1. Test Script - Tourism WA Round 2
Tourism WA (TB6001) January 2015
Test Script - Tourism WA Round 2
Project: Tourism WA Site (TB6001)
Date: xxxxxx

2. Test Script - Tourism WA Round 1
2Tourism WA Site (TWA6001) January 2015
Test Script – Segment A
Step 1: Introduction and signing release forms. (5 minutes)
 “First of all, I would like to thank you for coming. We’ve asked you to come along today to discuss a
website that we are currently working on for an overseas tourism association. They have asked us to
develop an Australian version of their North American website. We want to talk to Australians
travellers, like yourself, to understand what your needs would be when planning a trip overseas so
we can create a website that you would want to use.”
 “Firstly we will ask you a few questions about yourself and how you use the internet, and then we
will spend a little time going through a mock-up of the Australian website that we have created. The
mock up, or prototype, includes high level pages that have been created specifically for an
Australian audience.
 We call it a prototype because not all the pages function as you would expect normal website to
work, for example, not all the links work and some of the pages don’t contain real content, but even
so it should give you a pretty good idea of how we are planning to build these pages.
 Some of these mock up pages then link through to the real current North American website,
therefore sometimes you might notice small changes in the design and website navigation – this will
be because you’ve clicked out of the prototype and into the North American website. Occasionally I
might ask you to click on this button here (point to bookmark at top of browser) to bring us back into
the Australian website pages.”
 As we go along through the website, I’m going to ask you to think out loud, to tell me what’s going
through your mind. This will help us to understand better what problems you might be facing or
things that you like or dislike about the website”
 “I want to make it clear right away that this session is to see how useful the website design is, so it is
important that you just do what you normally would. You can’t do anything wrong here.”
 “We want to hear exactly what you think. We are independent evaluators, so you can’t hurt our
feelings. To make the best recommendations, we need to know honestly what you think.”
 “If you have any questions, just ask. I may not be able to answer then right away, since we’re
interested in how people do when they don’t have someone sitting next to them to help them through
it, but I will try to answer any questions you still have when we’re done”
 “if you need a break at any time, just let me know and we’ll stop the session”
 “Do you have any questions before we begin?”
 We would like to record this session to refer to later on when writing up the notes of this session.
They will not be used for market research or distributed to anyone outside the project. Are you ok
with this? Can you sign the permission form?
Step 2: Find out about the person and their attitude towards
travel and the internet (10 minutes)
• Questions would be directed to all participants:
o How often do you use the internet?

3. Test Script - Tourism WA Round 1
3Tourism WA Site (TWA6001) January 2015
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
o What kinds of things do you do on the internet?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
o How often do you travel – domestically and overseas?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
o Where and when was your last holiday?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
o What kind of holidays do you enjoy most?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
o Are you planning to travel in the next year or so? Where to?

4. Test Script - Tourism WA Round 1
4Tourism WA Site (TWA6001) January 2015
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
o Do you use the internet to research your holidays?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
o Think back to the last time you used the Internet to research or book a holiday. What
did you do?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
o Is this typical, or would you normally do something else?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
o Do you ever purchase travel products online? If so, what and when?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________

5. Test Script - Tourism WA Round 1
5Tourism WA Site (TWA6001) January 2015
o What do you know about holidaying in Western Australia?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
o Do the initials WA mean anything to you?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
o What do you know about Western Australia?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
o Where in Western Australia do you think Perth is located? (will take print out of
Western Australia map outline)
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
Step 3: Prototype Review (50 to 70 minutes)
Say that you want to research for an extended working holiday next year overseas somewhere.
You’ve heard good things about Western Australia from your friends and you want to find out
more about what activities, place and work opportunities are available that interest you. How
do you start to find the information you want using the internet?
• What search engine do they use?

