Social Networks Monetization

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How social networks are (trying) to make money. where is the business in this industry?

How social networks are (trying) to make money. where is the business in this industry?

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  • 1. How social networks are (trying) to make money myths, reality and opportunities ouriel.typepad.com
  • 2. Myth#1 Except Facebook and MySpace there is not so much to talk about
  • 3.  
  • 4.  
  • 5. Myth#2 Social Networks are only for teens so who cares?
  • 6.  
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  • 8.  
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  • 13. Myth#3 Social Networks are not making any money
  • 14.
      • MySpace 750 million dollars
      • Facebook 350 million dollars
      • Cyworld 220 million dollars 
      • Mixi 100 million dollars
      • Flickr 55 to 120 millions dollars
      • LinkedIN 100 million dollars (and profitable)
      • Xing 45 million dollars
      • YouTube 200 million dollars (not really a SN)
      • Digg 20 million dollars
    Show me the money
  • 15. BUT..money is not for everyone, yet
      • Twitter >>>>>> 0 dollars
      • MyBlogLog >> 0 dollars
      • Delicious >>>> 0 dollars
      • FriendFeed >> 0 dollars
      • Last.fm >>>>>> x dollars
  • 16. Reality#1 The 4 revenue streams
  • 17. #1Advertising
    • Traditionnal ads
    • Social ads
    • Sponsoring
    • Affiliation
    • Feed advertising
      • Filter
        • Broad Ads
        • Endemic Ads
        • Demographic Ads
  • 18.  
  • 19.  
  • 20.  
  • 21. #2Digital goods
      • Hot or Not generates $7M (yearly) from sale of virtual flowers (up to $10 per flower).
      • Habbo (virtual world) generates $60M (yearly) from virtual goods.
      • Dogster – 50 million gifts sent in 2 years, gifts cost $0.25-$5.
  • 22. 35 million dollars out of this, hugh!
  • 23. #3Membership
    • Xing
    • Club Penguin
    • Second Life
  • 24. #4Premium services
    • LinkedIN Jobs
    • Facebook surveys
    • Ning ad free service
  • 25. Reality#2 The attention challenge
  • 26.  
  • 27.  
  • 28. Reality#3 Profitability is and will be hard to get
  • 29.  
  • 30. Reality#4 The birth of an ecosystem
  • 31. Actors making money around SNs
      • Widget : Slide / Rockyou
      • Apps : Games, Lending Club
      • Ad networks : OfferPal, Super Rewards
      • Services on Services : sms for Twitter
      • Consulting : Agencies, Freelance, bloggers
      • Back Office: moderation / spam tool providers
  • 32. Opportunity#1 Current Search is useless
  • 33. How would you describe social search? Marissa Mayer: We believe social search is any search aided by a social interaction or a social connection…
  • 34. Opportunity#2 Mobile
  • 35. 52 billion USD by 2012
  • 36.  
  • 37. Opportunity#3 Games and entertainment
  • 38.  
  • 39. Opportunity#4 Geographical extension
  • 40.  
  • 41. Opportunity#5 Connect to Reality
  • 42. Opportunity#6 Payment/MicroPayment / eCommerce
  • 43. Opportunity#7 Enterprise
  • 44.  
  • 45. Opportunity#8 Beyond Business and Money
  • 46.  
  • 47.  
  • 48. Contributors to this presentation All sources and references on http://sites.google.com/site/presentationsns/