Social Networks Monetization

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    Social Networks Monetization - Presentation Transcript

    1. How social networks are (trying) to make money myths, reality and opportunities ouriel.typepad.com
    2. Myth#1 Except Facebook and MySpace there is not so much to talk about
    3.  
    4.  
    5. Myth#2 Social Networks are only for teens so who cares?
    6.  
    7.  
    8.  
    9.  
    10.  
    11.  
    12.  
    13. Myth#3 Social Networks are not making any money
        • MySpace 750 million dollars
        • Facebook 350 million dollars
        • Cyworld 220 million dollars 
        • Mixi 100 million dollars
        • Flickr 55 to 120 millions dollars
        • LinkedIN 100 million dollars (and profitable)
        • Xing 45 million dollars
        • YouTube 200 million dollars (not really a SN)
        • Digg 20 million dollars
      Show me the money
    14. BUT..money is not for everyone, yet
        • Twitter >>>>>> 0 dollars
        • MyBlogLog >> 0 dollars
        • Delicious >>>> 0 dollars
        • FriendFeed >> 0 dollars
        • Last.fm >>>>>> x dollars
    15. Reality#1 The 4 revenue streams
    16. #1Advertising
      • Traditionnal ads
      • Social ads
      • Sponsoring
      • Affiliation
      • Feed advertising
        • Filter
          • Broad Ads
          • Endemic Ads
          • Demographic Ads
    17.  
    18.  
    19.  
    20. #2Digital goods
        • Hot or Not generates $7M (yearly) from sale of virtual flowers (up to $10 per flower).
        • Habbo (virtual world) generates $60M (yearly) from virtual goods.
        • Dogster – 50 million gifts sent in 2 years, gifts cost $0.25-$5.
    21. 35 million dollars out of this, hugh!
    22. #3Membership
      • Xing
      • Club Penguin
      • Second Life
    23. #4Premium services
      • LinkedIN Jobs
      • Facebook surveys
      • Ning ad free service
    24. Reality#2 The attention challenge
    25.  
    26.  
    27. Reality#3 Profitability is and will be hard to get
    28.  
    29. Reality#4 The birth of an ecosystem
    30. Actors making money around SNs
        • Widget : Slide / Rockyou
        • Apps : Games, Lending Club
        • Ad networks : OfferPal, Super Rewards
        • Services on Services : sms for Twitter
        • Consulting : Agencies, Freelance, bloggers
        • Back Office: moderation / spam tool providers
    31. Opportunity#1 Current Search is useless
    32. How would you describe social search? Marissa Mayer: We believe social search is any search aided by a social interaction or a social connection…
    33. Opportunity#2 Mobile
    34. 52 billion USD by 2012
    35.  
    36. Opportunity#3 Games and entertainment
    37.  
    38. Opportunity#4 Geographical extension
    39.  
    40. Opportunity#5 Connect to Reality
    41. Opportunity#6 Payment/MicroPayment / eCommerce
    42. Opportunity#7 Enterprise
    43.  
    44. Opportunity#8 Beyond Business and Money
    45.  
    46.  
    47. Contributors to this presentation All sources and references on http://sites.google.com/site/presentationsns/

    + Ouriel OhayonOuriel Ohayon, 10 months ago

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