Twitter for Recruiters

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Guide to help recruiters get started with the basics of twitter and how to use it to find and engage with potential talent.

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Twitter for Recruiters

  1. 1. Twitter for Recruiters Silvia Rodriguez-Maldonado, Recruiter, Verizon Wireless, MWA Talent Acquisition http://www.linkedin.com/in/silviars/en @Silvia_R_HR
  2. 2. • Twitter is a free micro blogging service available from PC or Smart phone.• Posts (“tweets”) are restricted to 140 characters or less.Tweets can include:• Shared links to interesting content on the web• Conversations around specific topics (using hash tags)• Photos, video, music.• Real time accounts from people who are in the midst of a newsworthy event, crisis or natural disaster.
  3. 3. • Over 140 million active users as of 2012.• One of the top 10 most visited websites on the Internet• Users of Twitter tend to be highly educated, tech‐savvy individuals between the ages of 25 and 45.• No need to register to read tweets• Free!
  4. 4. Twitter Terms to Know• Tweets: 140‐character limit messages updated in real time• Followers: individuals that choose to subscribe to your account to receive your tweets• @ Replies:“@” Used in front of a Twitter username to refer or reply to them (i.e. @rpoggivzw Nice tweet Robyn!)• Direct Message (DM): Private message sent to one of your followers. You can only send a DM to a user who is following you; you can only receive direct messages from users you follow.• Retweet (RT): Sharing someone else’s tweets to your own followers• Hash tags (#): Way of organizing/categorizing information (i.e. #job)• Twitter Timeline‐ Collection of tweets from accounts followed in real time• Trending Topic - A word, phrase or topic that is tagged (using hash tags) at a greater rate than other tags. Trending topics become popular either through a concerted effort by users or because of an event that prompts people to talk about one specific topic.
  5. 5. Where do I start?1. Create your account• Username: Choose a professional Twitter name that is easy to remember and appropriately represents you.• Profile: (Make sure is public) Add a profile picture. Bio: Short biography (Tell Tweeters what you do, Show a side of your personality, Add something a little personal). Add your location and website (http://careersatverizonwireless.com/)2. Download the Twitter app to your phone.
  6. 6. What do I Tweet?• A mix of information about your jobs/events, job seeker advice, links, pictures, and industry information.• Tweet live before/during/after your events• If you have a hobby or something you are passionate about, tweet about it! This is another way to connect!• Share content you like (retweet or share directly from websites)• Use hashtags #job #Indianajobs #imhiring
  7. 7. All social media tools -including Twitter- should not be used only to broadcast and promote products/services, but should include valuable information, resources and tips that your community can benefit from. Find and Branding Connect Engage Attract Talent
  8. 8. Who do I follow?• Career services of local Colleges• Colleges, student and alumni groups @Silvia_R_HR• Colleagues• Industry bloggers/websites/organizations/groups/magazines• Local organizations/groups/events/bloggers• Follow back! Thank individuals that follow you by following them back! Search by keyword on the search box Or do advanced searches at search.twitter.com/advanced
  9. 9. How do I find potential candidates?Search by keyword: i.e. Recent graduate Purdue Connect Search foursquare check ins: i.e. 4sq and Engage Verizon Lafayette IN with the people you See who career services is following, findread the bios (seniors, alumni, student group leaders)Search by hash tags: #job #hireme
  10. 10. How do I get more followers? Link your twitter to your other social media Tweet about your passions in life and #hash tag them. Quality content coupled with an easy way to find it never fails. If others enjoy your content, they’ll add you Take pictures. Pictures are heavily retweeted/spread around From Kevin Rose, he has over 88,000 followers on Twitter, he is the second most followed after President Obama, read the full article here: http://techcrunch.com/2009/01/25/kevin-rose-10-ways-to-increase-your-twitter- followers/
  11. 11. Sources: VZW NE TAT Training Preso, TwitterHelp, Alignmark, Wikipedia, @AnnemarieCoach, My ownexperiences.
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