You Don't Build Homes

You don’t build homes. ...or houses or apartments or condos or any other such dwellables.

ﬁrst...here is the bad news:

expectations are changing

18% trust what they read in ads to be the truth. info: ADWeek dec09

51% trust business to do the right thing info: Edelman 2009

42% believe in ghosts info: Poll Harris Interactive 2009

76% believe in miracles info: Poll Harris Interactive 2009

social web SN’s more popular than email (67% - 65%) Women are more active in most SN’s (avg 53%) Social networks are more popular than porn Amount of time spent on FB increased 566% in 09 3.5 billion pieces of content shared each week >500k FB Apps made by >1M developers >100k iPhone apps, downloaded >2B times stats from: Neilsen Mar09, Facebook public Statistics Jan10,

FACEBOOK: >500 Million Users TWITTER: >105 Million Users FOURSQUARE: >1 Million Users

me me me me me me me me me me me me me me me narcissists me me me me me me me me me me me me me me me me me me me me

escapists http://www.ﬂickr.com/photos/laughingsquid/420074166/

addicts

89% expect to be able to interact with brands. stat: WebProNews Oct09

now for the good news:

generosity abounds in online communities

why (and what) we share http://www.ﬂickr.com/photos/ryanr/142455033

82% random thoughts http://www.ﬂickr.com/photos/wynde/1394089355/

76% articles/business essays 75% links to interesting subjects 74% personal photos (family, friends, self) 69% positive feelings

Articles most likely to be shared are: emotional positive lengthier awe-inspiring Will You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html

“people are more likely to share articles that they think will interest others ...not themselves”

76%posted something highly personal http://www.ﬂickr.com/photos/katie_made_me_do_it/4231581505/

How I was feeling. Feeling lonely after moving to a new city. Told story of my epically "being dumped". Private thoughts towards political issues. A tweet from a date. I've posted long blog posts about terrible breakups and details about one-night stands. Failing on a date. Setting ﬁre (accidentally) to my own house. Client woes. Notices of hair growing in unusual places. Anniversary of my brothers death...it was out of character. Being a new mother and how that felt. Details of my sex life. When I got engaged. A blog about the death of my son. Thoughts on troubles I was having with my wife. Being in an open relationship. Infertility struggles. That I was not proud of what I've done in the past 10 to 20

wefeelﬁne.org

http://www.ﬂickr.com/photos/hippie/2496096306/

keep or delete? Other 12% Kept it Considered deleting 13% 41% Deleted it 34% 66% kept on some level

whereabouts http://www.ﬂickr.com/photos/kylesteeddesign/4622356056

Geo-location (Foursquare/Gowalla/etc) Travel Plans (Tripit/Dopplr/etc) Post + tweet Friends Only 11% 19% Post location 23% Post, tweet & FB Yes 9% 16% Post, tweet, fb + blog 3% Other 7% other 15% Don’t post No 58% 39% 49% yes 35% yes

Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)

and the even better news:

“we are wired to connect” Goleman

http://www.ﬂickr.com/photos/cc_chapman/3366360309/

“FAIT ICI, a local shop that focuses on local, organic food is opening next door to the café I sit in every day to write these blog posts. Last week, they put up the banner and I got curious as to what store was going to open. When I checked my email a few days ago, there was an invite to their opening. Jackson Wightman saw that I kept logging in nearby, saw my tweets about organic meat and eating paleo, and ﬁgures I’m interested. I am impressed, and tell him so.” Julien Smith, June 5, 2010 http://inoveryourhead.net/two-great-local-business-uses-for-foursquare/

89% expect to be able to interact with brands. stat: WebProNews Oct09

and how does this all relate to you?

dwellings http://www.ﬂickr.com/photos/ari/1388320216/

http://www.ﬂickr.com/photos/esprit_jap/4404887045/

Q. How is it that I have more connections with people in other countries than I do with my neighbors?

A. Because social networks are designed to be social...are neighborhoods?

hutongs

high rises

"If you live there, you feel isolated" from an article about the move to high rises

http://www.ﬂickr.com/photos/franck-chilli/3123475085

"Where there is a hutong, there is a story."

uniqueness

“we are wired to connect” Goleman

you’re in the business of building social networks

(or at least that’s what you should be doing)

Five Characteristics of a Social Network 1. user-based 2. interactive 3. community-driven 4. encouraged relationships 5. emotion over content Research, Rice University 2007 http://www.imconf.net/imc-2007/papers/imc170.pdf

now apply this to building IRL social networks:

Five Characteristics of a Social Networks (IRL) 1. resident-based 2. interactive 3. interest-driven 4. encouraged relationships 5. emotion over features

you’re in the business of building social networks

Tara ‘missrogue’ Hunt horsepigcow@gmail.com @missrogue montreal, quebec, canada 514-679-2951 http://www.horsepigcow.com share/remix/spread ... but don’t forget to attribute. http://slideshare.net/missrogue

You Don't Build Homes

by Tara Hunt

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