Going Digital The Impact of 3D in Children’s Programming Hasnul Hadi Samsudin MSC Malaysia Animation and Creative Content Center [MAC3]

The Impact of 3D in Children’s Programming

Hasnul Hadi Samsudin

MSC Malaysia Animation and Creative Content Center [MAC3]

Children’s Content-ed Factual: Bill Nye the Science Guy, Bindi the Jungle Girl Live-Action/Musicals: Mickey Mouse Club, Sesame Street, Hi-5, Blues Clues, Fraggle Rock Animation: Walt Disney, Warner Bros, Hanna-Barbera, Hasbro, Saturday Morning fare, DOREAMON! Man in Suits:

Factual: Bill Nye the Science Guy, Bindi the Jungle Girl

Live-Action/Musicals: Mickey Mouse Club, Sesame Street, Hi-5, Blues Clues, Fraggle Rock

Animation: Walt Disney, Warner Bros, Hanna-Barbera, Hasbro, Saturday Morning fare, DOREAMON!

Man in Suits:

Animation: <,=,> < (PAST) = (PRESENT) > (FUTURE) Cave Paintings Egyptian Murals Zoetrope Flip Books Stop-Motion Cel/Flash Animation 3D CGI Virtual Humans Virtual Reality Stereoscopic

Current Landscape Little Einsteins Backyardigans BEN 10 POCOYO

3D Goodness 2D Versus 3D: Why are Apples better than Pears? Closer to Real: Physics and Lighting It’s a Matter of Perspective: Free Camera Reduce, Re-Use, Recycle: 3D Assets across Mediums

2D Versus 3D: Why are Apples better than Pears?

Closer to Real: Physics and Lighting

It’s a Matter of Perspective: Free Camera

Reduce, Re-Use, Recycle: 3D Assets across Mediums

2D Vs. 3d: apples better than pears? Mediums: Traditional CEL, Flash Animation, 3D CGI Process-wise similar but different especially during production Cost: 2D vs 3D - Hardware Intensive (Rendering), Labor Intensive Story, Story, Story

Mediums: Traditional CEL, Flash Animation, 3D CGI

Process-wise similar but different especially during production

Cost: 2D vs 3D - Hardware Intensive (Rendering), Labor Intensive

Story, Story, Story

Closer to Real: Physics and lighting Physics: Gravity, Force and Kinematics, IK and FK, Muscles (mass) Lighting: Sub-Surface Scattering, Shadows, Normal-Maps, Bump-Mapping Closer to getting to the Real World - with a touch of artistic license

Physics: Gravity, Force and Kinematics, IK and FK, Muscles (mass)

Lighting: Sub-Surface Scattering, Shadows, Normal-Maps, Bump-Mapping

Closer to getting to the Real World - with a touch of artistic license

It’s a matter of Perspective: Free Camera Making a Scene: Setting up your 3D scene - Multiple Camera Angles Creating Tension: Controlling the a virtual camera to your liking Telling the story with Film Language

Making a Scene: Setting up your 3D scene - Multiple Camera Angles

Creating Tension: Controlling the a virtual camera to your liking

Telling the story with Film Language

reduce, Re-Use, Recycle: 3d Assets across Mediums Reduce your Cost, Recycle: 3D models can be re-used for various episodes - environments, characters, props Plug into the Matrix: 3D assets can be used in multiple mediums - Games, Toys, Digital Comics, Web Touching the kids wherever they are - TV, Internet, Portables and Game Consoles

Reduce your Cost, Recycle: 3D models can be re-used for various episodes - environments, characters, props

Plug into the Matrix: 3D assets can be used in multiple mediums - Games, Toys, Digital Comics, Web

Touching the kids wherever they are - TV, Internet, Portables and Game Consoles

Case Study: Upin and Ipin Les Copaque Sdn. Bhd. - MSC Malaysia Animation Company Started the project as 3d-Animated Feature Film - Geng TV Series: 5 min shorts during Ramadhan Used for marketing Geng the Film RM 6.3 Million in Malaysian Box Office

Les Copaque Sdn. Bhd. - MSC Malaysia Animation Company

Started the project as 3d-Animated Feature Film - Geng

TV Series: 5 min shorts during Ramadhan

Used for marketing Geng the Film

RM 6.3 Million in Malaysian Box Office

case Study: saladin Co-production between MDeC and Al-Jazeera’s Childrens Channel (JCC) Started with a Feature Film concept Now a 26 episode Full-3D TV Series Planning to embark on Feature Film and Games project

Co-production between MDeC and Al-Jazeera’s Childrens Channel (JCC)

Started with a Feature Film concept

Now a 26 episode Full-3D TV Series

Planning to embark on Feature Film and Games project

Be kind, rewind 2D Versus 3D: Why are Apples better than Pears? Closer to Real: Physics and Lighting It’s a Matter of Perspective: Free Camera Reduce, Re-Use, Recycle: 3D Assets across Mediums

2D Versus 3D: Why are Apples better than Pears?

Closer to Real: Physics and Lighting

It’s a Matter of Perspective: Free Camera

Reduce, Re-Use, Recycle: 3D Assets across Mediums

Thank you