Whuffie Can Buy Me Love
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Whuffie Can Buy Me Love



Presentation I gave July 13, 2010 at 1 Credit Conference

Presentation I gave July 13, 2010 at 1 Credit Conference



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Whuffie Can Buy Me Love Whuffie Can Buy Me Love Presentation Transcript

  • whuffie *can* buy me love
  • why would you listen to me: • 18 years in online communities (1992) • 6 years of blogging (2004) • was a beta tester on twttr (b4 it even had vowels - July 2006) • launched a startup 2006 - over 1Million uploads within 24 hrs • was an advisor on the Facebook F8 platform • named one of the most influential women in technology in Fast Company Magazine • wrote a book that is now sold in 7 languages worldwide • I spend an inordinate amount of time online studying this stuff • they’ve bolted the doors to this room
  • 3 this stuff is important all you need is love the force is with you
  • stuff that stuff that is is important entertaining this presentation
  • I don’t get it
  • twitter |ˈtwitər|: noun a place where people talk about what they had for lunch.
  • me me me me me me me me me me me me me me me narcissists me me me me me me me me me me me me me me me me me me me me
  • escapists http://www.flickr.com/photos/laughingsquid/420074166/
  • addicts
  • who cares? http://www.flickr.com/photos/lifeontheedge/458706241/
  • why (and what) we share http://www.flickr.com/photos/ryanr/142455033
  • 82% random thoughts http://www.flickr.com/photos/wynde/1394089355/
  • 76% articles/business essays 75% links to interesting subjects 74% personal photos (family, friends, self) 69% positive feelings
  • Articles most likely to be shared are: emotional positive lengthier awe-inspiring Will You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html
  • “people are more likely to share articles that they think will interest others ...not themselves”
  • 76%posted something highly personal http://www.flickr.com/photos/katie_made_me_do_it/4231581505/
  • How I was feeling. Feeling lonely after moving to a new city. Told story of my epically "being dumped". Private thoughts towards political issues. A tweet from a date. I've posted long blog posts about terrible breakups and details about one-night stands. Failing on a date. Setting fire (accidentally) to my own house. Client woes. Notices of hair growing in unusual places. Anniversary of my brothers death...it was out of character. Being a new mother and how that felt. Details of my sex life. When I got engaged. A blog about the death of my son. Thoughts on troubles I was having with my wife. Being in an open relationship. Infertility struggles. That I was not proud of what I've done in the past 10 to 20
  • wefeelfine.org
  • http://www.flickr.com/photos/hippie/2496096306/
  • keep or delete? Other 12% Kept it Considered deleting 13% 41% Deleted it 34% 66% kept on some level
  • whereabouts http://www.flickr.com/photos/kylesteeddesign/4622356056
  • Geo-location (Foursquare/Gowalla/etc) Travel Plans (Tripit/Dopplr/etc) Post + tweet Friends Only 11% 19% Post location 23% Post, tweet & FB Yes 9% 16% Post, tweet, fb + blog 3% Other 7% other 15% Don’t post No 58% 39% 49% yes 35% yes
  • Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)
  • social web SN’s more popular than email (67% - 65%) Women are more active in most SN’s (avg 53%) Social networks are more popular than porn Amount of time spent on FB increased 566% in 09 3.5 billion pieces of content shared each week >550 FB Apps made by >1M developers >225k iPhone apps, downloaded >5B times stats from: Neilsen Mar09, Facebook public Statistics Jan10,
  • FACEBOOK: >500 Million Users TWITTER: >120 Million Users FOURSQUARE: >1 Million Users
  • what we share? Articles of interest. Event photos. Artistic expression. Personal photos. Locations. Travel plans. What I just bought. Questions. Answers. Quotes. Inspiration. Feelings. Pain. Elation. Events. Videos. Random thoughts. Jokes. Links. And yes...what I just had for lunch.
  • http://www.youtube.com/watch?v=dGCJ46vyR9o
  • 69% of online 12-24 yr olds own a laptop 91% of American teens are online (PEW 2008) 69% of American teens have broadband at home (PEW 2008) stats: srgnet.com November 2009
