government next   gov’t services in the 2.0 era
me.
who am I?
i’m a good citizen
what is web 2.0?
what is web 2.0 has changed?
branding.
authenticity.
commercial pursuits.
social pursuits.
competition.
collaboration.
copyright.
copy-left.
delivery of data.
file sharing.
security.
privacy.
public & proud.
one way portals.
multi-directional apis.
moving from...

• controlled messages/branding   • authenticity

• commercial pursuits            • social pursuits

• com...
trust works both ways.
what is web 2.0?
it’s not about technology
it’s an era
it’s a combination of technology + attitude
but what came first?
the attitude?
the technology?
(my money is on the chicken)
but enough about poultry...
3 themes

•openness

•collaboration

•community
openness
openness means...open access to the information
or material resources needed for a diverse range of
users/producers/contri...
transparency.
one simple way to achieve transparency:
publish everything openly.
blogging.
blogging 101

• what to blog about:


  • talk about what the department is working on/thinking about


  • post meeting s...
blogging 102

• self-hosted platforms I’d recommend:


  • wordpress.org (open source + free + lots of great support and p...
wikis.
wiki 101

• what to use a wiki for:


   • jotting down unfinished ideas/random thoughts


   • collaborating on projects t...
wiki 102

• self hosted platforms I’d recommend


  • MediaWiki.org (open source + free + extensible)


  • confluence/atla...
discussion groups.
discussion groups 101

• what to use discussion groups for:


  • use it instead of emails with long cc’d lists. get every...
discussion groups 102

• software I would recommend:


  • Google Groups - groups.google.com (free, hosted, excellent inte...
group chat.
group chat 101

• what to use group chat for:


   • instant feedback and ongoing relationship building


   • condition 1...
group chat 102

• software I would recommend:


  • Pibb.com (open source + free + loggable + embeddable in your website)
...
other really cool tools
satisfaction.
twitter.
weather services.
twitterquake!
case study: san diego fires, a concerned citizen
and Twitter
google docs.
and of course...

• for events: Upcoming.org and Eventful.com


• for photos: Flickr.com


• for general social networking...
collaboration
collaboration means...a process where two or
more people work together toward a common goal
by sharing knowledge, learning...
why collaborate?
teams that work collaboratively can obtain greater
resources, recognition and reward when facing
competition for finite res...
there are alot of citizens like me who are really,
really, really, really, really, really, really, really, really...
really, really, really, really, really, really, really, really,
really, really, really, really, really, really, really, re...
really eager to collaborate with you.
10 ways to encourage collaboration:
1. be a platform
A quot;platformquot; is a system that can be
programmed and therefore customized by
outside developers – users – and in th...
platforms 101
• sharing data is the most basic level of being a platform

   • supply feeds in machine-readable formats: m...
what are microformats?
a better way to mark up your data
my information without microformats



                      http://www.horsepigcow.com
                            Tara
 ...
my information w/o microformats, but with html

<div             >
<a                   href=” http://www.horsepigcow.com”...
my information with microformats

<div class=quot;vcardquot;>
<a class=quot;url fn nquot; href=”http://www.horsepigcow.com...
so what is an API?

• an application programming interface (API) is a source code interface that an
  operating system or ...
chicago crime.
twittervision.
case study: an api, a couple of citizens and a
desire to improve the Caltrain interface
platforms 101
• sharing data is the most basic level of being a platform

• user identity is an excellent way to start sha...
platforms 101
• sharing data is the most basic level of being a platform

• user identity is an excellent way to start sha...
platforms 101
• sharing data is the most basic level of being a platform

• user identity is an excellent way to start sha...
2. publish everything in open
          channels
i talked about this in regards to transparency.
the more information you put out there, the more
opportunities you give for citizen engagement.
3. be available
call me
                                                 IM me

publish all of the ways for someone to contact
you...with ...
4. embrace the chaos
in other words...
you really must loosen the grips of control.
nobody wants to collaborate with a control freak.
5. provide clear goals &
        purpose
concentrate on desired outcomes
without an understanding of the desired outcome,
how can anyone help?
and...what if your proposed solutions aren’t ideal to
get you there?
6. reward collaborators
be careful to not change the reasons for why
people are collaborating.
for those who contribute more, give them more
trust and responsibility.
7. show progress
another advantage of being transparent...people
will see you making progress along the way.
ways to report along the way

