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What the Tweet?Twitter is the key social network during an emergencykey social network during an emergency#FLSECconby @Mis...
TWitter: My argumentTwitter is about being connected and during an emergency or crisissituation everyone wants to be conne...
TWitter: My argument
TWitter: My argument
TWitter: My argument
TwitterTips & DefinitionsWeb vs AppsHashtagsSearchingMetrics
Twitter: tips & definitionslive by lists
Twitter: tips & definitionslive by lists
Twitter: tips & definitionslive by lists
Twitter: tips & definitionsFollower = accounts following your accountFollowing = accounts your account is followingUsernam...
Twitter: tips & definitionsThe ReTweetNative = Original Tweet inyour accountEdited = Adding info, notchanging wordingModif...
Twitter: tips & definitionsMost common mistake: starting a Tweetwith Username (@MistyMontano) thatyou want everyone to see...
Twitter archiveDownload your archive from your settings
Twitter archiveRebelMouse & coveritlive
TWitter:Web vs appsWEBFollow, unfollowNative ReTweetEasy follow of InteractionsNative Twitter photo uploaderpic.twitter.co...
TWitter: Mobile appsTwitter, Management Apps, Native to your mobiledevice - do a search in your app store, ie TweetbotPhot...
Twitter: HashtagsGroup a conversation into a live linkCreate Hashtag as part of any planning, or as part offirst response ...
Twitter: Searchhttp://search.twitter.com
Twitter: Searchhttp://search.twitter.com/advanced
Twitter: SearchAdvanced search queries
Twitter: SearchAdvanced search queries
Twitter: Metrics - twitonomy.comKnow your reach & social influencers
Twitter: Metrics - tweetreach.comKnow your reach & social influencers
Twitter: Metrics - tweetreach.comKnow your reach & social influencers
Twitter: Metrics - tweetreach.comKnow your reach & social influencers
Twitter: Metrics - ads.twitter.comKnow your reach & social influencers
Twitter: Metrics - ads.twitter.comKnow your reach & social influencers
Twitter: Metrics - ads.twitter.comKnow your reach & social influencers
What the Tweet?Twitter is the key social network during an emergencykey social network during an emergency#FLSECconby @Mis...
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What the Tweet? Beyond Twitter basics.

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Presented to Fire and Life Safety Conference of the Rockies, April 2013. #FLSECcon. Presentation cover Twitter basics: tips and definitions and advanced: use and metrics. The focus is on how first responding agencies can develop and use Twitter.

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Transcript of "What the Tweet? Beyond Twitter basics."

  1. 1. What the Tweet?Twitter is the key social network during an emergencykey social network during an emergency#FLSECconby @MistyMontano9NEWS Digital Content Manager
  2. 2. TWitter: My argumentTwitter is about being connected and during an emergency or crisissituation everyone wants to be connected. More often than not newsbreaks first on Twitter and then spreads across multiple digital,broadcast and print platforms. Twitter is THE social network for publicinformation officers to spread and even control information.If social media is a part of your crisis communication plan, and it shouldbe, Twitter could be the only social tool you need. It is the tool to useto alert  and update news media and social influencers as a situationdevelops and plays out. Its integration into your organization’s websitemakes it a valuable tool simply because you don’t have to be onTwitter to still benefit from the information in your Tweets.
  3. 3. TWitter: My argument
  4. 4. TWitter: My argument
  5. 5. TWitter: My argument
  6. 6. TwitterTips & DefinitionsWeb vs AppsHashtagsSearchingMetrics
  7. 7. Twitter: tips & definitionslive by lists
  8. 8. Twitter: tips & definitionslive by lists
  9. 9. Twitter: tips & definitionslive by lists
  10. 10. Twitter: tips & definitionsFollower = accounts following your accountFollowing = accounts your account is followingUsername = @name ie @MistyMontanoReply = Response to a Tweet you sentMention =Your username in a TweetDM = Direct Message, user has to follow youPrivate Account = Permission to Follow,Tweetsonly seen by your approved followersPublic Account = Everyone can see Tweets,even if you’re not on TwitterTwitter news feed = all Tweets ofthose you followBlock = Block user from your Tweets@Connect = InteractionsHashtags = Grouped conversation ex#FLSECconRT = ReTweetMT = Modified TweetHT = Hat Tip or Heard ThroughOH = Overheard#FF = Follow Friday
  11. 11. Twitter: tips & definitionsThe ReTweetNative = Original Tweet inyour accountEdited = Adding info, notchanging wordingModified = Wording oforiginal Tweet changed
  12. 12. Twitter: tips & definitionsMost common mistake: starting a Tweetwith Username (@MistyMontano) thatyou want everyone to seeTweet starting with Username is only shown in theTwitter news feed of mutual followers of the personwho sent the Tweet and the person who received theTweetStart Tweet with any character to make it go to feed ofall your followers ie .@MistyMontano
  13. 13. Twitter archiveDownload your archive from your settings
  14. 14. Twitter archiveRebelMouse & coveritlive
  15. 15. TWitter:Web vs appsWEBFollow, unfollowNative ReTweetEasy follow of InteractionsNative Twitter photo uploaderpic.twitter.comNative Twitter URL shortenert.coAPPS: Management ToolsTweetdeck, Hootsuite, SproutsocialAutomatically updatedAnalyticsEdit TweetsSchedule TweetsURL selectorPhoto selector: Native to the Applike ow.ly for HootsuiteMost allow viewing lists in column
  16. 16. TWitter: Mobile appsTwitter, Management Apps, Native to your mobiledevice - do a search in your app store, ie TweetbotPhoto: Instagram, MuzyMoving Photo: gifs - GifBoomVideo: Vine, Telly
  17. 17. Twitter: HashtagsGroup a conversation into a live linkCreate Hashtag as part of any planning, or as part offirst response to an incidentIt’s as important as your sloganMake it clear, but keep character count in mindTrack the HashtagGoogle search, hashtracking.com, hashtags.org
  18. 18. Twitter: Searchhttp://search.twitter.com
  19. 19. Twitter: Searchhttp://search.twitter.com/advanced
  20. 20. Twitter: SearchAdvanced search queries
  21. 21. Twitter: SearchAdvanced search queries
  22. 22. Twitter: Metrics - twitonomy.comKnow your reach & social influencers
  23. 23. Twitter: Metrics - tweetreach.comKnow your reach & social influencers
  24. 24. Twitter: Metrics - tweetreach.comKnow your reach & social influencers
  25. 25. Twitter: Metrics - tweetreach.comKnow your reach & social influencers
  26. 26. Twitter: Metrics - ads.twitter.comKnow your reach & social influencers
  27. 27. Twitter: Metrics - ads.twitter.comKnow your reach & social influencers
  28. 28. Twitter: Metrics - ads.twitter.comKnow your reach & social influencers
  29. 29. What the Tweet?Twitter is the key social network during an emergencykey social network during an emergency#FLSECconby @MistyMontano9NEWS Digital Content Manager
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