Whuffie for Non-Profits Presentation for NetTuesday
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Whuffie for Non-Profits Presentation for NetTuesday Whuffie for Non-Profits Presentation for NetTuesday Presentation Transcript

  • whuffie for non-profits winning support for your cause with social capital d fo r NetTues day, M a rch 2009 prep a re Wednesday, March 11, 2009
  • what is whuffie? Wednesday, March 11, 2009
  • whuffie is...the residual outcome-the currency-of your reputation. Wednesday, March 11, 2009
  • whuffie is... Wednesday, March 11, 2009
  • whuffie is... reputation Wednesday, March 11, 2009
  • whuffie is... reputation reach Wednesday, March 11, 2009
  • whuffie is... reputation reach positive sentiment Wednesday, March 11, 2009
  • whuffie is... reputation reach positive sentiment influence Wednesday, March 11, 2009
  • whuffie is... reputation reach positive sentiment influence bridging and bonding capital Wednesday, March 11, 2009
  • whuffie is... reputation current and potential access to ideas, talent reach and resources positive sentiment influence bridging and bonding capital Wednesday, March 11, 2009
  • whuffie is... reputation current and potential access to ideas, talent reach and resources positive sentiment saved up favors (reciprocity) influence bridging and bonding capital Wednesday, March 11, 2009
  • whuffie is... reputation current and potential access to ideas, talent reach and resources positive sentiment saved up favors (reciprocity) influence your known bridging and bonding accomplishsments capital Wednesday, March 11, 2009
  • http://www.flickr.com/photos/eschipul/437288525/ http://www.flickr.com/photos/stuckincustoms/459418289/ Wednesday, March 11, 2009
  • why should you care about whuffie? Wednesday, March 11, 2009
  • world 1.0 “one to many” brand customers Wednesday, March 11, 2009
  • world 2.0 “many to many” brand brand brand customers Wednesday, March 11, 2009
  • ru part of it? brand brand YOU brand Wednesday, March 11, 2009
  • My Friend Wheel (2,500+ friends on FB 23,000+ followers on Twitter) Wednesday, March 11, 2009
  • i’m not that unique... Wednesday, March 11, 2009
  • conversations online Wednesday, March 11, 2009
  • conversations online Blogs = >115Million+ (not counting China’s 75M) (technorati.com) Wednesday, March 11, 2009
  • conversations online Blogs = >115Million+ (not counting China’s 75M) (technorati.com) Twitter = >15 Million (socialmarketingexpert.org) Wednesday, March 11, 2009
  • conversations online Blogs = >115Million+ (not counting China’s 75M) (technorati.com) Twitter = >15 Million (socialmarketingexpert.org) MySpace = >110Million users Wednesday, March 11, 2009
  • conversations online Blogs = >115Million+ (not counting China’s 75M) (technorati.com) Twitter = >15 Million (socialmarketingexpert.org) MySpace = >110Million users Facebook = >80Million users Wednesday, March 11, 2009
  • conversations online Blogs = >115Million+ (not counting China’s 75M) (technorati.com) Twitter = >15 Million (socialmarketingexpert.org) MySpace = >110Million users Facebook = >80Million users Orkut = >75Million users Wednesday, March 11, 2009
  • with all those people, how do we know who to trust? Wednesday, March 11, 2009
  • a: whuffie Wednesday, March 11, 2009
  • pinging someone’s whuffie Wednesday, March 11, 2009
  • pinging someone’s whuffie friends in common Wednesday, March 11, 2009
  • pinging someone’s whuffie friends in common topics talked about in common Wednesday, March 11, 2009
  • pinging someone’s whuffie friends in common topics talked about in common Google-ability (what others are saying about ppl) Wednesday, March 11, 2009
  • pinging someone’s whuffie friends in common topics talked about in common Google-ability (what others are saying about ppl) does s/he appear to be a spammer (sales-y pitches or talking like a human being) Wednesday, March 11, 2009
  • pinging someone’s whuffie friends in common topics talked about in common Google-ability (what others are saying about ppl) does s/he appear to be a spammer (sales-y pitches or talking like a human being) check profile for accomplishments Wednesday, March 11, 2009
  • mrmightyman: (FB) woke up today and dizzylizzie: (FB) New post: How to increase drank a protein shake, now I feel sick. your page rank in 10 days http:// mrmightyman: (Twitter) @jrewing I am tinyurl.com/123456 trying to get to the gym 4-5 days a week. So dizzylizzie: (Twitter) @missrogue Please far, so good, but we’ll see! Wish me luck! add me!!! friends in common: 14 Facebook, 35 Twitter friends in common: 3 Facebook, 12 Twitter googled him: not too many mentions, but he googled her: tons of mentions, but all of them blogs about trying to stay fit in his 50’s and has link farms as far as I can tell! others linking in topics in common: she has lots to say about topics in common: He’s passionate about the online space, but is obsessed with growing what online communities can provide others numbers of readers rather than adding value. for support. ADDED!!! DECLINED!!! Wednesday, March 11, 2009
