why would you listen to me:
• 18 years in online communities (1992)
• 6 years of blogging (2004)
• was a beta tester on twttr (b4 it even had
vowels - July 2006)
• launched a startup 2006 - over 1Million
uploads within 24 hrs
• was an advisor on the Facebook F8 platform
• named one of the most influential women in
technology in Fast Company Magazine
• wrote a book that is now sold in 7 languages
worldwide
• I spend an inordinate amount of time online
studying this stuff
• they’ve bolted the doors to this room
3
this stuff is important
all you need is love
the force is with you
stuff that stuff that is
is important entertaining
this presentation
I don’t get it
twitter |ˈtwitər|:
noun a place where
people talk about
what they had for
lunch.
me me me me me
me me me me me
me me me me me
narcissists
me me me me me
me me me me me
me me me me me
me me me me me
who cares?
http://www.flickr.com/photos/lifeontheedge/458706241/
why (and what)
we share
http://www.flickr.com/photos/ryanr/142455033
82%
random
thoughts
http://www.flickr.com/photos/wynde/1394089355/
76% articles/business essays
75% links to interesting subjects
74% personal photos (family, friends, self)
69% positive feelings
Articles most likely
to be shared are:
emotional
positive
lengthier
awe-inspiring
Will You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html
“people are more
likely to share
articles that they
think will interest
others ...not
themselves”
76%posted
something highly
personal
http://www.flickr.com/photos/katie_made_me_do_it/4231581505/
How I was feeling. Feeling lonely after moving to a
new city. Told story of my epically "being dumped".
Private thoughts towards political issues. A tweet
from a date. I've posted long blog posts about
terrible breakups and details about one-night
stands. Failing on a date. Setting fire (accidentally) to
my own house. Client woes. Notices of hair growing
in unusual places. Anniversary of my brothers
death...it was out of character. Being a new mother
and how that felt. Details of my sex life. When I got
engaged. A blog about the death of my son.
Thoughts on troubles I was having with my wife. Being
in an open relationship. Infertility struggles. That I
was not proud of what I've done in the past 10 to 20
wefeelfine.org
http://www.flickr.com/photos/hippie/2496096306/
keep or delete?
Other
12%
Kept it
Considered deleting
13%
41%
Deleted it
34% 66%
kept on
some level
Geo-location (Foursquare/Gowalla/etc) Travel Plans (Tripit/Dopplr/etc)
Post + tweet Friends Only
11% 19%
Post location
23% Post, tweet & FB Yes
9% 16%
Post, tweet, fb + blog
3%
Other
7%
other
15%
Don’t post No
58%
39%
49% yes
35% yes
Why people share
where they are:
chance of connections
for personal record keeping
identity broadcasting
incentives (badges)
social web
SN’s more popular than email (67% - 65%)
Women are more active in most SN’s (avg 53%)
Social networks are more popular than porn
Amount of time spent on FB increased 566% in 09
3.5 billion pieces of content shared each week
>550 FB Apps made by >1M developers
>225k iPhone apps, downloaded >5B times
stats from: Neilsen Mar09, Facebook public Statistics Jan10,
FACEBOOK: >500 Million Users
TWITTER: >120 Million Users
FOURSQUARE: >1 Million Users
what we
share?
Articles of interest. Event photos. Artistic
expression. Personal photos. Locations. Travel
plans. What I just bought. Questions. Answers.
Quotes. Inspiration. Feelings. Pain. Elation. Events.
Videos. Random thoughts. Jokes. Links. And
yes...what I just had for lunch.
KIDS TODAY...
http://www.youtube.com/watch?v=dGCJ46vyR9o
69%
of online 12-24 yr olds own a laptop
91% of American teens are online (PEW 2008)
69% of American teens have broadband at home (PEW 2008)
stats: srgnet.com November 2009
12-24 year olds
spend an average of
7.1 hours
per day
on video-based
entertainment...
stats: srgnet.com November 2009
59% have video capable media players
65% have watched a <10 min clip in the
past month (23% watched 60min show)
80% watch video on digital media players
52%
watch TV with their laptop almost all
of the time (70% are IMing, texting to share TV
events with friends)
66% watch TV online
stats: srgnet.com November 2009
59%
would rather get rid of cable TV than the internet
stats: srgnet.com November 2009
connected to friends
to the internet
mobile delivered to me
nomadic on-the-go
now
stats: srgnet.com November 2009
convenient
instant
DESTINATIONS
stats: srgnet.com November 2009
FRIENDS
meh
BRANDS
genY
rejects brands who ‘court’ them and instead
prefers to pull in the brands that resonate with
them and their values.
info: GEN BUY, Yarrow & O’Donnell 2009 (Wiley)
who cares?
http://www.flickr.com/photos/lifeontheedge/458706241/
you should
http://www.flickr.com/photos/a2gemma/1448178195/
Neuroeconomist Paul Zak:
Social networking affects
the brain like falling in love.
“Companies that can connect with us and
raise our oxytocin levels should prosper.
Those that can't, won't.”
http://www.fastcompany.com/magazine/147/doctor-love.html
we are wired to
connect
http://www.flickr.com/photos/teointarifa/490408075/
connection reciprocal generosity
altruism
the force
is strong with you
in-house
youngandfreealberta.com
Patelco Credit Union
lovemycreditunion.org
crowdsourced
bankerspank.com
513,126 views!!!
moveyourmoney.info
isyourmoneyinthebank.com
the death star
use the force to take it out...
http://www.flickr.com/photos/joestump/3460573696/
"Banking for most of time has been
a very personal relationship. It has
only changed in the past 30yrs
where people no longer know
their banker."
#openbanking
http://silona.org/banking-1-trust-and-credit/2009/11/13/
personal professional
“it’s nothing personal ma’am.”
personal professional
“we love our members.”
“it’s nothing personal ma’am.”
Q.
“Suppose that you have a perfectly good
social system and you remove the
financial system. Will the social system
fall apart?”
http://www.ingenesist.com/general-info/social-system-capitalism.html
Q.
“Now, look at it the other way around.
Suppose that you have a perfectly
good financial system and you remove
the social system, does the financial
system fall apart?”
http://www.ingenesist.com/general-info/social-system-capitalism.html
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