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Building Communities Online presentation: Commodity or Community?
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Building Communities Online presentation: Commodity or Community?

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My presentation at the Blog Business Summit for Building Communities Online.

My presentation at the Blog Business Summit for Building Communities Online.

More in: Business , Technology
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  • very good.
    please send me a copy, at cengizsoydan@gmail.com.
    thanks n regards
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Transcript

  • 1. Community or Commodity?
  • 2. brand vs. personality
  • 3. efficient vs. fun
  • 4. consistent vs. adventurous
  • 5. competitive vs. collaborative
  • 6. people use vs. people enjoy
  • 7. talk vs. participate
  • 8. protected vs. vulnerable
  • 9. focus on bottom line vs. focus on people
  • 10. short term vs. long term
  • 11. order vs. chaos
  • 12. generalized vs. personalized
  • 13. Commodity is cheap, simple and far-reaching
  • 14. Community is inexpensive, complex & slow growing
  • 15. Commodity requires you to cut overhead to undercut the competition
  • 16. Community is all about creating excellent experiences to delight customers
  • 17. “How low can you go?”
  • 18. vs.
  • 19. “How do I make myself unforgettable?”
  • 20. Commodity is a zero- sum game: there is one winner
  • 21. Community is a non- zero-sum outcome: everyone benefits
  • 22. Commodity is the modern reality
  • 23. Community is the return to craft
  • 24. If you still want community rather than to be a commodity, then...
  • 25. community is not a buzzword
  • 26. ask yourself: “why should anyone give a flying snake?”
  • 27. what you can count on:
  • 28. #1. it takes time and patience
  • 29. #2. it requires introspection, commitment and honesty
  • 30. #3. you’ll need to stop outgoing messages and start listening to incoming messages
  • 31. #4. you will need to open up more than you are comfortable with
  • 32. #5. you will have to put community first...above all else
  • 33. #6. there will be chaos
  • 34. #7. it will be the most rewarding thing you have ever done...for yourself and your business
  • 35. *tips*
  • 36. find ways to increase the ‘win’ for your customers
  • 37. create open communication between customers...participate
  • 38. be real
  • 39. get a personality
  • 40. reward your customers
  • 41. “to be extraordinary, the first step is to stop being ordinary.”