  • when someone pings your whuffie, you want to be whuffie worthy Wednesday, March 11, 2009
  • Wednesday, March 11, 2009
  • how to become whuffie worthy... Wednesday, March 11, 2009
  • how to raise your whuffie Wednesday, March 11, 2009
  • how to raise your whuffie turn the bullhorn around Wednesday, March 11, 2009
  • how to raise your whuffie turn the bullhorn around become part of the community you serve Wednesday, March 11, 2009
  • how to raise your whuffie turn the bullhorn around become part of the community you serve create amazing customer experiences Wednesday, March 11, 2009
  • how to raise your whuffie turn the bullhorn around become part of the community you serve create amazing customer experiences embrace the chaos Wednesday, March 11, 2009
  • how to raise your whuffie turn the bullhorn around become part of the community you serve create amazing customer experiences embrace the chaos find your higher purpose Wednesday, March 11, 2009
  • turn the bullhorn around stop talking...and start listening Wednesday, March 11, 2009
  • messages that are crafted, corporate and one way lead to... Wednesday, March 11, 2009
  • Wednesday, March 11, 2009
  • why? Wednesday, March 11, 2009
  • why the bullhorn doesn’t work anymore... Wednesday, March 11, 2009
  • why the bullhorn doesn’t work anymore... impersonal in a highly intimate space Wednesday, March 11, 2009
  • why the bullhorn doesn’t work anymore... impersonal in a highly intimate space generalized messages to an audience who is used to being able to personalize everything Wednesday, March 11, 2009
  • why the bullhorn doesn’t work anymore... impersonal in a highly intimate space generalized messages to an audience who is used to being able to personalize everything there are just too many messages to absorb Wednesday, March 11, 2009
  • why the bullhorn doesn’t work anymore... impersonal in a highly intimate space generalized messages to an audience who is used to being able to personalize everything there are just too many messages to absorb people have been burned too many times Wednesday, March 11, 2009
  • you need to turn the bullhorn around and become... Wednesday, March 11, 2009
  • http://www.flickr.com/photos/klapow/39693385/ Wednesday, March 11, 2009
  • how do you do this? Wednesday, March 11, 2009
  • #1. you become a better listener Wednesday, March 11, 2009
  • who would you rather be friends with? Wednesday, March 11, 2009
  • who would you rather be friends with? Wednesday, March 11, 2009
  • who would you rather be friends with? Hey baby, Why don’t I talk about myself all night, then ask you for a kiss? Wednesday, March 11, 2009
  • who would you rather be friends with? Hey baby, Why don’t I talk about myself all night, then ask you for a kiss? Wednesday, March 11, 2009
  • who would you rather be friends with? Hey baby, Why don’t I talk about myself all night, then ask you for a kiss? Hi there, I’m really interested to find out more about you and what your interests are. Wednesday, March 11, 2009
  • how to listen Wednesday, March 11, 2009
  • how to listen before you talk about yourself and what you are doing, ask what others are interested in be genuinely interested in the conversation - approach it from a personal perspective and try to find similar interests when absolutely appropriate, you can mention what you do, then step back and gauge the response Wednesday, March 11, 2009
  • how does this work in online communities? Wednesday, March 11, 2009
  • Ask questions... Give a hat tip... Get deep... Be funny... Answer people’s questions... Promote other people’s stuff Wednesday, March 11, 2009
  • but please don’t Wednesday, March 11, 2009
  • but please don’t re-tweet yourself Wednesday, March 11, 2009
  • but please don’t re-tweet yourself fail to respond to the people who answer your questions Wednesday, March 11, 2009
  • but please don’t re-tweet yourself fail to respond to the people who answer your questions expect ppl to join your deep conversations, but never join ones proposed by others Wednesday, March 11, 2009
  • but please don’t re-tweet yourself fail to respond to the people who answer your questions expect ppl to join your deep conversations, but never join ones proposed by others get defensive if someone has criticism about your work/company - continue to ask questions or take it offline Wednesday, March 11, 2009
  • #2. you bring value to the community... Wednesday, March 11, 2009
  • become part of the community you serve Wednesday, March 11, 2009
  • whuffie = credit Wednesday, March 11, 2009
  • how whuffie is like credit (aka the secret to participation) Wednesday, March 11, 2009
  • how whuffie is like credit (aka the secret to participation) continuing to go into whuffie debt without contributing to the balance, will lead to a bad whuffie score Wednesday, March 11, 2009
  • how whuffie is like credit (aka the secret to participation) continuing to go into whuffie debt without contributing to the balance, will lead to a bad whuffie score when you wreck your whuffie, it’s much more difficult to rebuild than if starting from zero Wednesday, March 11, 2009
