Britain’s second city has a long history as a leading centre for trade and business. The site of the Bullring is in the heart of Birmingham’s CBD. 1166: The Bullring site began life as the city’s market place. 1960’s: The market site became one of the country’s most famous examples of urban planning with the dramatic development of the old Bullring into one of the world’s largest enclosed shopping centres outside the US. The history of Birmingham’s CBD
Despite its history, Birmingham CBD had little to offer and was in serious decline. Many shoppers and
businesses had left the CBD to go to new retail and
business parks built on the urban-rural fringe of the
The Bullring shopping centre reflected this decline.
By the 1980s it:
had mainly cheap discount shops
had a poor reputation for crime
couldn’t compete with the modern, spacious and
easily accessible out-of-town retail centres
The old Bullring Centre and the Rotunda 1980s
1980s The old fruit and veg market
The Old fruit and Veg Market and the Pavillion Shopping Centre 1980s
1990s: Birmingham council decided to totally redevelop the Bullring site as well as a number of other parts of the CBD. Urban planners and architects began work to redesign the area with the aim of bringing investment, businesses, jobs and shoppers back to the CBD. 2000: Demolition of the old Bullring started on the 30 June 2000, with completion in March 2001. Construction of the new Bullring Centre started immediately after.
The all new Bullring Centre Opened August 2003
The outside of Selfridges and a new car park (formerly the fruit and veg market)
The new Bullring Centre and the revamped Pavilion Centre
Inside the Bullring Centre
Touch screen information points and big screens which show adverts and local news
total cost was £500 million
over 140 shops, boutiques and restaurants
2 prestigious departments stores; Selfridges
new open spaces, walkways and performance
areas with a mix of modern architecture and
3,100 new car parking spaces
over 8,000 jobs were created within Bullring
existing landmarks such as the Rotunda, the
Pavilion shopping centre, and St Martins
Church have been cleaned and restored
The new Bullring Centre
Improving accessibility - Moor Street Station
improving the accessibility of the CBD is a very
important part of attracting people back into the city
Moor Street station is located behind the Bullring
the old station is currently being restored in its
original 1930s style
the station will open in 2005 and provide a
gateway to the Bullring Centre from London
Marylebone and commuter towns such as Solihull,
Warwick, Leamington Spa, Banbury and High
The entrance to Moor Street Station
The refurbished ticket offices
Moor Street Station
The redevelopment of Birmingham’s
CBD has also included several other
‘ flagship’ developments:
- The Mailbox
- The International Convention Centre
- The National Indoor Arena
- Several areas of new luxury apartments
The building was formerly a Royal Mail sorting
office but was transformed and opened in 2000
as a very exclusive district consisting of:
- designer fashion and lifestyle shops e.g. DKNY,
Polo Ralph Lauren and Hugo Boss
- luxury apartments
- two hotels
- leading businesses e.g. Cable and Wireless
- secure 24 hour parking
- range of restaurants and café bars
- expensive hairdressers and beauty salons
- a gym
The International Convention Centre
Completed in 1991.
Birmingham’s premier venue for exhibitions,
business meetings, conferences and shows.
Has 11 halls with state of the art facilities.
The centre attracts business people and visitors
from all over the World. The visitors are generally
wealthy and help benefit other businesses in the
CBD by spending money in hotels, restaurants,
entertainment and shops.
The International Conventional Centre (ICC)
Canal side development: Brindley place - trendy bars - cafes - restaurants
The National Indoor Arena (NIA)
Opened in 1991 by Linford Christie.
Multi purpose arena which stages a wide range of
indoor sport as well as concerts, entertainment
spectaculars and business events.
The arena is a centre for international sport, having
staged World Championships in netball, badminton,
powerlifting, archery, climbing and tae-kwondo.
The arena can seat up to a maximum of 13,000
people so is often used for music concerts
featuring popular bands.
The National Indoor Arena (NIA)
New apartments in the city seem to be appearing everywhere!
There are many luxury apartments and penthouses
being built aimed at rich young professionals.
These are proving to be very popular showing that
Birmingham’s redevelopment of the CBD has been
a success. It’s now trendy to live in the city!
People buying apartments to live in the city also
helps bring money to businesses in the CBD and
creates opportunities for new businesses like
food shops and dry cleaners thus creating more
Attracting people back to live in the city - new apartments
If you go to Birmingham you’ll see this slogan everywhere. What do you think the slogan is trying to say about Birmingham?
Practice essay question: For a named city; i) describe and explain the decline of its CBD ii) outline what has been done to attract money, jobs and customers back to the city. (8 marks)