Unlocking Home Buyer Happiness with Whuffie


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Published in: Real Estate, Technology, Business
  • Great presentation, although coming from a home inspector (me) happiness will fall fast if once you move into that home & find multiple, costly issues or unsafe issues that could have been found & possible prevented. You may have location,location, location and a cute garden, great neighbors etc.....but if the electrical isn’t safe, the roof is leaking (and you didn’t know about it), happiness turns in a night mare quickly. Sorry there, I didn’t mean to get a roll, I just bought your Whuffie book & it rocks. I’m new to this networking world and find it fascinating.
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  • Tara, the accuracy of your personal profile of me is uncanny! You are walkin’ your talk, twitta sista! Listening, engaging and embracing the chaos are indeed the keys to social media. I’m honored to be a Twitter guinea pig in your presentation. Whuffie Power to the Tweeple!
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  • Thanks for sharing another great presentation, Tara! Liked the 'social networking way' you listened to your twitter followers to kick it off! :-)
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Unlocking Home Buyer Happiness with Whuffie

  1. 1. unlocking home buyer by tara ‘missrogue’ hunt happiness
  2. 2. https://twitter.com/missrogue/status/5451878025
  3. 3. they had much to say on this subject...
  4. 4. https://twitter.com/ElizabethPW/status/5451908009
  5. 5. https://twitter.com/zsazsa/status/5451933639
  6. 6. https://twitter.com/clopin/status/5451933907
  7. 7. https://twitter.com/pauldurban/status/5451940161
  8. 8. https://twitter.com/saratoga/status/5451952754
  9. 9. https://twitter.com/luus/status/5451957095
  10. 10. https://twitter.com/mdufort/status/5451967543
  11. 11. https://twitter.com/boezeman/status/5452041727
  12. 12. https://twitter.com/boxkite/status/5452050073
  13. 13. https://twitter.com/astroboy/status/5452064899
  14. 14. https://twitter.com/BenGalaviz/status/5452084880
  15. 15. https://twitter.com/Sandman5/status/5452247168
  16. 16. https://twitter.com/laurabower/status/5452294647
  17. 17. https://twitter.com/ryankuder/status/5452398542
  18. 18. https://twitter.com/PDXrox/status/5452683890
  19. 19. https://twitter.com/strangeglow/status/5452918715
  20. 20. https://twitter.com/KathySierra/status/5453004698
  21. 21. https://twitter.com/DWVZ/status/5453261837
  22. 22. https://twitter.com/rlauwers/status/5453166691
  23. 23. https://twitter.com/selenamarie/status/5453183303
  24. 24. https://twitter.com/arjanharing/status/5453834208
  25. 25. https://twitter.com/AriH/status/5453843303
  26. 26. https://twitter.com/jujurama/status/5453960008
  27. 27. https://twitter.com/simplyucreation/status/5454114302
  28. 28. https://twitter.com/jasonnulph/status/5455502410
  29. 29. https://twitter.com/stevecunningham/status/5455440300
  30. 30. https://twitter.com/JustMichelle/status/5456717962
  31. 31. List of criteria • location • character • price/taxes • natural light • ease of resale • kitchen counter space • garage • built-in bookshelves • yard size • storage space • number of bedrooms/bathrooms • open floor plan • schools • neighbors • walkable neighborhood • how it looks in the four seasons • parks/community gardens • personality/soul • foundation • the energy/vibe/intuition/gut instinct of the place • security
  32. 32. Ease of resale http://www.domania.com
  33. 33. Schools http://www.zoocasa.com
  34. 34. Walkability http://www.walkscore.com
  35. 35. Security http://philadelphia.everyblock.com
  36. 36. Drive score http://www.drivescore.com
  37. 37. eppraisal.com (mashup of mashups) http://www.eppraisal.com
  38. 38. http://www.eppraisal.com
  39. 39. homes in the San Diego area that have soul I’m Feeling Lucky Search: gut instincts energy
  40. 40. not everything can be solved with technology...
  41. 41. the internet is very good at solving the logical...it really sucks at solving the emotional...
  42. 42. but this is what a good REALTOR® does already, right?
  43. 43. What is Whuffie? • ephemeral, reputation-based currency from Cory Doctorow’s Down and Out; in the Magic Kingdom • roughly equivalent to social capital; • includes the reputation, influence, bridging capital and bonding capital, access to ideas and talent, access to resources, potential access to further resources, saved up favors, accomplishments and the Social Capital of those who you have relationships with; • in basic terms, you gain Whuffie by being nice, networked and notable.
  44. 44. there are probably people who I only know online who know me better than my own mother...
  45. 45. Facebook >300 million active users (Nov 09) Twitter ~18 million (US) (Mar 09) YouTube >5.5 billion videos watched* (Jun 09) Blogs >130 million indexed (Jan 09) *estimated in Apr 09 >120 million videos, 200,000 uploaded daily!
  46. 46. You have a choice...
