Using linkedin to market your business
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
221
On Slideshare
221
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . USING LINKEDIN TO MARKET YOUR BUSINESS www.yourmarketingcoachonline.com . .
  • 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business. www.coachmisty.com
  • 3. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . .
  • 4. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY 1. 2. 3. 4. 5. Build a Powerful Profile Optimize your Profile to be found How to Build a Strong Network How to Market your Business How to Build your List and Generate Leads www.yourmarketingcoachonline.com . .
  • 5. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . What's crystal clear is that every single employer or client who considers hiring you will Google you, check you on your Linkedin profile and assess it. - Wired (Alexandra Chang) www.yourmarketingcoachonline.com . .
  • 6. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . CONNECTED www.yourmarketingcoachonline.com . .
  • 7. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . OPTIMIZING YOUR PROFILE You can’t be found if you don’t optimize your profile. Over 230 million Professionals using Linkedin (2 join every second) www.yourmarketingcoachonline.com .
  • 8. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . OPTIMIZING YOUR PROFILE How do you want to be found? What are the key terms people would use to try and find you? Do a search…see if you come up. www.yourmarketingcoachonline.com .
  • 9. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
  • 10. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
  • 11. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . OPTIMIZING YOUR PROFILE There are 5 main area you want to use those key words: 1. 2. 3. 4. 5. Headline Work Experience Past Work Experience Summary Specialties / Skills www.yourmarketingcoachonline.com . .
  • 12. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . BUILDING A POWERFUL PROFILE Complete Your Summary 100% • Tell your story of who you are • Answer questions such as • What are your top 3 accomplishments • What is the most important thing your audience needs to know about you / your company • What makes you different than your competition • What action do you want people to take after reading your summary (insert a CTA) www.yourmarketingcoachonline.com .
  • 13. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . . BUILDING A POWERFUL PROFILE Tips • • • • Keywords in Headline Have a great profile pic Edit your vanity URL Edit your company website Headline Vanity URL www.yourmarketingcoachonline.com Website
  • 14. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . BUILDING A POWERFUL PROFILE Tips Complete Specialties / Skills and Expertise Section Use keywords Endorse others…they will endorse you in return… www.yourmarketingcoachonline.com .
  • 15. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . BUILDING A POWERFUL PROFILE Optimize Use keywords that match the terms users would type into their search box to find you and your company in: • Summary • Headline • Skills and Expertise Profiles that are 100% complete are 40x more likely to be found. www.yourmarketingcoachonline.com .
  • 16. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . BUILD A STRONG NETWORK Why Build a Strong Network: • • • • • The more networks you have the higher you rank A strong Linkedin presence will show up in Google searches Higher credibility – more connected Opportunities – you can have more people find you, contact you, and help you Help others – you bring value…share it! www.yourmarketingcoachonline.com . .
  • 17. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . BUILD A STRONG NETWORK Who should you connect with? Everyone you can! Strive for 500+ connections Someone can search your name and not find you if they are not at least a 2nd degree level connection to you… www.yourmarketingcoachonline.com . .
  • 18. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . BUILD A STRONG NETWORK Here are 7 ways you can get connected TODAY: 1. 2. 3. 4. 5. 6. 7. Email Address Book Alumni Signature Line Newsletter Print Website Linkedin Groups www.yourmarketingcoachonline.com . .
  • 19. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING YOUR BUSINESS Give Recommendations www.yourmarketingcoachonline.com . .
  • 20. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . MARKETING YOUR BUSINESS If people have viewed your profile send them a message “I noticed that you have viewed my profile…” www.yourmarketingcoachonline.com .
  • 21. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING YOUR BUSINESS Post regularly in your Activity Updates (Hootsuite) www.yourmarketingcoachonline.com . .
  • 22. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING YOUR BUSINESS What to post: • • • • • • Promote events (networking, seminars, or webinars) Promote new blogs Promote conventions, trainings, or places you travel to Ask questions* Share inspiration Share article’s you found helpful*** www.yourmarketingcoachonline.com . .
  • 23. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING YOUR BUSINESS Share using Sharing Bookmarklet www.yourmarketingcoachonline.com . .
  • 24. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING YOUR BUSINESS You only have 140 characters that can be viewed so be short but impactful and use bitly.com to shorten links www.yourmarketingcoachonline.com . .
  • 25. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . GENERATE LEADS – LIST BUILDING • Start a group • Join groups • Participate in the groups www.yourmarketingcoachonline.com . .
  • 26. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY 1. 2. 3. 4. 5. . Building a Powerful Profile Optimizing your Profile to be found How to Build a Strong Network How to Market your Business How to Build your List and Generate Leads www.yourmarketingcoachonline.com .
  • 27. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . QUESTIONS www.yourmarketingcoachonline.com . .
  • 28. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . . ADD BLOG www.yourmarketingcoachonline.com
  • 29. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. 2. 3. Optimize your profile Follow the 7 steps to add connections Put time in your schedule to post regularly*** www.yourmarketingcoachonline.com . .