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The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, And Deliver An Effective ROI
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, And Deliver An Effective ROI<br />Presented by LaisieTu of HJC, Susan Halligan of the New York Public Library and Misty Meeks of WSPA Canada<br />
Are you tweeting today?<br /> #TP2010<br />Follow us at:<br />@hjcnewmedia<br />@NYPL<br />@WSPA<br />
Their internal culture isn’t aligned for social media success</li></ul>Why Some Fail....<br />―Amy Mengal, “5 Reasons corporations are failing at social media” <br />
Corporate Responsibility<br />You are what you tweet<br />Control your messaging<br />Is what you’re saying of value to someone else?<br />Manage expectations<br />People expect you to respond within seconds<br />Should you list your hour of operations?<br />Do you have a crisis plan?<br />
Do learn how to overcome resistance </li></ul>NAY for <br />BEAUROCRAZY!<br />
World Society for the Protection of Animals<br />A few simple RULES <br /><ul><li>Most social media marketing should be done strategically, with SMART objectives (that contribute to an organization’s strategic objectives).
Social media activity needs to be measured and reported on in a consistent way.
Social media activity needs to adhere to our brand and communication guidelines.</li></li></ul><li>World Society for the Protection of Animals<br />Gaining buy – show results<br />Social media provides a platform<br />where our supporters can self-<br />organize. Over 600K impressions<br />generated on Twitter alone as a<br />result of WSPA & Haiti.<br />50% of the donations we brought<br />in for #Haiti disaster relief were<br />from new donors.<br />Our social media network has<br />helped bring about real change for<br />animals. <br />
World Society for the Protection of Animals<br />Monitoring & Evaluation<br /><ul><li> Income
Impressions </li></li></ul><li>World Society for the Protection of Animals<br />On the horizon<br />Text WSPA to 30333 to donate $5. Text ALERTS to 97721 to subscribe to WSPA mobile alerts. More fun to come… <br />@WSPA Facebook.com/TheWSPA<br />@MistyMeeks<br />