Facebook Ad Strategies for Small Business

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In this presentation I will share with you Facebook Ad Strategies you can apply to your business to make your advertising dollar go farther.

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Facebook Ad Strategies for Small Business

  1. 1. FACEBOOK AD STRATEGIESFOR YOUR SMALL
  2. 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
  3. 3. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING 101 Fundamentals of Marketing . . . www.yourmarketingcoachonline.com
  4. 4. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - WHAT WE ARE GOING TO COVER TODAY • Complete Marketing Funnel • 6 Steps to Creating an Ad • How to identify your Market • How to design an ad • Highlight the differences between different ad types • How Facebook offers the MOST targeted ads online (today) • Create an ad in minutes!!!! . . . www.yourmarketingcoachonline.com
  5. 5. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - COMPLETE MARKETING FUNNEL . . . www.yourmarketingcoachonline.com Facebook Ad Traffic Landing Page Lead Capture Email Follow up Nurture Sales Page Sell
  6. 6. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - 6 STEPS TO CREATING AN AD 1. Identify your goals 2. Define your target market 3. Set your budget (know your conversions) 4. Design your ad 5. Create your ad 6. Launch / Track / Measure / Re-Define . . . www.yourmarketingcoachonline.com
  7. 7. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - IDENTIFY YOUR GOALS Page / Fan Likes ->-> ???? Website Traffic ->-> Sales Capture Leads ->-> Sales Walk In Traffic ->-> Sales Promote an Event ->-> Sales . . . www.yourmarketingcoachonline.com
  8. 8. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - DEFINE YOUR TARGET MARKET • Demographics:  Age, Gender  Education  Work  Relationship • Geo Targeted (Location) • Interests • Behaviors • Connections  Only people connected to (your biz)  All  ***Advanced*** . . . www.yourmarketingcoachonline.com
  9. 9. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - SET YOUR BUDGET Refer back to your goals. EXAMPLE: $200 a week Facebook Ad Budget Selling $100 “widget” 50 Leads --> 5 Sales @ $100 ea = $500 Revenue Worth It? YES!!!!!! . . . www.yourmarketingcoachonline.com
  10. 10. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - ONLINE MARKETING FUNNEL . . . www.yourmarketingcoachonline.com Facebook Ad Traffic Landing Page Lead Capture Email Follow up Nurture Sales Page Sell
  11. 11. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - DESIGN YOUR AD Simple Image Eye Catching Minimal Words on the Ad itself 600 x 225 pixels (News Feed) 511 x 511 (Status) – Boost Post 100 x 72 – Event Ads 1. Ask a Question 2. Make a Promise 3. Eye Catching Image . . . www.yourmarketingcoachonline.com
  12. 12. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - CREATEYOUR AD . . . www.yourmarketingcoachonline.com
  13. 13. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - LEFT MARGIN . . . www.yourmarketingcoachonline.com
  14. 14. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - YOUR CAMPAIGN GOALS . . . www.yourmarketingcoachonline.com
  15. 15. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - INVEST IN FACEBOOK MARKETING . . . www.yourmarketingcoachonline.com • 20% text limit • Grid tool https://www.facebook.com/ads /tools/text_overlay • 511 x 511 pixels
  16. 16. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - INVEST IN FACEBOOK MARKETING . . . www.yourmarketingcoachonline.com • Can choose where audience “lands” (Landing View) • 600 x 225 pixels
  17. 17. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - INVEST IN FACEBOOK MARKETING . . . www.yourmarketingcoachonline.com • CTA Button Option • 600 x 315 pixels
  18. 18. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - INVEST IN FACEBOOK MARKETING . . . www.yourmarketingcoachonline.com • 100 x 72 pixels
  19. 19. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - INVEST IN FACEBOOK MARKETING . . . www.yourmarketingcoachonline.com • You must set up offer on your page first before you can pay to promote
  20. 20. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - WHY FACEBOOK ADS? Absolute MOST Targeted Ads!!!! FB is #1 Most Trafficked Site Ads are EVERYWHERE on FB Increasing number of searches happening within FB . . . www.yourmarketingcoachonline.com
  21. 21. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - TRACK / MEASURE / RE-DEFINE . . . www.yourmarketingcoachonline.com
  22. 22. QUESTIONS - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - . . . www.yourmarketingcoachonline.com
  23. 23. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - WHAT WE COVERED TODAY . . . www.yourmarketingcoachonline.com • Complete Marketing Funnel • 6 Steps to Creating an Ad • How to identify your Market • How to design an ad • Highlight the differences between different ad types • How Facebook offers the MOST targeted ads online (today) • Create an ad in minutes!!!!
  24. 24. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - ACTIONSTEPS 1. Create your first Facebook Ad 2. Attend my next webinar  . . . www.yourmarketingcoachonline.com
  25. 25. MARKETING STRATEGY How to attract, promote, and sell

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