  • how whuffie is like credit (aka the secret to participation) continuing to go into whuffie debt without contributing to the balance, will lead to a bad whuffie score when you wreck your whuffie, it’s much more difficult to rebuild than if starting from zero when you ruin your whuffie score with enough people, you’ll have a difficulty gaining trust with anyone else in the future Wednesday, March 11, 2009
  • how whuffie is like credit (aka the secret to participation) continuing to go into whuffie debt without contributing to the balance, will lead to a bad whuffie score when you wreck your whuffie, it’s much more difficult to rebuild than if starting from zero when you ruin your whuffie score with enough people, you’ll have a difficulty gaining trust with anyone else in the future there are deposits and withdrawals into the whuffie bank Wednesday, March 11, 2009
  • Wednesday, March 11, 2009
  • DEPOSITS WITHDRAWALS Performing a favor or answering a Continually asking for favors or question. asking ppl to answer your questions. Asking for a lateral introduction or Asking for a prestigious introduction introducing somebody else. or multiple introductions. Telling a joke or tweeting a really Asking someone to retweet that joke profound statement that ppl enjoy. or profound statement. Creating something beautiful or Keeping secrets, but using the work of giving away some good advice to the others for the benefit of your own. world. Asking others to volunteer their time, Volunteering your time, influence or influence or money to a community money to a community effort. effort you are running. Being there for the right information Giving people unsolicited pitches when someone needs to make a when someone is busy. purchase (advice) Collaborating with others in the Working on something in private, community towards a common then imposing it on others to positive goal. implement. Wednesday, March 11, 2009
  • DEPOSITS WITHDRAWALS Performing a favor or answering a Continually asking for favors or question. asking ppl to answer your questions. Asking for a lateral introduction or Asking for a prestigious introduction introducing somebody else. or multiple introductions. Telling a joke or tweeting a really Asking someone to retweet that joke profound statement that ppl enjoy. or profound statement. Creating something beautiful or Keeping secrets, but using the work of giving away some good advice to the others for the benefit of your own. world. Asking others to volunteer their time, Volunteering your time, influence or influence or money to a community money to a community effort. effort you are running. Being there for the right information Giving people unsolicited pitches when someone needs to make a when someone is busy. purchase (advice) Collaborating with others in the Working on something in private, community towards a common then imposing it on others to positive goal. implement. Wednesday, March 11, 2009
  • DEPOSITS WITHDRAWALS Performing a favor or answering a Continually asking for favors or question. asking ppl to answer your questions. Asking for a lateral introduction or Asking for a prestigious introduction introducing somebody else. or multiple introductions. Telling a joke or tweeting a really Asking someone to retweet that joke profound statement that ppl enjoy. or profound statement. Creating something beautiful or Keeping secrets, but using the work of giving away some good advice to the others for the benefit of your own. world. Asking others to volunteer their time, Volunteering your time, influence or influence or money to a community money to a community effort. effort you are running. Being there for the right information Giving people unsolicited pitches when someone needs to make a when someone is busy. purchase (advice) Collaborating with others in the Working on something in private, community towards a common then imposing it on others to positive goal. implement. Wednesday, March 11, 2009
  • DEPOSITS WITHDRAWALS Performing a favor or answering a Continually asking for favors or question. asking ppl to answer your questions. Asking for a lateral introduction or Asking for a prestigious introduction introducing somebody else. or multiple introductions. Telling a joke or tweeting a really Asking someone to retweet that joke profound statement that ppl enjoy. or profound statement. Creating something beautiful or Keeping secrets, but using the work of giving away some good advice to the others for the benefit of your own. world. Asking others to volunteer their time, Volunteering your time, influence or influence or money to a community money to a community effort. effort you are running. Being there for the right information Giving people unsolicited pitches when someone needs to make a when someone is busy. purchase (advice) Collaborating with others in the Working on something in private, community towards a common then imposing it on others to positive goal. implement. Wednesday, March 11, 2009
