SAVVY CITY 2014: WHAT IS #SAVVYCITY?
SAVVY CITY 2014: WHAT IS #SAVVYCITY
Savvy City is a free app which aggregates all of the see and be seen VIP events and
connects tastemakers in real time with the brands that benefit from their personal social
cache. We set out to engage consumers & influencers in a new way.
For tastemakers, the Savvy City App simplifies the VIP experience, and provides THE
event-specific guidebook that maximizes the experience.
For VIP Brands, Savvy City offers direct access and user generated content in return for
Savvy City: The Real TasteMakers
Blues Traveler taking home
some Perky Jerky after a night
of partying at SAVVY CITY HQ,
along with OAR, Lil Jon &
→ LG MUSIC LODGE LIVE, PARK CITY
← BOMBAY SAPPHIRE GIN , BACARDI USA
See you soon!
The Savvy City Demographic
Hip, Influential, Entrepreneurs & Creatives
The Savvy City App acts as a vehicle that allows brands
the opportunity to align themselves with more than one
event – obtaining key visibility in oversaturated markets.
Art Basel ‘13 Brand Activations
BOMBAY SAPPHIRE x SBE
We worked with BACARDI USA
& SBE, creating a Bombay
Sapphire Cocktail Menu that
was complimentary to App
users at SLS Hotel & Redbury
We worked with Kipling’s
bringing out our street team to
boost online conversations. We
also curated a live art activation
for the event.
Collaborated with artists like
Thank You x Art and brands
like ZICO Coconut Water to
#savvycity Sole Art
Bike series for Basel. Each
bike was custom painted.
Savvy City sent out bluetooth speakers to a curated list of DJ’s for a VDAY
campaign for Altec Lansing’s “The Jacket”
#VALENTUNES #SAVVYCITY #ALTECLANSING
ALTEC LANSING SPEAKERS
LG ELECTRONICS USA →
SUNDANCE FILM FESTIVAL
LG 100” LASER CUT TV
CASE STUDY: #SAVVYCITY x ELECTRIC PICKS
Custom Guitar Pick Bracelets - VIP Gifting:
Vanessa Hudgens • Warren G • Skylar Grey • After Romeo • Lindsay Lohan • Selena
Gomez • Green Day • The Man Repeller • Haley Duff • Kendra , Nervo & Of A Revolution
Your #SAVVYCITY experience is meant to be seen AND shared.
With in-app Instagram
integration, connect and see
how the SXSW community is
sharing the latest updates
from the premieres to the
Streaming updates of all the
popular Instagram #hashtags
from Sundance will be
aggregated within the app.
Savvy City: Influencer Program
Savvy City is your source to get influencers to engage with your brand during specific events
at SXSW. Savvy City Influencers are committed to excellence & guarantee the following
★ Our street team is trained to gather / create rich social media content.
★ Our influencers are also there to engage with your consumers & strategically place your
product in the best shots / scenarios to provide maximum ROI on sponsorship spends.
★ This social media content will be gathered per event & distributed among highly visibility
#SXSW2014 tastemakers -- Instagram, Vine, Facebook, Twitter, Path & Pinterest.
★ Utilize Savvy City to drive traffic to your event at SXSW — stand apart from the masses by
seeding info through social networks & Savvy City App.
★ Add On Push Message (alerts all 8,500 Savvy City Users with a message)
★ Hit each event once per day OR one event for 1-2 hours.
★ Influencers will be expected to interact with people & activate your brand or event
throughout the streets of SXSW.
★ Post on the event / brand twice a day on social media using #YourHashTag #SXSW2013
★ Distribution & Brand Presence at Savvy City’s Pop Up Shop (www.speakeasy2014.com)
Social Currency Arcade
Savvy City: Influencer Program
★ $750 per day / $250 each additional influencer
recommended program for max visibility
★ $500 Inclusion in Savvy City Arcade for 6 months
★ $300 Specialty App Listing & Promotion
★ Distribution —> wholesale pricing per unit
OR a flat fee per venue
★ $2500 per Push Message > Mobilize the SXSW Community in Real
★ $1000 for any VIP / Gifting programs
product value ($3,000-5,000)
#SXSW2014 : The Real TasteMakers @ TREEHOUSE
FIND THE PASSWORD FOR ENTRY IN @SAVVYCITYAPP
Daily programming will begin at noon for 9 days during SXSW2014
- Daily DJ Sessions
- Live Art Installations,
- Social Currency Arcade
- Surprise Performances
- Pop Up Parties
- After Hours & more.... #StayTuned
Treehouse (2,000 Square feet in addition to the W Hotel)
501A E 6th St . Austin TX 78701
March 7 - 16 2014
LEARN MORE & BE SURE TO RSVP FOR EXCLUSIVE ACCESS:
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