Small business website analysis

836 views

Published on

Published in: Marketing
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
836
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
21
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • Can you hear me?Thank you for joining me.This call is recorded…you will receive the recording later today.We have a lot to cover today!
  • (Whitespace) Keep in mind that people skim not read…
  • Shoppers biggest question is “what’s it going to cost me?”Small Business Owners don’t have time to waste on shoppers that are not ready to buy.If you don’t have your price on your website you will waste time with shoppers that are not ready.
  • Why you do what you do – rather than just what you do…
  • Think about what your ideal client is thinking about when they start their search…
  • If you liked what you heard today…do me a favor…share my ad on Facebook to help me promote my next webinar!
  • Small business website analysis

    1. 1. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
    2. 2. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . .
    3. 3. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY • • • • • • . 5 Key components of an effective website 3 Components of a visually appealing web design 10 Things people hate about websites Converting visitors to leads and buyers 5 Components to optimizing your website You know you need a re-design when… www.yourmarketingcoachonline.com .
    4. 4. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . 5 KEY COMPONENTS OF AN EFFECTIVE WEBSITE 1. 2. 3. 4. 5. Building know, like and trust (informing) Engaging the visitor Converting visitors into leads Being found (optimizing - SEO) Mobile / tablet capable www.yourmarketingcoachonline.com . .
    5. 5. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . . BUILDING KNOW, LIKE AND TRUST Visual Appeal • First impressions are 94% design-related • 75% of users admit to making judgments about a company’s credibility based on their website design (Stanford Web Credibility Research) www.yourmarketingcoachonline.com .
    6. 6. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . BUILDING KNOW, LIKE AND TRUST 3 Components of Visual Appeal • Use whitespace (eye flow) • Color (branding, emotion) • Graphics www.yourmarketingcoachonline.com . .
    7. 7. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . BUILDING KNOW, LIKE AND TRUST 10 Things people hate about websites: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Popup ads Automatic playing music / video Generic stock photos Contact us page instead of contact info. SEO driven copy Jargonless page copy / Focus on why vs what No blog Not providing opportunity for comments and sharing Confusing CTA’s Flash www.yourmarketingcoachonline.com . .
    8. 8. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . BUILDING KNOW, LIKE AND TRUST Add pricing to your website. www.yourmarketingcoachonline.com . .
    9. 9. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . ENGAGING VISITORS Content is key Connect with your target audience Write meaningful / purposeful content that focuses on the “why” rather than the “what” www.yourmarketingcoachonline.com . .
    10. 10. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . ENGAGING VISITORS Sales Consider all 3 levels of the sales funnel (top, middle, bottom) Make it easy to take the next step www.yourmarketingcoachonline.com . .
    11. 11. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . ENGAGING VISITORS Allow visitors to have a voice. • Social Connect • Social Share • Comments www.yourmarketingcoachonline.com . .
    12. 12. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . CONVERTING VISITORS TO LEADS AND BUYERS Free Guides Tip-sheets How to tutorials Free ebooks Checklists Free videos Free webinars Case studies Free samples FAQ Pages Product spec sheets Catalogs BUYER BOTTOM OF SALES FUNNEL Whitepapers SHOPPER MIDDLE OF SALES FUNNEL TOP OF SALES FUNNEL LEARNER Free trials Demos Free consultations Free audits Free estimates Free quotes Discount coupons www.yourmarketingcoachonline.com . .
    13. 13. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . OPTIMIZING YOUR WEBSITE On page SEO Directory Listings Claim your free Google listing Social Media Integration Adding new content (Blogging) www.yourmarketingcoachonline.com . .
    14. 14. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . MOBILE / TABLET CAPABLE • • • • • Over 20% of Google searches are performed on a mobile device. In 2012, more than half of local searches were performed on a mobile device. In the United States, 25% of internet users only access the internet on a mobile device. 61% of people have a better opinion of brands when they offer a good mobile experience. 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets. (Smart Insights) www.yourmarketingcoachonline.com . .
    15. 15. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . YOU KNOW YOU NEED A RE-DESIGN WHEN... • • • • • • You have not defined your brand You have not defined your market You need to ramp up your content to engage and connect You are not capturing leads You are not mobile / tablet capable You have not updated your website in the last 2 - 3 years www.yourmarketingcoachonline.com . .
    16. 16. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . QUESTIONS www.yourmarketingcoachonline.com . .
    17. 17. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY • • • • • • . 5 Key components of an effective website 3 Components of a visually appealing web design 10 Things people hate about websites Converting visitors to leads and buyers 5 Components to optimizing your website You know you need a re-design when… www.yourmarketingcoachonline.com .
    18. 18. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. 2. 3. Complete a website checklist Make necessary adjustments / improvements Attend my next webinar  www.yourmarketingcoachonline.com . .

    ×