  • DEPOSITS WITHDRAWALS Performing a favor or answering a Continually asking for favors or question. asking ppl to answer your questions. Asking for a lateral introduction or Asking for a prestigious introduction introducing somebody else. or multiple introductions. Telling a joke or tweeting a really Asking someone to retweet that joke profound statement that ppl enjoy. or profound statement. Creating something beautiful or Keeping secrets, but using the work of giving away some good advice to the others for the benefit of your own. world. Asking others to volunteer their time, Volunteering your time, influence or influence or money to a community money to a community effort. effort you are running. Being there for the right information Giving people unsolicited pitches when someone needs to make a when someone is busy. purchase (advice) Collaborating with others in the Working on something in private, community towards a common then imposing it on others to positive goal. implement. Wednesday, March 11, 2009
  • DEPOSITS WITHDRAWALS Performing a favor or answering a Continually asking for favors or question. asking ppl to answer your questions. Asking for a lateral introduction or Asking for a prestigious introduction introducing somebody else. or multiple introductions. Telling a joke or tweeting a really Asking someone to retweet that joke profound statement that ppl enjoy. or profound statement. Creating something beautiful or Keeping secrets, but using the work of giving away some good advice to the others for the benefit of your own. world. Asking others to volunteer their time, Volunteering your time, influence or influence or money to a community money to a community effort. effort you are running. Being there for the right information Giving people unsolicited pitches when someone needs to make a when someone is busy. purchase (advice) Collaborating with others in the Working on something in private, community towards a common then imposing it on others to positive goal. implement. Wednesday, March 11, 2009
  • DEPOSITS WITHDRAWALS Performing a favor or answering a Continually asking for favors or question. asking ppl to answer your questions. Asking for a lateral introduction or Asking for a prestigious introduction introducing somebody else. or multiple introductions. Telling a joke or tweeting a really Asking someone to retweet that joke profound statement that ppl enjoy. or profound statement. Creating something beautiful or Keeping secrets, but using the work of giving away some good advice to the others for the benefit of your own. world. Asking others to volunteer their time, Volunteering your time, influence or influence or money to a community money to a community effort. effort you are running. Being there for the right information Giving people unsolicited pitches when someone needs to make a when someone is busy. purchase (advice) Collaborating with others in the Working on something in private, community towards a common then imposing it on others to positive goal. implement. Wednesday, March 11, 2009
  • DEPOSITS WITHDRAWALS Performing a favor or answering a Continually asking for favors or question. asking ppl to answer your questions. Asking for a lateral introduction or Asking for a prestigious introduction introducing somebody else. or multiple introductions. Telling a joke or tweeting a really Asking someone to retweet that joke profound statement that ppl enjoy. or profound statement. Creating something beautiful or Keeping secrets, but using the work of giving away some good advice to the others for the benefit of your own. world. Asking others to volunteer their time, Volunteering your time, influence or influence or money to a community money to a community effort. effort you are running. Being there for the right information Giving people unsolicited pitches when someone needs to make a when someone is busy. purchase (advice) Collaborating with others in the Working on something in private, community towards a common then imposing it on others to positive goal. implement. Wednesday, March 11, 2009
  • withdrawal: Wednesday, March 11, 2009
  • deposit: Wednesday, March 11, 2009
  • you can drive a horse to water... Wednesday, March 11, 2009
  • create amazing customer experiences Wednesday, March 11, 2009
  • be nice, be networked, be notable... Wednesday, March 11, 2009
  • how to be notable Wednesday, March 11, 2009
  • how to be notable the dazzle is in the details Wednesday, March 11, 2009
  • how to be notable the dazzle is in the details go above and beyond Wednesday, March 11, 2009
  • how to be notable the dazzle is in the details go above and beyond appeal to emotion Wednesday, March 11, 2009
  • how to be notable the dazzle is in the details go above and beyond appeal to emotion inject fun into your product Wednesday, March 11, 2009
  • how to be notable the dazzle is in the details go above and beyond appeal to emotion inject fun into your product make something mundane into something fashionable Wednesday, March 11, 2009
