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Ready talkaug2011

Ready talkaug2011






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    Ready talkaug2011 Ready talkaug2011 Presentation Transcript

    • Best Tech for SMBs August 25, 2011
    • What do I know?v  Founded a Virtual SMB in 1998v  Worked with hundreds of SMBs & tech startupsv  Dubbed a “Golden Image IT Standard” by Forrester Researchv  Listed “Top Influential Women in Tech on Twitter”v  Voted “Best of the Best” by Tech Journalistsv  Top 500 PR/Marketing & Business/Tech Experts; Sulia.comv  Top 100 Women on Twitterv  Savviest in Social Media
    • SMBsv  Time crunchedv  Resource restrainedv  Fiscally cautiousv  In need of easy, effective technologies to help focus on core competenciesv  Usually little budgets, patience – big frustrations
    • v  …is when everything needs to be donev  …is when your customers expect you to deliverv  … is when even small retailers must find a way to compete more effectivelyv  … is when online and offline worlds convergev  … is when consumers shop on mobile phonesv  ……is when we want optionsv  ....is the time for smart tech
    • “Things don’t have to change the world to be important.”- Steve Jobs
    • What can tech do?
    • Poll Question – How many of you need tov  Share filesv  Backup datav  Promote/market your company and productsv  Manage finances, payroll, booksv  Track employees’ timev  Share best practicesv  Print supplies, marketing materialsv  Gather disparate teamsv  Plan events
    • Look up!
    • Share Files
    • Save & Backup Data
    • Always Have Access
    • Manage Money
    • Watch Carefully
    • Execute Payroll
    • Where Does the Time Go?
    • Ensure Productivity
    • What do you Say?
    • Enough About You, Let’s Talk About Me
    • Sites Still Matter
    • Where To?
    • Why, What, When Significant increase in brandTwitter, Google+, mentions & direct interaction. Facebook Brand Awareness, connectivity. Answer/respond to showcase Q&A Sites Company/executives, expertise, thought leadership. Expand credibility. Blog posts or mentions by you, Blogs customers, influencers – showcase satisfied customers, champions. Establish industry leadership.
    • Entertainment is the New Marketing
    • Conversation is the New “Press Release”
    • Online and Off
    • Give Goodies
    • Catch (and Share) the Action
    • Gather Highlights, Share Deals
    • Take it With You
    • Thank you! Christine Perkett cperkett@perkettpr.com P: 781.834.5852 @PerkettPR and @missusPhttp://www.linkedin.com/in/christineperkett http://www.facebook.com/PerkettPR