A DIGITAL VIP EXPERIENCE
#SavvyCity is a traveling digital
experience that engages consumers
& influencers in a new way...
SAVVY CITY 2014: WHAT IS #SAVVYCITY?
SAVVY CITY 2014: WHAT IS #SAVVYCITY
Savvy City is a free app which aggregates all of the see and be seen VIP events and
connects tastemakers in real time with the brands that benefit from their personal social
For tastemakers, the Savvy City App simplifies the VIP experience, and provides THE
event-specific guidebook that maximizes the experience.
For VIP Brands, Savvy City offers direct access and user generated content in return for
2013 Savvy Activation Highlights
Influencers received PInatas
filled w/ Savvy City swag to
We distributed Savvy City
Swag Bags to every room at
the W Hotel in Austin,
@WHotelATX, during SXSW.
S/O to @ManRepeller in
partnership w/ Stylecaster.
Custom Savvy City Art Bike
Series with Sole Bicycles
We experienced Sundance &
Cannes, working with talent
such as Alec Monopoly
Most Recent Brand Activations
BOMBAY SAPPHIRE x SBE
We worked with BACARDI USA
& SBE, creating a Bombay
Sapphire Cocktail Menu that
was complimentary to App
users at SLS Hotel & Redbury
We worked with Kipling’s
bringing out our street team to
boost online conversations. We
also curated a live art activation
for the event.
Collaborated with artists like
Thank You x Art and brands
like ZICO Coconut Water to
#savvycity Sole Art
Bike series for Basel. Each
bike was custom painted.
Savvy City: The Real VIP Experience
The Savvy City App acts as a vehicle that allows brands
the opportunity to align themselves with more than one
event – obtaining key visibility in oversaturated markets.
THE REAL SUNDANCE SCENE.
SAVVY CITY KNOWS BEST
SAVVYCITY is your source for where,
when and how to engage with the
festival's most exclusive events. These
are the events that are likely not on the
radar and are happening after the films
Use the in-app schedule to create your
daily dose of Savvy City from early
morning yoga to the late night red-carpet
parties all at your fingertips. Although we
don’t guarantee entry -- that doesn’t
mean we don’t hook you up with every
RSVP that is to be had ;) .
Your #SAVVYCITY experience is meant to be seen AND shared.
With in-app Instagram
integration, connect and see
how the Sundance community
is sharing the latest updates
from the premieres to the
Streaming updates of all the
popular Instagram #hashtags
from Sundance will be
aggregated within the app.
See for yourself , in real time,
where the best parties are
See you soon!
The Savvy City Demographic
Hip, Influential, Entrepreneurs & Creatives
SEARCH SUNDANCE SMARTER.
There’s too much to see and explore
in Park City so don’t wander
Savvy City overlays your event
schedule with Yelp integration to
provide a smart way to search for
that next meal or meet-up place with
Park City’s best venues, restaurants
and shopping will be at your
Details at your Fingertips
up to speed on all the
Sundance films as well
as the parties.
USE APP FOR:
- Preview Films
- Watch Trailers
- Promo Codes &
We filled pinatas w/ Savvy City swag & sent them out to key influencers homes in Palm Springs,
surrounding Coachella 2013 festivities. Pinata Partners included: Tequila Ocho, Myster High End, Nooka,
Me Undies, Honest Tea, Wren & Glory Jewelry, StyleCaster Totebags, Sober Up, Electric Picks, Zico
Coconut Water, Credit Covers & Falling Whistles.
SAVVY CITY SOCIAL CURRENCY
Honest Tea Drops
Electric Picks Jewelry
VIP Sundance Party Access
LG 55” TV’s
Outside Lands Festival Tickets
Free Wine Awesomeness
Free Custom Credit Covers
ELECTRIC PICKS JEWELRY x #SAVVYCITY
Custom Guitar Pick Bracelets - VIP Gifting:
Vanessa Hudgens • Warren G • Skylar Grey • After Romeo • Lindsay Lohan • Selena
Gomez • Green Day • The Man Repeller • Haley Duff • Macklemore & Ryan Lewis
Re-Cap #SAVVYCITY ‘13
SUNDANCE FILM FESTIVAL
SWEETLIFE MUSIC & FOOD
SXSW, AUSTIN TEXAS
CANNES FILM FESTIVAL &
CANNES LIONS INTERNATIONAL
FESTIVAL OF CREATIVITY
NEW YORK FASHION WEEK
NEW YORK CITY
SUNDANCE 2014 INTEGRATION OPPS
The Film Lodge
The Film Lodge
The Social Film Loft
Invite Only Dinners
The Music Lodge
SUNDANCE 2014: STREET TEAM
Click for Video Links YLA MUSIC >> PW yla
* THREE ZEROHS COLLECTIVE, SMART PICS * BEN, FROM THE BUTIED LIFE
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