whuffie for non-profits
                      winning support for your cause with social capital



                      ...
what is whuffie?




Wednesday, March 11, 2009
whuffie is...the residual
                 outcome-the currency-of
                     your reputation.



Wednesday, Mar...
whuffie is...




Wednesday, March 11, 2009
whuffie is...
                    reputation




Wednesday, March 11, 2009
whuffie is...
                    reputation

                    reach




Wednesday, March 11, 2009
whuffie is...
                    reputation

                    reach

                    positive sentiment




Wednesd...
whuffie is...
                    reputation

                    reach

                    positive sentiment

          ...
whuffie is...
                    reputation

                    reach

                    positive sentiment

          ...
whuffie is...
                    reputation             current and potential
                                           a...
whuffie is...
                    reputation             current and potential
                                           a...
whuffie is...
                    reputation             current and potential
                                           a...
http://www.flickr.com/photos/eschipul/437288525/




                            http://www.flickr.com/photos/stuckincusto...
why should you care
                              about whuffie?



Wednesday, March 11, 2009
world 1.0
              “one to many”



                  brand




                                customers



Wednesda...
world 2.0
            “many to many”




                             brand
                                        brand
...
ru part of it?



                                           brand
                                                   bran...
My Friend Wheel
                            (2,500+ friends on FB
                            23,000+ followers on
       ...
i’m not that unique...




Wednesday, March 11, 2009
conversations online




Wednesday, March 11, 2009
conversations online

                    Blogs = >115Million+ (not counting China’s 75M)
                    (technorati....
conversations online

                    Blogs = >115Million+ (not counting China’s 75M)
                    (technorati....
conversations online

                    Blogs = >115Million+ (not counting China’s 75M)
                    (technorati....
conversations online

                    Blogs = >115Million+ (not counting China’s 75M)
                    (technorati....
conversations online

                    Blogs = >115Million+ (not counting China’s 75M)
                    (technorati....
with all those people,
                  how do we know who to
                           trust?



Wednesday, March 11, 2...
a: whuffie




Wednesday, March 11, 2009
pinging someone’s whuffie




Wednesday, March 11, 2009
pinging someone’s whuffie

                    friends in common




Wednesday, March 11, 2009
pinging someone’s whuffie

                    friends in common

                    topics talked about in common




Wed...
pinging someone’s whuffie

                    friends in common

                    topics talked about in common

      ...
pinging someone’s whuffie

                    friends in common

                    topics talked about in common

      ...
pinging someone’s whuffie

                    friends in common

                    topics talked about in common

      ...
mrmightyman: (FB) woke up today and            dizzylizzie: (FB) New post: How to increase
                   drank a prot...
when someone pings
                    your whuffie, you want
                     to be whuffie worthy



Wednesday, Marc...
Wednesday, March 11, 2009
how to become whuffie
                           worthy...



Wednesday, March 11, 2009
how to raise your whuffie




Wednesday, March 11, 2009
how to raise your whuffie

                    turn the bullhorn around




Wednesday, March 11, 2009
how to raise your whuffie

                    turn the bullhorn around

                    become part of the community y...
how to raise your whuffie

                    turn the bullhorn around

                    become part of the community y...
how to raise your whuffie

                    turn the bullhorn around

                    become part of the community y...
how to raise your whuffie

                    turn the bullhorn around

                    become part of the community y...
turn the bullhorn around
                            stop talking...and start listening


Wednesday, March 11, 2009
messages that are
                      crafted, corporate and
                        one way lead to...



Wednesday, Ma...
Wednesday, March 11, 2009
why?




Wednesday, March 11, 2009
why the bullhorn doesn’t
                           work anymore...




Wednesday, March 11, 2009
why the bullhorn doesn’t
                           work anymore...

                    impersonal in a highly intimate s...
why the bullhorn doesn’t
                           work anymore...

                    impersonal in a highly intimate s...
why the bullhorn doesn’t
                           work anymore...

                    impersonal in a highly intimate s...
why the bullhorn doesn’t
                           work anymore...

                    impersonal in a highly intimate s...
you need to turn the
                            bullhorn around and
                                  become...



Wednes...
http://www.flickr.com/photos/klapow/39693385/

Wednesday, March 11, 2009
how do you do this?




Wednesday, March 11, 2009
#1. you become a better
                           listener



Wednesday, March 11, 2009
who would you rather be
                            friends with?




Wednesday, March 11, 2009
who would you rather be
                            friends with?




Wednesday, March 11, 2009
who would you rather be
                            friends with?
                               Hey baby,
               ...
who would you rather be
                            friends with?
                               Hey baby,
               ...
who would you rather be
                            friends with?
                               Hey baby,
               ...
how to listen




Wednesday, March 11, 2009
how to listen

                    before you talk about yourself and what you are
                    doing, ask what oth...
how does this work in
                        online communities?



Wednesday, March 11, 2009
Ask questions...



                            Give a hat tip...

     Get deep...


                            Be funny...
but please don’t




Wednesday, March 11, 2009
but please don’t

                    re-tweet yourself




Wednesday, March 11, 2009
but please don’t

                    re-tweet yourself

                    fail to respond to the people who answer your...
but please don’t

                    re-tweet yourself

                    fail to respond to the people who answer your...
but please don’t

                    re-tweet yourself

                    fail to respond to the people who answer your...
#2. you bring value to
                         the community...



