Blogging for Success

                    By M is sy C aul k




Wednesday, March 25, 2009
Wednesday, March 25, 2009
Blogging Starts in your BRAIN
                        Who are you blogging For? WHO is your audience?


                  ...
Wednesday, March 25, 2009
Read Other Blogs

              www.BlogSearch.Google.com

              Subscribe to ones you like

              Use RSS...
Wednesday, March 25, 2009
Comment on Other Blogs

                       Add to the conversation

                       Ask a question

           ...
Wednesday, March 25, 2009
Now Begin to Write
                                   Buy Your own domain
                                   (BlogAnnArbor...
Ann Arbor Real Estate Talk




Wednesday, March 25, 2009
Blog Ann Arbor
                                Activerain Blog




Wednesday, March 25, 2009
Wednesday, March 25, 2009
Promote Your Blog
                Do a press release

                Feed your blog to Facebook & Twitter, Friendfeed

  ...
Wednesday, March 25, 2009
Why Comment, Promote?
                  Backlinks

                  Relationships

                  Two kinds of marketi...
Wednesday, March 25, 2009
SEO
                Search Engine Optimization

                Don’t be obsessed
                Be Found
               ...
Wednesday, March 25, 2009
SEO is not Rocket Science

                 You can do it yourself

                 You can hire someone

               ...
Wednesday, March 25, 2009
Measure & Analytics
                 Google Analytics

                 GetClicky

                 Site Meter

          ...
Wednesday, March 25, 2009
What we Can Learn from
                          Measuring




Wednesday, March 25, 2009
Wednesday, March 25, 2009
Traffic




Wednesday, March 25, 2009
Wednesday, March 25, 2009
Why you want to be on
                              Page 1 of Google
                       1       Position 25% of all cl...
Wednesday, March 25, 2009
“Your City” Real Estate




Wednesday, March 25, 2009
Wednesday, March 25, 2009
Homework




          “Your City” Realtor
          “Your City” MLS
          “Your City” Real Estate
          “Your Cit...
Wednesday, March 25, 2009
Find Your Key Words, Set up your Site,
                                    Analyze
                  https://adwords.googl...
Wednesday, March 25, 2009
Final Thoughts
                                    Be Real
                              Write to real people




        ...
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  • Retech South Presentation

    1. 1. Blogging for Success By M is sy C aul k Wednesday, March 25, 2009
    2. 2. Wednesday, March 25, 2009
    3. 3. Blogging Starts in your BRAIN Who are you blogging For? WHO is your audience? Read other blogs Comment on other blogs Write your blog Wednesday, March 25, 2009
    4. 4. Wednesday, March 25, 2009
    5. 5. Read Other Blogs www.BlogSearch.Google.com Subscribe to ones you like Use RSS Feeds Don’t just read Real Estate Blogs Wednesday, March 25, 2009
    6. 6. Wednesday, March 25, 2009
    7. 7. Comment on Other Blogs Add to the conversation Ask a question Give an example of something you found to be true Use YOUR name, NOT your company name. Wednesday, March 25, 2009
    8. 8. Wednesday, March 25, 2009
    9. 9. Now Begin to Write Buy Your own domain (BlogAnnArbor) Don’t use sub-domains (activerain.com/blogs/missycaulk) Write how you want to be found (Use correct key-words) Post often, 3-4 x’s a week Be consistent Wednesday, March 25, 2009
    10. 10. Ann Arbor Real Estate Talk Wednesday, March 25, 2009
    11. 11. Blog Ann Arbor Activerain Blog Wednesday, March 25, 2009
    12. 12. Wednesday, March 25, 2009
    13. 13. Promote Your Blog Do a press release Feed your blog to Facebook & Twitter, Friendfeed Go to Google Maps, add your blog or web-site www.Local.Yahoo.com Email your sphere, past clients, family Add to Plaxo, LinkedIn AmericanTowns, Yelp Google Local Wednesday, March 25, 2009
    14. 14. Wednesday, March 25, 2009
    15. 15. Why Comment, Promote? Backlinks Relationships Two kinds of marketing 1 Push... TV, Radio, Email, Direct Mail, Cold Calling, Print 2 Pull... The consumer comes to you, this is blogging, social media. Doesn’t distract, consumers decide when they read. Wednesday, March 25, 2009
    16. 16. Wednesday, March 25, 2009
    17. 17. SEO Search Engine Optimization Don’t be obsessed Be Found How to be Found Wednesday, March 25, 2009
    18. 18. Wednesday, March 25, 2009
    19. 19. SEO is not Rocket Science You can do it yourself You can hire someone Take it one step at a time Anchor text Alt tags Blog niche, or hyper-locally Wednesday, March 25, 2009
    20. 20. Wednesday, March 25, 2009
    21. 21. Measure & Analytics Google Analytics GetClicky Site Meter Ask? How did you find me? How many comments are you getting? What topics are people finding me on? Is your phone ringing? Wednesday, March 25, 2009
    22. 22. Wednesday, March 25, 2009
    23. 23. What we Can Learn from Measuring Wednesday, March 25, 2009
    24. 24. Wednesday, March 25, 2009
    25. 25. Traffic Wednesday, March 25, 2009
    26. 26. Wednesday, March 25, 2009
    27. 27. Why you want to be on Page 1 of Google 1 Position 25% of all clicks # 2 12% of all clicks # Position 3 8% # Position of all clicks 4 - 10 Positions get 3-5% of all clicks # Wednesday, March 25, 2009
    28. 28. Wednesday, March 25, 2009
    29. 29. “Your City” Real Estate Wednesday, March 25, 2009
    30. 30. Wednesday, March 25, 2009
    31. 31. Homework “Your City” Realtor “Your City” MLS “Your City” Real Estate “Your City” Your Company, Realtor Wednesday, March 25, 2009
    32. 32. Wednesday, March 25, 2009
    33. 33. Find Your Key Words, Set up your Site, Analyze https://adwords.google.com/select/TrafficEstimatorSandbox https://adwords.google.com/select/KeywordToolExternal https://www.google.com/webmasters/tools/dashboard Wednesday, March 25, 2009
    34. 34. Wednesday, March 25, 2009
    35. 35. Final Thoughts Be Real Write to real people It all comes down to trust. People want to trust you and the Search Engines want to trust you. Wednesday, March 25, 2009

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