Missoula Real Estate - Using Technology for Luxury Home Marketing Success

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    Missoula Real Estate - Using Technology for Luxury Home Marketing Success - Presentation Transcript

    1. Where Service Meets Technology Presented by: Kevin and Monica Ray Office: 406-822-SOLD (7653) Kevin: 406-207-1185 Monica: 406-544-3098 www.AccessRealty.net www.YourMT.com
      • Kevin Ray
      • Attended University of Montana, Computer Science Program
      • Web Designer & Graphics Specialist
      • 12+ Years in Sales and Marketing
      • Licensed Realtor ®, Property Manager, Co-Owner of Access Realty
      • 200+ hours of real estate, property management, & appraisal education
      • Service – Mineral County Fair Board, Licensed Amateur Radio Operator (Ham) KD7ELC, Mineral County Chamber of Commerce, LEPC – Emergency response planning for Mineral County.
      • Born in Alaska, lived in CO, TX, LA, MT & England
      • Monica Ray
      • Bachelor’s Degree in Psychology– Colorado State University
      • MBA Foundation Program & Graduate Courses – University of Montana
      • 12+ Years Experience in Business Development, Marketing, Strategic Planning and Management – Former Chief Operating Officer & Assistant Vice President of a large healthcare corporation in Missoula
      • Licensed Broker, Realtor®, Co-Owner of Access Realty
      • Service – Missoula Businesswomen’s Network, Mineral Community Hospital Board of Directors, Mineral County Performing Arts Council
      • Student of Technology, Real Estate Blogging, SEO & Social Media
      • Family homesteaded in Montana in 1910, born in Colorado
      • The Ray Team's commitment to our clients is, quite simply, to provide superior service .  The keystones of superior service are:
      • Honesty, Integrity, Responsiveness, Knowledge, Innovation and Adaptation. We apply these keystones to every aspect of our business.
      • We promise you Honesty and Integrity
      • We guarantee a prompt Response to the questions, needs and concerns of our clients!
      • We have the Knowledge of the area and the market!
      • We use Innovative ideas and strategies to promote and market our clients’ properties!
      • We Adapt to changes in the market quickly!
      Our Commitment is to You!
      • Easy to reach – cell phone, office phone, email, text, etc.
      • Regular Status Updates and check-ins on your preferred schedule
      • 24-hour Client Service Website with private login and Links to the Online Advertising and Marketing of your home for real-time updates
      Service First
      • Satisfaction Guaranteed listing agreements – if you list with Access Realty, and are unhappy with our services, at any time, we will withdraw the listing at your request.
      • Extensive database and system for lead follow up, listing maintenance & client reporting – Top Producer
      • Custom Marketing Plans for each home, working as a “Team” with the homeowner
      Access Realty’s Top Producer Database System – Linked to Client Service Website
    2. Technology is Key in Today’s Real Estate Market
      • 92% of Internet buyers found their listing on a website and
      • 63% of Internet buyers found their agent through a search engine! (*2006 CAR Economic Study)
      • 87% of buyers used the Internet in their search for a home (NAR, 11/08)
      • In the 30-45 age group, less than 35% of people read a newspaper! Even in the 45-55 age group, only slightly more than 45% of people read the newspaper.
      • Only 1% of home sales come from real estate books, and only 3% from newspaper ads
      • Luxury home buyers are likely to be from out of state, this is even more likely the more expensive the home.
      • Luxury home buyers are even more likely to search for homes on the Internet than traditional buyers.
      Technology is Key in Today’s Real Estate Market (continued)
      • Top Realtors® in the State of Montana on ActiveRain and Localism.com – 143,800 real estate professionals across the country, including luxury home specialists, top producers, and information on the latest technology and marketing trends in real estate.
      • Access Realty has 15 active websites plus profiles, blogs & listings on the top sites with a focus on S earch E ngine O ptimization – helping buyers find us and our listings on the Web.
      Our Commitment to Technology
      • RE Bar Camp Attendees with the country’s leading real estate technology experts and agents– Zillow, Redfin, Altos Research, Active Rain, Real Estate Shows, Estately, Cyberhomes
      • Efficient Use of Technology to attract buyers to your home :
      • Websites
      • Blogs
      • Luxury Home Sites
      • Social Media Networking &
      • Good Database Management
      Our Commitment to Technology ReBar Camp at Zillow.com in Seattle, Feb 2009
    3. A Custom Luxury Home Marketing Plan
      • Style and Elegance – At our next meeting, we will present you with a custom written marketing plan, designed to reach qualified potential buyers. We will ensure that your home is presented with the utmost attention to detail, style , and elegance.
      • Professionalism – All materials will be of the highest quality and professionalism and will include a combination of Internet, Print, Strategic Direct Mail, Presentation, and other tools .
      • Your Home’s Story – Your home is unique with its own story. We’ll learn about your home and present it as it is, the portrait of comfortable Montana living that so many people dream about.
    4. Thank You! We appreciate the opportunity to meet with you, learn about your home, and to present our marketing plan. We look forward to our next meeting!

    + Monica RayMonica Ray, 3 months ago

    custom

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