whuffie for non-profits
winning support for your cause with social capital
d fo r NetTues day, M a rch 2009
prep a re
Wednesday, March 11, 2009

what is whuffie?
Wednesday, March 11, 2009

whuffie is...the residual
outcome-the currency-of
your reputation.
Wednesday, March 11, 2009

whuffie is...
Wednesday, March 11, 2009

whuffie is...
reputation
Wednesday, March 11, 2009

whuffie is...
reputation
reach
Wednesday, March 11, 2009

whuffie is...
reputation
reach
positive sentiment
Wednesday, March 11, 2009

whuffie is...
reputation
reach
positive sentiment
influence
Wednesday, March 11, 2009

whuffie is...
reputation
reach
positive sentiment
influence
bridging and bonding
capital
Wednesday, March 11, 2009

whuffie is...
reputation current and potential
access to ideas, talent
reach and resources
positive sentiment
influence
bridging and bonding
capital
Wednesday, March 11, 2009

whuffie is...
reputation current and potential
access to ideas, talent
reach and resources
positive sentiment saved up favors
(reciprocity)
influence
bridging and bonding
capital
Wednesday, March 11, 2009

whuffie is...
reputation current and potential
access to ideas, talent
reach and resources
positive sentiment saved up favors
(reciprocity)
influence
your known
bridging and bonding accomplishsments
capital
Wednesday, March 11, 2009

http://www.flickr.com/photos/eschipul/437288525/
http://www.flickr.com/photos/stuckincustoms/459418289/
Wednesday, March 11, 2009

why should you care
about whuffie?
Wednesday, March 11, 2009

world 1.0
“one to many”
brand
customers
Wednesday, March 11, 2009

world 2.0
“many to many”
brand
brand
brand
customers
Wednesday, March 11, 2009

ru part of it?
brand
brand
YOU
brand
Wednesday, March 11, 2009

My Friend Wheel
(2,500+ friends on FB
23,000+ followers on
Twitter)
Wednesday, March 11, 2009

i’m not that unique...
Wednesday, March 11, 2009

conversations online
Wednesday, March 11, 2009

conversations online
Blogs = >115Million+ (not counting China’s 75M)
(technorati.com)
Wednesday, March 11, 2009

conversations online
Blogs = >115Million+ (not counting China’s 75M)
(technorati.com)
Twitter = >15 Million (socialmarketingexpert.org)
Wednesday, March 11, 2009

conversations online
Blogs = >115Million+ (not counting China’s 75M)
(technorati.com)
Twitter = >15 Million (socialmarketingexpert.org)
MySpace = >110Million users
Wednesday, March 11, 2009

conversations online
Blogs = >115Million+ (not counting China’s 75M)
(technorati.com)
Twitter = >15 Million (socialmarketingexpert.org)
MySpace = >110Million users
Facebook = >80Million users
Wednesday, March 11, 2009

conversations online
Blogs = >115Million+ (not counting China’s 75M)
(technorati.com)
Twitter = >15 Million (socialmarketingexpert.org)
MySpace = >110Million users
Facebook = >80Million users
Orkut = >75Million users
Wednesday, March 11, 2009

with all those people,
how do we know who to
trust?
Wednesday, March 11, 2009

a: whuffie
Wednesday, March 11, 2009

pinging someone’s whuffie
Wednesday, March 11, 2009

pinging someone’s whuffie
friends in common
Wednesday, March 11, 2009

pinging someone’s whuffie
friends in common
topics talked about in common
Wednesday, March 11, 2009

pinging someone’s whuffie
friends in common
topics talked about in common
Google-ability (what others are saying about ppl)
Wednesday, March 11, 2009

pinging someone’s whuffie
friends in common
topics talked about in common
Google-ability (what others are saying about ppl)
does s/he appear to be a spammer (sales-y
pitches or talking like a human being)
Wednesday, March 11, 2009

pinging someone’s whuffie
friends in common
topics talked about in common
Google-ability (what others are saying about ppl)
does s/he appear to be a spammer (sales-y
pitches or talking like a human being)
check profile for accomplishments
Wednesday, March 11, 2009

