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Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
Marketing strategies and tips for small business owners
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Marketing strategies and tips for small business owners

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Marketing strategies and tips for small business owners

Marketing strategies and tips for small business owners

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  • There are LITERALLY 100’s of Marketing Strategies. The question is where do you start?
  • Survey done by Yodel August 2013 showed that small business owners are most worried about:Finding new customersKeeping current customersTaking those challenges into consideration I will share with you the most important strategies that small business owners should focus their efforts on to help them:Find new customersKeep their current customers
  • Here is a list of
  • Here is a list of
  • If you liked what you heard today…do me a favor…share my ad on Facebook to help me promote my next webinar!
  • Transcript

    • 1. - - - - - - - - - - - - - - - - - - - - - - - - - - AUTOMATING YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - - - - - . . .
    • 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
    • 3. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . .
    • 4. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY • • • • What is a Marketing Strategy? 5 Non-Negotiable Strategies needed today for Small Business Owners 3 Things that must be tackled before strategy planning begins 3 Things the “PROS” do… www.yourmarketingcoachonline.com . .
    • 5. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . . WHAT IS A MARKETING STRATEGY? A Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. - David Aaker www.yourmarketingcoachonline.com .
    • 6. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . . .
    • 7. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . SMALL BUSINESSES CONCERNS www.yourmarketingcoachonline.com . .
    • 8. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . 5 NON-NEGOTIABLE STRATEGIES NEEDED FOR SMALL BUSINESS OWNERS TODAY 1. 2. 3. 4. 5. Online Marketing Strategy Social Media Marketing Strategy Lead Generation Strategy Email Marketing Strategy Content Marketing Strategy www.yourmarketingcoachonline.com . .
    • 9. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . BEFORE STRATEGIC PLANNING BEGINS Small Business Owners must determine: • Their position • Their target market • Their branding www.yourmarketingcoachonline.com . .
    • 10. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . POSITION AND TARGETING “How to be seen and heard in an overcrowded marketplace.” “What you do in the mind of the prospect.” “In the communication jungle out there, the only hope to score big is to be selective, concentrate on narrow targets, and practice segmentation…in a word position” - Al Reis and Jack Trout Authors of the book “Positioning” www.yourmarketingcoachonline.com . .
    • 11. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . BRANDING “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” - Seth Godin Author www.yourmarketingcoachonline.com . .
    • 12. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . ONLINE MARKETING STRATEGY • • • • Build a simple, current and effective website Has a blog that you post to 1 x a week Basic SEO and Listings Engages the customer • Downloadable content • Social media share and connect • Comments • Can capture leads • Is mobile optimized www.yourmarketingcoachonline.com . .
    • 13. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . SOCIAL MEDIA MARKETING STRATEGY • • • • • • Determine which platforms are best for your business Grow your Network / Fans / Followers Become an influencer Build relationships Listen, Grow, Improve Capture leads • Facebook custom applications • Opt in / Offers • Drive traffic to website www.yourmarketingcoachonline.com . .
    • 14. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . LEAD GENERATION STRATEGY • Content marketing / Opt in Offers • Free report • eBooks • Trainings • Videos • Podcast • eNewsletter • Referral system • Affiliate marketing • Power Partnerships www.yourmarketingcoachonline.com . .
    • 15. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . EMAIL MARKETING STRATEGY • • • • • • Personalized “intelligent” emails Nurture Follow up Ask for Referrals Survey Upsell www.yourmarketingcoachonline.com . .
    • 16. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . CONTENT MARKETING STRATEGY • Set clear goals • Create relevant and valuable content • Visual • Infographics • Reports, eBooks • Photos • Auditory • Podcast • Recorded Interviews • Written • Develop an editorial calendar www.yourmarketingcoachonline.com . .
    • 17. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . WHAT THE PRO’S DO… • Automate • Auto Schedule • Plan and Execute www.yourmarketingcoachonline.com . .
    • 18. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . QUESTIONS www.yourmarketingcoachonline.com . .
    • 19. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . • • WHAT WE COVERED TODAY • • • . Defined Marketing Strategy Discussed 2 biggest challenges Small Business Owners worry about The importance of: • Positioning • Targeting • Branding 5 Non-Negotiable Strategies needed today for Small Business Owners 1. Online Marketing Strategy 2. Social Media Strategy 3. Lead Generation Strategy 4. Email Marketing Strategy 5. Content Marketing Strategy 3 Things the “PROS” do… www.yourmarketingcoachonline.com .
    • 20. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. 2. 3. 4. Ask yourself “do I have a strategy?” If not, start creating one today! If you need help…contact a Marketing Coach  Attend my next webinar  www.yourmarketingcoachonline.com . .

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