Mind The Gap - ConnectNow

yes, I do mind business, online communities and cultural tourism the gap

social networks

A. because most business values don’t align with community values.

18% trust what they read in ads to be the truth. info: ADWeek dec09

21% of employees are truly engaged in their work info: Towers Perrin Global Workforce Survey 09

51% americans trust business to do the right thing info: Edelman January 2010

42% believe in ghosts info: Poll Harris Interactive 2009

76% believe in miracles info: Poll Harris Interactive 2009

89% expect to be able to interact with brands. stat: WebProNews Oct09

most businesses are community tourists

telltale signs of tourism: “these natives have quite the life! kia ora, baby!” “s/he spends her whole day socializing and having fun on twitter/facebook! wish I could get paid for that!” “when you cut through all of the ‘inane babble’, there are some valuable posts on twitter.”

there’s subtext in them there tweets

“Eating a fennel salad with miso dressing. Nom nom.” subtext “I care about my health, so I eat well.” “I want my friends to admire my good eating habits.” “I would like to connect to other vegetarians.”

“Meeting up with @friend123 and @friend321 (@Club Fun) http://4sq.com/8e78m9” subtext “I would love more friends to come and join us.” “I’m keeping track of where I go out and with who.” “Where I go and who I hang with may tell you a little about who I am.”

Multiple tweets at multiple times of the day... subtext “I’m lonely.” “Hear me. Value me. Connect to me.”

you are what you tweet sorta!

sharing why (and what) do people share? 1238 responses in under 24 hours 1709 of the respondents came from email/IM 80% use Twitter DAILY. 26% use 4square DAILY. 59% use Facebook DAILY. 82% responded that they post ‘random thoughts’ most often (76% articles/biz essays, 75% random links) 52% iPhone users 60% says sharing has been good for their professional lives...57% for their personal lives. stats from: http://www.horsepigcow.com/2010/03/sharing_survey/

date: March 4, 2010 @7:55pm by @bitstrategist at http://twitpic.com/16n7gp

social networks SN’s more popular than email (67% - 65%) Women are more active in most SN’s (avg 53%) Social networks are more popular than porn Amount of time spent on FB increased 566% in 09 3.5 billion pieces of content shared each week >500k FB Apps made by >1M developers >100k iPhone apps, downloaded >2B times stats from: Neilsen Mar09, Facebook public Statistics Jan10,

huge opportunity

value disparity

big communities business freakin gap

When addressing a large group of managers, I often challenge them to stand up for love (or beauty or justice or truth) in just this way. “When you get back to work, tell your boss your company has a love deﬁcit.” - Gary Hamel, Wall Street Journal 01/13/10 http://blogs.wsj.com/management/2010/01/13/the-hole-in-the-soul-of-business/

http://www.ﬂickr.com/photos/aesum/3482640675/ “You've gotta stand your ground for freedom, beauty, truth, and love.” the Bohemians

truth http://www.ﬂickr.com/photos/manfrys/2226178289/

http://www.ﬂickr.com/photos/ﬁatluxe/150714757/ beauty

freedom

love http://www.ﬂickr.com/photos/laughingsquid/2476324694/

it is no coincidence that the companies that espouse human values are the darlings of online communities.

I ‘Googled’ TM you 2nd most mentioned brand on twitter - after Starbucks - with a 97% neutral to positive sentiment rating*. * from http://twitrratr.com/search/google

2,200 attendees. 64% of laptops at Le Web were apple. 1,008 iPhones. http://www.ﬂickr.com/photos/scobleizer/4171576818/

“Craigslist gets more trafﬁc than either eBay or Amazon.com. eBay has more than 16,000 employees. Amazon has more than 20,000. Craigslist has 30.” sept 2009, wired magazine

create fun & a little weirdness be adventurous, creative & open- minded be passionate and determined be humble http://www.ﬂickr.com/photos/loiclemeur/4175443352/

values community

generosity abounds in online communities

but so does reciprocity...

the gift economy

the more u give

the more u receive

deposits examples: helping someone solve a problem attending community events showing real interest in what someone else is working on using your network to do something good for the community demonstrating you implement people’s suggestions

withdrawals examples: asking someone else for a favor promoting your own events or sales asking for an introduction to someone in their network (intro up) acting competitively name dropping pitching someone

measuring like it matters

numbers numbers numbers numbers numbers quantity numbers numbers numbers numbers numbers numbers numbers numbers numbers numbers

stories stories stories stories quality stories stories stories stories stories stories stories stories stories stories stories

meaningful numbers havestories

ACTION! http://www.ﬂickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/

wisdom http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html

rules are guidelines and not substitutes

improvising is a form of art.

real life is full of ambiguity.

Q. how can we teach wisdom and these abilities to everyone instead of increasing the number of rules?

the new Turing test

“any action that prioritizes rules, protocols, logic, efﬁciency, procedures or any other type of pre-set guidelines at the cost of relationships or compassion towards other human beings indicates robot.”

people authenticity robots

but only when those robots exhibit treasured human emotions: love, compassion, remorse, generosity, etc.

Q. so why the heck do we have to go and get all evil robot so much of the time?

instead of a personal brand, why not get a personality? http://www.ﬂickr.com/photos/stewtopia/3355277605/

I ‘Googled’ TM you

liar pants on ﬁre

de-robotize

I told you this wasn’t a talk about social networks

social world which we are ALL a part of...

choice?

When we value money over human beings and then add technology, I get nervous.

yes, I do mind the gap

tara ‘missrogue’ hunt horsepigcow@gmail.com 514-679-2951 twitter: @missrogue skype: sanfranrogue http://www.horsepigcow.com http://www.thewhufﬁefactor.com

http://www.slideshare.net/missrogue images from: http://www.shutterstock.com, http://www.istockphoto.com (unless marked from Flickr.com)

http://www.slideshare.net	27
http://www.yucezerey.com	23
http://www.pazarlamatrendleri.com	22
http://ijump.co.nz	19
http://marketingnow.posterous.com	17
http://www.horsepigcow.com	9
http://michaelbatistich.com	6
http://amplifyinnovation.com	4
http://deniztasdogen.wordpress.com	4
http://posterous.com	4
http://dontmindrick.com	3
http://www.missinglinknz.co.nz	2
http://missinglinknz.co.nz	2
http://translate.googleusercontent.com	1
http://127.0.0.1:8795	1
http://rickmans.posterous.com	1
http://radhikaram.blogspot.com	1
http://www.thewhuffiefactor.com	1
http://radhika.posterous.com	1
http://whowalksthedog.posterous.com	1
http://xss.yandex.net	1
http://www.radhikar.com	1

Mind The Gap - ConnectNow

by Tara Hunt on Apr 07, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

22 Embeds 151

Statistics

Mind The Gap - ConnectNow — Presentation Transcript