mrmightyman: (FB) woke up today and dizzylizzie: (FB) New post: How to increase
drank a protein shake, now I feel sick. your page rank in 10 days http://
mrmightyman: (Twitter) @jrewing I am tinyurl.com/123456
trying to get to the gym 4-5 days a week. So dizzylizzie: (Twitter) @missrogue Please
far, so good, but we’ll see! Wish me luck! add me!!!
friends in common: 14 Facebook, 35 Twitter friends in common: 3 Facebook, 12 Twitter
googled him: not too many mentions, but he googled her: tons of mentions, but all of them
blogs about trying to stay fit in his 50’s and has link farms as far as I can tell!
others linking in topics in common: she has lots to say about
topics in common: He’s passionate about the online space, but is obsessed with growing
what online communities can provide others numbers of readers rather than adding value.
for support.
ADDED!!! DECLINED!!!
Wednesday, March 11, 2009

when someone pings
your whuffie, you want
to be whuffie worthy
Wednesday, March 11, 2009

Wednesday, March 11, 2009

how to become whuffie
worthy...
Wednesday, March 11, 2009

how to raise your whuffie
Wednesday, March 11, 2009

how to raise your whuffie
turn the bullhorn around
Wednesday, March 11, 2009

how to raise your whuffie
turn the bullhorn around
become part of the community you serve
Wednesday, March 11, 2009

how to raise your whuffie
turn the bullhorn around
become part of the community you serve
create amazing customer experiences
Wednesday, March 11, 2009

how to raise your whuffie
turn the bullhorn around
become part of the community you serve
create amazing customer experiences
embrace the chaos
Wednesday, March 11, 2009

how to raise your whuffie
turn the bullhorn around
become part of the community you serve
create amazing customer experiences
embrace the chaos
find your higher purpose
Wednesday, March 11, 2009

turn the bullhorn around
stop talking...and start listening
Wednesday, March 11, 2009

messages that are
crafted, corporate and
one way lead to...
Wednesday, March 11, 2009

Wednesday, March 11, 2009

why?
Wednesday, March 11, 2009

why the bullhorn doesn’t
work anymore...
Wednesday, March 11, 2009

why the bullhorn doesn’t
work anymore...
impersonal in a highly intimate space
Wednesday, March 11, 2009

why the bullhorn doesn’t
work anymore...
impersonal in a highly intimate space
generalized messages to an audience who is used
to being able to personalize everything
Wednesday, March 11, 2009

why the bullhorn doesn’t
work anymore...
impersonal in a highly intimate space
generalized messages to an audience who is used
to being able to personalize everything
there are just too many messages to absorb
Wednesday, March 11, 2009

why the bullhorn doesn’t
work anymore...
impersonal in a highly intimate space
generalized messages to an audience who is used
to being able to personalize everything
there are just too many messages to absorb
people have been burned too many times
Wednesday, March 11, 2009

you need to turn the
bullhorn around and
become...
Wednesday, March 11, 2009

http://www.flickr.com/photos/klapow/39693385/
Wednesday, March 11, 2009

how do you do this?
Wednesday, March 11, 2009

#1. you become a better
listener
Wednesday, March 11, 2009

who would you rather be
friends with?
Wednesday, March 11, 2009

who would you rather be
friends with?
Wednesday, March 11, 2009

who would you rather be
friends with?
Hey baby,
Why don’t I talk
about myself all
night, then ask
you for a kiss?
Wednesday, March 11, 2009

who would you rather be
friends with?
Hey baby,
Why don’t I talk
about myself all
night, then ask
you for a kiss?
Wednesday, March 11, 2009

who would you rather be
friends with?
Hey baby,
Why don’t I talk
about myself all
night, then ask
you for a kiss?
Hi there,
I’m really interested
to find out more
about you and
what your interests
are.
Wednesday, March 11, 2009

