7 Ways the Social Web is Changing the World

ways the social web is changing the world.... by: tara ‘missrogue’ hunt

what are people doing on the social web?

twitter 57% women 66% under 25 yrs old 18m + estimated ‘users’ 85% tweet <1x per day 1.1% tweet >10x per day 75% all Twitter activity comes from 5% of users 94% of Twitter users have <100 followers 0.68% of Twitter users have >1000 followers 92% follow <100 others stats from: eMarketer Aug09, Harvard Study June09, Brian Solis Oct09

date: March 4, 2010 @7:55pm by @bitstrategist at http://twitpic.com/16n7gp

facebook >400m + estimated active ‘users’ 57% women 70% outside of the US 5 billion pieces of content shared each week Average user has: 130 friends >55 minutes each day on FB >25 comments on FB each month ‘Fans’ 2 pages each month Member of 12 groups >500,000 active applications >1M developers stats from: Brian Solis Oct09, Facebook public Statistics Jan10

mobile 4B mobile phones worldwide 65M active users accessing FB thru mobile devices Ppl who use mobile devices are 50% more active on SNs ~20% of tweets come from mobile devices 4B mobile phones represent 59% of the world’s population 100% SMS, 92% browser, 71% MMS, 63% camera 15% of mobile phones are smartphones Mobile content is worth >$71B stats from: Facebook public Statistics Jan10, Sysomos Jun09, Tomi Ahonen Almanac 2009

social networks SN’s more popular than email (67% - 65%) Women are more active in most SN’s (avg 53%) Social networks are more popular than porn Social networks are likely to overtake search soon Amount of time spent on FB increased 566% in 09 stats from: Neilsen Mar09,

Why people are on social networks Total Keep in touch with friends 75% For fun 55% Keep in touch with family 41% Invited by someone they know 30% Keep in touch with classmates 30% Keep in touch with business network 5% Job searching 4% Business development/sales 3% Searching for new hires 1% Other 4% stats from: eMarketer Jul09

KIDS TODAY...

http://www.youtube.com/watch?v=dGCJ46vyR9o

69% of online 12-24 yr olds own a laptop 91% of American teens are online (PEW 2008) 69% of American teens have broadband at home (PEW 2008) stats: srgnet.com November 2009

12-24 year olds spend an average of 7.1 hours per day on video-based entertainment... stats: srgnet.com November 2009

59% have video capable media players 65% have watched a <10 min clip in the past month (23% watched 60min show) 80% watch video on digital media players 52% watch TV with their laptop almost all of the time (70% are IMing, texting to share TV events with friends) 66% watch TV online stats: srgnet.com November 2009

59% would rather get rid of cable TV than the internet stats: srgnet.com November 2009

connected to friends to the internet mobile delivered to me nomadic on-the-go now stats: srgnet.com November 2009 convenient instant

FRIENDS meh BRANDS

what does all of this lead?

1. people powered manufacturing

the personalizeables.

the designables.

the sellables.

the manufacturables.

2. community innovation

dell idea storm: dell went from spiraling numbers, criticism and dellhell to working with their customer community to innovate products, services and even operations.

multiple simple platforms to employ: Salesforce Service Cloud, GetSatisfaction, UserVoice

3. being human(e)

89% of people expect to be able to interact with brands. stat: WebProNews Oct09

the new Turing test

“any action that prioritizes rules, protocols, logic, efﬁciency, procedures or any other type of pre-set guidelines at the cost of relationships or compassion towards other human beings indicates robot.”

people authenticity robots

but only when those robots exhibit treasured human emotions: love, compassion, remorse, generosity, etc.

4. culture is everything

http://www.ﬂickr.com/photos/laughingsquid/2476324694/

most companies shareholders/directors customers employees companies like: zappos, virgin, southwest, clifbar, etc

what kind of culture are you creating?

5. mobility, mobility, mobility

DESTINATIONS stats: srgnet.com November 2009

I am the destination

api application programming interface: is an interface implemented by a software program to enable interaction with other software

example wefeelﬁne.org

twitter est. 90% of twitter’s usage is from their api http://www.ﬂickr.com/photos/futileboy/3026065024/

6. social objects

http://www.ﬂickr.com/photos/ceonyc/3459287783/

From Chris Garcia’s Snug Life video: http://vimeo.com/groups/690/videos/9668885

meme the cultural ideas that connect us

LOLCATS

rickrolling

pants on the ground

dancing baby (circa. 1996)

#hashtags

7. multi-tasking

forget loyalty programs.

passports http://www.ﬂickr.com/photos/hjl/101443399/

http://amaztype.tha.jp/US/Books/Title?q=SHOPPING

1. people powered manufacturing 2. community innovation 3. being human(e) 4. culture is everything 5. mobility, mobility, mobility 6. social objects 7. multi-tasking

bonus. leveling up

#epicfail

#epicwin

#epicwin http://www.ﬂickr.com/photos/stewtopia/3355277605/

leveling up • challenge: too much challenge will cause anxiety; too little challenge will cause boredom • clear goals and feedback • sense of control • concentration on the task at hand • loss of self-consciousness & time

challenge

feedback

needed: more real world epic wins

thank you

tara ‘missrogue’ hunt horsepigcow@gmail.com 514-679-2951 twitter: @missrogue skype: sanfranrogue http://www.horsepigcow.com http://www.thewhufﬁefactor.com

http://www.slideshare.net/missrogue images from: http://www.shutterstock.com, http://www.istockphoto.com (unless marked from Flickr.com)

7 Ways the Social Web is Changing the World

by Tara Hunt on Mar 08, 2010

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