• display a countdown or a progress meter


• a public to-do list (crossing things off...or ...
8. take simple steps first
tackle problems from the simplest to the hardest
where you can.
9. reach out to people from
  different backgrounds &
          industries
kind of like you’ve done with me. :)
10. be part of the community
interact with people as they use the services
use them yourself.
compare that experience to your most awesome
customer experiences.
(there is this commonly opined theory that people that
    design transit systems have never rode a bus.)
11. view the public as a
partner, not a recipient
empower. enable. hand over lots of responsibility.
the more agency you give others, the more
responsible they will be.
introducing: barcamp
Ryanne Hodsen - “What the heck is Barcamp?”
case study: barcamp, a group of citizens and the
desire to make the better way a better way
(TransitCamp)
toronto transitcamp in the news




             http://transitcamp.org/
12. run real open betas
how to encourage collaboration [summary]

1.be a platform                     9.reach out to people from different
       ...
community
community means...a social group...sharing an
environment, normally with shared interests.


                             ...
stuff that connects us:

• common goals


• common experiences


• common passions


• common enemies
we call this purpose
when you open yourself up to partnerships with the
community, you find those purposeful points of
connection.
how do you help people connect?
easy.
accelerate serendipity.
there are all sorts of ways to encourage
serendipitous meetings.
simple things to accelerate serendipity

• the ability for people to leave comments on every announcement, article
  and i...
simple things to accelerate serendipity

• the ability for people to leave comments on every announcement, article and
  i...
simple things to accelerate serendipity

• the ability for people to leave comments on every announcement, article and
  i...
simple things to accelerate serendipity

• the ability for people to leave comments on every announcement, article and
  i...
simple things to accelerate serendipity

• the ability for people to leave comments on every announcement, article and
  i...
in summary...
web 2.0 is
an era
not the technology
openness, collaboration and community
technology can really spread those memes.
without it, none of this matters.
trust is at the heart of
        web 2.0
government 2.0 = partnering with engaged citizens
like me.
and Chris.
and Cal (iamcaltrain).
http://flickr.com/photos/laughingsquid/108769433/
and Mark (transitcamp).
http://flickr.com/photos/willpate/528996211/
and Nate (#sandiegofire).
http://flickr.com/photos/chris_radcliff/362190770
government 2.0 = trust
http://www.slideshare.net/missrogue
About those rockin’ images
• Many of them are purchased from iStockPhoto.com
• Those borrowed from Flickr are:
   • Trust:...
sites of note:

• creativecommons.org
• wikipedia.org
• coworking.info
• barcamp.org
• getsatisfaction.com
• twitter.com
•...
Tara Hunt

tara@citizenagency.com
     415.694.1951
   skype: tarahunt747


www.citizenagency.com
www.horsepigcow.com
Government Next: NIC Presentation
Government Next: NIC Presentation
Government Next: NIC Presentation
Government Next: NIC Presentation
Government Next: NIC Presentation
Government Next: NIC Presentation
Government Next: NIC Presentation
Government Next: NIC Presentation
Government Next: NIC Presentation
Government Next: NIC Presentation
Government Next: NIC Presentation
Government Next: NIC Presentation
Government Next: NIC Presentation
Government Next: NIC Presentation
Government Next: NIC Presentation
Government Next: NIC Presentation
Government Next: NIC Presentation
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The presentation I'm giving today on what Government 2.0 means for the partners of NIC.

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Government Next: NIC Presentation