how to listen
Wednesday, March 11, 2009

how to listen
before you talk about yourself and what you are
doing, ask what others are interested in
be genuinely interested in the conversation -
approach it from a personal perspective and try
to find similar interests
when absolutely appropriate, you can mention
what you do, then step back and gauge the
response
Wednesday, March 11, 2009

how does this work in
online communities?
Wednesday, March 11, 2009

Ask questions...
Give a hat tip...
Get deep...
Be funny...
Answer people’s questions...
Promote other people’s stuff
Wednesday, March 11, 2009

but please don’t
Wednesday, March 11, 2009

but please don’t
re-tweet yourself
Wednesday, March 11, 2009

but please don’t
re-tweet yourself
fail to respond to the people who answer your
questions
Wednesday, March 11, 2009

but please don’t
re-tweet yourself
fail to respond to the people who answer your
questions
expect ppl to join your deep conversations, but
never join ones proposed by others
Wednesday, March 11, 2009

but please don’t
re-tweet yourself
fail to respond to the people who answer your
questions
expect ppl to join your deep conversations, but
never join ones proposed by others
get defensive if someone has criticism about your
work/company - continue to ask questions or
take it offline
Wednesday, March 11, 2009

#2. you bring value to
the community...
Wednesday, March 11, 2009

become part of the
community you serve
Wednesday, March 11, 2009

whuffie = credit
Wednesday, March 11, 2009

how whuffie is like credit
(aka the secret to participation)
Wednesday, March 11, 2009

how whuffie is like credit
(aka the secret to participation)
continuing to go into whuffie debt without contributing
to the balance, will lead to a bad whuffie score
Wednesday, March 11, 2009

how whuffie is like credit
(aka the secret to participation)
continuing to go into whuffie debt without contributing
to the balance, will lead to a bad whuffie score
when you wreck your whuffie, it’s much more difficult
to rebuild than if starting from zero
Wednesday, March 11, 2009

how whuffie is like credit
(aka the secret to participation)
continuing to go into whuffie debt without contributing
to the balance, will lead to a bad whuffie score
when you wreck your whuffie, it’s much more difficult
to rebuild than if starting from zero
when you ruin your whuffie score with enough people,
you’ll have a difficulty gaining trust with anyone else in
the future
Wednesday, March 11, 2009

how whuffie is like credit
(aka the secret to participation)
continuing to go into whuffie debt without contributing
to the balance, will lead to a bad whuffie score
when you wreck your whuffie, it’s much more difficult
to rebuild than if starting from zero
when you ruin your whuffie score with enough people,
you’ll have a difficulty gaining trust with anyone else in
the future
there are deposits and withdrawals into the whuffie
bank
Wednesday, March 11, 2009

Wednesday, March 11, 2009

DEPOSITS WITHDRAWALS
Performing a favor or answering a Continually asking for favors or
question. asking ppl to answer your questions.
Asking for a lateral introduction or Asking for a prestigious introduction
introducing somebody else. or multiple introductions.
Telling a joke or tweeting a really Asking someone to retweet that joke
profound statement that ppl enjoy. or profound statement.
Creating something beautiful or
Keeping secrets, but using the work of
giving away some good advice to the
others for the benefit of your own.
world.
Asking others to volunteer their time,
Volunteering your time, influence or
influence or money to a community
money to a community effort.
effort you are running.
Being there for the right information
Giving people unsolicited pitches
when someone needs to make a
when someone is busy.
purchase (advice)
Collaborating with others in the Working on something in private,
community towards a common then imposing it on others to
positive goal. implement.
Wednesday, March 11, 2009

DEPOSITS WITHDRAWALS
Performing a favor or answering a Continually asking for favors or
question. asking ppl to answer your questions.
Asking for a lateral introduction or Asking for a prestigious introduction
introducing somebody else. or multiple introductions.
Telling a joke or tweeting a really Asking someone to retweet that joke
profound statement that ppl enjoy. or profound statement.
Creating something beautiful or
Keeping secrets, but using the work of
giving away some good advice to the
others for the benefit of your own.
world.
Asking others to volunteer their time,
Volunteering your time, influence or
influence or money to a community
money to a community effort.
effort you are running.
Being there for the right information
Giving people unsolicited pitches
when someone needs to make a
when someone is busy.
purchase (advice)
Collaborating with others in the Working on something in private,
community towards a common then imposing it on others to
positive goal. implement.
Wednesday, March 11, 2009

