Whuffie Can Buy Me Love
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


Whuffie Can Buy Me Love



Presentation I gave July 13, 2010 at 1 Credit Conference

Presentation I gave July 13, 2010 at 1 Credit Conference



Total Views
Views on SlideShare
Embed Views



16 Embeds 219

http://www.communityengine.com 91
http://michaelbatistich.com 35
http://socialcapitaljournal.com 35
http://www.linkedin.com 20
http://vint.sogeti.nl 9
http://www.horsepigcow.com 8
http://www.litmanlive.me 7
http://www.litmanlive.co.uk 5
http://posterous.com 2
https://aadjemonkeyrock.posterous.com 1
http://litmanlive.co.uk 1
http://www.slideshare.net 1
http://www.iweb34.com 1
http://twittertim.es 1
http://www.onlydoo.com 1
http://www.blogger.com 1


Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Whuffie Can Buy Me Love Presentation Transcript

  • 1. whuffie *can* buy me love
  • 2. why would you listen to me: • 18 years in online communities (1992) • 6 years of blogging (2004) • was a beta tester on twttr (b4 it even had vowels - July 2006) • launched a startup 2006 - over 1Million uploads within 24 hrs • was an advisor on the Facebook F8 platform • named one of the most influential women in technology in Fast Company Magazine • wrote a book that is now sold in 7 languages worldwide • I spend an inordinate amount of time online studying this stuff • they’ve bolted the doors to this room
  • 3. 3 this stuff is important all you need is love the force is with you
  • 4. stuff that stuff that is is important entertaining this presentation
  • 5. I don’t get it
  • 6. twitter |ˈtwitər|: noun a place where people talk about what they had for lunch.
  • 7. me me me me me me me me me me me me me me me narcissists me me me me me me me me me me me me me me me me me me me me
  • 8. escapists http://www.flickr.com/photos/laughingsquid/420074166/
  • 9. addicts
  • 10. who cares? http://www.flickr.com/photos/lifeontheedge/458706241/
  • 11. why (and what) we share http://www.flickr.com/photos/ryanr/142455033
  • 12. 82% random thoughts http://www.flickr.com/photos/wynde/1394089355/
  • 13. 76% articles/business essays 75% links to interesting subjects 74% personal photos (family, friends, self) 69% positive feelings
  • 14. Articles most likely to be shared are: emotional positive lengthier awe-inspiring Will You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html
  • 15. “people are more likely to share articles that they think will interest others ...not themselves”
  • 16. 76%posted something highly personal http://www.flickr.com/photos/katie_made_me_do_it/4231581505/
  • 17. How I was feeling. Feeling lonely after moving to a new city. Told story of my epically "being dumped". Private thoughts towards political issues. A tweet from a date. I've posted long blog posts about terrible breakups and details about one-night stands. Failing on a date. Setting fire (accidentally) to my own house. Client woes. Notices of hair growing in unusual places. Anniversary of my brothers death...it was out of character. Being a new mother and how that felt. Details of my sex life. When I got engaged. A blog about the death of my son. Thoughts on troubles I was having with my wife. Being in an open relationship. Infertility struggles. That I was not proud of what I've done in the past 10 to 20
  • 18. wefeelfine.org
  • 19. http://www.flickr.com/photos/hippie/2496096306/
  • 20. keep or delete? Other 12% Kept it Considered deleting 13% 41% Deleted it 34% 66% kept on some level
  • 21. whereabouts http://www.flickr.com/photos/kylesteeddesign/4622356056
  • 22. Geo-location (Foursquare/Gowalla/etc) Travel Plans (Tripit/Dopplr/etc) Post + tweet Friends Only 11% 19% Post location 23% Post, tweet & FB Yes 9% 16% Post, tweet, fb + blog 3% Other 7% other 15% Don’t post No 58% 39% 49% yes 35% yes
  • 23. Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)
  • 24. social web SN’s more popular than email (67% - 65%) Women are more active in most SN’s (avg 53%) Social networks are more popular than porn Amount of time spent on FB increased 566% in 09 3.5 billion pieces of content shared each week >550 FB Apps made by >1M developers >225k iPhone apps, downloaded >5B times stats from: Neilsen Mar09, Facebook public Statistics Jan10,
  • 25. FACEBOOK: >500 Million Users TWITTER: >120 Million Users FOURSQUARE: >1 Million Users
  • 26. what we share? Articles of interest. Event photos. Artistic expression. Personal photos. Locations. Travel plans. What I just bought. Questions. Answers. Quotes. Inspiration. Feelings. Pain. Elation. Events. Videos. Random thoughts. Jokes. Links. And yes...what I just had for lunch.