  1. 1. government next gov’t services in the 2.0 era
  2. 2. me.
  3. 3. who am I?
  4. 4. i’m a good citizen
  5. 5. what is web 2.0?
  6. 6. what is web 2.0 has changed?
  7. 7. branding.
  8. 8. authenticity.
  9. 9. commercial pursuits.
  10. 10. social pursuits.
  11. 11. competition.
  12. 12. collaboration.
  13. 13. copyright.
  14. 14. copy-left.
  15. 15. delivery of data.
  16. 16. file sharing.
  17. 17. security.
  18. 18. privacy.
  19. 19. public & proud.
  20. 20. one way portals.
  21. 21. multi-directional apis.
  22. 22. moving from... • controlled messages/branding • authenticity • commercial pursuits • social pursuits • competition • collaboration • copyright • copy-left • delivery of data • person to person file sharing • individuality • independence • corporate secrecy & spying • corporate openness & sharing • security & privacy • public & proud • one-way portals • multi-directional apis • centralization • decentralization
  23. 23. trust works both ways.
  24. 24. what is web 2.0?
  25. 25. it’s not about technology
  26. 26. it’s an era
  27. 27. it’s a combination of technology + attitude
  28. 28. but what came first?
  29. 29. the attitude?
  30. 30. the technology?
  31. 31. (my money is on the chicken)
  32. 32. but enough about poultry...
  33. 33. 3 themes •openness •collaboration •community
  34. 34. openness
  35. 35. openness means...open access to the information or material resources needed for a diverse range of users/producers/contributors to contribute to projects. wikipedia.org
  36. 36. transparency.
  37. 37. one simple way to achieve transparency:
  38. 38. publish everything openly.
  39. 39. blogging.
  40. 40. blogging 101 • what to blog about: • talk about what the department is working on/thinking about • post meeting summaries • ask questions you need to find answers for • post progress and announcements on services projects. • interact with citizen blogs (post about interesting citizen initiatives, concerns and questions to get feedback) • speak in a human voice, not as a press release
  41. 41. blogging 102 • self-hosted platforms I’d recommend: • wordpress.org (open source + free + lots of great support and plugins + simple to install, skin and keep up) PHP • drupal.org (open source + free + more ‘control’ over permissioning, etc., but not as simple to install or user friendly) PHP • moveabletype.com (not free, but more control over permissioning and fairly simple to install) PERL • silverstripe.com (free + open source, haven’t used, but it’s won some awards lately) PHP
  42. 42. wikis.
  43. 43. wiki 101 • what to use a wiki for: • jotting down unfinished ideas/random thoughts • collaborating on projects that need loads of input • gathering random information and research • create a public reference encyclopedia
  44. 44. wiki 102 • self hosted platforms I’d recommend • MediaWiki.org (open source + free + extensible) • confluence/atlassian.com (not free or open source, but enterprise grade) • DocuWiki/wiki.splitbrain.org (open source + free + extensible) • For more: http://www.wikimatrix.org
  45. 45. discussion groups.
  46. 46. discussion groups 101 • what to use discussion groups for: • use it instead of emails with long cc’d lists. get everyone to join the mailing list and send EVERY SINGLE communication between members of that group on the topics covered. • make it publicly viewable and allow anyone to join (you can set first posts to needing to be approved to prevent spam) • link to these threads from blog, wiki and other correspondence
  47. 47. discussion groups 102 • software I would recommend: • Google Groups - groups.google.com (free, hosted, excellent interface)
  48. 48. group chat.
  49. 49. group chat 101 • what to use group chat for: • instant feedback and ongoing relationship building • condition 1: people have to be in the chat room pretty constantly • condition 2: the chat needs to be logged somewhere that people can go back and see the threads • there are many times you will need the synchronous communication allowed by chat
  50. 50. group chat 102 • software I would recommend: • Pibb.com (open source + free + loggable + embeddable in your website) • Skype channels (free, but logging can be a pain) • IRC (open source + free, but not as user friendly - good for developers. hint: bridges with Pibb) • Tangler.com (free, logs as both a forum and a chat, threads discussion, but not currently embeddable) • Meebo.com (free + embeddable, but doesn’t log)
  51. 51. other really cool tools
  52. 52. satisfaction.
  53. 53. twitter.
  54. 54. weather services.
  55. 55. twitterquake!
  56. 56. case study: san diego fires, a concerned citizen and Twitter
  57. 57. google docs.
  58. 58. and of course... • for events: Upcoming.org and Eventful.com • for photos: Flickr.com • for general social networking: Facebook.com (great groups and events features there) • for a different perspective altogether: Secondlife.com (if you need to have remote meetings, why not have them in second life rather than on conference call?) • for licensing: CreativeCommons.org
  59. 59. collaboration
  60. 60. collaboration means...a process where two or more people work together toward a common goal by sharing knowledge, learning and building consensus. wikipedia.org