DEPOSITS WITHDRAWALS
Performing a favor or answering a Continually asking for favors or
question. asking ppl to answer your questions.
Asking for a lateral introduction or Asking for a prestigious introduction
introducing somebody else. or multiple introductions.
Telling a joke or tweeting a really Asking someone to retweet that joke
profound statement that ppl enjoy. or profound statement.
Creating something beautiful or
Keeping secrets, but using the work of
giving away some good advice to the
others for the benefit of your own.
world.
Asking others to volunteer their time,
Volunteering your time, influence or
influence or money to a community
money to a community effort.
effort you are running.
Being there for the right information
Giving people unsolicited pitches
when someone needs to make a
when someone is busy.
purchase (advice)
Collaborating with others in the Working on something in private,
community towards a common then imposing it on others to
positive goal. implement.
Wednesday, March 11, 2009

DEPOSITS WITHDRAWALS
Performing a favor or answering a Continually asking for favors or
question. asking ppl to answer your questions.
Asking for a lateral introduction or Asking for a prestigious introduction
introducing somebody else. or multiple introductions.
Telling a joke or tweeting a really Asking someone to retweet that joke
profound statement that ppl enjoy. or profound statement.
Creating something beautiful or
Keeping secrets, but using the work of
giving away some good advice to the
others for the benefit of your own.
world.
Asking others to volunteer their time,
Volunteering your time, influence or
influence or money to a community
money to a community effort.
effort you are running.
Being there for the right information
Giving people unsolicited pitches
when someone needs to make a
when someone is busy.
purchase (advice)
Collaborating with others in the Working on something in private,
community towards a common then imposing it on others to
positive goal. implement.
Wednesday, March 11, 2009

DEPOSITS WITHDRAWALS
Performing a favor or answering a Continually asking for favors or
question. asking ppl to answer your questions.
Asking for a lateral introduction or Asking for a prestigious introduction
introducing somebody else. or multiple introductions.
Telling a joke or tweeting a really Asking someone to retweet that joke
profound statement that ppl enjoy. or profound statement.
Creating something beautiful or
Keeping secrets, but using the work of
giving away some good advice to the
others for the benefit of your own.
world.
Asking others to volunteer their time,
Volunteering your time, influence or
influence or money to a community
money to a community effort.
effort you are running.
Being there for the right information
Giving people unsolicited pitches
when someone needs to make a
when someone is busy.
purchase (advice)
Collaborating with others in the Working on something in private,
community towards a common then imposing it on others to
positive goal. implement.
Wednesday, March 11, 2009

DEPOSITS WITHDRAWALS
Performing a favor or answering a Continually asking for favors or
question. asking ppl to answer your questions.
Asking for a lateral introduction or Asking for a prestigious introduction
introducing somebody else. or multiple introductions.
Telling a joke or tweeting a really Asking someone to retweet that joke
profound statement that ppl enjoy. or profound statement.
Creating something beautiful or
Keeping secrets, but using the work of
giving away some good advice to the
others for the benefit of your own.
world.
Asking others to volunteer their time,
Volunteering your time, influence or
influence or money to a community
money to a community effort.
effort you are running.
Being there for the right information
Giving people unsolicited pitches
when someone needs to make a
when someone is busy.
purchase (advice)
Collaborating with others in the Working on something in private,
community towards a common then imposing it on others to
positive goal. implement.
Wednesday, March 11, 2009