Wednesday, March 11, 2009
become part of the
                       community you serve
Wednesday, March 11, 2009
whuffie = credit




Wednesday, March 11, 2009
how whuffie is like credit
                            (aka the secret to participation)




Wednesday, March 11, 2009
how whuffie is like credit
                            (aka the secret to participation)

                    continuing to...
how whuffie is like credit
                            (aka the secret to participation)

                    continuing to...
how whuffie is like credit
                            (aka the secret to participation)

                    continuing to...
how whuffie is like credit
                            (aka the secret to participation)

                    continuing to...
Wednesday, March 11, 2009
DEPOSITS                          WITHDRAWALS

               Performing a favor or answering a       Continually asking f...
DEPOSITS                          WITHDRAWALS

               Performing a favor or answering a       Continually asking f...
DEPOSITS                          WITHDRAWALS

               Performing a favor or answering a       Continually asking f...
DEPOSITS                          WITHDRAWALS

               Performing a favor or answering a       Continually asking f...
DEPOSITS                          WITHDRAWALS

               Performing a favor or answering a       Continually asking f...
DEPOSITS                          WITHDRAWALS

               Performing a favor or answering a       Continually asking f...
DEPOSITS                          WITHDRAWALS

               Performing a favor or answering a       Continually asking f...
DEPOSITS                          WITHDRAWALS

               Performing a favor or answering a       Continually asking f...
withdrawal:




Wednesday, March 11, 2009
deposit:




Wednesday, March 11, 2009
you can drive a horse to
                         water...



Wednesday, March 11, 2009
create amazing
                            customer experiences
Wednesday, March 11, 2009
be nice, be networked, be
                         notable...



Wednesday, March 11, 2009
how to be notable




Wednesday, March 11, 2009
how to be notable

                    the dazzle is in the details




Wednesday, March 11, 2009
how to be notable

                    the dazzle is in the details

                    go above and beyond




Wednesday...
how to be notable

                    the dazzle is in the details

                    go above and beyond

            ...
how to be notable

                    the dazzle is in the details

                    go above and beyond

            ...
how to be notable

                    the dazzle is in the details

                    go above and beyond

            ...
how to be notable

                    the dazzle is in the details

                    go above and beyond

            ...
more on being notable




Wednesday, March 11, 2009
more on being notable

                    let people personalize




Wednesday, March 11, 2009
more on being notable

                    let people personalize

                    be experimental




Wednesday, Marc...
more on being notable

                    let people personalize

                    be experimental

                  ...
more on being notable

                    let people personalize

                    be experimental

                  ...
more on being notable

                    let people personalize

                    be experimental

                  ...
11 ways to create
                            amazing customer
                               experiences...



Wednesday,...
1. the dazzle is in the details
                                          moleskine

                            http://fl...
2. go above and beyond
                                       TED Conference

                            http://flickr.co...
3. appeal to emotion
                                     vosges hauts-chocolat

                            http://flickr...
4. inject fun into your product
                                      virgin america

                     http://www.flic...
virgin in-flight safety fun




Wednesday, March 11, 2009
5. make something mundane
                                    fashionable
                                         method ...
6. design for flow
                                          apple computers

                            http://www.flick...
7. let people personalize
                                          moo cards

                            http://flickr.c...
8. be experimental
                                 skinny corp


Wednesday, March 11, 2009
9. simplify
                              37 signals


Wednesday, March 11, 2009
10. make happiness your business
                             model
                            autonomy + competence + so...
11. be a social catalyst
                             community.intuit.com


Wednesday, March 11, 2009
embrace the chaos

Wednesday, March 11, 2009
by now you must have
                 figured out that you
               can’t control the message



Wednesday, March 11...
so what is there to do?




Wednesday, March 11, 2009
7 ways to embrace the
                                   chaos...




Wednesday, March 11, 2009
7 ways to embrace the
                                   chaos...
                    Stop moving and look around you unti...
7 ways to embrace the
                                   chaos...
                    Stop moving and look around you unti...
7 ways to embrace the
                                   chaos...
                    Stop moving and look around you unti...
7 ways to embrace the
                                   chaos...
                    Stop moving and look around you unti...
7 ways to embrace the
                                   chaos...
                    Stop moving and look around you unti...
7 ways to embrace the
                                   chaos...
                    Stop moving and look around you unti...
7 ways to embrace the
                                   chaos...
                    Stop moving and look around you unti...
one more secret to
                            raising whuffie...



Wednesday, March 11, 2009
here is a thought...




Wednesday, March 11, 2009
while $$ is part of the
                         market economy...



Wednesday, March 11, 2009
whuffie is part of the




Wednesday, March 11, 2009
gift
                      economy



Wednesday, March 11, 2009
unlike credit, the gift economy
                is kinda the opposite of the
                      market economy




Wedn...
the more you give away,
                   the more you gain...



Wednesday, March 11, 2009
but you are still in the
                        business of raising $$
                                 so...



Wednesda...
what can you give away
                 that won’t cut into your
                       bottom line?



Wednesday, March 1...
find your higher purpose

Wednesday, March 11, 2009
sure...non-profits are all
                  ABOUT higher purpose



Wednesday, March 11, 2009
...but there are still non-
                    costly ways of giving
                   back to the community



Wednesda...
“nerd values”


                                      do well by doing good
                                   http://flic...
“...compared check-writing and volunteering to
                   cutting the leaves and branches off a tree,
            ...
think donor-centrically




Wednesday, March 11, 2009
NOT donor centric




Wednesday, March 11, 2009
NOT donor centric
                    You do everything you can to keep
                    your donors on your website.

...
NOT donor centric
                    You do everything you can to keep
                    your donors on your website.

...
NOT donor centric
                    You do everything you can to keep
                    your donors on your website.

...
NOT donor centric
                    You do everything you can to keep
                    your donors on your website.

...
NOT donor centric
                    You do everything you can to keep   You have a long list of donor
                  ...
NOT donor centric
                    You do everything you can to keep   You have a long list of donor
                  ...
NOT donor centric
                    You do everything you can to keep   You have a long list of donor
                  ...
donor centric




Wednesday, March 11, 2009
donor centric
                    You send donors to other
                    websites.




Wednesday, March 11, 2009
donor centric
                    You send donors to other
                    websites.

                    You measure ...
donor centric
                    You send donors to other
                    websites.

                    You measure ...
donor centric
                    You send donors to other
                    websites.

                    You measure ...
donor centric
                    You send donors to other
                    websites.

