Whuffie Can Buy Me Love

whufﬁe *can* buy me love

why would you listen to me: • 18 years in online communities (1992) • 6 years of blogging (2004) • was a beta tester on twttr (b4 it even had vowels - July 2006) • launched a startup 2006 - over 1Million uploads within 24 hrs • was an advisor on the Facebook F8 platform • named one of the most inﬂuential women in technology in Fast Company Magazine • wrote a book that is now sold in 7 languages worldwide • I spend an inordinate amount of time online studying this stuff • they’ve bolted the doors to this room

3 this stuff is important all you need is love the force is with you

stuff that stuff that is is important entertaining this presentation

I don’t get it

twitter |ˈtwitər|: noun a place where people talk about what they had for lunch.

me me me me me me me me me me me me me me me narcissists me me me me me me me me me me me me me me me me me me me me

escapists http://www.ﬂickr.com/photos/laughingsquid/420074166/

addicts

who cares? http://www.ﬂickr.com/photos/lifeontheedge/458706241/

why (and what) we share http://www.ﬂickr.com/photos/ryanr/142455033

82% random thoughts http://www.ﬂickr.com/photos/wynde/1394089355/

76% articles/business essays 75% links to interesting subjects 74% personal photos (family, friends, self) 69% positive feelings

Articles most likely to be shared are: emotional positive lengthier awe-inspiring Will You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html

“people are more likely to share articles that they think will interest others ...not themselves”

76%posted something highly personal http://www.ﬂickr.com/photos/katie_made_me_do_it/4231581505/

How I was feeling. Feeling lonely after moving to a new city. Told story of my epically "being dumped". Private thoughts towards political issues. A tweet from a date. I've posted long blog posts about terrible breakups and details about one-night stands. Failing on a date. Setting ﬁre (accidentally) to my own house. Client woes. Notices of hair growing in unusual places. Anniversary of my brothers death...it was out of character. Being a new mother and how that felt. Details of my sex life. When I got engaged. A blog about the death of my son. Thoughts on troubles I was having with my wife. Being in an open relationship. Infertility struggles. That I was not proud of what I've done in the past 10 to 20

wefeelﬁne.org

http://www.ﬂickr.com/photos/hippie/2496096306/

keep or delete? Other 12% Kept it Considered deleting 13% 41% Deleted it 34% 66% kept on some level

whereabouts http://www.ﬂickr.com/photos/kylesteeddesign/4622356056

Geo-location (Foursquare/Gowalla/etc) Travel Plans (Tripit/Dopplr/etc) Post + tweet Friends Only 11% 19% Post location 23% Post, tweet & FB Yes 9% 16% Post, tweet, fb + blog 3% Other 7% other 15% Don’t post No 58% 39% 49% yes 35% yes

Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)

social web SN’s more popular than email (67% - 65%) Women are more active in most SN’s (avg 53%) Social networks are more popular than porn Amount of time spent on FB increased 566% in 09 3.5 billion pieces of content shared each week >550 FB Apps made by >1M developers >225k iPhone apps, downloaded >5B times stats from: Neilsen Mar09, Facebook public Statistics Jan10,

FACEBOOK: >500 Million Users TWITTER: >120 Million Users FOURSQUARE: >1 Million Users

what we share? Articles of interest. Event photos. Artistic expression. Personal photos. Locations. Travel plans. What I just bought. Questions. Answers. Quotes. Inspiration. Feelings. Pain. Elation. Events. Videos. Random thoughts. Jokes. Links. And yes...what I just had for lunch.

KIDS TODAY...

http://www.youtube.com/watch?v=dGCJ46vyR9o

69% of online 12-24 yr olds own a laptop 91% of American teens are online (PEW 2008) 69% of American teens have broadband at home (PEW 2008) stats: srgnet.com November 2009

12-24 year olds spend an average of 7.1 hours per day on video-based entertainment... stats: srgnet.com November 2009

59% have video capable media players 65% have watched a <10 min clip in the past month (23% watched 60min show) 80% watch video on digital media players 52% watch TV with their laptop almost all of the time (70% are IMing, texting to share TV events with friends) 66% watch TV online stats: srgnet.com November 2009

