Successful Strategies for Monetizing Blogs

Successful Strategies for Monetizing Blogs Using Affiliate Marketing Missy Ward Co-Founder, Affiliate Summit, Inc.@MissyWard

@MissyWard

Don’t Be Like This Dude http://www.missyward.com/ASE12@MissyWard

Make Money With Your Blog Using Affiliate MarketingKey Points: “In this session you will get an overview of how affiliate marketing works; learn how to find complimentary products and services to promote and walk out with seven successful affiliate marketing strategies to monetize your blog immediately.”@MissyWard

Reasons Why Bloggers Won’t Monetize m mo ney fro "Display "Making y turns it hur t m y i n g a ds wil a hobb iness." blog traf l us f ic. " into a b "Its too hard to make money from a blog." "Bl ogg for ing i say val m s ue e, th just t tak e what I in m ere fun "Peo ple won y k now Im i f th e y c s n ont o s eriously y off my site." ne ent ." ma king mo@MissyWard

Why Monetize?• Subsidize operational costs to keep blogging hobby afloat.• Create an additional part-time income stream.• Career shift from employee to self-employment.@MissyWard

When? The Million Dollar Question@MissyWard

Build Now, Monetize Later Reader’sfocus drawn to content rather than ads *may* build a stronger audience faster. Not knowing when the “right time” is. Underestimating value of traffic *may* leave money on table. Redesigning site to include ads and time investment to discover that readers may not be buyers.@MissyWard

Build Now, Monetize From the Start • Some money is better than no money. • No need to redesign when ready for ads. • Consistent experience for users from day one. • Learning what works early on *can* increase potential income down the road. (products, placements, ad-serving). • New blogs *unlikely* to make significant money without having traffic. • Finding advertisers *can* be more difficult.@MissyWard

Popular Ways to Monetize a Blog • Direct Advertising Sales / Sponsorships • Paid postings • Contextual Advertising (Google Adsense, Chitika) • Selling Your Own Product • Membership Component (Forum, Premium Content) • Text Link Advertising (TextLinkAds, InfoLinks) • Donations • Affiliate Marketing@MissyWard

What is Affiliate Marketing@MissyWard

“ Affiliate marketing is selling something you don’t own, to people you don’t know andearning a commission each timeyou do.” -Author Unknown@MissyWard

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What Affiliate Marketing is NOT A way to get rich overnight A scam Multi-level marketing For the easily discouraged@MissyWard

Where To Find Merchants and Advertisers with Affiliate Programs@MissyWard

Affiliate Networks@MissyWard

Digital Products & Software Networks@MissyWard

CPA Networks@MissyWard

Independent Programs@MissyWard

Affiliate Program Directories@MissyWard

Check out what YourCompetition is Promoting@MissyWard

How do I know what products or services to promote/not promote? • Promote products and services you use and believe in. • Don’t stick to marketing what everyone else is marketing. • Find the “next big thing” in your niche.(Google Alerts, Twitter, Facebook, Ebay Pulse, Google Insight, TV advertising.@MissyWard

Disclosure Policy • 2009 FTC Ruling on Disclosure of Endorsements for bloggers ($11k+ per post fines) • Clears up an ethical concerns allowing freedom to make money while being responsible for own reputation • .@MissyWard

Successful Affiliate Marketing Strategies@MissyWard

Video@MissyWard

@MissyWard

V ideo Tips • Oneload.com (Part of TubeMogul.com) for uploading & tracking on top video sharing /social networking sites • Include shortened link in Description on Youtube, etc. and as overlay within video itself. • Transcription on you blog w/links • Embed clickable video on your blog using Viewbix (2 free/then 19.99 month and visit missyward.com/viewbix for tutorial) or LinkedTube (Free) • Merchant Video Creatives • Keep video to no more than 1-1/2 to 2 minutes & include a call to action (almost 60% will abandon at 2minute mark) • YouTube Partner Program (Rev share ads on your videos)@MissyWard

Email@MissyWard

@MissyWard

RSS To Email Tips • Google’s Feedburner: Free (Can run Adsense automatically in email • Aweber: $19/month up to 500 subsribers $29/2,500, $49/5,000, etc. • Automated Weekly newsletters via template with Aweber)@MissyWard

Photos@MissyWard

@MissyWard

Photo Tips • Huge SEO opportunity for optimized images (Think Google Images) • Flickr – Embed on blog with Affiliate Links links • Luminate and Stipple great tools to easily share and monetize embeded images with overlay ads, products in the picture (based on tags). [Think Adsense for Images]@MissyWard

Social Sharing@MissyWard

@MissyWard

Social Sharing Tips • Remember relevancy and personalization is key • Genuine Recommendations, Build relationships • Avoid dropping direct Affiliate Links but rather bring them back to your site to provide additional content • Automation Plugins (Networked blogs, Twitterfeed, etc.) • Sharing Plugins (Social Sharing Toolkit, ShareThis, etc.) • Pretty Link Pro (Shrink, Cloak, Track, Stats, Keyword Replacement w/ blog name in URL)@MissyWard

Podcasting@MissyWard

@MissyWard

Podcast Tips • PodPress, PowerPress Plugin • Look for Podcast Networks (GeekCast.fm) • Syndicate to iTunes • Affiliate links in show notes • Transcription: Great for SEO • (CastingWords.com $.75 /min & Up, Fiverr 12 minutes) • Audible Podcast Affiliate Program (Audible Pre-roll ad pays $15/ free trial)@MissyWard

AutomatedCommissionable Links@MissyWard

@MissyWard

Automated Af filiate Links Tips • SkimLinks, VigLink – Don’t need to sign up to Affiliate Networks • BounceLinks – Keep direct relationship with retailers • They don’t overwrite existing affiliate links • Simple install (plugin or code) • Once installed can monetize even your old blog posts@MissyWard

Offline Marketing@MissyWard

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missyward.com/BWE12@MissyWard

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Successful Strategies for Monetizing Blogs

by Missy Ward on Aug 03, 2012

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