Gloucestershire Constabulary
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Gloucestershire Constabulary

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This is a presentation that I made for my Corporate Reputation module at university. This presentation was to look at the current equality policy at Gloucestershire Constabulary and to enhance it by ...

This is a presentation that I made for my Corporate Reputation module at university. This presentation was to look at the current equality policy at Gloucestershire Constabulary and to enhance it by incorporating CSR (corporate social responsibility) activities.

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Gloucestershire Constabulary Gloucestershire Constabulary Presentation Transcript

  • Gloucestershire ConstabularyCommunications Department
    Racial Equality and Diversity Strategy
    February 2011
  • Communication Strategy
    Strategy title:
    Racial Equality and Diversity Strategy
    Proposed implementation deadline:
    Wednesday 6th April 2011
    Strategy duration:
    5 years (2011 – 2016)
  • The board
    Tony Melville, Chief Constable
    Michael Matthews, Deputy Chief Constable;
    and IvorTwydell, Assistant Chief Constable.
  • Executive Summary
    Raise the reputation GC amongst all stakeholders (contractual and community)
    Build partnerships and relationships with multi-cultural communities
    Raise awareness of racial discrimination to internal and external constituencies
    Enhance the ethnic diversity of employees at GC
    Offer sustainable value to the local economy with recruitment
  • The Public Sector Equality Duty (PSED) comes into effect 6th April 2011:
    Falls under the Equality Act 2010
    Enforced by the Equality and Human Rights Commission
    Promotes equality within the public sector
    age, disability, gender, gender reassignment, pregnancy and maternity, race, religion or belief and sexual orientation
    Background information
  • PSED Objectives
    To tackle racial discrimination
    To promote equal opportunities
    To promote good race relations
    To deliver strict consequences to those who are involved in racial discrimination
  • PSED Objectives (SMART)
  • UK Police Labelled ‘Racist’
    http://www.guardian.co.uk/uk/2010/mar/10/racism-police-stop-search
    Stop and searches:
    • Police forces scrutinised for racial discrimination
    • More stop and searches performed on BME than W civilians
  • UK Police Labelled ‘Racist’
  • UK Police Labelled ‘Racist’
    The Metropolitan Police (2008/2009):
    71 general stops per every 1,000 people
    195 stops per 1,000 Afro-Caribbean people
    78 stops per 1,000 Asian people
    49 stops per 1,000 white people
    120,000 recorded stops were “unnecessary ” stops performed on BMEs
    457% more searches on BME than W
  • Ethnic Diversity Within Gloucestershire Constabulary
    • Total W employees: 2255.23
    • Total BME employees: 54.73
    • Total not specified: 42.3
  • Ethnic Diversity Within Gloucestershire Constabulary
  • Gloucestershire ConstabularyCurrent Equality Policy
    Vision 2010:
    Promotes racial equality and diversity
    Lacks corporate social responsibility (CSR) Activity
  • The Need For CSR
    Cornelissen says that CSR activity involves, “philanthropy, community involvement, and ethical and environmentally friendly business activities”.
    CSR:
    • is beneficial to an organisation
    • creates reputational returns
    • creates better financial performance
    • will raise the reputation of Gloucestershire Constabulary amongst contractual and community stakeholders
    (Cornelissen, J., 2008)
  • Gloucestershire Constabulary’sConstituencies
    (Cornelissen, J., 2008)
  • The Communication Department’s CSR Recommendations
    1. Partnerships with top Gloucestershire BME groups:
    • Partnerships with the top three Gloucestershire-based BME groups
    • Demonstrations (total of 15 hours per year) – urging members to come forward to report racial incidences
    • Recruitment sessions with group members
  • The Communication Department’s CSR Recommendations
    2. Partnership with Gloucester FM, the region’s multi-cultural community radio:
    • Advertise Gloucester FM on all GC collateral
    • GC employees to dedicate 10 hours quarterly for fundraising events for the community radio
    • GC on radio slots broadcasting racism clamp-downs
  • The Communication Department’s CSR Recommendations
    3. Secondary school demonstrations:
    • GC to visit top 20 largest Gloucestershire mixed-race schools
    • 1 hour demonstrations to years 10 & 11, educating about racism
    • The demonstrations will speak about careers in the police force.
  • The Communication Department’s CSR Recommendations
    Summary:
    • Gloucestershire Constabulary to dedicate 75 hours per year to these CSR activities
    • Local media to be notified of activities