  61. 61. why collaborate?
  62. 62. teams that work collaboratively can obtain greater resources, recognition and reward when facing competition for finite resources.
  63. 63. there are alot of citizens like me who are really, really, really, really, really, really, really, really, really...
  64. 64. really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really,
  65. 65. really eager to collaborate with you.
  66. 66. 10 ways to encourage collaboration:
  67. 67. 1. be a platform
  68. 68. A quot;platformquot; is a system that can be programmed and therefore customized by outside developers – users – and in that way, adapted to countless needs and niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate. –Marc Andreessen, http://blog.pmarca.com/2007/09/the-three- kinds.html
  69. 69. platforms 101 • sharing data is the most basic level of being a platform • supply feeds in machine-readable formats: microformats, rss, opml, kml, etc. • APIs credit: Matt Biddulph, Dopplr (FOWA fall 2007)
  70. 70. what are microformats?
  71. 71. a better way to mark up your data
  72. 72. my information without microformats http://www.horsepigcow.com Tara Hunt San Francisco California
  73. 73. my information w/o microformats, but with html <div > <a href=” http://www.horsepigcow.com”> <span > Tara </span> > Hunt </span> </a> <span > San Francisco </span> <span > California </span> <span </div>
  74. 74. my information with microformats <div class=quot;vcardquot;> <a class=quot;url fn nquot; href=”http://www.horsepigcow.com”> <span class=quot;given-namequot;> Tara </span> <span class=quot;family-namequot;> Hunt </span> </a> <span class=quot;locality”> San Francisco </span> <span class=quot;regionquot;> California </span> </div>
  75. 75. so what is an API? • an application programming interface (API) is a source code interface that an operating system or library provides to support requests for services to be made of it by computer programs. • in other words: it is the way you bring data from one source to display it in another. • this is the ‘magic’ behind cool mashups like:
  76. 76. chicago crime.
  77. 77. twittervision.
  78. 78. case study: an api, a couple of citizens and a desire to improve the Caltrain interface
  79. 79. platforms 101 • sharing data is the most basic level of being a platform • user identity is an excellent way to start sharing a person’s information between sites • OpenID.net is user-centric identity and it is being adopted more widely: AOL, Moveable Type, Orange/France Telecom, Plaxo, and hundreds of other smaller sites are IDPs (identity providers) credit: Matt Biddulph, Dopplr (FOWA fall 2007)
  80. 80. platforms 101 • sharing data is the most basic level of being a platform • user identity is an excellent way to start sharing a person’s information between sites • delegating authority is what needs to happen to allow 3rd party applications and mashups to use your data in cool ways • OAuth is another community project that is working toward a standard protocol to use for delegating authority credit: Matt Biddulph, Dopplr (FOWA fall 2007)
  81. 81. platforms 101 • sharing data is the most basic level of being a platform • user identity is an excellent way to start sharing a person’s information between sites • delegating authority is what needs to happen to allow 3rd party applications and mashups to use your data in cool ways • then you can even make your own cool widgets and use your own api’s to build cool stuff credit: Matt Biddulph, Dopplr (FOWA fall 2007)
  82. 82. 2. publish everything in open channels
  83. 83. i talked about this in regards to transparency.
  84. 84. the more information you put out there, the more opportunities you give for citizen engagement.
  85. 85. 3. be available
  86. 86. call me IM me publish all of the ways for someone to contact you...with a preference to more public forums email me
  87. 87. 4. embrace the chaos
  88. 88. in other words...
  89. 89. you really must loosen the grips of control.
  90. 90. nobody wants to collaborate with a control freak.
  91. 91. 5. provide clear goals & purpose
  92. 92. concentrate on desired outcomes
  93. 93. without an understanding of the desired outcome, how can anyone help?
  94. 94. and...what if your proposed solutions aren’t ideal to get you there?
  95. 95. 6. reward collaborators
  96. 96. be careful to not change the reasons for why people are collaborating.
  97. 97. for those who contribute more, give them more trust and responsibility.
  98. 98. 7. show progress
  99. 99. another advantage of being transparent...people will see you making progress along the way.
  100. 100. ways to report along the way • display a countdown or a progress meter • a public to-do list (crossing things off...or allowing others ‘to do’ the stuff for you and cross it off) • twitter what you are doing right now • post wireframes, mockups, photos of cocktail napkin sketches, etc. on Flickr • add announcements to blog, notes to wiki, etc.
  101. 101. 8. take simple steps first
  102. 102. tackle problems from the simplest to the hardest where you can.