                    You measure ...
donor centric
                    You send donors to other            Your donors are doing things
                    web...
donor centric
                    You send donors to other            Your donors are doing things
                    web...
donor centric
                    You send donors to other            Your donors are doing things
                    web...
donor centric
                    You send donors to other            Your donors are doing things
                    web...
help others go further

Wednesday, March 11, 2009
think about what you
                         can do to further
                       empower your donors



Wednesday, M...
empowering your donors




Wednesday, March 11, 2009
empowering your donors

                    help them create local fundraisers - give them
                    the tools a...
empowering your donors

                    help them create local fundraisers - give them
                    the tools a...
empowering your donors

                    help them create local fundraisers - give them
                    the tools a...
spread love


Wednesday, March 11, 2009
akoha.com
Wednesday, March 11, 2009
Wednesday, March 11, 2009
Wednesday, March 11, 2009
Wednesday, March 11, 2009
Wednesday, March 11, 2009
value something bigger


Wednesday, March 11, 2009
find your higher purpose




Wednesday, March 11, 2009
find your higher purpose

                    do well by doing good




Wednesday, March 11, 2009
find your higher purpose

                    do well by doing good

                    think donor-centrically




Wednes...
find your higher purpose

                    do well by doing good

                    think donor-centrically

         ...
find your higher purpose

                    do well by doing good

                    think donor-centrically

         ...
find your higher purpose

                    do well by doing good

                    think donor-centrically

         ...
and your whuffie will
                              grow over time



Wednesday, March 11, 2009
to recap...




Wednesday, March 11, 2009
5 whuffie-building
                                principles



Wednesday, March 11, 2009
5 whuffie-building principles




Wednesday, March 11, 2009
5 whuffie-building principles

                    turn the bullhorn around




Wednesday, March 11, 2009
5 whuffie-building principles

                    turn the bullhorn around

                    become part of the communi...
5 whuffie-building principles

                    turn the bullhorn around

                    become part of the communi...
5 whuffie-building principles

                    turn the bullhorn around

                    become part of the communi...
5 whuffie-building principles

                    turn the bullhorn around

                    become part of the communi...
do them all and you will
                   become whuffie rich,
                    which will lead to...



Wednesday, M...
better word of mouth




Wednesday, March 11, 2009
repeat donations




Wednesday, March 11, 2009
donor loyalty




Wednesday, March 11, 2009
and you being part




Wednesday, March 11, 2009
world 2.0
            “many to many”




                             brand
                                        YOU!
 ...
go forth and raise
                                whuffie...



Wednesday, March 11, 2009
end




Wednesday, March 11, 2009
tara ‘missrogue’ hunt
                                http://www.horsepigcow.com
                                http://tw...
awesome images by...

                    iStockphoto.com

                    Flickr Creative
                    Commons...
my book



                    coming out April 21, 2009
                    http://www.thewhuffiefactor.com




Wednesday...
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Whuffie for Non-Profits Presentation for NetTuesday

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  • ...“Nerd Values” that reads...












































































































