• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Dr.Mridula Dwivedi
 

Dr.Mridula Dwivedi

on

  • 794 views

 

Statistics

Views

Total Views
794
Views on SlideShare
794
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Dr.Mridula Dwivedi Dr.Mridula Dwivedi Presentation Transcript

    • Use of Social Media by National Tourism Organizations (NTOs) Mridula Dwivedi GD Goenka World Institute Gurgaon, India mridula@gmail.com
    • Motivation for the Work• Initial motivation from getting a follow from an NTO on Twitter• Academic Review Process/Attitude to Social Media• Lack of Data about NTOs• Lack of Academic Literature on Social Media
    • Research Questions• What is the extent of the use of social media by the NTOs?• Which social media platforms are used by the NTOs?• Which social media platforms are used more frequently?
    • Methodology• Largely Searched for Information on the Net• How Many Countries in the World?• We merged UNWTO and the UN list to arrive at 198 countries.• In the end we refined the list to 195 countries.• Then we located NTO/Embassy websites for 195 countries.
    • Findings• 80 out of 195 (41%) NTOs are already using at least on social media platform.• As there was no data available, we had anticipated it to be a more niche activity.
    • Findings- List of Platforms Used• Be Local • Plurk• Blogs • Scribd• Facebook • Tripadvisor (Links to• Flickr their Country)• Forums • Tumblr• Koprol • Twitter• Myspace • Youtube• Orkut • WAYN• Plaxo
    • The Top Platforms• Facebook- 63• Twitter- 49• Youtube- 49• Flickr- 19• 16 countries used all 4
    • Chart 1: Use of Social Media Platform by NTOs80706050403020100 Facebook Twitter Youtube Flickr Blogs Myspace Tripadvisor Forum
    • Conclusions• Finding out correct NTO Websites was a task in itself.• Social media information could be buried somewhere on the website.• Social media sites could be available to only some countries.
    • Conclusions• Using Original Logos• Not a niche activity anymore?• Facebook, Twitter, Youtube and Flickr emerged as the most popular platforms.
    • Conclusions• Presence may not translate into use.• Parameters for use- Promotion? Interaction? Feedback? Business? Others?• Contests?
    • Thank You• Questions?• More Ways to Connect – http://blogs.gonomad.com/traveltalesfromindia/ – Twitter @mridulad – https://www.facebook.com/traveltalesfromindia