Facebook Page Changes

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Learn about the 5 Facebook Page changes and how they affect your business.

Published in: Marketing, Business, Technology
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Facebook Page Changes

  1. 1. WHAT YOU NEED TO KNOW FACEBOOK FAN PAGE CHANGES
  2. 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
  3. 3. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING 101 Fundamentals of Marketing . . . www.yourmarketingcoachonline.com
  4. 4. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - WHAT WE ARE GOING TO COVER TODAY • 5 Recent Facebook Changes • How to increase your FREE organic reach • 3 BEST Strategies to increase Engagement and Lead Generation • Investing in your Facebook Advertising . . . www.yourmarketingcoachonline.com
  5. 5. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - 5 RECENTFACEBOOK CHANGES . . . www.yourmarketingcoachonline.com 1. Page Layout 2. Admin Navigation and Insights Access 3. Larger Status Posts 4. Pages to Watch 5. Falling Engagement Rates
  6. 6. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - PAGE LAYOUT . . . • Right Column: Status update in single column
  7. 7. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - PAGE LAYOUT . . . • Left Column: Business information
  8. 8. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - . . . ADMIN NAVIGATION & INSIGHTS
  9. 9. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - LARGER STATUS POSTS . . . www.yourmarketingcoachonline.com 403 pixels BEFORE 511 pixels NOW
  10. 10. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - PAGES TO WATCH . . . www.yourmarketingcoachonline.com
  11. 11. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - FALLING REACH . . . www.yourmarketingcoachonline.com “We expect organic distribution of an individual page’s posts to gradually decline over time, as we continually work to make sure people have a meaningful experience on the site.” (Facebook) According to Inside Facebook, studies show more than 40% decreased organic reach on Facebook.
  12. 12. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - 2 OPTIONS . . . www.yourmarketingcoachonline.com 1. Maximize your organic reach 2. Invest in your Facebook Marketing
  13. 13. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - INCREASE ORGANIC REACH . . . www.yourmarketingcoachonline.com Increase your fan engagement by getting more: • Likes • Comments • Shares • Clicks
  14. 14. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - INCREASE YOUR ENGAGEMENT . . . www.yourmarketingcoachonline.com Create posts that elicit ACTION: • Quotes (Inspirational to your audience) • Ask Questions • Fill in the Blank • Create Curiosity • Post links in status updates • Post Great Images • Ask for engagement on Facebook
  15. 15. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - 3 BEST STRATEGIES TO INCREASE YOUR ENGAGEMENT AND LEAD GEN . . . www.yourmarketingcoachonline.com Facebook Custom Apps: • Promotions • Contests • Giveaways
  16. 16. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - SIDE NOTE . . . www.yourmarketingcoachonline.com Featured Likes! Partner Up!
  17. 17. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - INVEST IN FACEBOOK MARKETING . . . www.yourmarketingcoachonline.com
  18. 18. FACEBOOK AD STRATEGIESFOR YOUR SMALL
  19. 19. QUESTIONS - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - . . . www.yourmarketingcoachonline.com
  20. 20. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - WHAT WE COVERED TODAY . . . www.yourmarketingcoachonline.com • 5 Recent Facebook Changes • How to increase your FREE organic reach • 3 BEST Strategies to increase Engagement and Lead Generation • Investing in your Facebook Advertising
  21. 21. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - - ACTIONSTEPS 1. Post on a regular basis to gain maximum exposure 2. Attend my next webinar  . . . www.yourmarketingcoachonline.com
  22. 22. FACEBOOK AD STRATEGIESFOR YOUR SMALL
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