  • Whuffie for Non-Profits Presentation for NetTuesday

    1. 1. whuffie for non-profits winning support for your cause with social capital d fo r NetTues day, M a rch 2009 prep a re Wednesday, March 11, 2009
    2. 2. what is whuffie? Wednesday, March 11, 2009
    3. 3. whuffie is...the residual outcome-the currency-of your reputation. Wednesday, March 11, 2009
    4. 4. whuffie is... Wednesday, March 11, 2009
    5. 5. whuffie is... reputation Wednesday, March 11, 2009
    6. 6. whuffie is... reputation reach Wednesday, March 11, 2009
    7. 7. whuffie is... reputation reach positive sentiment Wednesday, March 11, 2009
    8. 8. whuffie is... reputation reach positive sentiment influence Wednesday, March 11, 2009
    9. 9. whuffie is... reputation reach positive sentiment influence bridging and bonding capital Wednesday, March 11, 2009
    10. 10. whuffie is... reputation current and potential access to ideas, talent reach and resources positive sentiment influence bridging and bonding capital Wednesday, March 11, 2009
    11. 11. whuffie is... reputation current and potential access to ideas, talent reach and resources positive sentiment saved up favors (reciprocity) influence bridging and bonding capital Wednesday, March 11, 2009
    12. 12. whuffie is... reputation current and potential access to ideas, talent reach and resources positive sentiment saved up favors (reciprocity) influence your known bridging and bonding accomplishsments capital Wednesday, March 11, 2009
    13. 13. http://www.flickr.com/photos/eschipul/437288525/ http://www.flickr.com/photos/stuckincustoms/459418289/ Wednesday, March 11, 2009
    14. 14. why should you care about whuffie? Wednesday, March 11, 2009
    15. 15. world 1.0 “one to many” brand customers Wednesday, March 11, 2009
    16. 16. world 2.0 “many to many” brand brand brand customers Wednesday, March 11, 2009
    17. 17. ru part of it? brand brand YOU brand Wednesday, March 11, 2009
    18. 18. My Friend Wheel (2,500+ friends on FB 23,000+ followers on Twitter) Wednesday, March 11, 2009
    19. 19. i’m not that unique... Wednesday, March 11, 2009
    20. 20. conversations online Wednesday, March 11, 2009
    21. 21. conversations online Blogs = >115Million+ (not counting China’s 75M) (technorati.com) Wednesday, March 11, 2009
    22. 22. conversations online Blogs = >115Million+ (not counting China’s 75M) (technorati.com) Twitter = >15 Million (socialmarketingexpert.org) Wednesday, March 11, 2009
    23. 23. conversations online Blogs = >115Million+ (not counting China’s 75M) (technorati.com) Twitter = >15 Million (socialmarketingexpert.org) MySpace = >110Million users Wednesday, March 11, 2009
    24. 24. conversations online Blogs = >115Million+ (not counting China’s 75M) (technorati.com) Twitter = >15 Million (socialmarketingexpert.org) MySpace = >110Million users Facebook = >80Million users Wednesday, March 11, 2009
    25. 25. conversations online Blogs = >115Million+ (not counting China’s 75M) (technorati.com) Twitter = >15 Million (socialmarketingexpert.org) MySpace = >110Million users Facebook = >80Million users Orkut = >75Million users Wednesday, March 11, 2009
    26. 26. with all those people, how do we know who to trust? Wednesday, March 11, 2009
    27. 27. a: whuffie Wednesday, March 11, 2009
    28. 28. pinging someone’s whuffie Wednesday, March 11, 2009
    29. 29. pinging someone’s whuffie friends in common Wednesday, March 11, 2009
    30. 30. pinging someone’s whuffie friends in common topics talked about in common Wednesday, March 11, 2009
    31. 31. pinging someone’s whuffie friends in common topics talked about in common Google-ability (what others are saying about ppl) Wednesday, March 11, 2009
    32. 32. pinging someone’s whuffie friends in common topics talked about in common Google-ability (what others are saying about ppl) does s/he appear to be a spammer (sales-y pitches or talking like a human being) Wednesday, March 11, 2009
    33. 33. pinging someone’s whuffie friends in common topics talked about in common Google-ability (what others are saying about ppl) does s/he appear to be a spammer (sales-y pitches or talking like a human being) check profile for accomplishments Wednesday, March 11, 2009
    34. 34. mrmightyman: (FB) woke up today and dizzylizzie: (FB) New post: How to increase drank a protein shake, now I feel sick. your page rank in 10 days http:// mrmightyman: (Twitter) @jrewing I am tinyurl.com/123456 trying to get to the gym 4-5 days a week. So dizzylizzie: (Twitter) @missrogue Please far, so good, but we’ll see! Wish me luck! add me!!! friends in common: 14 Facebook, 35 Twitter friends in common: 3 Facebook, 12 Twitter googled him: not too many mentions, but he googled her: tons of mentions, but all of them blogs about trying to stay fit in his 50’s and has link farms as far as I can tell! others linking in topics in common: she has lots to say about topics in common: He’s passionate about the online space, but is obsessed with growing what online communities can provide others numbers of readers rather than adding value. for support. ADDED!!! DECLINED!!! Wednesday, March 11, 2009
    35. 35. when someone pings your whuffie, you want to be whuffie worthy Wednesday, March 11, 2009
    36. 36. Wednesday, March 11, 2009
    37. 37. how to become whuffie worthy... Wednesday, March 11, 2009
    38. 38. how to raise your whuffie Wednesday, March 11, 2009
    39. 39. how to raise your whuffie turn the bullhorn around Wednesday, March 11, 2009
    40. 40. how to raise your whuffie turn the bullhorn around become part of the community you serve Wednesday, March 11, 2009
    41. 41. how to raise your whuffie turn the bullhorn around become part of the community you serve create amazing customer experiences Wednesday, March 11, 2009
    42. 42. how to raise your whuffie turn the bullhorn around become part of the community you serve create amazing customer experiences embrace the chaos Wednesday, March 11, 2009
    43. 43. how to raise your whuffie turn the bullhorn around become part of the community you serve create amazing customer experiences embrace the chaos find your higher purpose Wednesday, March 11, 2009
    44. 44. turn the bullhorn around stop talking...and start listening Wednesday, March 11, 2009
    45. 45. messages that are crafted, corporate and one way lead to... Wednesday, March 11, 2009
    46. 46. Wednesday, March 11, 2009
    47. 47. why? Wednesday, March 11, 2009
    48. 48. why the bullhorn doesn’t work anymore... Wednesday, March 11, 2009
    49. 49. why the bullhorn doesn’t work anymore... impersonal in a highly intimate space Wednesday, March 11, 2009
    50. 50. why the bullhorn doesn’t work anymore... impersonal in a highly intimate space generalized messages to an audience who is used to being able to personalize everything Wednesday, March 11, 2009
    51. 51. why the bullhorn doesn’t work anymore... impersonal in a highly intimate space generalized messages to an audience who is used to being able to personalize everything there are just too many messages to absorb Wednesday, March 11, 2009
    52. 52. why the bullhorn doesn’t work anymore... impersonal in a highly intimate space generalized messages to an audience who is used to being able to personalize everything there are just too many messages to absorb people have been burned too many times Wednesday, March 11, 2009
