Starting a Successful Affiliate Program

Starting a Successful Affiliate Program Presented by: Missy Ward Co-Founder of Affiliate Summit, FeedFront Magazine, GeekCast.fm & Manager of ThesisAffiliates.com

Rewards vs. Risk
Affiliate Program Rewards
Minimal startup cost, low risk (performance based compensation)
Inexpensive customer acquisition cost
Sharp, driven, virtual sales force
Brand awareness, loyalty
SEM Strategy
Affiliate Program Hazards
Fraud
Brand damage
Legal issues

The Program’s Structure Will Determine its Success.
Things You Must Decide On Before Starting an Affiliate Program
Commission Structure – Standard, Super Affiliate, 2 nd Tier, Bonus Incentives
Payment threshold, frequency and method
Marketing Policies: Email, PPC/SEO, Trademark Usage, Adware
Affiliate Approval Criteria
Tracking: Indie or network
Management: Inny or Outty?

Just Because You Build It, Doesn’t Mean That They Will Come
Strategies to Get Your Affiliate Program Noticed
Three reasons why an affiliate should pick your program over another
TEST and OPTIMIZE - Program must have a strong eCPC/EPC, and eCPM.
Communication – Provide contact methods and expected response time. Ask how the affiliate wants to be communicated with
Provide HTML troubleshooting help and creative assistance
Actively participate in affiliate marketing forums

Just Because You Build It, Doesn’t Mean That They Will Come
Strategies to Get Your Affiliate Program Noticed (Cont’d.)
Provide tutorials
Share Metrics (Top 10 earners and their EPC’s)
Interact and get friendly with your affiliates
Get Social – Blog, Facebook, Twitter
Attend affiliate marketing events and organize meetups
Speak and get published
Establish relationships with journalists and bloggers
Get listed in Affiliate Directories
Advertise to Recruit Affiliates*

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Starting a Successful Affiliate Program

by Missy Ward on Nov 30, 2009

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Starting a Successful Affiliate Program — Presentation Transcript