1. possibilities for government
The Quest for Citizen Happiness and business in the 2.0 era
part 1 of 2
2. in two parts:
•the building blocks of citizen happiness
3. in two three parts:
•the building blocks of citizen happiness
4. who the heck are we?
5. tara hunt
• canadian living and working in
• blogging for 5 years
• online/community marketing 8+
• author: how to be a social
capitalist, winning with the
currency of online communities.
due out in fall 2008 with crown
6. chris messina
• involved in several open source
communities for the past 4 yrs
spreadﬁrefox, ﬂock, songbird)
• blogging for 4 years
• trained in interaction design
• community leader on open
standards projects such as
oauth, openid, microformats
7. we run
• we work with companies to
help them build connections to
their customer communities
• we advise government services
organizations in the US and
New Zealand how to employ
web 2.0 technologies and
• we work with web
communities, open source
projects and standards groups
to make the web a nicer place
8. btw, when this dude appears,
it means that we have a discussion,
but you should feel free to ask
questions along the way...
exercise: and who are you?
9. why happiness?
10. welcome to the ‘me’ era
11. play 60 minutes video
12. a more positive look at the ‘me’ generation
video by: dr. michael wesch
“a vision of students today”
13. but it’s not just the millennials...
14. ...every ‘generation’ seems to be searching for
15. pampering and relaxing
16. leisure time and hobbies
17. work/life balance
18. world travel and adventure
19. health and ﬁtness
22. happiness is a multi-billion dollar industry
23. people are very conscious of every decision they
make towards becoming happier
24. exercise: what do you consciously
do to make yourself happy? how
often do you prioritize your
25. how does government and business ﬁt into this
need to ﬁnd happiness?
26. exercise: name a time when
government or business delivered
27. the sad truth is...
28. while this is how corporations
29. this is how people talk
30. and government?
31. instead of feeling like we are
part of this...
32. ...we feel like we are
33. the craziest part of all of this is that
34. businesses and
made up of
35. people who, like everyone else, are pursuing their
36. exercise: write down the names of
5 people who you work with. List the
things that make them happy.
37. so, what is enabled through focusing on citizen
38. happiness leads to
• work efﬁciency • more job satisfaction
• increased life expectancy • improved work ethic
• higher productivity • reduced stress and anxiety
• raised conﬁdence • higher levels of trust
• more reproduction • more forgiveness
• deeper cooperation • increased openness
inspired by: Happiness Hypothesis by Jonathan Haidt
39. exercise: how do you think
happiness could beneﬁt your
customers/consituents? do you think
this could beneﬁt your business?
40. so, then, what makes
41. exercise: what makes you happy?
what do you think are the things that
make people happy?
42. what makes people happy?
• autonomy (feeling that your activities are self-chosen and
• competence (feeling that you are effective in your
• relatedness (feeling a sense of closeness with others)
• self-esteem (set-point, or the person’s natural propensity
from the Journal of Personality and Social Psychology, published by the American Psychological Association (APA).
44. autonomy includes:
•feeling in control of one’s surroundings
•understanding one’s own resilience
•feeling of agency
45. exercise: list 5 ways you can create
autonomy for your customers or
47. competence includes:
•conﬁdence in one’s abilities/knowing one’s strength’s
•feedback from others on one’s performance
•learning and growing skills
•doing meaningful work
•getting into ﬂow
48. exercise: list 5 ways in which you
can help employees and/or
customers feel more competent.
50. relatedness includes:
•interacting with others
•connecting with people and connecting people
•giving to others/being generous
•acknowledgement and support (mentorship)
51. exercise: list 5 things that you can
do to promote relatedness between
53. self-esteem includes:
•your ‘set-point’ or natural (genetic) conﬁdence level
•something you can work on through cognitive
behavioral therapy, meditation or medications
•not inﬂuenced from the outside world, but apparent
when triggered by events from the outside world
54. what are the barriers
55. exercise: name the barriers to
happiness in today’s world. What are
your personal barriers and what are
56. barriers to happiness
• fear (anxiety of failure, ignorance, mistrust)
• confusion (noise, paradox of choice, lack of good
• loneliness (isolation, disconnection from others)
• lack of control (feeling of loss of control over one’s life and
surroundings, secrecy, loss of agency)
• struggle for survival (basic needs not met)
58. contributors to fear
59. pew internet research noted that the majority of
people ages 50+ who are not online are not online
because of the scary stories they hear.
61. what leads to confusion
•paradox of choice
•lack of clear information
63. what causes loneliness
•distrust of others
•fear of rejection
•lack of acceptance
64. lack of control
65. what leads to lack of control
•loss of control over the circumstances of one’s life
•loss of agency
66. struggle for survival
67. remember maslow’s hierarchy of needs
69. how does all this relate to
business and gov’t?
70. in order to be an agent of happiness, you need to
either create the environment for it or you have to
intervene in the barriers...
71. okay, but what does this
have to do with web 2.0?
72. ...after lunch we will make the connection and tell
you what to do with it...
74. About those rockin’ images
• Many of them are purchased from iStockPhoto.com (yay! iStockPhoto is an
awesome Canadian company!)
• Except for:
• book covers, movie posters (from Amazon.com)
• And the Flickr photos used from:
• Starbucks Cup: http://www.ﬂickr.com/photos/mjb/118418786/
• Starbucks Globalism: http://www.ﬂickr.com/photos/thorinside/55362248/