    53. 53. you need to turn the bullhorn around and become... Wednesday, March 11, 2009
    54. 54. http://www.flickr.com/photos/klapow/39693385/ Wednesday, March 11, 2009
    55. 55. how do you do this? Wednesday, March 11, 2009
    56. 56. #1. you become a better listener Wednesday, March 11, 2009
    57. 57. who would you rather be friends with? Wednesday, March 11, 2009
    58. 58. who would you rather be friends with? Wednesday, March 11, 2009
    59. 59. who would you rather be friends with? Hey baby, Why don’t I talk about myself all night, then ask you for a kiss? Wednesday, March 11, 2009
    60. 60. who would you rather be friends with? Hey baby, Why don’t I talk about myself all night, then ask you for a kiss? Wednesday, March 11, 2009
    61. 61. who would you rather be friends with? Hey baby, Why don’t I talk about myself all night, then ask you for a kiss? Hi there, I’m really interested to find out more about you and what your interests are. Wednesday, March 11, 2009
    62. 62. how to listen Wednesday, March 11, 2009
    63. 63. how to listen before you talk about yourself and what you are doing, ask what others are interested in be genuinely interested in the conversation - approach it from a personal perspective and try to find similar interests when absolutely appropriate, you can mention what you do, then step back and gauge the response Wednesday, March 11, 2009
    64. 64. how does this work in online communities? Wednesday, March 11, 2009
    65. 65. Ask questions... Give a hat tip... Get deep... Be funny... Answer people’s questions... Promote other people’s stuff Wednesday, March 11, 2009
    66. 66. but please don’t Wednesday, March 11, 2009
    67. 67. but please don’t re-tweet yourself Wednesday, March 11, 2009
    68. 68. but please don’t re-tweet yourself fail to respond to the people who answer your questions Wednesday, March 11, 2009
    69. 69. but please don’t re-tweet yourself fail to respond to the people who answer your questions expect ppl to join your deep conversations, but never join ones proposed by others Wednesday, March 11, 2009
    70. 70. but please don’t re-tweet yourself fail to respond to the people who answer your questions expect ppl to join your deep conversations, but never join ones proposed by others get defensive if someone has criticism about your work/company - continue to ask questions or take it offline Wednesday, March 11, 2009
    71. 71. #2. you bring value to the community... Wednesday, March 11, 2009
    72. 72. become part of the community you serve Wednesday, March 11, 2009
    73. 73. whuffie = credit Wednesday, March 11, 2009
    74. 74. how whuffie is like credit (aka the secret to participation) Wednesday, March 11, 2009
    75. 75. how whuffie is like credit (aka the secret to participation) continuing to go into whuffie debt without contributing to the balance, will lead to a bad whuffie score Wednesday, March 11, 2009
    76. 76. how whuffie is like credit (aka the secret to participation) continuing to go into whuffie debt without contributing to the balance, will lead to a bad whuffie score when you wreck your whuffie, it’s much more difficult to rebuild than if starting from zero Wednesday, March 11, 2009
    77. 77. how whuffie is like credit (aka the secret to participation) continuing to go into whuffie debt without contributing to the balance, will lead to a bad whuffie score when you wreck your whuffie, it’s much more difficult to rebuild than if starting from zero when you ruin your whuffie score with enough people, you’ll have a difficulty gaining trust with anyone else in the future Wednesday, March 11, 2009
    78. 78. how whuffie is like credit (aka the secret to participation) continuing to go into whuffie debt without contributing to the balance, will lead to a bad whuffie score when you wreck your whuffie, it’s much more difficult to rebuild than if starting from zero when you ruin your whuffie score with enough people, you’ll have a difficulty gaining trust with anyone else in the future there are deposits and withdrawals into the whuffie bank Wednesday, March 11, 2009
    79. 79. Wednesday, March 11, 2009
    80. 80. DEPOSITS WITHDRAWALS Performing a favor or answering a Continually asking for favors or question. asking ppl to answer your questions. Asking for a lateral introduction or Asking for a prestigious introduction introducing somebody else. or multiple introductions. Telling a joke or tweeting a really Asking someone to retweet that joke profound statement that ppl enjoy. or profound statement. Creating something beautiful or Keeping secrets, but using the work of giving away some good advice to the others for the benefit of your own. world. Asking others to volunteer their time, Volunteering your time, influence or influence or money to a community money to a community effort. effort you are running. Being there for the right information Giving people unsolicited pitches when someone needs to make a when someone is busy. purchase (advice) Collaborating with others in the Working on something in private, community towards a common then imposing it on others to positive goal. implement. Wednesday, March 11, 2009
    81. 81. DEPOSITS WITHDRAWALS Performing a favor or answering a Continually asking for favors or question. asking ppl to answer your questions. Asking for a lateral introduction or Asking for a prestigious introduction introducing somebody else. or multiple introductions. Telling a joke or tweeting a really Asking someone to retweet that joke profound statement that ppl enjoy. or profound statement. Creating something beautiful or Keeping secrets, but using the work of giving away some good advice to the others for the benefit of your own. world. Asking others to volunteer their time, Volunteering your time, influence or influence or money to a community money to a community effort. effort you are running. Being there for the right information Giving people unsolicited pitches when someone needs to make a when someone is busy. purchase (advice) Collaborating with others in the Working on something in private, community towards a common then imposing it on others to positive goal. implement. Wednesday, March 11, 2009
    82. 82. DEPOSITS WITHDRAWALS Performing a favor or answering a Continually asking for favors or question. asking ppl to answer your questions. Asking for a lateral introduction or Asking for a prestigious introduction introducing somebody else. or multiple introductions. Telling a joke or tweeting a really Asking someone to retweet that joke profound statement that ppl enjoy. or profound statement. Creating something beautiful or Keeping secrets, but using the work of giving away some good advice to the others for the benefit of your own. world. Asking others to volunteer their time, Volunteering your time, influence or influence or money to a community money to a community effort. effort you are running. Being there for the right information Giving people unsolicited pitches when someone needs to make a when someone is busy. purchase (advice) Collaborating with others in the Working on something in private, community towards a common then imposing it on others to positive goal. implement. Wednesday, March 11, 2009