  • how to be notable the dazzle is in the details go above and beyond appeal to emotion inject fun into your product make something mundane into something fashionable design for flow Wednesday, March 11, 2009
  • more on being notable Wednesday, March 11, 2009
  • more on being notable let people personalize Wednesday, March 11, 2009
  • more on being notable let people personalize be experimental Wednesday, March 11, 2009
  • more on being notable let people personalize be experimental simplify something complicated Wednesday, March 11, 2009
  • more on being notable let people personalize be experimental simplify something complicated make happiness your business model Wednesday, March 11, 2009
  • more on being notable let people personalize be experimental simplify something complicated make happiness your business model be a social catalyst Wednesday, March 11, 2009
  • 11 ways to create amazing customer experiences... Wednesday, March 11, 2009
  • 1. the dazzle is in the details moleskine http://flickr.com/photos/confusedvision/226129765/ Wednesday, March 11, 2009
  • 2. go above and beyond TED Conference http://flickr.com/photos/stewart/433935679/ Wednesday, March 11, 2009
  • 3. appeal to emotion vosges hauts-chocolat http://flickr.com/photos/quintanaroo/1516782327/ Wednesday, March 11, 2009
  • 4. inject fun into your product virgin america http://www.flickr.com/photos/iwantamonkey/2217318011/ Wednesday, March 11, 2009
  • virgin in-flight safety fun Wednesday, March 11, 2009
  • 5. make something mundane fashionable method home http://flickr.com/photos/schweb/2890697924/ Wednesday, March 11, 2009
  • 6. design for flow apple computers http://www.flickr.com/photos/kevinsteele/1507196484/ Wednesday, March 11, 2009
  • 7. let people personalize moo cards http://flickr.com/photos/schweb/2890697924/ Wednesday, March 11, 2009
  • 8. be experimental skinny corp Wednesday, March 11, 2009
  • 9. simplify 37 signals Wednesday, March 11, 2009
  • 10. make happiness your business model autonomy + competence + sociality Wednesday, March 11, 2009
  • 11. be a social catalyst community.intuit.com Wednesday, March 11, 2009
  • embrace the chaos Wednesday, March 11, 2009
  • by now you must have figured out that you can’t control the message Wednesday, March 11, 2009
  • so what is there to do? Wednesday, March 11, 2009
  • 7 ways to embrace the chaos... Wednesday, March 11, 2009
  • 7 ways to embrace the chaos... Stop moving and look around you until you see everything clearly. Wednesday, March 11, 2009
  • 7 ways to embrace the chaos... Stop moving and look around you until you see everything clearly. Transfer the knowledge. Wednesday, March 11, 2009
  • 7 ways to embrace the chaos... Stop moving and look around you until you see everything clearly. Transfer the knowledge. Every time you feel anxiety, acknowledge it. Wednesday, March 11, 2009
  • 7 ways to embrace the chaos... Stop moving and look around you until you see everything clearly. Transfer the knowledge. Every time you feel anxiety, acknowledge it. Define your own measure of success. Wednesday, March 11, 2009
  • 7 ways to embrace the chaos... Stop moving and look around you until you see everything clearly. Transfer the knowledge. Every time you feel anxiety, acknowledge it. Define your own measure of success. Get outside of your personal circle. Wednesday, March 11, 2009
  • 7 ways to embrace the chaos... Stop moving and look around you until you see everything clearly. Transfer the knowledge. Every time you feel anxiety, acknowledge it. Define your own measure of success. Get outside of your personal circle. Realize that everything is out of your control anyway. Wednesday, March 11, 2009
  • 7 ways to embrace the chaos... Stop moving and look around you until you see everything clearly. Transfer the knowledge. Every time you feel anxiety, acknowledge it. Define your own measure of success. Get outside of your personal circle. Realize that everything is out of your control anyway. Have patience. Wednesday, March 11, 2009
  • one more secret to raising whuffie... Wednesday, March 11, 2009
  • here is a thought... Wednesday, March 11, 2009
  • while $$ is part of the market economy... Wednesday, March 11, 2009
  • whuffie is part of the Wednesday, March 11, 2009
  • gift economy Wednesday, March 11, 2009
  • unlike credit, the gift economy is kinda the opposite of the market economy Wednesday, March 11, 2009
  • the more you give away, the more you gain... Wednesday, March 11, 2009
  • but you are still in the business of raising $$ so... Wednesday, March 11, 2009
  • what can you give away that won’t cut into your bottom line? Wednesday, March 11, 2009
  • find your higher purpose Wednesday, March 11, 2009
  • sure...non-profits are all ABOUT higher purpose Wednesday, March 11, 2009
  • ...but there are still non- costly ways of giving back to the community Wednesday, March 11, 2009
  • “nerd values” do well by doing good http://flickr.com/photos/bayat/7491311/ Wednesday, March 11, 2009
