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Ready talkaug2011 Ready talkaug2011 Presentation Transcript

  • Best Tech for SMBs August 25, 2011
  • What do I know?v  Founded a Virtual SMB in 1998v  Worked with hundreds of SMBs & tech startupsv  Dubbed a “Golden Image IT Standard” by Forrester Researchv  Listed “Top Influential Women in Tech on Twitter”v  Voted “Best of the Best” by Tech Journalistsv  Top 500 PR/Marketing & Business/Tech Experts; Sulia.comv  Top 100 Women on Twitterv  Savviest in Social Media
  • SMBsv  Time crunchedv  Resource restrainedv  Fiscally cautiousv  In need of easy, effective technologies to help focus on core competenciesv  Usually little budgets, patience – big frustrations
  • v  …is when everything needs to be donev  …is when your customers expect you to deliverv  … is when even small retailers must find a way to compete more effectivelyv  … is when online and offline worlds convergev  … is when consumers shop on mobile phonesv  ……is when we want optionsv  ....is the time for smart tech
  • “Things don’t have to change the world to be important.”- Steve Jobs
  • What can tech do?
  • Poll Question – How many of you need tov  Share filesv  Backup datav  Promote/market your company and productsv  Manage finances, payroll, booksv  Track employees’ timev  Share best practicesv  Print supplies, marketing materialsv  Gather disparate teamsv  Plan events
  • Look up!
  • Share Files
  • Save & Backup Data
  • Always Have Access
  • Manage Money
  • Watch Carefully
  • Execute Payroll
  • Where Does the Time Go?
  • Ensure Productivity
  • What do you Say?
  • Enough About You, Let’s Talk About Me
  • Sites Still Matter
  • Where To?
  • Why, What, When Significant increase in brandTwitter, Google+, mentions & direct interaction. Facebook Brand Awareness, connectivity. Answer/respond to showcase Q&A Sites Company/executives, expertise, thought leadership. Expand credibility. Blog posts or mentions by you, Blogs customers, influencers – showcase satisfied customers, champions. Establish industry leadership.
  • Entertainment is the New Marketing
  • Conversation is the New “Press Release”
  • Online and Off
  • Give Goodies
  • Catch (and Share) the Action
  • Gather Highlights, Share Deals
  • Take it With You
  • Thank you! Christine Perkett cperkett@perkettpr.com P: 781.834.5852 @PerkettPR and @missusPhttp://www.linkedin.com/in/christineperkett http://www.facebook.com/PerkettPR