Savvy City 2014 Deck

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Savvy City 2014 Deck

  1. 1. A DIGITAL VIP EXPERIENCE #SavvyCity is a traveling digital experience that engages consumers & influencers in a new way...
  2. 2. SAVVY CITY 2014: WHAT IS #SAVVYCITY? SAVVY CITY 2014: WHAT IS #SAVVYCITY Savvy City is a free app which aggregates all of the see and be seen VIP events and connects tastemakers in real time with the brands that benefit from their personal social cache. For tastemakers, the Savvy City App simplifies the VIP experience, and provides THE event-specific guidebook that maximizes the experience. For VIP Brands, Savvy City offers direct access and user generated content in return for VIP use.
  3. 3. COACHELLA 2013 Savvy Activation Highlights SXSW CANNES SUNDANCE Influencers received PInatas filled w/ Savvy City swag to create engagement surrounding #coachella ART BASEL We distributed Savvy City Swag Bags to every room at the W Hotel in Austin, @WHotelATX, during SXSW. S/O to @ManRepeller in partnership w/ Stylecaster. Custom Savvy City Art Bike Series with Sole Bicycles We experienced Sundance & Cannes, working with talent such as Alec Monopoly
  4. 4. Most Recent Brand Activations BOMBAY SAPPHIRE x SBE ENTERTAINMENT We worked with BACARDI USA & SBE, creating a Bombay Sapphire Cocktail Menu that was complimentary to App users at SLS Hotel & Redbury Hotel. KIPLING USA We worked with Kipling’s #MyKiplingBag Tour → bringing out our street team to boost online conversations. We also curated a live art activation for the event. SOLE BICYCLES Collaborated with artists like Thank You x Art and brands like ZICO Coconut Water to make #savvycity Sole Art Bike series for Basel. Each bike was custom painted.
  5. 5. Savvy City: The Real VIP Experience - iPhone - iPad - Droid The Savvy City App acts as a vehicle that allows brands the opportunity to align themselves with more than one event – obtaining key visibility in oversaturated markets.
  6. 6. THE REAL SUNDANCE SCENE. SAVVY CITY KNOWS BEST SAVVYCITY is your source for where, when and how to engage with the festival's most exclusive events. These are the events that are likely not on the radar and are happening after the films let out. Use the in-app schedule to create your daily dose of Savvy City from early morning yoga to the late night red-carpet parties all at your fingertips. Although we don’t guarantee entry -- that doesn’t mean we don’t hook you up with every RSVP that is to be had ;) .
  7. 7. #InstaSavvy #SUNDANCE2014 Your #SAVVYCITY experience is meant to be seen AND shared. With in-app Instagram integration, connect and see how the Sundance community is sharing the latest updates from the premieres to the parties. Streaming updates of all the popular Instagram #hashtags from Sundance will be aggregated within the app. See for yourself , in real time, where the best parties are going down.
  8. 8. THANK YOU email@website.com See you soon! The Savvy City Demographic Hip, Influential, Entrepreneurs & Creatives
  9. 9. SEARCH SUNDANCE SMARTER. Powered by There’s too much to see and explore in Park City so don’t wander aimlessly. Savvy City overlays your event schedule with Yelp integration to provide a smart way to search for that next meal or meet-up place with friends. Park City’s best venues, restaurants and shopping will be at your fingertips.
  10. 10. SAVVYCITY Details at your Fingertips THE FILMS. SAVVY means you’re up to speed on all the Sundance films as well as the parties. USE APP FOR: - Preview Films - Watch Trailers - Promo Codes & Freebies - Scheduled Screenings
  11. 11. COACHELLA 2013 We filled pinatas w/ Savvy City swag & sent them out to key influencers homes in Palm Springs, surrounding Coachella 2013 festivities. Pinata Partners included: Tequila Ocho, Myster High End, Nooka, Me Undies, Honest Tea, Wren & Glory Jewelry, StyleCaster Totebags, Sober Up, Electric Picks, Zico Coconut Water, Credit Covers & Falling Whistles.
  12. 12. SAVVY CITY SOCIAL CURRENCY PRIZES: Bonnaroo Tickets Uber Credits Honest Tea Drops PopChips Supply Electric Bikes Myster FogPens Nooka Watches Electric Picks Jewelry Spirithoods VIP Sundance Party Access Me Undies LG 55” TV’s Outside Lands Festival Tickets Free Wine Awesomeness Free Custom Credit Covers
  13. 13. ELECTRIC PICKS JEWELRY x #SAVVYCITY Custom Guitar Pick Bracelets - VIP Gifting: Vanessa Hudgens • Warren G • Skylar Grey • After Romeo • Lindsay Lohan • Selena Gomez • Green Day • The Man Repeller • Haley Duff • Macklemore & Ryan Lewis
  14. 14. Re-Cap #SAVVYCITY ‘13 SUNDANCE FILM FESTIVAL SWEETLIFE MUSIC & FOOD FESTIVAL SXSW, AUSTIN TEXAS CANNES FILM FESTIVAL & CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY COACHELLA MUSIC FESTIVAL NEW YORK FASHION WEEK GOVERNORS BALL NEW YORK CITY ART BASEL MIAMI BEACH
  15. 15. Clients & Brands #SAVVYCITY ‘13
  16. 16. SUNDANCE 2014 INTEGRATION OPPS ● ● ● ● ● ● ● ● ● ● The Film Lodge TR Suites The Film Lodge #IndieLounge The Social Film Loft Miami OASIS AirBNB Haus Invite Only Dinners Sundance Collective The Music Lodge
  17. 17. SUNDANCE 2014: STREET TEAM Click for Video Links YLA MUSIC >> PW yla * THREE ZEROHS COLLECTIVE, SMART PICS * BEN, FROM THE BUTIED LIFE
  18. 18. SA 2 0 1 4 #SAVVYCITY TOUR CONTACT ALEXIS LEVINE Visit: www.savvycity.co Email: alexis@savvymedia.com

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