6. Test Script - Tourism WA Round 1
6Tourism WA Site (TWA6001) January 2015
• What search terms do they input into the search engine?
• What makes them click on a particular link in search results?
• What information are they looking for? What are they interested in?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
______________________________________________
You’ve heard from friends that the Tourism WA website is a great resource for WA travel
information, how do you find the Tourism WA website?
• What techniques do they use to find the website
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
______________________________________________
Ask the participant to select the prototype from the bookmarks link:
• What are your first impressions of this page?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________

7. Test Script - Tourism WA Round 1
7Tourism WA Site (TWA6001) January 2015
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
______________________________________________
How do you find out if Western Australia is a place you would like to visit?
• Do the participants complete the tasks easily without prompting? If not, what are the main
stumbling blocks?
• What links do they click on?
• Is this information what you would expect to find?
• Is there any additional information that you would require
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
______________________________________________
What time of year would you most like to visit?
• How do they find the answer to this question?
• What links do they click on?
• Is this information what you would expect to find?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________

8. Test Script - Tourism WA Round 1
8Tourism WA Site (TWA6001) January 2015
_________________________________________________________________
______________________________________________
How do you find out if you need a visa to holiday in Western Australia?
• Do the participants complete the tasks easily without prompting? If not, what are the main
stumbling blocks?
• What links do they click on?
• Is this information what you would expect to find?
• Is there any additional information that you would require
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
______________________________________________
What clothes would you need to bring if travelling to Northern WA in winter?
• Do the participants complete the tasks easily without prompting? If not, what are the main
stumbling blocks?
• What links do they click on?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
______________________________________________

9. Test Script - Tourism WA Round 1
9Tourism WA Site (TWA6001) January 2015
Imagine that this will be your first trip to this part of the world and you’re concerned that you
may not be as fully aware of the different hazards of travelling in Western Australia then you
are back home. How do you find out about keeping safe whilst travelling around Western
Australia?
• Do the participants complete the tasks easily without prompting? If not, what are the main
stumbling blocks?
• What links do they click on?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
______________________________________________
Find out what airport you would fly into if visit WA from Australia?
• Do the participants complete the tasks easily without prompting? If not, what are the main
stumbling blocks? How do they complete the task?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
_____________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
As your flying into Perth, you decide to spend a weekend there before heading off to other
parts of Western Australia. Find a list of things to do in Perth.
• Do the participants complete the tasks easily without prompting? If not, what are the main
stumbling blocks? How do they complete the task?

10. Test Script - Tourism WA Round 1
10Tourism WA Site (TWA6001) January 2015
• Is this information what you would expect to find?
• What activities are appealing?
• Is this information important to know before you go? How would you normally figure out these
details?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
______________________________________________
How would you find out how where to go next and how to get there?
• Do the participants complete the tasks easily without prompting? If not, what are the main
stumbling blocks? How do they complete the task?
• What travel options do they choose?
• Is there any additional information that you would require?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
______________________________________________
You’ve heard that there are some fantastic four-wheel off-road driving in the Outback – how do
you use the website to find information on this activity?

11. Test Script - Tourism WA Round 1
11Tourism WA Site (TWA6001) January 2015
• Do the participants complete the tasks easily without prompting? If not, what are the main
stumbling blocks? How do they complete the task?
• Is there any additional information that you would require?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
______________________________________________
You want to research what budget accommodation options are available in your places of
interest? How would you find out about suitable accommodation?
• Do the participants complete the tasks easily without prompting? If not, what are the main
stumbling blocks?
• Is this information what they would expect to find?
• Is there any additional information that they would require?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
______________________________________________
So you’ve decided that WA is the place for your next holiday. How do you go about booking
using this website?
• Would you use this website to book accommodation? If not, why not? How would you normally
book accommodation on overseas holidays?

12. Test Script - Tourism WA Round 1
12Tourism WA Site (TWA6001) January 2015
• How do you feel about Australian travel companies advertising on this website?
• Would you use this website to purchase other travel products if they were available, such as
Cruise tickets?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
______________________________________________
General Debrief Questions:
• What are your impressions of the website?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
• How did you find using the site to complete the tasks we set?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
• What do you think about Western Australia?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________

13. Test Script - Tourism WA Round 1
13Tourism WA Site (TWA6001) January 2015
_________________________________________________________________
_______________________
• Do you trust the information provided on this site? Why?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
• How can you tell who owns the website? Would you normally look for this information?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
• Would you use this site in the future, if so….what for, if not…why not?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
• Are there any ways that we could improve the site to meet your needs?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________
Step 4: Thank-you and incentive hand over (5 mins)
People will be given their incentive payments, asked to sign the “incentive received” form and thanked
for their time.

14. Test Script - Tourism WA Round 1
14Tourism WA Site (TWA6001) January 2015
- Close –