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- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - -...
Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in ...
- - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - ...
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Social Media Strategy for Your Small Business

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This presentation will introduce Small Business owners to:
- 7 Steps to creating a Social Media Strategy
- Managing their Social Media in 2 – 4 hours a month!
- Creating great images in seconds that can be used to share on social media!

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  • If you liked what you heard today…do me a favor…share my ad on Facebook to help me promote my next webinar!
  • Transcript of "Social Media Strategy for Your Small Business"

    1. 1. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . . .
    2. 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
    3. 3. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . .
    4. 4. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY • • • . 7 Steps to creating a Social Media Strategy Show you how you can manage your Social Media in 2 – 4 hours a month Introduce you to a tool that you can use to create social posts in seconds! www.yourmarketingcoachonline.com .
    5. 5. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - . SOCIAL MEDIA STRATEGY INCLUDES… 1. 2. 3. 4. 5. 6. 7. Defining your Goals Drilling down on your Objectives Choosing your Platform(s) Setting up a Posting Schedule Creating Content Respond and Engage Track and Measure www.yourmarketingcoachonline.com . .
    6. 6. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - . DEFINE YOUR GOALS What are your trying to accomplish? • • • • Generate Traffic to Website Create a Following Generate Interaction Generate Revenue www.yourmarketingcoachonline.com . .
    7. 7. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - . DRILL DOWN ON YOUR OBJECTIVES Examples of Objectives Generate Traffic to Website Create a Following Generate Interaction Generate Revenue - Generate 400 new website visitors - Generate 1000 new followers / fans - Maintain 20% engagement - Generate $50,000 in sales www.yourmarketingcoachonline.com . .
    8. 8. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - . CHOOSE YOUR PLATFORM • What is the BEST way for you to communicate? (Photo, Video, Presentation, Blog, Short Snippets) • Where is your targeted audience hanging out? • What are your abilities (or resources)? www.yourmarketingcoachonline.com . .
    9. 9. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - . CHOOSE YOUR PLATFORM • • • • Twitter Facebook Google Plus Linkedin – “Water cooler moments”. – “Dinner party”. – “A Friends party”. – “Work party” www.yourmarketingcoachonline.com . .
    10. 10. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - . . {POSTING SCHEDULE MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter www.yourmarketingcoachonline.com .
    11. 11. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
    12. 12. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - . CREATING CONTENT Create content that: • People want • People will share • People will talk about www.yourmarketingcoachonline.com . .
    13. 13. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - . {CREATING CONTENT www.yourmarketingcoachonline.com . .
    14. 14. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - . RESPOND AND ENGAGE Schedule time to respond and engage. www.yourmarketingcoachonline.com . .
    15. 15. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - . TRACK AND MEASURE • Google Analytics • Social Media Tools and Analytics • Internal Measurement • Surveys • Asking and Tracking www.yourmarketingcoachonline.com . .
    16. 16. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY • 7 Steps to creating a Social Media Strategy 1. Defining your Goals 2. Drilling down on your Objectives 3. Choosing your Platform(s) 4. Setting up a Posting Schedule 5. Creating Content 6. Respond and Engage 7. Track and Measure • Introduced you to 2 tools • Hootsuite • Pinstamatic www.yourmarketingcoachonline.com . .
    17. 17. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. Create your own Social Media Strategy 2. Attend my next webinar  www.yourmarketingcoachonline.com . .
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