DEPOSITS WITHDRAWALS
Performing a favor or answering a Continually asking for favors or
question. asking ppl to answer your questions.
Asking for a lateral introduction or Asking for a prestigious introduction
introducing somebody else. or multiple introductions.
Telling a joke or tweeting a really Asking someone to retweet that joke
profound statement that ppl enjoy. or profound statement.
Creating something beautiful or
Keeping secrets, but using the work of
giving away some good advice to the
others for the benefit of your own.
world.
Asking others to volunteer their time,
Volunteering your time, influence or
influence or money to a community
money to a community effort.
effort you are running.
Being there for the right information
Giving people unsolicited pitches
when someone needs to make a
when someone is busy.
purchase (advice)
Collaborating with others in the Working on something in private,
community towards a common then imposing it on others to
positive goal. implement.
Wednesday, March 11, 2009

DEPOSITS WITHDRAWALS
Performing a favor or answering a Continually asking for favors or
question. asking ppl to answer your questions.
Asking for a lateral introduction or Asking for a prestigious introduction
introducing somebody else. or multiple introductions.
Telling a joke or tweeting a really Asking someone to retweet that joke
profound statement that ppl enjoy. or profound statement.
Creating something beautiful or
Keeping secrets, but using the work of
giving away some good advice to the
others for the benefit of your own.
world.
Asking others to volunteer their time,
Volunteering your time, influence or
influence or money to a community
money to a community effort.
effort you are running.
Being there for the right information
Giving people unsolicited pitches
when someone needs to make a
when someone is busy.
purchase (advice)
Collaborating with others in the Working on something in private,
community towards a common then imposing it on others to
positive goal. implement.
Wednesday, March 11, 2009

withdrawal:
Wednesday, March 11, 2009

deposit:
Wednesday, March 11, 2009

you can drive a horse to
water...
Wednesday, March 11, 2009

create amazing
customer experiences
Wednesday, March 11, 2009

be nice, be networked, be
notable...
Wednesday, March 11, 2009

how to be notable
Wednesday, March 11, 2009

how to be notable
the dazzle is in the details
Wednesday, March 11, 2009

how to be notable
the dazzle is in the details
go above and beyond
Wednesday, March 11, 2009

how to be notable
the dazzle is in the details
go above and beyond
appeal to emotion
Wednesday, March 11, 2009

how to be notable
the dazzle is in the details
go above and beyond
appeal to emotion
inject fun into your product
Wednesday, March 11, 2009

how to be notable
the dazzle is in the details
go above and beyond
appeal to emotion
inject fun into your product
make something mundane into something fashionable
Wednesday, March 11, 2009

how to be notable
the dazzle is in the details
go above and beyond
appeal to emotion
inject fun into your product
make something mundane into something fashionable
design for flow
Wednesday, March 11, 2009

more on being notable
Wednesday, March 11, 2009

more on being notable
let people personalize
Wednesday, March 11, 2009

more on being notable
let people personalize
be experimental
Wednesday, March 11, 2009

more on being notable
let people personalize
be experimental
simplify something complicated
Wednesday, March 11, 2009

more on being notable
let people personalize
be experimental
simplify something complicated
make happiness your business model
Wednesday, March 11, 2009

more on being notable
let people personalize
be experimental
simplify something complicated
make happiness your business model
be a social catalyst
Wednesday, March 11, 2009

11 ways to create
amazing customer
experiences...
Wednesday, March 11, 2009

1. the dazzle is in the details
moleskine
http://flickr.com/photos/confusedvision/226129765/
Wednesday, March 11, 2009

2. go above and beyond
TED Conference
http://flickr.com/photos/stewart/433935679/
Wednesday, March 11, 2009

3. appeal to emotion
vosges hauts-chocolat
http://flickr.com/photos/quintanaroo/1516782327/
Wednesday, March 11, 2009

4. inject fun into your product
virgin america
http://www.flickr.com/photos/iwantamonkey/2217318011/
Wednesday, March 11, 2009

virgin in-flight safety fun
Wednesday, March 11, 2009

5. make something mundane
fashionable
method home
http://flickr.com/photos/schweb/2890697924/
Wednesday, March 11, 2009