  47. 47. OR...
  48. 48. From following Elizabeth I know... • she likes classic style, but with • if I was going to pick out a house color for Elizabeth, I’d start with space - enough space to separate her adult entertaining space from the • she is a busy mom, running a mommy space business, a magazine and homeschooling her daughter • wonderful entertaining rooms - dining and sitting • she is very spiritual • not too suburb, not too urban - a • she is a vegetarian (but may make newer development in an up and an exception for bacon) coming neighborhood perhaps • she is moving to San Diego • I haven’t met Elizabeth IRL
  49. 49. From following Laura I know... • she’s focused on the hyper-local - • big sports fan does great local reporting in Knoxville • loves yoga for relaxation • her kids are a little older - teens! • revels in occasionally indulging (total sweet tooth) • she loves tulips and sunflowers - she’s big on flowers • I’d peg Laura as a big more urban (beltline) and set in the middle of • After working for others (with her the action - in a walkable own stuff on the side), she went full neighborhood with older homes. time into running her own business this year • she would need space and a yard.
  50. 50. From following John I know... • he’s a musician • he owns many instruments as well as mixing equipment • he loves Austin and plays an amazing guide for people traveling • I’d find him something with oodles there of character - probably old in an urban neighborhood • he’s a bit of a foodie and knows where to find great coffee • but he also needs noise space for his music and lots of space for his equipment • he has a very eclectic taste in music • as a foodie, he probably also needs a decent kitchen
  51. 51. pay ATTENTION.
  52. 52. http://www.flickr.com/photos/striatic/133146861/
  53. 53. http://www.flickr.com/photos/klapow/39693385/
  54. 54. http://www.radian6.com
  55. 55. http://www.scoutlabs.com
  56. 56. http://www.keenkong.com
  57. 57. but the very best way to listen is...
  58. 58. building RELATIONSHIPS.
  59. 59. create AMAZING customer experiences.
  60. 60. http://www.flickr.com/photos/daveandsima/1166482591/
  61. 61. embrace the CHAOS.
  62. 62. how to embrace the chaos • swallow your ego - this isn’t about you, it’s about your customers • go outside of your comfort zone - meet people and have experiences you wouldn’t normally • forget secrecy, talk about your ideas - the best way to make a good idea great is to share it with smart people who can give you feedback • forget practical, go with your gut - emotions are part of being human for a reason. Instincts are present to help guide us to better decisions. • define success for yourself - what do YOU want to leave behind as your legacy?
  63. 63. “And so it is with luck – unlucky people miss chance opportunities because they are too focused on looking for something else. They go to parties intent on finding their perfect partner and so miss opportunities to make good friends. They look through newspapers determined to find certain types of job advertisements and as a result miss other types of jobs. Lucky people are more relaxed and open, and therefore see what is there rather than just what they are looking for.” Be Lucky, it’s an easy skill to learn - Richard Wiseman (Telegraph) http://www.telegraph.co.uk/technology/3304496/Be-lucky---its-an-easy-skill-to-learn.html
  64. 64. GIVE BACK to the community.
  65. 65. giving back • local - Habitat for the Humanity, local business associations and gatherings, volunteering, organizing fundraisers for local charities • worldwide - start a movement. Take something you are passionate about and focus as much time and energy on putting it out there...gather other people who share your passion • to your industry - what have you learned that you can help others learn from? how can you share with your competitors to help your customers?
  66. 66. photo by: http://www.laughingsquid.com
  67. 67. http://www.flickr.com/photos/kyeung808/4023879700/ (cc) Kenneth Yeung - www.thelettertwo.com
  68. 68. everyone wins in a community that thrives.
  69. 69. by building those relationships (networked), really listening (nice), delighting customers (notable), embracing the chaos (networked) and giving back to the community (nice, networked & notable) - you gain incredible Whuffie...
  70. 70. social media & technology is a powerful conduit for you to achieve this, but it is your human skills that will win the Whuffie.
  71. 71. now...go forth and raise Whuffie.
  72. 72. contact me: Tara ‘missrogue’ Hunt horsepigcow@gmail.com @missrogue montreal, quebec, canada 514-679-2951 http://www.horsepigcow.com Book 3:15-4:15 pm Signing Today! Sam’s Club Booth http://www.thewhuffiefactor.com
  73. 73. thanks! these people gave me LOADS of ideas... • Ginger Wilcox - @gingerw • Bill Lublin - @billlublin • John Reinhardt - @johnreinhardt • ...and all the tweeters who responded to my question! photos/screenshots • most of those gorgeous photos are from istockphoto.com/fotolia.com unless indicated on the photo as a link to a Flickr creative commons shot • screenshots were snapped on Skitch (plasq.com) • please do not re-post the photos as it will be a violation of their copyright/left. however, have at the screenshots where you will!
  74. 74. licensing: share/remix/spread ... but don’t forget to attribute. http://slideshare.net/missrogue
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