List of criteria
• location • character
• price/taxes • natural light
• ease of resale • kitchen counter space
• garage • built-in bookshelves
• yard size • storage space
• number of bedrooms/bathrooms • open ﬂoor plan
• schools • neighbors
• walkable neighborhood • how it looks in the four seasons
• parks/community gardens • personality/soul
• foundation • the energy/vibe/intuition/gut
instinct of the place
homes in the San Diego area that have soul I’m Feeling Lucky
Search: gut instincts energy
not everything can be solved with technology...
the internet is very good at solving the logical...it
really sucks at solving the emotional...
but this is what a good REALTOR® does already,
What is Whufﬁe?
• ephemeral, reputation-based currency from Cory Doctorow’s Down and Out;
in the Magic Kingdom
• roughly equivalent to social capital;
• includes the reputation, inﬂuence, bridging capital and bonding capital,
access to ideas and talent, access to resources, potential access to further
resources, saved up favors, accomplishments and the Social Capital of those
who you have relationships with;
• in basic terms, you gain Whufﬁe by being nice, networked and notable.
there are probably people who I only know online
who know me better than my own mother...
Facebook >300 million active users (Nov 09)
Twitter ~18 million (US) (Mar 09)
YouTube >5.5 billion videos watched* (Jun 09)
Blogs >130 million indexed (Jan 09)
*estimated in Apr 09 >120 million videos, 200,000 uploaded daily!
From following Elizabeth I know...
• she likes classic style, but with • if I was going to pick out a house
color for Elizabeth, I’d start with space -
enough space to separate her adult
entertaining space from the
• she is a busy mom, running a
business, a magazine and
homeschooling her daughter
• wonderful entertaining rooms -
dining and sitting
• she is very spiritual
• not too suburb, not too urban - a
• she is a vegetarian (but may make
newer development in an up and
an exception for bacon)
coming neighborhood perhaps
• she is moving to San Diego
• I haven’t met Elizabeth IRL
From following Laura I know...
• she’s focused on the hyper-local - • big sports fan
does great local reporting in
• loves yoga for relaxation
• her kids are a little older - teens!
• revels in occasionally indulging
(total sweet tooth)
• she loves tulips and sunﬂowers -
she’s big on ﬂowers
• I’d peg Laura as a big more urban
(beltline) and set in the middle of
• After working for others (with her the action - in a walkable
own stuff on the side), she went full neighborhood with older homes.
time into running her own business
• she would need space and a yard.
From following John I know...
• he’s a musician • he owns many instruments as well
as mixing equipment
• he loves Austin and plays an
amazing guide for people traveling • I’d ﬁnd him something with oodles
there of character - probably old in an
• he’s a bit of a foodie and knows
where to ﬁnd great coffee • but he also needs noise space for
his music and lots of space for his
• he has a very eclectic taste in
• as a foodie, he probably also needs
a decent kitchen
how to embrace the chaos
• swallow your ego - this isn’t about you, it’s about your customers
• go outside of your comfort zone - meet people and have experiences you
• forget secrecy, talk about your ideas - the best way to make a good idea
great is to share it with smart people who can give you feedback
• forget practical, go with your gut - emotions are part of being human for a
reason. Instincts are present to help guide us to better decisions.
• deﬁne success for yourself - what do YOU want to leave behind as your
“And so it is with luck – unlucky people miss chance
opportunities because they are too focused on looking for
something else. They go to parties intent on ﬁnding their
perfect partner and so miss opportunities to make good
friends. They look through newspapers determined to ﬁnd
certain types of job advertisements and as a result miss
other types of jobs. Lucky people are more relaxed and
open, and therefore see what is there rather than just what
they are looking for.”
Be Lucky, it’s an easy skill to learn - Richard Wiseman (Telegraph)
• local - Habitat for the Humanity, local business associations
and gatherings, volunteering, organizing fundraisers for local
• worldwide - start a movement. Take something you are
passionate about and focus as much time and energy on
putting it out there...gather other people who share your
• to your industry - what have you learned that you can help
others learn from? how can you share with your competitors
to help your customers?
by building those relationships (networked), really
listening (nice), delighting customers (notable),
embracing the chaos (networked) and giving back
to the community (nice, networked & notable) -
you gain incredible Whufﬁe...
social media & technology is a powerful conduit for
you to achieve this, but it is your human skills that
will win the Whufﬁe.
thanks! these people gave me LOADS of ideas...
• Ginger Wilcox - @gingerw
• Bill Lublin - @billlublin
• John Reinhardt - @johnreinhardt
• ...and all the tweeters who responded to my question!
• most of those gorgeous photos are from istockphoto.com/fotolia.com unless
indicated on the photo as a link to a Flickr creative commons shot
• screenshots were snapped on Skitch (plasq.com)
• please do not re-post the photos as it will be a violation of their copyright/left.
however, have at the screenshots where you will!
share/remix/spread ... but don’t forget to attribute.
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