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How to Manage Employee Facebook Activity for Optimal (and Safe) Results
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How to Manage Employee Facebook Activity for Optimal (and Safe) Results

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My part of a 3 part presentation on engaging employees as brand ambassadors through Facebook and other social media tools.

My part of a 3 part presentation on engaging employees as brand ambassadors through Facebook and other social media tools.


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Transcript

  • 1. The “Me” Generation
  • 2. Can Be Scary
  • 3. They Want to Know What’s in it for me?
  • 4. Give to Get
  • 5. What’s Culture Got to Do With It?
  • 6. My Success is Your Success How PR People Bloggers Can Tactfully Locate, Pitch Influential
  • 7. We’re In This Together How PR People Bloggers Can Tactfully Locate, Pitch Influential
  • 8. Trust Me, It Matters
  • 9. Not Just to You
  • 10. Give Them a Voice Image: guardian.co.uk
  • 11. Encourage Them to Show Their Smarts
  • 12. And To Be Thoughtful
  • 13. Teach The Concept of TMI
  • 14. Fired him for being funny. Fired him for being spontaneous. Fired him for being relevant. Fired him for alighting ever so gently, like a canary taking its perch, on a dowel of human truth. You know -- the way social media is supposed to be, because the whole point of it is to discardarchaic and abrasive concepts of messaging in favor of actual conversations. -AdAge
  • 15. Keep Your Promises
  • 16. Make It Easy to Like You
  • 17. Be Thoughtful