List of criteria • location
• character • price/taxes • natural light • ease of resale • kitchen counter space • garage • built-in bookshelves • yard size • storage space • number of bedrooms/bathrooms • open ﬂoor plan • schools • neighbors • walkable neighborhood • how it looks in the four seasons • parks/community gardens • personality/soul • foundation • the energy/vibe/intuition/gut instinct of the place • security
What is Whufﬁe? • ephemeral,
reputation-based currency from Cory Doctorow’s Down and Out; in the Magic Kingdom • roughly equivalent to social capital; • includes the reputation, inﬂuence, bridging capital and bonding capital, access to ideas and talent, access to resources, potential access to further resources, saved up favors, accomplishments and the Social Capital of those who you have relationships with; • in basic terms, you gain Whufﬁe by being nice, networked and notable.
From following Elizabeth I know...
• she likes classic style, but with • if I was going to pick out a house color for Elizabeth, I’d start with space - enough space to separate her adult entertaining space from the • she is a busy mom, running a mommy space business, a magazine and homeschooling her daughter • wonderful entertaining rooms - dining and sitting • she is very spiritual • not too suburb, not too urban - a • she is a vegetarian (but may make newer development in an up and an exception for bacon) coming neighborhood perhaps • she is moving to San Diego • I haven’t met Elizabeth IRL
From following Laura I know...
• she’s focused on the hyper-local - • big sports fan does great local reporting in Knoxville • loves yoga for relaxation • her kids are a little older - teens! • revels in occasionally indulging (total sweet tooth) • she loves tulips and sunﬂowers - she’s big on ﬂowers • I’d peg Laura as a big more urban (beltline) and set in the middle of • After working for others (with her the action - in a walkable own stuff on the side), she went full neighborhood with older homes. time into running her own business this year • she would need space and a yard.
From following John I know...
• he’s a musician • he owns many instruments as well as mixing equipment • he loves Austin and plays an amazing guide for people traveling • I’d ﬁnd him something with oodles there of character - probably old in an urban neighborhood • he’s a bit of a foodie and knows where to ﬁnd great coffee • but he also needs noise space for his music and lots of space for his equipment • he has a very eclectic taste in music • as a foodie, he probably also needs a decent kitchen
how to embrace the chaos
• swallow your ego - this isn’t about you, it’s about your customers • go outside of your comfort zone - meet people and have experiences you wouldn’t normally • forget secrecy, talk about your ideas - the best way to make a good idea great is to share it with smart people who can give you feedback • forget practical, go with your gut - emotions are part of being human for a reason. Instincts are present to help guide us to better decisions. • deﬁne success for yourself - what do YOU want to leave behind as your legacy?
“And so it is with
luck – unlucky people miss chance opportunities because they are too focused on looking for something else. They go to parties intent on ﬁnding their perfect partner and so miss opportunities to make good friends. They look through newspapers determined to ﬁnd certain types of job advertisements and as a result miss other types of jobs. Lucky people are more relaxed and open, and therefore see what is there rather than just what they are looking for.” Be Lucky, it’s an easy skill to learn - Richard Wiseman (Telegraph) http://www.telegraph.co.uk/technology/3304496/Be-lucky---its-an-easy-skill-to-learn.html
giving back • local -
Habitat for the Humanity, local business associations and gatherings, volunteering, organizing fundraisers for local charities • worldwide - start a movement. Take something you are passionate about and focus as much time and energy on putting it out there...gather other people who share your passion • to your industry - what have you learned that you can help others learn from? how can you share with your competitors to help your customers?
by building those relationships (networked),
really listening (nice), delighting customers (notable), embracing the chaos (networked) and giving back to the community (nice, networked & notable) - you gain incredible Whufﬁe...
thanks! these people gave me
LOADS of ideas... • Ginger Wilcox - @gingerw • Bill Lublin - @billlublin • John Reinhardt - @johnreinhardt • ...and all the tweeters who responded to my question! photos/screenshots • most of those gorgeous photos are from istockphoto.com/fotolia.com unless indicated on the photo as a link to a Flickr creative commons shot • screenshots were snapped on Skitch (plasq.com) • please do not re-post the photos as it will be a violation of their copyright/left. however, have at the screenshots where you will!