  • “...compared check-writing and volunteering to cutting the leaves and branches off a tree, where the heart of the business and its ability to impact the world positively is the tree itself.” Gary Hirshberg, CEO, Stonyfield Farms Wednesday, March 11, 2009
  • think donor-centrically Wednesday, March 11, 2009
  • NOT donor centric Wednesday, March 11, 2009
  • NOT donor centric You do everything you can to keep your donors on your website. Wednesday, March 11, 2009
  • NOT donor centric You do everything you can to keep your donors on your website. You measure number of visitors and time spent on your website as whether you are successful. Wednesday, March 11, 2009
  • NOT donor centric You do everything you can to keep your donors on your website. You measure number of visitors and time spent on your website as whether you are successful. When budgets get tightened, you make cutbacks in areas like customer service, marketing, support staff and design. Wednesday, March 11, 2009
  • NOT donor centric You do everything you can to keep your donors on your website. You measure number of visitors and time spent on your website as whether you are successful. When budgets get tightened, you make cutbacks in areas like customer service, marketing, support staff and design. You are bothered by a donor describing your product in their own words that doesn’t match your brand. Wednesday, March 11, 2009
  • NOT donor centric You do everything you can to keep You have a long list of donor your donors on your website. relations policies. Any exception to those policies has to go up the chain of command for approval. You measure number of visitors and time spent on your website as whether you are successful. When budgets get tightened, you make cutbacks in areas like customer service, marketing, support staff and design. You are bothered by a donor describing your product in their own words that doesn’t match your brand. Wednesday, March 11, 2009
  • NOT donor centric You do everything you can to keep You have a long list of donor your donors on your website. relations policies. Any exception to those policies has to go up the chain of command for approval. You measure number of visitors and time spent on your website as whether you are successful. You need to create multiple instructional videos so that your customers will understand how to When budgets get tightened, you use your product. make cutbacks in areas like customer service, marketing, support staff and design. You are bothered by a donor describing your product in their own words that doesn’t match your brand. Wednesday, March 11, 2009
  • NOT donor centric You do everything you can to keep You have a long list of donor your donors on your website. relations policies. Any exception to those policies has to go up the chain of command for approval. You measure number of visitors and time spent on your website as whether you are successful. You need to create multiple instructional videos so that your customers will understand how to When budgets get tightened, you use your product. make cutbacks in areas like customer service, marketing, support staff and design. You demand social media strategies that win over the ‘influencers’ to blog or tweet about You are bothered by a donor your product. describing your product in their own words that doesn’t match your brand. Wednesday, March 11, 2009
  • donor centric Wednesday, March 11, 2009
  • donor centric You send donors to other websites. Wednesday, March 11, 2009
  • donor centric You send donors to other websites. You measure how many people refer their friends to you as success. Wednesday, March 11, 2009
  • donor centric You send donors to other websites. You measure how many people refer their friends to you as success. You let people feed in their content from other sites easily. Wednesday, March 11, 2009
  • donor centric You send donors to other websites. You measure how many people refer their friends to you as success. You let people feed in their content from other sites easily. When budgets get tightened, you tighten operational costs. Wednesday, March 11, 2009
  • donor centric You send donors to other websites. You measure how many people refer their friends to you as success. You let people feed in their content from other sites easily. When budgets get tightened, you tighten operational costs. Your only donor service policy is to do right by the donor. Wednesday, March 11, 2009
  • donor centric You send donors to other Your donors are doing things websites. with your product you never dreamed and are posting videos. You measure how many people refer their friends to you as success. You let people feed in their content from other sites easily. When budgets get tightened, you tighten operational costs. Your only donor service policy is to do right by the donor. Wednesday, March 11, 2009
