Using pinterest to market your small business

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Using Pinterest to market your small business.

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Using pinterest to market your small business

  1. 1. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . USING INTEREST TO MARKET YOUR BUSINESS www.yourmarketingcoachonline.com . .
  2. 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business. www.coachmisty.com
  3. 3. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . .
  4. 4. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY 1. 2. 3. 4. 5. 6. . . What Pinterest offers the SBO Pinterest “Lingo” How Pinterest works Successful Pinning Principals 5 Step Success Strategy Examples of Small Businesses that you would NEVER think would have success in using Pinterest...but they are!!!!! www.yourmarketingcoachonline.com
  5. 5. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . PINTREST STORY Pinterest's mission is to get you offline and inspire you to do the things you love. www.yourmarketingcoachonline.com .
  6. 6. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . PIN(IN)TEREST Helps people collect and organize things they love and create a network of people who share the same interests. www.yourmarketingcoachonline.com .
  7. 7. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . PINTEREST STATS • • • • • • 80% of U.S. adults are online Facebook (1.1 billion) Twitter (+500 million) Google (+340 million active) Linkedin (+230 million) Pinterest (70 million) www.yourmarketingcoachonline.com . .
  8. 8. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT PINTEREST OFFERS SBO • • • • Reach (80% of pins are re-pins) Opportunity to build brand awareness Opportunity to build brand authority Drive traffic to website www.yourmarketingcoachonline.com . .
  9. 9. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . PINTEREST “LINGO” A Pin - Content that is shared. PinBoard - A set of theme based pins. Pinning - The act of sharing content. Repin - Re-posting someone else’s pin. Pin it Button - Place on websites / blogs to share. Pinner The person pinning. - www.yourmarketingcoachonline.com . .
  10. 10. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . HOW PINTEREST WORKS www.yourmarketingcoachonline.com . .
  11. 11. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . HOW PINTEREST WORKS www.yourmarketingcoachonline.com . .
  12. 12. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . HOW PINTEREST WORKS www.yourmarketingcoachonline.com . .
  13. 13. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . WHY PEOPLE GO TO PINTEREST • • • • • • 73% Pass time Inspiration Find Information – Be Informed 70% Find Things to Buy Have Fun – Relax Be Entertained www.yourmarketingcoachonline.com . .
  14. 14. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . SUCCESSFUL PINNING PRINCIPALS • • • • Put pinners first (not your brand) Curate great boards Be inspirational Be you www.yourmarketingcoachonline.com . .
  15. 15. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . 5 STEP SUCCESS STRATEGY 1. 2. 3. 4. 5. Link your website to Pinterest Add the pin it button to your website Know what your audience is interested in Use / create high quality images Optimize your Pins and Boards www.yourmarketingcoachonline.com . .
  16. 16. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . STEP 1: LINK YOUR WEBSITE www.yourmarketingcoachonline.com . .
  17. 17. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . STEP 2: ADD PIN IT BUTTON http://business.pinterest.com/widget-builder/#do_pin_it_button www.yourmarketingcoachonline.com .
  18. 18. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . STEP 3: KNOW YOUR AUDIENCE www.yourmarketingcoachonline.com . .
  19. 19. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . STEP 4: CREATE QUALITY IMAGES Pinstamatic Pixlr www.yourmarketingcoachonline.com PicMonkey . .
  20. 20. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . STEP 5: OPTIMIZE 1. Include URL when pinning images and in descriptions. 2. Use keywords in your: • Board titles • Descriptions www.yourmarketingcoachonline.com . .
  21. 21. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . CASE STUDY: NEW YORK TIMES www.yourmarketingcoachonline.com . .
  22. 22. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . CASE STUDY: NEW YORK TIMES www.yourmarketingcoachonline.com . .
  23. 23. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . CASE STUDY: MR ROOTER www.yourmarketingcoachonline.com . .
  24. 24. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - CASE STUDY: MR ROOTER www.yourmarketingcoachonline.com . . .
  25. 25. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . INDUSTRY STUDY: HEALTHCARE www.yourmarketingcoachonline.com . .
  26. 26. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . INDUSTRY STUDY: REAL ESTATE www.yourmarketingcoachonline.com . .
  27. 27. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . INDUSTRY: POLITICS www.yourmarketingcoachonline.com . .
  28. 28. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY 1. 2. 3. 4. 5. 6. . . What Pinterest offers the SBO Pinterest “Lingo” How Pinterest works Successful Pinning Principals 5 Step Success Strategy Examples of Small Businesses that you would NEVER think would have success in using Pinterest...but they are!!!!! www.yourmarketingcoachonline.com
  29. 29. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . QUESTIONS www.yourmarketingcoachonline.com . .
  30. 30. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. 2. 3. Follow the 5 Step Success Strategy Put time in your schedule to post regularly*** Join me on my next webinar  www.yourmarketingcoachonline.com . .

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