6. design for flow
apple computers
http://www.flickr.com/photos/kevinsteele/1507196484/
Wednesday, March 11, 2009

7. let people personalize
moo cards
http://flickr.com/photos/schweb/2890697924/
Wednesday, March 11, 2009

8. be experimental
skinny corp
Wednesday, March 11, 2009

9. simplify
37 signals
Wednesday, March 11, 2009

10. make happiness your business
model
autonomy + competence + sociality
Wednesday, March 11, 2009

11. be a social catalyst
community.intuit.com
Wednesday, March 11, 2009

embrace the chaos
Wednesday, March 11, 2009

by now you must have
figured out that you
can’t control the message
Wednesday, March 11, 2009

so what is there to do?
Wednesday, March 11, 2009

7 ways to embrace the
chaos...
Wednesday, March 11, 2009

7 ways to embrace the
chaos...
Stop moving and look around you until you see everything
clearly.
Wednesday, March 11, 2009

7 ways to embrace the
chaos...
Stop moving and look around you until you see everything
clearly.
Transfer the knowledge.
Wednesday, March 11, 2009

7 ways to embrace the
chaos...
Stop moving and look around you until you see everything
clearly.
Transfer the knowledge.
Every time you feel anxiety, acknowledge it.
Wednesday, March 11, 2009

7 ways to embrace the
chaos...
Stop moving and look around you until you see everything
clearly.
Transfer the knowledge.
Every time you feel anxiety, acknowledge it.
Define your own measure of success.
Wednesday, March 11, 2009

7 ways to embrace the
chaos...
Stop moving and look around you until you see everything
clearly.
Transfer the knowledge.
Every time you feel anxiety, acknowledge it.
Define your own measure of success.
Get outside of your personal circle.
Wednesday, March 11, 2009

7 ways to embrace the
chaos...
Stop moving and look around you until you see everything
clearly.
Transfer the knowledge.
Every time you feel anxiety, acknowledge it.
Define your own measure of success.
Get outside of your personal circle.
Realize that everything is out of your control anyway.
Wednesday, March 11, 2009

7 ways to embrace the
chaos...
Stop moving and look around you until you see everything
clearly.
Transfer the knowledge.
Every time you feel anxiety, acknowledge it.
Define your own measure of success.
Get outside of your personal circle.
Realize that everything is out of your control anyway.
Have patience.
Wednesday, March 11, 2009

one more secret to
raising whuffie...
Wednesday, March 11, 2009

here is a thought...
Wednesday, March 11, 2009

while $$ is part of the
market economy...
Wednesday, March 11, 2009

whuffie is part of the
Wednesday, March 11, 2009

gift
economy
Wednesday, March 11, 2009

unlike credit, the gift economy
is kinda the opposite of the
market economy
Wednesday, March 11, 2009

the more you give away,
the more you gain...
Wednesday, March 11, 2009

but you are still in the
business of raising $$
so...
Wednesday, March 11, 2009

what can you give away
that won’t cut into your
bottom line?
Wednesday, March 11, 2009

find your higher purpose
Wednesday, March 11, 2009

sure...non-profits are all
ABOUT higher purpose
Wednesday, March 11, 2009

...but there are still non-
costly ways of giving
back to the community
Wednesday, March 11, 2009

“nerd values”
do well by doing good
http://flickr.com/photos/bayat/7491311/
Wednesday, March 11, 2009

“...compared check-writing and volunteering to
cutting the leaves and branches off a tree,
where the heart of the business and its ability to
impact the world positively is the tree itself.”
Gary Hirshberg, CEO, Stonyfield Farms
Wednesday, March 11, 2009

think donor-centrically
Wednesday, March 11, 2009

NOT donor centric
Wednesday, March 11, 2009

NOT donor centric
You do everything you can to keep
your donors on your website.
Wednesday, March 11, 2009

NOT donor centric
You do everything you can to keep
your donors on your website.
You measure number of visitors
and time spent on your website as
whether you are successful.
Wednesday, March 11, 2009

