Creating a Kick Butt Drip Marketing System!

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  • Power of Free (Online Lead Generation): Video, eBook, Seminar Ticket (also used offline), Webinar, Free ConsultationLead capture form (Online): Adobe Form Central or Mail Chimp
  • Now you have your list how many “touches” must you make?.........at least 5
  • Because it takes 5 “touches” to close the “deal” you must have a SYSTEM to “touch”…….that’s where lead nurturing comes in….
  • Components of an effective email:Subject line (CRITICAL!!!) – PreheaderHeader (image and text)……..add text for images (because they get blocked)ContentCTA (secondary CTA’s filtered throughout)Social ShareSocial ConnectFooter (adds professionalism)
  • Components of an effective email:Subject line (CRITICAL!!!) – PreheaderHeader (image and text)……..add text for images (because they get blocked)ContentCTA (secondary CTA’s filtered throughout)Social ShareSocial ConnectFooter (adds professionalism)
  • Creating a Kick Butt Drip Marketing System!

    1. 1. KICK BUTTDRIP MARKETINGCREATING ASYSTEM
    2. 2. Hi, my name is Misty.I am a marketing coach.My formal education is in Marketing andGraphic Communications and over 16 yearsof sales experience.I empower small business owners to takecontrol of their business growth by showingthem how to inexpensively - yet effectively -market their business.DRIP MARKETING
    3. 3. What is Drip Marketing?Drip Marketing is a communication strategy that sends,or "drips," a pre-written set of messages to customers or prospects.DRIP MARKETING
    4. 4. DRIP MARKETINGNETWORKINGCONTACTSPROSPECTS / LIST CREATIONNURTURING SALESLEAD GENERATION
    5. 5. Lead GenerationOFFLINE• Prospecting• Business Cards• Speaking Engagements• Incoming Phone CallsDRIP MARKETINGONLINE• Website• Landing Pages (Offers)• Blog (Opt-in)• Newsletter (Opt-in)• Social Media (Opt-in)
    6. 6. DRIP MARKETINGList CreationOrganize your leads in a CRM (customer relationship management).Zoho (FREE!)Salesforce ($5 a month minimum)ACT (roughly $99)
    7. 7. DRIP MARKETING
    8. 8. Lead NurturingMailChimpComponents of an effective emailDRIP MARKETING
    9. 9. DRIP MARKETING
    10. 10. KICK BUTTDRIP MARKETINGCREATING ASYSTEM

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