Using linkedin to market your business

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Using Linkedin to market your small business

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Using linkedin to market your business

  1. 1. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . USING LINKEDIN TO MARKET YOUR BUSINESS www.yourmarketingcoachonline.com . .
  2. 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business. www.coachmisty.com
  3. 3. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . .
  4. 4. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY 1. 2. 3. 4. 5. Build a Powerful Profile Optimize your Profile to be found How to Build a Strong Network How to Market your Business How to Build your List and Generate Leads www.yourmarketingcoachonline.com . .
  5. 5. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . What's crystal clear is that every single employer or client who considers hiring you will Google you, check you on your Linkedin profile and assess it. - Wired (Alexandra Chang) www.yourmarketingcoachonline.com . .
  6. 6. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . CONNECTED www.yourmarketingcoachonline.com . .
  7. 7. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . OPTIMIZING YOUR PROFILE You can’t be found if you don’t optimize your profile. Over 230 million Professionals using Linkedin (2 join every second) www.yourmarketingcoachonline.com .
  8. 8. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . OPTIMIZING YOUR PROFILE How do you want to be found? What are the key terms people would use to try and find you? Do a search…see if you come up. www.yourmarketingcoachonline.com .
  9. 9. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
  10. 10. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
  11. 11. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . OPTIMIZING YOUR PROFILE There are 5 main area you want to use those key words: 1. 2. 3. 4. 5. Headline Work Experience Past Work Experience Summary Specialties / Skills www.yourmarketingcoachonline.com . .
  12. 12. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . BUILDING A POWERFUL PROFILE Complete Your Summary 100% • Tell your story of who you are • Answer questions such as • What are your top 3 accomplishments • What is the most important thing your audience needs to know about you / your company • What makes you different than your competition • What action do you want people to take after reading your summary (insert a CTA) www.yourmarketingcoachonline.com .
  13. 13. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . . BUILDING A POWERFUL PROFILE Tips • • • • Keywords in Headline Have a great profile pic Edit your vanity URL Edit your company website Headline Vanity URL www.yourmarketingcoachonline.com Website
  14. 14. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . BUILDING A POWERFUL PROFILE Tips Complete Specialties / Skills and Expertise Section Use keywords Endorse others…they will endorse you in return… www.yourmarketingcoachonline.com .
  15. 15. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . BUILDING A POWERFUL PROFILE Optimize Use keywords that match the terms users would type into their search box to find you and your company in: • Summary • Headline • Skills and Expertise Profiles that are 100% complete are 40x more likely to be found. www.yourmarketingcoachonline.com .
  16. 16. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . BUILD A STRONG NETWORK Why Build a Strong Network: • • • • • The more networks you have the higher you rank A strong Linkedin presence will show up in Google searches Higher credibility – more connected Opportunities – you can have more people find you, contact you, and help you Help others – you bring value…share it! www.yourmarketingcoachonline.com . .
  17. 17. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . BUILD A STRONG NETWORK Who should you connect with? Everyone you can! Strive for 500+ connections Someone can search your name and not find you if they are not at least a 2nd degree level connection to you… www.yourmarketingcoachonline.com . .
  18. 18. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . BUILD A STRONG NETWORK Here are 7 ways you can get connected TODAY: 1. 2. 3. 4. 5. 6. 7. Email Address Book Alumni Signature Line Newsletter Print Website Linkedin Groups www.yourmarketingcoachonline.com . .
  19. 19. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING YOUR BUSINESS Give Recommendations www.yourmarketingcoachonline.com . .
  20. 20. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . MARKETING YOUR BUSINESS If people have viewed your profile send them a message “I noticed that you have viewed my profile…” www.yourmarketingcoachonline.com .
  21. 21. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING YOUR BUSINESS Post regularly in your Activity Updates (Hootsuite) www.yourmarketingcoachonline.com . .
  22. 22. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING YOUR BUSINESS What to post: • • • • • • Promote events (networking, seminars, or webinars) Promote new blogs Promote conventions, trainings, or places you travel to Ask questions* Share inspiration Share article’s you found helpful*** www.yourmarketingcoachonline.com . .
  23. 23. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING YOUR BUSINESS Share using Sharing Bookmarklet www.yourmarketingcoachonline.com . .
  24. 24. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING YOUR BUSINESS You only have 140 characters that can be viewed so be short but impactful and use bitly.com to shorten links www.yourmarketingcoachonline.com . .
  25. 25. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . GENERATE LEADS – LIST BUILDING • Start a group • Join groups • Participate in the groups www.yourmarketingcoachonline.com . .
  26. 26. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY 1. 2. 3. 4. 5. . Building a Powerful Profile Optimizing your Profile to be found How to Build a Strong Network How to Market your Business How to Build your List and Generate Leads www.yourmarketingcoachonline.com .
  27. 27. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . QUESTIONS www.yourmarketingcoachonline.com . .
  28. 28. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . . ADD BLOG www.yourmarketingcoachonline.com
  29. 29. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. 2. 3. Optimize your profile Follow the 7 steps to add connections Put time in your schedule to post regularly*** www.yourmarketingcoachonline.com . .

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