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postmodern distribution channel

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all about distribution channel

all about distribution channel

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  • 1. MISSY DESMALAYODIE ERLANGGA ABDULAH ISNAINM.RIZKY
  • 2. contens Introduction of distribution channel Faktor of distribution channel Fungtion of the distribution channel Postmodern distribution channel Formal  traditional  modern  special  institutions  gross root  virtual Informal  employee  community Sumarry references
  • 3. WHAT IS DISTRIBUTION CHANNEL ?According to Kotler (1991: 279) distribution channel is a group company or individual who has ownership of the products or rights of ownership to help move the product or service when it is moved from producer to consumer.
  • 4. factor of distribution channels  Producer  Product  intermediaries  Management sytem Philip kotler “ manajemen pemasaran “ 2002
  • 5. Function of Distribution Channel  Information  Promotion  Ordering  Payment  Title.  Physical Possesion,  Financing  Risk Taking Philip kotler “ manajemen pemasaran “ 2002
  • 6. Postmodern distribution channel manner of distributing goods in a way, came to the consumer, no longer wait for customers to come. time, distance and place are no longer a constraint
  • 7. Formal  traditional modern special institutions gross root virtual
  • 8. Traditional channelTraditional is, a place of delivery and distribution of goods through traditional markets.
  • 9. Modern channelPlace of delivery / distribution of goods through modern stores, retail management in which there is good and that in this system is implemented self-service ( swalayan )
  • 10. Specialty channelDistribution and the distribution of specific goods, or is homogeneous in one store (a type of special items)
  • 11. Instituations channelnstitutional Channel is a distribution network that penetrated to a particular institution (formal)
  • 12. Gross root Grass Root is called Channel undercurrent(Lower Middle Class) to serve and, reaching down to the middle class
  • 13. Virtual channeldistribution of goods and information through the Internet, ease of reaching consumers in the introduction of products to ordering, “time and place are no longer limiting”
  • 14. Informal  employee community
  • 15. Employee channel this employee program, in a packaged form of marketing, by providing a payment system, whichfacilitates its employees, even in an attractive gift given as a bonus (special employee / member)
  • 16. Comunity channel evidence of consumer loyalty can be seen from thecommunity of its products, a fanatical community, is areal market share,, distribution of goods is very easy to go, Because they will come up to producers to purchase these products
  • 17. sumarry Postmodern distribution channel, is a distribution channel that emphasizes community. This community is formed at the initiative of each person an equal, so that the horizontalwith postmodern distribution channel, the distribution of goods becomes shorter, and easier
  • 18. reference David sukardi kodrat “ manajemen distribusi, old and postmo distribution channel “ 2009 Philip kotler “ manajemen pemasaran “ 2002
  • 19. Thank you !