  • 1. Interactive Marketing
    Mitchell Hislop
    Foundations of Marketing
  • 2. And why do I care?
    Who is this guy
  • 3. Mitchell Hislop
    21
    Been in interactive for 2 years
    Currently with SMCPros
    Active with SMBMSP, MIMA, MinneBar
    Presented at…
  • 4. Online Marketing 2.0
    What is interactive?
  • 5. Online 1.0
    Display ads
    Keywords
    Site/$$ focus
    No focus on users
  • 6. Interactive Marketing
    All about users
    Help
    Connect
    Build relationships
    $ will follow
    CSR/Marketing/PR
  • 7. Tools/Tactics
    SEO
    Social Media
    Design
    PR
  • 8. SEO
    Search Engine Optimization
    Find what they are looking for
    “If its good for users, its good for search”
    Not gonna cover it today
    Too techie
    I could talk for days about it
    Not totally marketing
  • 9. Its kind of a big deal
    Social Media
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Social Media:
    Users connecting, sharing, and building relationships online
  • 15. Social Media 101
    Users=champions
    Make everything sharable
    Encourage 1:1 dialogue, as well as conversing
    Control != social media
    Join the conversation
  • 16. Your brand is what others say when you aren’t in the room
  • 17. Basic Tools
    Twitter
    Facebook
    Flickr
    YouTube
    Ning
  • 18. Twitter
  • 19. Facebook
  • 20. Web Design
    Not my forte
    MyklRoventine
    I’m a developer and a strategist
    Focus on users
  • 21. The Good, The Bad, and The Ugly
    Case Studies
  • 22. Bad
  • 23.
  • 24.
  • 25.
  • 26. Good
  • 27.
  • 28.
  • 29. Bad:
    Didn’t listen
    Didn’t react
    Made a damn dumb call
  • 30. Good:
    Listen first
    Leverage your fans
    Enable users
    Engage users
  • 31. Tools don’t matter
    Paradigm shift
    One to many
    Sharing
    Users
  • 32. Your Takeaways
    “Homework”
  • 33. Social Media and you!
    Connections
    To future employers
    To future friends
    Personal Brand
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. All friends from social media
  • 40. Social Media and relationships
    Long tail
    Find people:
    Like you
    Think like you
    Think differently than you
    Can help you
    You can help
  • 41. You, online and in real life
    Personal Brand
  • 42.
  • 43.
  • 44. Some Quick Stats
    ~1400 Followers
    ~700 FB friends
    My content is seen by (potentially) 2100 people
    Website gets ~1000 uniques/month
  • 45. WTF???
    Im 21
    Build a personal brand as an expert
    People care what I say
    Cost next to nothing
    You can do it too
    You might be doing it
    That’s people to help you, too
  • 46. What do you want to talk about?
    Quick experiment
  • 47. In Closing,
    For more info, help getting started, or to tell me how wrong I am:
    http://www.mitchellhislop.com
    http://twitter.com/mitchellhislop
    Google “Mitchell Hislop”
    mitchell.hislop@gmail.com
  • 48. Questions?
    Ask Them!!!

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