    83. 83. DEPOSITS WITHDRAWALS Performing a favor or answering a Continually asking for favors or question. asking ppl to answer your questions. Asking for a lateral introduction or Asking for a prestigious introduction introducing somebody else. or multiple introductions. Telling a joke or tweeting a really Asking someone to retweet that joke profound statement that ppl enjoy. or profound statement. Creating something beautiful or Keeping secrets, but using the work of giving away some good advice to the others for the benefit of your own. world. Asking others to volunteer their time, Volunteering your time, influence or influence or money to a community money to a community effort. effort you are running. Being there for the right information Giving people unsolicited pitches when someone needs to make a when someone is busy. purchase (advice) Collaborating with others in the Working on something in private, community towards a common then imposing it on others to positive goal. implement. Wednesday, March 11, 2009
    84. 84. DEPOSITS WITHDRAWALS Performing a favor or answering a Continually asking for favors or question. asking ppl to answer your questions. Asking for a lateral introduction or Asking for a prestigious introduction introducing somebody else. or multiple introductions. Telling a joke or tweeting a really Asking someone to retweet that joke profound statement that ppl enjoy. or profound statement. Creating something beautiful or Keeping secrets, but using the work of giving away some good advice to the others for the benefit of your own. world. Asking others to volunteer their time, Volunteering your time, influence or influence or money to a community money to a community effort. effort you are running. Being there for the right information Giving people unsolicited pitches when someone needs to make a when someone is busy. purchase (advice) Collaborating with others in the Working on something in private, community towards a common then imposing it on others to positive goal. implement. Wednesday, March 11, 2009
    85. 85. DEPOSITS WITHDRAWALS Performing a favor or answering a Continually asking for favors or question. asking ppl to answer your questions. Asking for a lateral introduction or Asking for a prestigious introduction introducing somebody else. or multiple introductions. Telling a joke or tweeting a really Asking someone to retweet that joke profound statement that ppl enjoy. or profound statement. Creating something beautiful or Keeping secrets, but using the work of giving away some good advice to the others for the benefit of your own. world. Asking others to volunteer their time, Volunteering your time, influence or influence or money to a community money to a community effort. effort you are running. Being there for the right information Giving people unsolicited pitches when someone needs to make a when someone is busy. purchase (advice) Collaborating with others in the Working on something in private, community towards a common then imposing it on others to positive goal. implement. Wednesday, March 11, 2009
    86. 86. DEPOSITS WITHDRAWALS Performing a favor or answering a Continually asking for favors or question. asking ppl to answer your questions. Asking for a lateral introduction or Asking for a prestigious introduction introducing somebody else. or multiple introductions. Telling a joke or tweeting a really Asking someone to retweet that joke profound statement that ppl enjoy. or profound statement. Creating something beautiful or Keeping secrets, but using the work of giving away some good advice to the others for the benefit of your own. world. Asking others to volunteer their time, Volunteering your time, influence or influence or money to a community money to a community effort. effort you are running. Being there for the right information Giving people unsolicited pitches when someone needs to make a when someone is busy. purchase (advice) Collaborating with others in the Working on something in private, community towards a common then imposing it on others to positive goal. implement. Wednesday, March 11, 2009
    87. 87. DEPOSITS WITHDRAWALS Performing a favor or answering a Continually asking for favors or question. asking ppl to answer your questions. Asking for a lateral introduction or Asking for a prestigious introduction introducing somebody else. or multiple introductions. Telling a joke or tweeting a really Asking someone to retweet that joke profound statement that ppl enjoy. or profound statement. Creating something beautiful or Keeping secrets, but using the work of giving away some good advice to the others for the benefit of your own. world. Asking others to volunteer their time, Volunteering your time, influence or influence or money to a community money to a community effort. effort you are running. Being there for the right information Giving people unsolicited pitches when someone needs to make a when someone is busy. purchase (advice) Collaborating with others in the Working on something in private, community towards a common then imposing it on others to positive goal. implement. Wednesday, March 11, 2009
    88. 88. withdrawal: Wednesday, March 11, 2009
    89. 89. deposit: Wednesday, March 11, 2009
    90. 90. you can drive a horse to water... Wednesday, March 11, 2009
    91. 91. create amazing customer experiences Wednesday, March 11, 2009
    92. 92. be nice, be networked, be notable... Wednesday, March 11, 2009
    93. 93. how to be notable Wednesday, March 11, 2009
    94. 94. how to be notable the dazzle is in the details Wednesday, March 11, 2009
    95. 95. how to be notable the dazzle is in the details go above and beyond Wednesday, March 11, 2009
    96. 96. how to be notable the dazzle is in the details go above and beyond appeal to emotion Wednesday, March 11, 2009
    97. 97. how to be notable the dazzle is in the details go above and beyond appeal to emotion inject fun into your product Wednesday, March 11, 2009
    98. 98. how to be notable the dazzle is in the details go above and beyond appeal to emotion inject fun into your product make something mundane into something fashionable Wednesday, March 11, 2009
    99. 99. how to be notable the dazzle is in the details go above and beyond appeal to emotion inject fun into your product make something mundane into something fashionable design for flow Wednesday, March 11, 2009
    100. 100. more on being notable Wednesday, March 11, 2009
    101. 101. more on being notable let people personalize Wednesday, March 11, 2009
    102. 102. more on being notable let people personalize be experimental Wednesday, March 11, 2009
    103. 103. more on being notable let people personalize be experimental simplify something complicated Wednesday, March 11, 2009
    104. 104. more on being notable let people personalize be experimental simplify something complicated make happiness your business model Wednesday, March 11, 2009
    105. 105. more on being notable let people personalize be experimental simplify something complicated make happiness your business model be a social catalyst Wednesday, March 11, 2009
    106. 106. 11 ways to create amazing customer experiences... Wednesday, March 11, 2009
    107. 107. 1. the dazzle is in the details moleskine http://flickr.com/photos/confusedvision/226129765/ Wednesday, March 11, 2009
    108. 108. 2. go above and beyond TED Conference http://flickr.com/photos/stewart/433935679/ Wednesday, March 11, 2009
    109. 109. 3. appeal to emotion vosges hauts-chocolat http://flickr.com/photos/quintanaroo/1516782327/ Wednesday, March 11, 2009
