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Alongside Twitter, Facebook and YouTube, LinkedIn has become one of the most popular social
networking sites. There has long been the misconception that LinkedIn was only for job-seekers.
Developed specifically for the business professional, LinkedIn offers a much bigger array of benefits.
It is especially useful for finding and cultivating business relationships and sales leads, as well as
providing invaluable tools for building your knowledge-base, assisting you with problem-solving,
conducting market research and branding yourself as an expert within your industry.
LinkedIn is where the largest audience of affluent, ambitious and influential professionals
congregrate. With executives from all Fortune 500 companies and 50% of users in senior
management level positions, it’s imperative that you utilize this social media site for business
development and to improve your professional visibility, connectability and credibility in
This document will assist you in getting set up on LinkedIn, completing the “must-have” areas to
create a compelling profile, as well as ensuring your profile is optimized for search engines.