59% would rather get rid of cable TV than the internet stats: srgnet.com November 2009

connected to friends to the internet mobile delivered to me nomadic on-the-go now stats: srgnet.com November 2009 convenient instant

DESTINATIONS stats: srgnet.com November 2009

FRIENDS meh BRANDS

genY rejects brands who ‘court’ them and instead prefers to pull in the brands that resonate with them and their values. info: GEN BUY, Yarrow & O’Donnell 2009 (Wiley)

who cares? http://www.ﬂickr.com/photos/lifeontheedge/458706241/

you should http://www.ﬂickr.com/photos/a2gemma/1448178195/

all you need is love

cory doctorow http://www.ﬂickr.com/photos/eschipul/437288525/

nice networked notable

reputation etc. inﬂuence accomplishments bridgingcapital bonding access 2 ideas/talent access 2 resources reciprocity social capital of your friends

ping!!! http://www.ﬂickr.com/photos/notic/86343146/

nice networked notable

http://www.ﬂickr.com/photos/brraveheart/2072543750/

d’uh

Jon Brawn wants to be your friend! you have 10 friends in common accept ignore

Alex Karen April Jon Brawn Cori wants to be your friend! Oshun you have 10 friends in common Shira accept ignore Christian Alex Gina Bill

I ‘Googled’ TM you

oxytocin, baby http://www.ﬂickr.com/photos/adwriter/257937032/

Neuroeconomist Paul Zak: Social networking affects the brain like falling in love. “Companies that can connect with us and raise our oxytocin levels should prosper. Those that can't, won't.” http://www.fastcompany.com/magazine/147/doctor-love.html

we are wired to connect http://www.ﬂickr.com/photos/teointarifa/490408075/

connection reciprocal generosity altruism

the force is strong with you

in-house

youngandfreealberta.com

Patelco Credit Union

lovemycreditunion.org

crowdsourced

bankerspank.com

513,126 views!!! moveyourmoney.info

isyourmoneyinthebank.com

the death star use the force to take it out... http://www.ﬂickr.com/photos/joestump/3460573696/

"Banking for most of time has been a very personal relationship. It has only changed in the past 30yrs where people no longer know their banker." #openbanking http://silona.org/banking-1-trust-and-credit/2009/11/13/

personal professional “it’s nothing personal ma’am.”

personal professional “we love our members.” “it’s nothing personal ma’am.”

Q. “Suppose that you have a perfectly good social system and you remove the ﬁnancial system. Will the social system fall apart?” http://www.ingenesist.com/general-info/social-system-capitalism.html

Q. “Now, look at it the other way around. Suppose that you have a perfectly good ﬁnancial system and you remove the social system, does the ﬁnancial system fall apart?” http://www.ingenesist.com/general-info/social-system-capitalism.html

what makes the world go around then? $

social capital

numbers numbers numbers numbers numbers quantity numbers numbers numbers numbers numbers numbers numbers numbers numbers numbers

stories stories stories stories quality stories stories stories stories stories stories stories stories stories stories stories

meaningful numbers havestories

ACTION! http://www.ﬂickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/

3 this stuff is important all you need is love the force is with you

the uniqueness of CUs is to this tied shift......

may the force be with you http://www.ﬂickr.com/photos/lockergnome/1643929176/

Tara ‘missrogue’ Hunt horsepigcow@gmail.com @missrogue montreal, quebec, canada 514-679-2951 http://www.horsepigcow.com share/remix/spread ... but don’t forget to attribute. http://slideshare.net/missrogue

http://www.communityengine.com	91
http://michaelbatistich.com	35
http://socialcapitaljournal.com	35
http://www.linkedin.com	9
http://vint.sogeti.nl	9
http://www.horsepigcow.com	8
http://www.litmanlive.me	7
http://www.litmanlive.co.uk	4
http://posterous.com	2
https://aadjemonkeyrock.posterous.com	1
http://litmanlive.co.uk	1
http://www.slideshare.net	1
http://www.iweb34.com	1
http://twittertim.es	1
http://www.onlydoo.com	1
http://www.blogger.com	1

Whuffie Can Buy Me Love

by Tara Hunt

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