Mind The Gap - ConnectNow


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I reworked my Mind the Gap presentation for the Connect Now conference in Sydney on April 7, 2010.

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Mind The Gap - ConnectNow

  1. yes, I do mind business, online communities and cultural tourism the gap
  2. social networks
  3. A. because most business values don’t align with community values.
  4. 18% trust what they read in ads to be the truth. info: ADWeek dec09
  5. 21% of employees are truly engaged in their work info: Towers Perrin Global Workforce Survey 09
  6. 51% americans trust business to do the right thing info: Edelman January 2010
  7. 42% believe in ghosts info: Poll Harris Interactive 2009
  8. 76% believe in miracles info: Poll Harris Interactive 2009
  9. 89% expect to be able to interact with brands. stat: WebProNews Oct09
  10. how?
  11. most businesses are community tourists
  12. telltale signs of tourism: “these natives have quite the life! kia ora, baby!” “s/he spends her whole day socializing and having fun on twitter/facebook! wish I could get paid for that!” “when you cut through all of the ‘inane babble’, there are some valuable posts on twitter.”
  13. there’s subtext in them there tweets
  14. “Eating a fennel salad with miso dressing. Nom nom.” subtext “I care about my health, so I eat well.” “I want my friends to admire my good eating habits.” “I would like to connect to other vegetarians.”
  15. “Meeting up with @friend123 and @friend321 (@Club Fun) http://4sq.com/8e78m9” subtext “I would love more friends to come and join us.” “I’m keeping track of where I go out and with who.” “Where I go and who I hang with may tell you a little about who I am.”
  16. Multiple tweets at multiple times of the day... subtext “I’m lonely.” “Hear me. Value me. Connect to me.”
  17. you are what you tweet sorta!
  18. sharing why (and what) do people share? 1238 responses in under 24 hours 1709 of the respondents came from email/IM 80% use Twitter DAILY. 26% use 4square DAILY. 59% use Facebook DAILY. 82% responded that they post ‘random thoughts’ most often (76% articles/biz essays, 75% random links) 52% iPhone users 60% says sharing has been good for their professional lives...57% for their personal lives. stats from: http://www.horsepigcow.com/2010/03/sharing_survey/
  19. date: March 4, 2010 @7:55pm by @bitstrategist at http://twitpic.com/16n7gp
  20. social networks SN’s more popular than email (67% - 65%) Women are more active in most SN’s (avg 53%) Social networks are more popular than porn Amount of time spent on FB increased 566% in 09 3.5 billion pieces of content shared each week >500k FB Apps made by >1M developers >100k iPhone apps, downloaded >2B times stats from: Neilsen Mar09, Facebook public Statistics Jan10,
  21. huge opportunity
  22. value disparity
  23. big communities business freakin gap
  24. When addressing a large group of managers, I often challenge them to stand up for love (or beauty or justice or truth) in just this way. “When you get back to work, tell your boss your company has a love deficit.” - Gary Hamel, Wall Street Journal 01/13/10 http://blogs.wsj.com/management/2010/01/13/the-hole-in-the-soul-of-business/
  25. http://www.flickr.com/photos/aesum/3482640675/ “You've gotta stand your ground for freedom, beauty, truth, and love.” the Bohemians
  26. truth http://www.flickr.com/photos/manfrys/2226178289/
  27. http://www.flickr.com/photos/fiatluxe/150714757/ beauty
  28. freedom
  29. love http://www.flickr.com/photos/laughingsquid/2476324694/
  30. it is no coincidence that the companies that espouse human values are the darlings of online communities.
  31. I ‘Googled’ TM you 2nd most mentioned brand on twitter - after Starbucks - with a 97% neutral to positive sentiment rating*. * from http://twitrratr.com/search/google
  32. 2,200 attendees. 64% of laptops at Le Web were apple. 1,008 iPhones. http://www.flickr.com/photos/scobleizer/4171576818/
  33. “Craigslist gets more traffic than either eBay or Amazon.com. eBay has more than 16,000 employees. Amazon has more than 20,000. Craigslist has 30.” sept 2009, wired magazine
  34. create fun & a little weirdness be adventurous, creative & open- minded be passionate and determined be humble http://www.flickr.com/photos/loiclemeur/4175443352/
  35. values community
  36. generosity abounds in online communities
  37. but so does reciprocity...
  38. the gift economy
  39. the more u give
  40. the more u receive
  41. deposits examples: helping someone solve a problem attending community events showing real interest in what someone else is working on using your network to do something good for the community demonstrating you implement people’s suggestions
  42. withdrawals examples: asking someone else for a favor promoting your own events or sales asking for an introduction to someone in their network (intro up) acting competitively name dropping pitching someone
  43. measuring like it matters
  44. numbers numbers numbers numbers numbers quantity numbers numbers numbers numbers numbers numbers numbers numbers numbers numbers
  45. stories stories stories stories quality stories stories stories stories stories stories stories stories stories stories stories
  46. meaningful numbers havestories
  47. ACTION! http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
  48. wisdom http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html
  49. rules are guidelines and not substitutes
  50. improvising is a form of art.
  51. real life is full of ambiguity.
  52. Q. how can we teach wisdom and these abilities to everyone instead of increasing the number of rules?
  53. the new Turing test
  54. “any action that prioritizes rules, protocols, logic, efficiency, procedures or any other type of pre-set guidelines at the cost of relationships or compassion towards other human beings indicates robot.”
  55. people authenticity robots
  56. but only when those robots exhibit treasured human emotions: love, compassion, remorse, generosity, etc.
  57. Q. so why the heck do we have to go and get all evil robot so much of the time?
  58. instead of a personal brand, why not get a personality? http://www.flickr.com/photos/stewtopia/3355277605/
  59. I ‘Googled’ TM you
  60. liar pants on fire
  61. de-robotize
  62. I told you this wasn’t a talk about social networks
  63. social world which we are ALL a part of...
  64. choice?
  65. When we value money over human beings and then add technology, I get nervous.
  66. yes, I do mind the gap
  67. tara ‘missrogue’ hunt horsepigcow@gmail.com 514-679-2951 twitter: @missrogue skype: sanfranrogue http://www.horsepigcow.com http://www.thewhuffiefactor.com
  68. http://www.slideshare.net/missrogue images from: http://www.shutterstock.com, http://www.istockphoto.com (unless marked from Flickr.com)