Government 2.0: architecting for collaboration

Slide 1: government 2.0 architecting for collaboration by tara ‘missrogue’ hunt citizen agency

Slide 2: Tēnā koutou katoa

Slide 3: who am I?

Slide 4: the framework: web 2.0

Slide 5: “... far from having “crashed”, the web was more important than ever, with exciting new applications and sites popping up with surprising regularity ... Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as “Web 2.0” might make sense?” Tim O’Reilly on the birth of Web 2.0

Slide 6: web 1.0 web 2.0 read only read/write top down bottom up

Slide 7: core tenets of web 2.0 1. the web as a platform 6. some rights reserved 2. the long tail 7. the perpetual beta 3. data is the next intel 8. cooperate, don’t control inside 9. software above the level 4. users add value of a single device 5. network effects by default

Slide 8: the road to government 2.0

Slide 9: core tenets of government 2.0 1. the government is my springboard 2. the long, diverse tail of citizens 3. data is...tricky 4. going to the edges for feedback 5. the citizen community: it’s about relationships 6. some rights reserved 7. evolution is an ongoing process 8. trust is the truest way to empowerment 9. government on-the-go

Slide 10: #1. the government is my springboard “government services as a platform”

Slide 11: platforms are enablers between: • two parties • the user and her experience

Slide 12: the government is an enabler between: • individual citizens • a citizen and a service provider • a researcher and information • a citizen and a public servant • a citizen and her information • a citizen and her experience with the gov’t • etc.

Slide 13: the best platforms are: 1. modular & extensible (i.e. Firefox, Wordpress] 2. add a secure layer [i.e. Paypal, Verisign] 3. leverage the network to create promotional opportunities for users [i.e. eBay, Craigslist, Trademe] 4. create interoperability & accessibility [i.e. HTML, Microformats] 5. enable symbiotic relationships [i.e. P2P networks] more...

Slide 14: the best platforms are: 6. have multiple data on/offramps [i.e. Flickr, Twitter] 7. use the data to enhance user experience [i.e. Amazon, last.fm] 8. spawn or boost new industries [i.e. Blogger & YouTube] 9. do one thing extremely well and invisibly [i.e. Google]

Slide 15: homework • how can your organization be a platform? • how can you enable/ignite industries to be built? • are you enabling or controlling?

Slide 16: #2. the long, diverse tail of citizens “the long tail of government services”

Slide 17: the audience is... Peter Hirshberg - “The Day of the Longtail”

Slide 18: the forces of the long tail 1. democratize the tools of production 2. democratize the means of distribution 3. connect supply and demand Chris Anderson [the Long Tail]

Slide 19: the forces of the long tail force business example Digital videocameras, democratize long tail toolmakers, desktop music and video no editing software, blogging production producers tools democratize long tail aggregators ok Amazon, eBay, iTunes, etc distribution Google, Technorati, connect supply & long tail filters best Rhapsody, recommendations, demand etc.

Slide 20: case study: the citizen archivist

Slide 22: #3. data is...tricky “government holds the ultimate ‘intel inside’...whatcha gonna do with it?”

Slide 23: all your base are belong to us

Slide 24: knowledge is power data in the hands of a few makes for order; but data in the hands of many makes for endless possibilities

Slide 25: case study: health records

Slide 26: #4. going to the edges for feedback “people’s voices add value and they are talking”

Slide 27: feedback 1.0 asking people to fill out surveys and questionnaires & collecting census data (still important, but not everything)

Slide 28: feedback 2.0 Listening & Learning

Slide 29: how to go to the edges 101 1. bring anecdotes and feedback from customer service to everyone’s attention 2. fill your RSS readers with blogs you find by a NZ citizen & listen to what they are thinking about 3. start collecting attention data 4. involve the public (not focus groups) in planning: be open, transparent and ask for feedback 5. learn how to respond to feedback productively

Slide 30: #5. the citizen community “there is already a network, build relationships”

Slide 31: He aha te mea nui o te ao? He tangata! He tangata! He tangata!

Slide 32: Ryanne Hodsen - “What the heck is Barcamp?”

Slide 33: where gov’t services fits in We need to change the way we approach service, viewing the public not as a recipient, but as more of a partner. And government services are the platform that enables more of these projects to grow and be born in a country as forward thinking as New Zealand.

Slide 34: case study: Toronto Transit Camp

Slide 35: toronto transitcamp in the news http://transitcamp.org/

Slide 36: #6. some rights reserved “what Larry said...”

Slide 37: nine inch nails

Slide 38: #7. evolution is an ongoing process “government as a perpetual beta”

Slide 39: ha-ha study: the paperwork reduction project

Slide 40: Burden Estimate Statement “The estimated average burden associated with this collection of information is 15 minutes per respondent or recordkeeper, depending on individual circumstances. Comments concerning the accuracy of this burden estimate and suggestions for reducing this burden should be directed to the Financial Management Service, Facilities Management Division, Property and Supply Branch, Room B-101, 3700 East West Highway, Hyattsville, MD 20782 and the Office of Management and Budget, Paperwork Reduction Project (1510-0056), Washington, DC 20503.”

Slide 46: #8. trust is the truest way to empowerment “cooperate with, don’t control your citizens”

Slide 47: on trust “Virtually every commercial transaction has within itself an element of trust, certainly any transaction conducted over a period of time. It can be plausibly argued that much of the economic backwardness in the world can be explained by the lack of mutual confidence.” - K. Arrow (1972) -

Slide 48: #9. government on-the-go “the multiple ways to access government services”

Slide 49: imagining the possibilities...

Slide 50: licensing: http://www.slideshare.net/missrogue

Slide 51: about those rockin’ images: • Most are from iStockphoto.com (totally cool site) • except for: • me [on Flickr.com/photos/missrogue) p.3 • video of “The Day of the Longtail” by Peter Hirshberg p.17 • screenshot of NZ History online by Skitch (Plasq) p. 21 • image of “All Your Data Are Belong to Us” from ? p.23 • video of “What is BarCamp?” by Ryanne Hodsen p.32 • toronto transit camp buttons by Tom Purves on Flickr p.34 • toronto transit camp video from CityTV.ca p. 35 • images icanhascheezburger.com p.41-45

Slide 52: Tara Hunt tara@citizenagency.com 415.694.1951 skype: tarahunt747 www.citizenagency.com www.horsepigcow.com