    110. 110. 4. inject fun into your product virgin america http://www.flickr.com/photos/iwantamonkey/2217318011/ Wednesday, March 11, 2009
    111. 111. virgin in-flight safety fun Wednesday, March 11, 2009
    112. 112. 5. make something mundane fashionable method home http://flickr.com/photos/schweb/2890697924/ Wednesday, March 11, 2009
    113. 113. 6. design for flow apple computers http://www.flickr.com/photos/kevinsteele/1507196484/ Wednesday, March 11, 2009
    114. 114. 7. let people personalize moo cards http://flickr.com/photos/schweb/2890697924/ Wednesday, March 11, 2009
    115. 115. 8. be experimental skinny corp Wednesday, March 11, 2009
    116. 116. 9. simplify 37 signals Wednesday, March 11, 2009
    117. 117. 10. make happiness your business model autonomy + competence + sociality Wednesday, March 11, 2009
    118. 118. 11. be a social catalyst community.intuit.com Wednesday, March 11, 2009
    119. 119. embrace the chaos Wednesday, March 11, 2009
    120. 120. by now you must have figured out that you can’t control the message Wednesday, March 11, 2009
    121. 121. so what is there to do? Wednesday, March 11, 2009
    122. 122. 7 ways to embrace the chaos... Wednesday, March 11, 2009
    123. 123. 7 ways to embrace the chaos... Stop moving and look around you until you see everything clearly. Wednesday, March 11, 2009
    124. 124. 7 ways to embrace the chaos... Stop moving and look around you until you see everything clearly. Transfer the knowledge. Wednesday, March 11, 2009
    125. 125. 7 ways to embrace the chaos... Stop moving and look around you until you see everything clearly. Transfer the knowledge. Every time you feel anxiety, acknowledge it. Wednesday, March 11, 2009
    126. 126. 7 ways to embrace the chaos... Stop moving and look around you until you see everything clearly. Transfer the knowledge. Every time you feel anxiety, acknowledge it. Define your own measure of success. Wednesday, March 11, 2009
    127. 127. 7 ways to embrace the chaos... Stop moving and look around you until you see everything clearly. Transfer the knowledge. Every time you feel anxiety, acknowledge it. Define your own measure of success. Get outside of your personal circle. Wednesday, March 11, 2009
    128. 128. 7 ways to embrace the chaos... Stop moving and look around you until you see everything clearly. Transfer the knowledge. Every time you feel anxiety, acknowledge it. Define your own measure of success. Get outside of your personal circle. Realize that everything is out of your control anyway. Wednesday, March 11, 2009
    129. 129. 7 ways to embrace the chaos... Stop moving and look around you until you see everything clearly. Transfer the knowledge. Every time you feel anxiety, acknowledge it. Define your own measure of success. Get outside of your personal circle. Realize that everything is out of your control anyway. Have patience. Wednesday, March 11, 2009
    130. 130. one more secret to raising whuffie... Wednesday, March 11, 2009
    131. 131. here is a thought... Wednesday, March 11, 2009
    132. 132. while $$ is part of the market economy... Wednesday, March 11, 2009
    133. 133. whuffie is part of the Wednesday, March 11, 2009
    134. 134. gift economy Wednesday, March 11, 2009
    135. 135. unlike credit, the gift economy is kinda the opposite of the market economy Wednesday, March 11, 2009
    136. 136. the more you give away, the more you gain... Wednesday, March 11, 2009
    137. 137. but you are still in the business of raising $$ so... Wednesday, March 11, 2009
    138. 138. what can you give away that won’t cut into your bottom line? Wednesday, March 11, 2009
    139. 139. find your higher purpose Wednesday, March 11, 2009
    140. 140. sure...non-profits are all ABOUT higher purpose Wednesday, March 11, 2009
    141. 141. ...but there are still non- costly ways of giving back to the community Wednesday, March 11, 2009
    142. 142. “nerd values” do well by doing good http://flickr.com/photos/bayat/7491311/ Wednesday, March 11, 2009
    143. 143. “...compared check-writing and volunteering to cutting the leaves and branches off a tree, where the heart of the business and its ability to impact the world positively is the tree itself.” Gary Hirshberg, CEO, Stonyfield Farms Wednesday, March 11, 2009
    144. 144. think donor-centrically Wednesday, March 11, 2009
    145. 145. NOT donor centric Wednesday, March 11, 2009
    146. 146. NOT donor centric You do everything you can to keep your donors on your website. Wednesday, March 11, 2009
    147. 147. NOT donor centric You do everything you can to keep your donors on your website. You measure number of visitors and time spent on your website as whether you are successful. Wednesday, March 11, 2009
    148. 148. NOT donor centric You do everything you can to keep your donors on your website. You measure number of visitors and time spent on your website as whether you are successful. When budgets get tightened, you make cutbacks in areas like customer service, marketing, support staff and design. Wednesday, March 11, 2009
    149. 149. NOT donor centric You do everything you can to keep your donors on your website. You measure number of visitors and time spent on your website as whether you are successful. When budgets get tightened, you make cutbacks in areas like customer service, marketing, support staff and design. You are bothered by a donor describing your product in their own words that doesn’t match your brand. Wednesday, March 11, 2009
    150. 150. NOT donor centric You do everything you can to keep You have a long list of donor your donors on your website. relations policies. Any exception to those policies has to go up the chain of command for approval. You measure number of visitors and time spent on your website as whether you are successful. When budgets get tightened, you make cutbacks in areas like customer service, marketing, support staff and design. You are bothered by a donor describing your product in their own words that doesn’t match your brand. Wednesday, March 11, 2009
    151. 151. NOT donor centric You do everything you can to keep You have a long list of donor your donors on your website. relations policies. Any exception to those policies has to go up the chain of command for approval. You measure number of visitors and time spent on your website as whether you are successful. You need to create multiple instructional videos so that your customers will understand how to When budgets get tightened, you use your product. make cutbacks in areas like customer service, marketing, support staff and design. You are bothered by a donor describing your product in their own words that doesn’t match your brand. Wednesday, March 11, 2009
    152. 152. NOT donor centric You do everything you can to keep You have a long list of donor your donors on your website. relations policies. Any exception to those policies has to go up the chain of command for approval. You measure number of visitors and time spent on your website as whether you are successful. You need to create multiple instructional videos so that your customers will understand how to When budgets get tightened, you use your product. make cutbacks in areas like customer service, marketing, support staff and design. You demand social media strategies that win over the ‘influencers’ to blog or tweet about You are bothered by a donor your product. describing your product in their own words that doesn’t match your brand. Wednesday, March 11, 2009