  • donor centric You send donors to other Your donors are doing things websites. with your product you never dreamed and are posting videos. You measure how many people refer their friends to you as Influencers are adding you as success. friends on social networks. You let people feed in their content from other sites easily. When budgets get tightened, you tighten operational costs. Your only donor service policy is to do right by the donor. Wednesday, March 11, 2009
  • donor centric You send donors to other Your donors are doing things websites. with your product you never dreamed and are posting videos. You measure how many people refer their friends to you as Influencers are adding you as success. friends on social networks. You let people feed in their You work with your competitors content from other sites easily. towards better customer experiences for all. When budgets get tightened, you tighten operational costs. Your only donor service policy is to do right by the donor. Wednesday, March 11, 2009
  • donor centric You send donors to other Your donors are doing things websites. with your product you never dreamed and are posting videos. You measure how many people refer their friends to you as Influencers are adding you as success. friends on social networks. You let people feed in their You work with your competitors content from other sites easily. towards better customer experiences for all. When budgets get tightened, you tighten operational costs. You know you compete for your donors’ attention with everyone. Your only donor service policy is to do right by the donor. Wednesday, March 11, 2009
  • help others go further Wednesday, March 11, 2009
  • think about what you can do to further empower your donors Wednesday, March 11, 2009
  • empowering your donors Wednesday, March 11, 2009
  • empowering your donors help them create local fundraisers - give them the tools and the promotion Wednesday, March 11, 2009
  • empowering your donors help them create local fundraisers - give them the tools and the promotion help them tie their success to yours - how can being your supporter help their business? Wednesday, March 11, 2009
  • empowering your donors help them create local fundraisers - give them the tools and the promotion help them tie their success to yours - how can being your supporter help their business? teach them how to use social media tools - better yet, give them access to them through your website Wednesday, March 11, 2009
  • spread love Wednesday, March 11, 2009
  • akoha.com Wednesday, March 11, 2009
  • Wednesday, March 11, 2009
  • Wednesday, March 11, 2009
  • Wednesday, March 11, 2009
  • Wednesday, March 11, 2009
  • value something bigger Wednesday, March 11, 2009
  • find your higher purpose Wednesday, March 11, 2009
  • find your higher purpose do well by doing good Wednesday, March 11, 2009
  • find your higher purpose do well by doing good think donor-centrically Wednesday, March 11, 2009
  • find your higher purpose do well by doing good think donor-centrically help others go further Wednesday, March 11, 2009
  • find your higher purpose do well by doing good think donor-centrically help others go further spread love Wednesday, March 11, 2009
  • find your higher purpose do well by doing good think donor-centrically help others go further spread love value something bigger Wednesday, March 11, 2009
  • and your whuffie will grow over time Wednesday, March 11, 2009
  • to recap... Wednesday, March 11, 2009
  • 5 whuffie-building principles Wednesday, March 11, 2009
  • 5 whuffie-building principles Wednesday, March 11, 2009
  • 5 whuffie-building principles turn the bullhorn around Wednesday, March 11, 2009
  • 5 whuffie-building principles turn the bullhorn around become part of the community you serve Wednesday, March 11, 2009
  • 5 whuffie-building principles turn the bullhorn around become part of the community you serve create amazing customer experiences Wednesday, March 11, 2009
  • 5 whuffie-building principles turn the bullhorn around become part of the community you serve create amazing customer experiences embrace the chaos Wednesday, March 11, 2009
  • 5 whuffie-building principles turn the bullhorn around become part of the community you serve create amazing customer experiences embrace the chaos find your higher purpose Wednesday, March 11, 2009
  • do them all and you will become whuffie rich, which will lead to... Wednesday, March 11, 2009
  • better word of mouth Wednesday, March 11, 2009
  • repeat donations Wednesday, March 11, 2009
  • donor loyalty Wednesday, March 11, 2009
  • and you being part Wednesday, March 11, 2009
  • world 2.0 “many to many” brand YOU! brand customers Wednesday, March 11, 2009
  • go forth and raise whuffie... Wednesday, March 11, 2009
  • end Wednesday, March 11, 2009
  • tara ‘missrogue’ hunt http://www.horsepigcow.com http://twitter.com/missrogue marketing lead, intuit partner platform Wednesday, March 11, 2009
  • awesome images by... iStockphoto.com Flickr Creative Commons licensed (indicated on photos) photo of Tara by Lane Hartwell fetching.net Wednesday, March 11, 2009
  • my book coming out April 21, 2009 http://www.thewhuffiefactor.com Wednesday, March 11, 2009