  103. 103. 9. reach out to people from different backgrounds & industries
  104. 104. kind of like you’ve done with me. :)
  105. 105. 10. be part of the community
  106. 106. interact with people as they use the services
  107. 107. use them yourself.
  108. 108. compare that experience to your most awesome customer experiences.
  109. 109. (there is this commonly opined theory that people that design transit systems have never rode a bus.)
  110. 110. 11. view the public as a partner, not a recipient
  111. 111. empower. enable. hand over lots of responsibility.
  112. 112. the more agency you give others, the more responsible they will be.
  113. 113. introducing: barcamp
  114. 114. Ryanne Hodsen - “What the heck is Barcamp?”
  115. 115. case study: barcamp, a group of citizens and the desire to make the better way a better way (TransitCamp)
  116. 116. toronto transitcamp in the news http://transitcamp.org/
  117. 117. 12. run real open betas
  118. 118. how to encourage collaboration [summary] 1.be a platform 9.reach out to people from different backgrounds and industries 2.publish everything openly 10.be part of the community 3.be available 11.view the public as a partner, not a 4.embrace the chaos recipient 5.provide clear goals and purpose 12.run real, open betas 6.reward contributors 7.show progress 8. take simple steps first
  119. 119. community
  120. 120. community means...a social group...sharing an environment, normally with shared interests. wikipedia.org
  121. 121. stuff that connects us: • common goals • common experiences • common passions • common enemies
  122. 122. we call this purpose
  123. 123. when you open yourself up to partnerships with the community, you find those purposeful points of connection.
  124. 124. how do you help people connect?
  125. 125. easy.
  126. 126. accelerate serendipity.
  127. 127. there are all sorts of ways to encourage serendipitous meetings.
  128. 128. simple things to accelerate serendipity • the ability for people to leave comments on every announcement, article and information page
  129. 129. simple things to accelerate serendipity • the ability for people to leave comments on every announcement, article and information page • DIGG for citizen issues/ideas
  130. 130. simple things to accelerate serendipity • the ability for people to leave comments on every announcement, article and information page • DIGG for citizen issues/ideas • a widget for ‘who is talking about this...’ on pages
  131. 131. simple things to accelerate serendipity • the ability for people to leave comments on every announcement, article and information page • DIGG for citizen issues/ideas • a widget for ‘who is talking about this...’ on pages • a Flickr photo gallery that pulls in everyone’s photos tagged properly
  132. 132. simple things to accelerate serendipity • the ability for people to leave comments on every announcement, article and information page • DIGG for citizen issues/ideas • a widget for ‘who is talking about this...’ on pages • a Flickr photo gallery that pulls in everyone’s photos tagged properly • the menu item ‘Community’ actually show some community life in it
  133. 133. in summary...
  134. 134. web 2.0 is
  135. 135. an era
  136. 136. not the technology
  137. 137. openness, collaboration and community
  138. 138. technology can really spread those memes.
  139. 139. without it, none of this matters.
  140. 140. trust is at the heart of web 2.0
  141. 141. government 2.0 = partnering with engaged citizens
  142. 142. like me.
  143. 143. and Chris.
  144. 144. and Cal (iamcaltrain). http://flickr.com/photos/laughingsquid/108769433/
  145. 145. and Mark (transitcamp). http://flickr.com/photos/willpate/528996211/
  146. 146. and Nate (#sandiegofire). http://flickr.com/photos/chris_radcliff/362190770
  147. 147. government 2.0 = trust
  148. 148. http://www.slideshare.net/missrogue
  149. 149. About those rockin’ images • Many of them are purchased from iStockPhoto.com • Those borrowed from Flickr are: • Trust: http://www.flickr.com/photos/red_devil/51964471/ • Trust Drives Change: http://www.flickr.com/photos/michaelsphotos/288090300/ • locked.up: http://www.flickr.com/photos/impactmatt/298580376/ • Starbucks Cup: http://www.flickr.com/photos/mjb/118418786/ • Starbucks Globalism: http://www.flickr.com/photos/thorinside/55362248/ • Cal Henderson: http://flickr.com/photos/laughingsquid/108769433/ •I P2P: http://www.flickr.com/photos/jlmaral/356217080/ • Transparency: http://www.flickr.com/photos/laimagendelmundo/753794095/ • Beta Wallpaper: http://www.flickr.com/photos/tomstardust/246840641/ • Secret Wireframes: http://www.flickr.com/photos/jvree/1492369848/ • Transit Waiting Area: http://www.flickr.com/photos/mag/374819180/ • conehead puppy: http://www.flickr.com/photos/klapow/39693385/
  150. 150. sites of note: • creativecommons.org • wikipedia.org • coworking.info • barcamp.org • getsatisfaction.com • twitter.com • microformats.org • openid.net • oauth.net • dellideastorm.com • flickr.com • technorati.com
  151. 151. Tara Hunt tara@citizenagency.com 415.694.1951 skype: tarahunt747 www.citizenagency.com www.horsepigcow.com
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