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People in action for animals
Online Advocacy Program Overview
About WSPA




•   An international charity with 15 offices worldwide
•   Recognized by the UN
•   Building a global anima...
Our programs




               •   Wildlife
               •   Companion Animals
               •   Working Animals
     ...
UDAW Campaign


There is currently no global recognition that
animal welfare matters.

AN AGREEMENT. People and nations wi...
Global Petition Site



                       •   Online ‘hub’ for global
                           campaign

          ...
Regional Strategy


• Opt-ins from global site are distributed to
  regional offices for incorporation into regional
  adv...
Regional Strategy
   Regional Strategy


  BUILD A LARGE
  DATABASE OF
     ANIMAL
    WELFARE
  ENTHUSIASTS/
   ADVOCATES...
Roadside Zoo Campaign



          Phase One

          Problem: Ontario stands out as the worst jurisdiction in Canada
  ...
Roadside Zoo Campaign




         Phase Two
             Letters to MPPs encouraging them to support Zimmer’s bill
      ...
Roadside Zoo Campaign


Phase Three
     Ontario announces commitment to
•
     update OSPCA Act and create zoo
     stand...
Vote for Animals




                   Federal election
                   campaign

                   Problem: animal w...
Vote for Animals




                   Results
                   • Over 33,000 unique visitors
                   • 3,50...
Questions




Misty Meeks
Online Communications Coordinator
WSPA Canada

Email: meeks@wspa.ca
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WSPA Online Advocacy

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Transcript of "WSPA Online Advocacy"

  1. 1. People in action for animals Online Advocacy Program Overview
  2. 2. About WSPA • An international charity with 15 offices worldwide • Recognized by the UN • Building a global animal welfare movement • Relatively small office in Canada (13 full time staff) • Didn’t have an online advocacy program 2 years ago
  3. 3. Our programs • Wildlife • Companion Animals • Working Animals • Farm Animals • Disaster Relief • Legislation!
  4. 4. UDAW Campaign There is currently no global recognition that animal welfare matters. AN AGREEMENT. People and nations will recognize that animals can feel pain and that they can suffer. We’ll agree that animals matter, and we’ll work to prevent cruelty and suffering. FOR IT TO BE ADOPTED Governments from around the world have to state their support and advocate for the UDAW at the UN.
  5. 5. Global Petition Site • Online ‘hub’ for global campaign • Online petition signatures have little political influence in Canada • A place to reference when targeting potential media/celeb/corporate partners • Useful for list building and public engagement • Expansion plan in the works to be executed in 2009
  6. 6. Regional Strategy • Opt-ins from global site are distributed to regional offices for incorporation into regional advocacy strategies. • This is where we’ve seen the most political success. • So far 7 governments have declared their support for the UDAW and Ministries from 13 other governments as well. • Canada is not yet one of them.
  7. 7. Regional Strategy Regional Strategy BUILD A LARGE DATABASE OF ANIMAL WELFARE ENTHUSIASTS/ ADVOCATES. Empower them to take action for animals.
  8. 8. Roadside Zoo Campaign Phase One Problem: Ontario stands out as the worst jurisdiction in Canada when it comes to ensuring the proper care of captive wildlife. With few regulations in place, the province makes it far too easy for residents to collect wild animals and house them in substandard facilities (ie: back-yards) Letters from Ontarians to MPPs educating them on the issue • Letters from tourists to Premier & Minister of Tourism • Campaign champion identified (MPP David Zimmer) • Zimmer crafts zoo bill in support of the campaign •
  9. 9. Roadside Zoo Campaign Phase Two Letters to MPPs encouraging them to support Zimmer’s bill • Petition available for download – 20,000 signatures collected! • Provincial election campaign achieves animal welfare • commitments from all 3 parties before election WSPA invited to join working group to make recommendations to • government
  10. 10. Roadside Zoo Campaign Phase Three Ontario announces commitment to • update OSPCA Act and create zoo standards Letters to MPPs to encourage fulfillment • of this commitment Government passes strongest animal • cruelty law in the country & sets standards for keeping captive wildlife Cruelty to animals is considered a provincial offence for the first time. The new law gives greater powers to SPCA officers and sets the strongest penalties in the country for those who commit animal cruelty.
  11. 11. Vote for Animals Federal election campaign Problem: animal welfare is not a priority on political agendas. • Survey to political leaders • Responses posted online • Action: write local candidates • Action: write local editors • Action: Spread the word
  12. 12. Vote for Animals Results • Over 33,000 unique visitors • 3,500+ letters to candidates • 2,000+ letters to editors •100 responses from candidates • 3 of the 5 major political parties stated support for the UDAW • Stephen Harper failed to respond to our survey, sparking some lively media coverage which included a prominent article in the Ottawa Sun
  13. 13. Questions Misty Meeks Online Communications Coordinator WSPA Canada Email: meeks@wspa.ca
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