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Driving traffic to your website
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Driving traffic to your website

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In this presentation we will discuss: …

In this presentation we will discuss:
- 7 Offline strategies to drive traffic to your website
- 3 Most important strategies to driving traffic (including social media)
- Social media opportunities broken down by each individual platform
- 6 "Other" opportunities to drive traffic to your website

Published in: Marketing

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  • (LonSafko) “fish food”
  • One universal tip is to engage on social media! The more you engage the more exposure you get!
  • Started with SlideShare 9 months ago (in July 2013)Averaged 776 views a month in 2013Hit over 10,000 views on March 3,, 2014Now averaging over 2600 views a month!!!
  • Podcasting is one of fastest growing marketing tools you can use to drive traffic!
  • If you liked what you heard today…do me a favor…share my ad on Facebook to help me promote my next webinar!
  • Transcript

    • 1. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
    • 2. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . .
    • 3. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY • • • • . 7 Offline strategies to drive traffic 3 Most important strategies to driving traffic (including social media) Social media opportunities broken down by each individual platform 6 Other opportunities to drive traffic www.yourmarketingcoachonline.com .
    • 4. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . OFFLINE STRATEGIES 1. 2. 3. 4. 5. 6. 7. Offer incentives (networking) Business card CTA Post promotional materials online Mention at events (or drive to social media) Phone message or waiting Classified ads Include website on everything: • Correspondence • Packaging • Printed Materials • TV ads • Radio ads www.yourmarketingcoachonline.com . .
    • 5. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . 3 MOST IMPORTANT STRATEGIES SEO (Search Engine Optimization) Content Creation / Sharing Social Media www.yourmarketingcoachonline.com . .
    • 6. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . SEO – SEARCH ENGINE OPTIMIZATION • On-page optimization (keywords) • Title Tags • Page Header • Meta Description (of the page) • Body of Content • “Alt” Image Tags • Directories www.yourmarketingcoachonline.com . .
    • 7. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . CONTENT CREATION / SHARING Tips Weekly News Helpful Articles Tutorials Guides Short Report Secret Strategy eBook MP3 Free webinar Make sure you put your website on everything you create. Encourage people to share! www.yourmarketingcoachonline.com . .
    • 8. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . . . CONTENT CREATION / SHARING • • • • • • Constantly add new content Add RSS Feed to Blog Guest post Comment on other blogs Be the 1st to comment on blogs Share on social media!!! www.yourmarketingcoachonline.com
    • 9. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . SOCIAL MEDIA OPPORTUNITIES • • • • • • Facebook Google Plus Twitter Pinterest Linkedin Slide Share www.yourmarketingcoachonline.com . .
    • 10. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
    • 11. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . FACEBOOK • About section • Timeline cover • Run contests www.yourmarketingcoachonline.com . .
    • 12. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . GOOGLE PLUS • • • • Verify your website Use Keywords in posts Join Communities Google Hangout On Air www.yourmarketingcoachonline.com . .
    • 13. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . TWITTER • Include a link to your website in your bio • Include an intriguing post from your blog with a CTA (link) • Use promoted Tweets www.yourmarketingcoachonline.com . .
    • 14. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . PINTEREST • Verify your website • Create a Blog Board • Use your Blog name • Use keywords to describe your pins • Use keywords in your image “alt” tags • Make sure pins are linked to website www.yourmarketingcoachonline.com . .
    • 15. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . LINKEDin • Be sure to include your website in your profile • Use a unique CTA instead of “my website” • Update your status often • Join targeted groups (share article/blogs/content) • Use the blog app (posts your blog right to Linkedin) • Linkedin Business www.yourmarketingcoachonline.com . .
    • 16. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . SLIDE SHARE www.yourmarketingcoachonline.com . .
    • 17. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . OTHER TRAFFIC GENERATING IDEAS 1. 2. 3. 4. 5. Newsletter Email (campaign) Signature Line Social share buttons (website, newsletter, email) Bookmark your site (SEO) www.yourmarketingcoachonline.com . .
    • 18. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . OTHER TRAFFIC GENERATING IDEAS #6 www.yourmarketingcoachonline.com . .
    • 19. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . QUESTIONS www.yourmarketingcoachonline.com . .
    • 20. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY • • • • . 7 Offline strategies to drive traffic 3 Most important strategies to driving traffic (including social media) Social media opportunities broken down by each individual platform 6 Other opportunities to drive traffic www.yourmarketingcoachonline.com .
    • 21. - - - - - - - - - - - - - - - - - - - - - - - - - - - DRIVING TRAFFIC TO YOUR WEBSITE - - - - - - - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. Create a checklist of ways you can drive traffic and then execute. 2. Attend my next webinar  www.yourmarketingcoachonline.com . .

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