    153. 153. donor centric Wednesday, March 11, 2009
    154. 154. donor centric You send donors to other websites. Wednesday, March 11, 2009
    155. 155. donor centric You send donors to other websites. You measure how many people refer their friends to you as success. Wednesday, March 11, 2009
    156. 156. donor centric You send donors to other websites. You measure how many people refer their friends to you as success. You let people feed in their content from other sites easily. Wednesday, March 11, 2009
    157. 157. donor centric You send donors to other websites. You measure how many people refer their friends to you as success. You let people feed in their content from other sites easily. When budgets get tightened, you tighten operational costs. Wednesday, March 11, 2009
    158. 158. donor centric You send donors to other websites. You measure how many people refer their friends to you as success. You let people feed in their content from other sites easily. When budgets get tightened, you tighten operational costs. Your only donor service policy is to do right by the donor. Wednesday, March 11, 2009
    159. 159. donor centric You send donors to other Your donors are doing things websites. with your product you never dreamed and are posting videos. You measure how many people refer their friends to you as success. You let people feed in their content from other sites easily. When budgets get tightened, you tighten operational costs. Your only donor service policy is to do right by the donor. Wednesday, March 11, 2009
    160. 160. donor centric You send donors to other Your donors are doing things websites. with your product you never dreamed and are posting videos. You measure how many people refer their friends to you as Influencers are adding you as success. friends on social networks. You let people feed in their content from other sites easily. When budgets get tightened, you tighten operational costs. Your only donor service policy is to do right by the donor. Wednesday, March 11, 2009
    161. 161. donor centric You send donors to other Your donors are doing things websites. with your product you never dreamed and are posting videos. You measure how many people refer their friends to you as Influencers are adding you as success. friends on social networks. You let people feed in their You work with your competitors content from other sites easily. towards better customer experiences for all. When budgets get tightened, you tighten operational costs. Your only donor service policy is to do right by the donor. Wednesday, March 11, 2009
    162. 162. donor centric You send donors to other Your donors are doing things websites. with your product you never dreamed and are posting videos. You measure how many people refer their friends to you as Influencers are adding you as success. friends on social networks. You let people feed in their You work with your competitors content from other sites easily. towards better customer experiences for all. When budgets get tightened, you tighten operational costs. You know you compete for your donors’ attention with everyone. Your only donor service policy is to do right by the donor. Wednesday, March 11, 2009
    163. 163. help others go further Wednesday, March 11, 2009
    164. 164. think about what you can do to further empower your donors Wednesday, March 11, 2009
    165. 165. empowering your donors Wednesday, March 11, 2009
    166. 166. empowering your donors help them create local fundraisers - give them the tools and the promotion Wednesday, March 11, 2009
    167. 167. empowering your donors help them create local fundraisers - give them the tools and the promotion help them tie their success to yours - how can being your supporter help their business? Wednesday, March 11, 2009
    168. 168. empowering your donors help them create local fundraisers - give them the tools and the promotion help them tie their success to yours - how can being your supporter help their business? teach them how to use social media tools - better yet, give them access to them through your website Wednesday, March 11, 2009
    169. 169. spread love Wednesday, March 11, 2009
    170. 170. akoha.com Wednesday, March 11, 2009
    171. 171. Wednesday, March 11, 2009
    172. 172. Wednesday, March 11, 2009
    173. 173. Wednesday, March 11, 2009
    174. 174. Wednesday, March 11, 2009
    175. 175. value something bigger Wednesday, March 11, 2009
    176. 176. find your higher purpose Wednesday, March 11, 2009
    177. 177. find your higher purpose do well by doing good Wednesday, March 11, 2009
    178. 178. find your higher purpose do well by doing good think donor-centrically Wednesday, March 11, 2009
    179. 179. find your higher purpose do well by doing good think donor-centrically help others go further Wednesday, March 11, 2009
    180. 180. find your higher purpose do well by doing good think donor-centrically help others go further spread love Wednesday, March 11, 2009
    181. 181. find your higher purpose do well by doing good think donor-centrically help others go further spread love value something bigger Wednesday, March 11, 2009
    182. 182. and your whuffie will grow over time Wednesday, March 11, 2009
    183. 183. to recap... Wednesday, March 11, 2009
    184. 184. 5 whuffie-building principles Wednesday, March 11, 2009
    185. 185. 5 whuffie-building principles Wednesday, March 11, 2009
    186. 186. 5 whuffie-building principles turn the bullhorn around Wednesday, March 11, 2009
    187. 187. 5 whuffie-building principles turn the bullhorn around become part of the community you serve Wednesday, March 11, 2009
    188. 188. 5 whuffie-building principles turn the bullhorn around become part of the community you serve create amazing customer experiences Wednesday, March 11, 2009
    189. 189. 5 whuffie-building principles turn the bullhorn around become part of the community you serve create amazing customer experiences embrace the chaos Wednesday, March 11, 2009
    190. 190. 5 whuffie-building principles turn the bullhorn around become part of the community you serve create amazing customer experiences embrace the chaos find your higher purpose Wednesday, March 11, 2009
    191. 191. do them all and you will become whuffie rich, which will lead to... Wednesday, March 11, 2009
    192. 192. better word of mouth Wednesday, March 11, 2009
    193. 193. repeat donations Wednesday, March 11, 2009
    194. 194. donor loyalty Wednesday, March 11, 2009
    195. 195. and you being part Wednesday, March 11, 2009
    196. 196. world 2.0 “many to many” brand YOU! brand customers Wednesday, March 11, 2009
    197. 197. go forth and raise whuffie... Wednesday, March 11, 2009
    198. 198. end Wednesday, March 11, 2009
    199. 199. tara ‘missrogue’ hunt http://www.horsepigcow.com http://twitter.com/missrogue marketing lead, intuit partner platform Wednesday, March 11, 2009
    200. 200. awesome images by... iStockphoto.com Flickr Creative Commons licensed (indicated on photos) photo of Tara by Lane Hartwell fetching.net Wednesday, March 11, 2009
    201. 201. my book coming out April 21, 2009 http://www.thewhuffiefactor.com Wednesday, March 11, 2009
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