NOT donor centric
You do everything you can to keep
your donors on your website.
You measure number of visitors
and time spent on your website as
whether you are successful.
When budgets get tightened, you
make cutbacks in areas like
customer service, marketing,
support staff and design.
Wednesday, March 11, 2009

NOT donor centric
You do everything you can to keep
your donors on your website.
You measure number of visitors
and time spent on your website as
whether you are successful.
When budgets get tightened, you
make cutbacks in areas like
customer service, marketing,
support staff and design.
You are bothered by a donor
describing your product in their
own words that doesn’t match
your brand.
Wednesday, March 11, 2009

NOT donor centric
You do everything you can to keep You have a long list of donor
your donors on your website. relations policies. Any exception to
those policies has to go up the
chain of command for approval.
You measure number of visitors
and time spent on your website as
whether you are successful.
When budgets get tightened, you
make cutbacks in areas like
customer service, marketing,
support staff and design.
You are bothered by a donor
describing your product in their
own words that doesn’t match
your brand.
Wednesday, March 11, 2009

NOT donor centric
You do everything you can to keep You have a long list of donor
your donors on your website. relations policies. Any exception to
those policies has to go up the
chain of command for approval.
You measure number of visitors
and time spent on your website as
whether you are successful. You need to create multiple
instructional videos so that your
customers will understand how to
When budgets get tightened, you
use your product.
make cutbacks in areas like
customer service, marketing,
support staff and design.
You are bothered by a donor
describing your product in their
own words that doesn’t match
your brand.
Wednesday, March 11, 2009

NOT donor centric
You do everything you can to keep You have a long list of donor
your donors on your website. relations policies. Any exception to
those policies has to go up the
chain of command for approval.
You measure number of visitors
and time spent on your website as
whether you are successful. You need to create multiple
instructional videos so that your
customers will understand how to
When budgets get tightened, you
use your product.
make cutbacks in areas like
customer service, marketing,
support staff and design. You demand social media
strategies that win over the
‘influencers’ to blog or tweet about
You are bothered by a donor
your product.
describing your product in their
own words that doesn’t match
your brand.
Wednesday, March 11, 2009

donor centric
Wednesday, March 11, 2009

donor centric
You send donors to other
websites.
Wednesday, March 11, 2009

donor centric
You send donors to other
websites.
You measure how many people
refer their friends to you as
success.
Wednesday, March 11, 2009

donor centric
You send donors to other
websites.
You measure how many people
refer their friends to you as
success.
You let people feed in their
content from other sites easily.
Wednesday, March 11, 2009

donor centric
You send donors to other
websites.
You measure how many people
refer their friends to you as
success.
You let people feed in their
content from other sites easily.
When budgets get tightened, you
tighten operational costs.
Wednesday, March 11, 2009

donor centric
You send donors to other
websites.
You measure how many people
refer their friends to you as
success.
You let people feed in their
content from other sites easily.
When budgets get tightened, you
tighten operational costs.
Your only donor service policy is
to do right by the donor.
Wednesday, March 11, 2009

donor centric
You send donors to other Your donors are doing things
websites. with your product you never
dreamed and are posting videos.
You measure how many people
refer their friends to you as
success.
You let people feed in their
content from other sites easily.
When budgets get tightened, you
tighten operational costs.
Your only donor service policy is
to do right by the donor.
Wednesday, March 11, 2009

donor centric
You send donors to other Your donors are doing things
websites. with your product you never
dreamed and are posting videos.
You measure how many people
refer their friends to you as Influencers are adding you as
success. friends on social networks.
You let people feed in their
content from other sites easily.
When budgets get tightened, you
tighten operational costs.
Your only donor service policy is
to do right by the donor.
Wednesday, March 11, 2009

donor centric
You send donors to other Your donors are doing things
websites. with your product you never
dreamed and are posting videos.
You measure how many people
refer their friends to you as Influencers are adding you as
success. friends on social networks.
You let people feed in their You work with your competitors
content from other sites easily. towards better customer
experiences for all.
When budgets get tightened, you
tighten operational costs.
Your only donor service policy is
to do right by the donor.
Wednesday, March 11, 2009

