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  • 9health

    1. 1. 9Health Fair Social Media Misty Montano 9NEWS Digital Content Manager @mistymontano facebook/mistymontano.news www.9news.com
    2. 2. Should you tweet? Yes.Purpose, Policy & GoalsSocial Media GrowthSocial Media Importance: EmergenciesSocial Media Ethnic GroupsSocial Media Importance: CausesTime Well Spent
    3. 3. Purpose, Policy, Goals
    4. 4. Purpose, Policy, GoalsKnow your organization’s voice
    5. 5. Purpose, Policy, GoalsKnow your organization’s voiceKnow your organization’s social media policy
    6. 6. Purpose, Policy, GoalsKnow your organization’s voiceKnow your organization’s social media policyAsk yourself why am I doing this? What is mypurpose?
    7. 7. Purpose, Policy, GoalsKnow your organization’s voiceKnow your organization’s social media policyAsk yourself why am I doing this? What is mypurpose?Decide which social networks you want to utilize
    8. 8. Purpose, Policy, GoalsKnow your organization’s voiceKnow your organization’s social media policyAsk yourself why am I doing this? What is mypurpose?Decide which social networks you want to utilizeSet goals
    9. 9. Purpose, Policy, GoalsKnow your organization’s voiceKnow your organization’s social media policyAsk yourself why am I doing this? What is mypurpose?Decide which social networks you want to utilizeSet goalsCreate flexible plans to achieve goals
    10. 10. Social Media Growth © 2011 Social Media Matters Social Study by BlogHer, Inc. Co-sponsored by Ketchum,
    11. 11. Social Media:Emergencies
    12. 12. Social Media:Emergencies
    13. 13. Social Media:Emergencies
    14. 14. Social Media:Emergencies
    15. 15. Hispanic Technology Use AOL ADVERTISING - HTTP://ADVERTISING.AOL.COM/RESEARCH/RESEARCH-REPORTS/HISPANIC-CYBERSTUDY
    16. 16. Hispanic Technology Use
    17. 17. Hispanic Technology Use Why marketing to Hispanics with Social Media works: Social Media Spanish presentation April 6 2011 DK Web Consulting
    18. 18. Ethnicity Mobile Technology JULY 2010 MOBILE ACCESS BY PEW HTTP://WWW.PEWINTERNET.ORG/REPORTS/2010/MOBILE-ACCESS-2010/SUMMARY-OF-FINDINGS.ASPX
    19. 19. Social Media: Causes Social Media & Ethnicity by the NumbersAmong American adults, there appear to be some significant differences in how theethnicities perceive social media and their effectiveness in facilitating causeinvolvement. African Americans and Hispanics are significantly more likely tobelieve that they can help get the word out about a social issue or cause throughonline social networks (58% and 51%, respectively, vs. 34% of Caucasians). They alsosubscribe more readily to the belief that social networking sites like Facebook make iteasier to support causes today, and that these sites help increase visibility for causes.Georgetown Universitys Center for Social Impact Communication & Ogilvy Public Relations 2010
    20. 20. Social Media: Causes Social Media & Ethnicity by the NumbersWhile traditional media (print and television) and personal relationships remain theprimary ways in which Americans learn about causes, both African Americans andHispanics are significantly more likely than Caucasians to look to social media asan additional source of information (31% and 27% vs. 21%, respectively). Similarly,social media are not among the top ways Americans most often support causes—donating money or personal items, talking to others and learning about the issues rankthe highest—but again, African Americans and Hispanics are significantly more likelythan Caucasians to engage with causes through promotional social media activities (e.g.,joining a cause group on Facebook, posting a logo to a social profile, contributing toblogs).Georgetown Universitys Center for Social Impact Communication & Ogilvy Public Relations 2010
    21. 21. Social Media: Causes Social Media & Ethnicity by the NumbersAmericans are in strong agreement that everyone can make a difference by supportingcauses. However, African Americans and Hispanics are significantly more likely thanCaucasians to believe that supporting causes makes them feel like a part of acommunity. They also are significantly more likely to feel that it is important that theirfamily be involved in causes (55% of Hispanics and 54% of African Americans, vs. 46%of Caucasians), and to have been actively involved in supporting causes when growingup (40% of Hispanics and 45% of African Americans, vs. 32% of Caucasians).Georgetown Universitys Center for Social Impact Communication & Ogilvy Public Relations 2010
    22. 22. Time well spent
    23. 23. Time well spentIt’s not at after-thought. Invest the time.
    24. 24. Time well spentIt’s not at after-thought. Invest the time.Provide Content - blogs, articles, information
    25. 25. Time well spentIt’s not at after-thought. Invest the time.Provide Content - blogs, articles, informationBuild your community - poach if you have to.
    26. 26. Time well spentIt’s not at after-thought. Invest the time.Provide Content - blogs, articles, informationBuild your community - poach if you have to.Find your communities social media leaders andcreate a relationship.
    27. 27. Time well spent
    28. 28. Time well spent
    29. 29. Time well spentTrack your brand and data - key words,hashtags, unique urls
    30. 30. Time well spentTrack your brand and data - key words,hashtags, unique urlsUse social media marketing tools - organization,scheduling, analytics, team members
    31. 31. Time well spentTrack your brand and data - key words,hashtags, unique urlsUse social media marketing tools - organization,scheduling, analytics, team membersFollow other organizations for ideas.
    32. 32. 9Health Fair Social Media Misty Montano 9NEWS Digital Content Manager @mistymontano facebook/mistymontano.news www.9news.com

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