  • 12-24 year olds spend an average of 7.1 hours per day on video-based entertainment... stats: srgnet.com November 2009
  • 59% have video capable media players 65% have watched a <10 min clip in the past month (23% watched 60min show) 80% watch video on digital media players 52% watch TV with their laptop almost all of the time (70% are IMing, texting to share TV events with friends) 66% watch TV online stats: srgnet.com November 2009
  • 59% would rather get rid of cable TV than the internet stats: srgnet.com November 2009
  • connected to friends to the internet mobile delivered to me nomadic on-the-go now stats: srgnet.com November 2009 convenient instant
  • DESTINATIONS stats: srgnet.com November 2009
  • genY rejects brands who ‘court’ them and instead prefers to pull in the brands that resonate with them and their values. info: GEN BUY, Yarrow & O’Donnell 2009 (Wiley)
  • who cares? http://www.flickr.com/photos/lifeontheedge/458706241/
  • you should http://www.flickr.com/photos/a2gemma/1448178195/
  • all you need is love
  • ?
  • cory doctorow http://www.flickr.com/photos/eschipul/437288525/
  • nice networked notable
  • reputation etc. influence accomplishments bridgingcapital bonding access 2 ideas/talent access 2 resources reciprocity social capital of your friends
  • ping!!! http://www.flickr.com/photos/notic/86343146/
  • nice networked notable
  • http://www.flickr.com/photos/brraveheart/2072543750/
  • d’uh
  • Jon Brawn wants to be your friend! you have 10 friends in common accept ignore
  • Alex Karen April Jon Brawn Cori wants to be your friend! Oshun you have 10 friends in common Shira accept ignore Christian Alex Gina Bill
  • I ‘Googled’ TM you
  • oxytocin, baby http://www.flickr.com/photos/adwriter/257937032/
  • Neuroeconomist Paul Zak: Social networking affects the brain like falling in love. “Companies that can connect with us and raise our oxytocin levels should prosper. Those that can't, won't.” http://www.fastcompany.com/magazine/147/doctor-love.html
  • we are wired to connect http://www.flickr.com/photos/teointarifa/490408075/
  • connection reciprocal generosity altruism
  • the force is strong with you
  • in-house
  • youngandfreealberta.com
  • Patelco Credit Union
  • lovemycreditunion.org
  • crowdsourced
  • bankerspank.com
  • 513,126 views!!! moveyourmoney.info
  • isyourmoneyinthebank.com
  • the death star use the force to take it out... http://www.flickr.com/photos/joestump/3460573696/
  • "Banking for most of time has been a very personal relationship. It has only changed in the past 30yrs where people no longer know their banker." #openbanking http://silona.org/banking-1-trust-and-credit/2009/11/13/
  • personal professional “it’s nothing personal ma’am.”
  • personal professional “we love our members.” “it’s nothing personal ma’am.”
  • Q. “Suppose that you have a perfectly good social system and you remove the financial system. Will the social system fall apart?” http://www.ingenesist.com/general-info/social-system-capitalism.html
  • Q. “Now, look at it the other way around. Suppose that you have a perfectly good financial system and you remove the social system, does the financial system fall apart?” http://www.ingenesist.com/general-info/social-system-capitalism.html
  • what makes the world go around then? $
  • social capital
  • ?
  • numbers numbers numbers numbers numbers quantity numbers numbers numbers numbers numbers numbers numbers numbers numbers numbers
  • stories stories stories stories quality stories stories stories stories stories stories stories stories stories stories stories
  • meaningful numbers havestories
  • ACTION! http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
  • 3 this stuff is important all you need is love the force is with you
  • the uniqueness of CUs is to this tied shift......
  • may the force be with you http://www.flickr.com/photos/lockergnome/1643929176/
  • Tara ‘missrogue’ Hunt horsepigcow@gmail.com @missrogue montreal, quebec, canada 514-679-2951 http://www.horsepigcow.com share/remix/spread ... but don’t forget to attribute. http://slideshare.net/missrogue