donor centric
You send donors to other Your donors are doing things
websites. with your product you never
dreamed and are posting videos.
You measure how many people
refer their friends to you as Influencers are adding you as
success. friends on social networks.
You let people feed in their You work with your competitors
content from other sites easily. towards better customer
experiences for all.
When budgets get tightened, you
tighten operational costs. You know you compete for your
donors’ attention with everyone.
Your only donor service policy is
to do right by the donor.
Wednesday, March 11, 2009

help others go further
Wednesday, March 11, 2009

think about what you
can do to further
empower your donors
Wednesday, March 11, 2009

empowering your donors
Wednesday, March 11, 2009

empowering your donors
help them create local fundraisers - give them
the tools and the promotion
Wednesday, March 11, 2009

empowering your donors
help them create local fundraisers - give them
the tools and the promotion
help them tie their success to yours - how can
being your supporter help their business?
Wednesday, March 11, 2009

empowering your donors
help them create local fundraisers - give them
the tools and the promotion
help them tie their success to yours - how can
being your supporter help their business?
teach them how to use social media tools - better
yet, give them access to them through your
website
Wednesday, March 11, 2009

spread love
Wednesday, March 11, 2009

akoha.com
Wednesday, March 11, 2009

Wednesday, March 11, 2009

Wednesday, March 11, 2009

Wednesday, March 11, 2009

Wednesday, March 11, 2009

value something bigger
Wednesday, March 11, 2009

find your higher purpose
Wednesday, March 11, 2009

find your higher purpose
do well by doing good
Wednesday, March 11, 2009

find your higher purpose
do well by doing good
think donor-centrically
Wednesday, March 11, 2009

find your higher purpose
do well by doing good
think donor-centrically
help others go further
Wednesday, March 11, 2009

find your higher purpose
do well by doing good
think donor-centrically
help others go further
spread love
Wednesday, March 11, 2009

find your higher purpose
do well by doing good
think donor-centrically
help others go further
spread love
value something bigger
Wednesday, March 11, 2009

and your whuffie will
grow over time
Wednesday, March 11, 2009

to recap...
Wednesday, March 11, 2009

5 whuffie-building
principles
Wednesday, March 11, 2009

5 whuffie-building principles
Wednesday, March 11, 2009

5 whuffie-building principles
turn the bullhorn around
Wednesday, March 11, 2009

5 whuffie-building principles
turn the bullhorn around
become part of the community you serve
Wednesday, March 11, 2009

5 whuffie-building principles
turn the bullhorn around
become part of the community you serve
create amazing customer experiences
Wednesday, March 11, 2009

5 whuffie-building principles
turn the bullhorn around
become part of the community you serve
create amazing customer experiences
embrace the chaos
Wednesday, March 11, 2009

5 whuffie-building principles
turn the bullhorn around
become part of the community you serve
create amazing customer experiences
embrace the chaos
find your higher purpose
Wednesday, March 11, 2009

do them all and you will
become whuffie rich,
which will lead to...
Wednesday, March 11, 2009

better word of mouth
Wednesday, March 11, 2009

repeat donations
Wednesday, March 11, 2009

donor loyalty
Wednesday, March 11, 2009

and you being part
Wednesday, March 11, 2009

world 2.0
“many to many”
brand
YOU!
brand
customers
Wednesday, March 11, 2009

go forth and raise
whuffie...
Wednesday, March 11, 2009

end
Wednesday, March 11, 2009

tara ‘missrogue’ hunt
http://www.horsepigcow.com
http://twitter.com/missrogue
marketing lead, intuit partner platform
Wednesday, March 11, 2009

awesome images by...
iStockphoto.com
Flickr Creative
Commons licensed
(indicated on photos)
photo of Tara by Lane
Hartwell fetching.net
Wednesday, March 11, 2009

my book
coming out April 21, 2009
http://www.thewhuffiefactor.com
Wednesday, March 11, 2009