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What the Tweet? Beyond Twitter basics.
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What the Tweet? Beyond Twitter basics.

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Presented to Fire and Life Safety Conference of the Rockies, April 2013. #FLSECcon. Presentation cover Twitter basics: tips and definitions and advanced: use and metrics. The focus is on how first …

Presented to Fire and Life Safety Conference of the Rockies, April 2013. #FLSECcon. Presentation cover Twitter basics: tips and definitions and advanced: use and metrics. The focus is on how first responding agencies can develop and use Twitter.


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  • 1. What the Tweet?Twitter is the key social network during an emergencykey social network during an emergency#FLSECconby @MistyMontano9NEWS Digital Content Manager
  • 2. TWitter: My argumentTwitter is about being connected and during an emergency or crisissituation everyone wants to be connected. More often than not newsbreaks first on Twitter and then spreads across multiple digital,broadcast and print platforms. Twitter is THE social network for publicinformation officers to spread and even control information.If social media is a part of your crisis communication plan, and it shouldbe, Twitter could be the only social tool you need. It is the tool to useto alert  and update news media and social influencers as a situationdevelops and plays out. Its integration into your organization’s websitemakes it a valuable tool simply because you don’t have to be onTwitter to still benefit from the information in your Tweets.
  • 3. TWitter: My argument
  • 4. TWitter: My argument
  • 5. TWitter: My argument
  • 6. TwitterTips & DefinitionsWeb vs AppsHashtagsSearchingMetrics
  • 7. Twitter: tips & definitionslive by lists
  • 8. Twitter: tips & definitionslive by lists
  • 9. Twitter: tips & definitionslive by lists
  • 10. Twitter: tips & definitionsFollower = accounts following your accountFollowing = accounts your account is followingUsername = @name ie @MistyMontanoReply = Response to a Tweet you sentMention =Your username in a TweetDM = Direct Message, user has to follow youPrivate Account = Permission to Follow,Tweetsonly seen by your approved followersPublic Account = Everyone can see Tweets,even if you’re not on TwitterTwitter news feed = all Tweets ofthose you followBlock = Block user from your Tweets@Connect = InteractionsHashtags = Grouped conversation ex#FLSECconRT = ReTweetMT = Modified TweetHT = Hat Tip or Heard ThroughOH = Overheard#FF = Follow Friday
  • 11. Twitter: tips & definitionsThe ReTweetNative = Original Tweet inyour accountEdited = Adding info, notchanging wordingModified = Wording oforiginal Tweet changed
  • 12. Twitter: tips & definitionsMost common mistake: starting a Tweetwith Username (@MistyMontano) thatyou want everyone to seeTweet starting with Username is only shown in theTwitter news feed of mutual followers of the personwho sent the Tweet and the person who received theTweetStart Tweet with any character to make it go to feed ofall your followers ie .@MistyMontano
  • 13. Twitter archiveDownload your archive from your settings
  • 14. Twitter archiveRebelMouse & coveritlive
  • 15. TWitter:Web vs appsWEBFollow, unfollowNative ReTweetEasy follow of InteractionsNative Twitter photo uploaderpic.twitter.comNative Twitter URL shortenert.coAPPS: Management ToolsTweetdeck, Hootsuite, SproutsocialAutomatically updatedAnalyticsEdit TweetsSchedule TweetsURL selectorPhoto selector: Native to the Applike ow.ly for HootsuiteMost allow viewing lists in column
  • 16. TWitter: Mobile appsTwitter, Management Apps, Native to your mobiledevice - do a search in your app store, ie TweetbotPhoto: Instagram, MuzyMoving Photo: gifs - GifBoomVideo: Vine, Telly
  • 17. Twitter: HashtagsGroup a conversation into a live linkCreate Hashtag as part of any planning, or as part offirst response to an incidentIt’s as important as your sloganMake it clear, but keep character count in mindTrack the HashtagGoogle search, hashtracking.com, hashtags.org
  • 18. Twitter: Searchhttp://search.twitter.com
  • 19. Twitter: Searchhttp://search.twitter.com/advanced
  • 20. Twitter: SearchAdvanced search queries
  • 21. Twitter: SearchAdvanced search queries
  • 22. Twitter: Metrics - twitonomy.comKnow your reach & social influencers
  • 23. Twitter: Metrics - tweetreach.comKnow your reach & social influencers
  • 24. Twitter: Metrics - tweetreach.comKnow your reach & social influencers
  • 25. Twitter: Metrics - tweetreach.comKnow your reach & social influencers
  • 26. Twitter: Metrics - ads.twitter.comKnow your reach & social influencers
  • 27. Twitter: Metrics - ads.twitter.comKnow your reach & social influencers
  • 28. Twitter: Metrics - ads.twitter.comKnow your reach & social influencers
  • 29. What the Tweet?Twitter is the key social network during an emergencykey social network during an emergency#FLSECconby @MistyMontano9NEWS Digital Content Manager