  • 27. KIDS TODAY...
  • 28. http://www.youtube.com/watch?v=dGCJ46vyR9o
  • 29. 69% of online 12-24 yr olds own a laptop 91% of American teens are online (PEW 2008) 69% of American teens have broadband at home (PEW 2008) stats: srgnet.com November 2009
  • 30. 12-24 year olds spend an average of 7.1 hours per day on video-based entertainment... stats: srgnet.com November 2009
  • 31. 59% have video capable media players 65% have watched a <10 min clip in the past month (23% watched 60min show) 80% watch video on digital media players 52% watch TV with their laptop almost all of the time (70% are IMing, texting to share TV events with friends) 66% watch TV online stats: srgnet.com November 2009
  • 32. 59% would rather get rid of cable TV than the internet stats: srgnet.com November 2009
  • 33. connected to friends to the internet mobile delivered to me nomadic on-the-go now stats: srgnet.com November 2009 convenient instant
  • 34. DESTINATIONS stats: srgnet.com November 2009
  • 35. FRIENDS meh BRANDS
  • 36. genY rejects brands who ‘court’ them and instead prefers to pull in the brands that resonate with them and their values. info: GEN BUY, Yarrow & O’Donnell 2009 (Wiley)
  • 37. who cares? http://www.flickr.com/photos/lifeontheedge/458706241/
  • 38. you should http://www.flickr.com/photos/a2gemma/1448178195/
  • 39. all you need is love
  • 40. ?
  • 41. cory doctorow http://www.flickr.com/photos/eschipul/437288525/
  • 42. nice networked notable
  • 43. reputation etc. influence accomplishments bridgingcapital bonding access 2 ideas/talent access 2 resources reciprocity social capital of your friends
  • 44. ping!!! http://www.flickr.com/photos/notic/86343146/
  • 45. nice networked notable
  • 46. http://www.flickr.com/photos/brraveheart/2072543750/
  • 47. d’uh
  • 48. Jon Brawn wants to be your friend! you have 10 friends in common accept ignore
  • 49. Alex Karen April Jon Brawn Cori wants to be your friend! Oshun you have 10 friends in common Shira accept ignore Christian Alex Gina Bill
  • 50. I ‘Googled’ TM you
  • 51. oxytocin, baby http://www.flickr.com/photos/adwriter/257937032/
  • 52. Neuroeconomist Paul Zak: Social networking affects the brain like falling in love. “Companies that can connect with us and raise our oxytocin levels should prosper. Those that can't, won't.” http://www.fastcompany.com/magazine/147/doctor-love.html
  • 53. we are wired to connect http://www.flickr.com/photos/teointarifa/490408075/
  • 54. connection reciprocal generosity altruism
  • 55. the force is strong with you
  • 56. in-house
  • 57. youngandfreealberta.com
  • 58. Patelco Credit Union
  • 59. lovemycreditunion.org
  • 60. crowdsourced
  • 61. bankerspank.com
  • 62. 513,126 views!!! moveyourmoney.info
  • 63. isyourmoneyinthebank.com
  • 64. the death star use the force to take it out... http://www.flickr.com/photos/joestump/3460573696/
  • 65. "Banking for most of time has been a very personal relationship. It has only changed in the past 30yrs where people no longer know their banker." #openbanking http://silona.org/banking-1-trust-and-credit/2009/11/13/
  • 66. personal professional “it’s nothing personal ma’am.”
  • 67. personal professional “we love our members.” “it’s nothing personal ma’am.”
  • 68. Q. “Suppose that you have a perfectly good social system and you remove the financial system. Will the social system fall apart?” http://www.ingenesist.com/general-info/social-system-capitalism.html
  • 69. Q. “Now, look at it the other way around. Suppose that you have a perfectly good financial system and you remove the social system, does the financial system fall apart?” http://www.ingenesist.com/general-info/social-system-capitalism.html
  • 70. what makes the world go around then? $
  • 71. social capital
  • 72. ?
  • 73. numbers numbers numbers numbers numbers quantity numbers numbers numbers numbers numbers numbers numbers numbers numbers numbers
  • 74. stories stories stories stories quality stories stories stories stories stories stories stories stories stories stories stories
  • 75. meaningful numbers havestories
  • 76. ACTION! http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
  • 77. 3 this stuff is important all you need is love the force is with you
  • 78. the uniqueness of CUs is to this tied shift......
  • 79. may the force be with you http://www.flickr.com/photos/lockergnome/1643929176/
  • 80. Tara ‘missrogue’ Hunt horsepigcow@gmail.com @missrogue montreal, quebec, canada 514-679-2951 http://www.horsepigcow.com share/remix/spread ... but don’t forget to attribute. http://slideshare.net/missrogue