Gloucestershire ConstabularyCommunications Department<br />Racial Equality and Diversity Strategy<br />February 2011<br />
Communication Strategy<br />Strategy title: <br />Racial Equality and Diversity Strategy<br />Proposed implementation dead...
The board<br />Tony Melville, Chief Constable<br />Michael Matthews, Deputy Chief Constable;<br />and IvorTwydell, Assista...
Executive Summary<br />Raise the reputation GC amongst all stakeholders (contractual and community)<br />Build partnership...
The Public Sector Equality Duty (PSED) comes into effect 6th April 2011:<br />Falls under the Equality Act 2010<br />Enfor...
PSED Objectives<br />To tackle racial discrimination<br />To promote equal opportunities<br />To promote good race relatio...
PSED Objectives (SMART)<br />
UK Police Labelled ‘Racist’<br />http://www.guardian.co.uk/uk/2010/mar/10/racism-police-stop-search<br />Stop and searches...
 More stop and searches performed on BME than W civilians </li></li></ul><li>UK Police Labelled ‘Racist’<br />
UK Police Labelled ‘Racist’<br />The Metropolitan Police (2008/2009): <br />71 general stops per every 1,000 people<br />1...
Ethnic Diversity Within Gloucestershire Constabulary<br /><ul><li>Total W employees: 2255.23
Total BME employees: 54.73
Total not specified: 42.3</li></li></ul><li>Ethnic Diversity Within Gloucestershire Constabulary<br />
Gloucestershire ConstabularyCurrent Equality Policy<br />Vision 2010:<br />Promotes racial equality and diversity <br />La...
The Need For CSR<br />Cornelissen says that CSR activity involves, “philanthropy, community involvement, and ethical and e...
creates reputational returns
creates better financial performance
will raise the reputation of Gloucestershire Constabulary amongst contractual and community stakeholders</li></ul>(Corneli...
Gloucestershire Constabulary’sConstituencies<br />(Cornelissen,  J., 2008)<br />
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Gloucestershire Constabulary

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This is a presentation that I made for my Corporate Reputation module at university. This presentation was to look at the current equality policy at Gloucestershire Constabulary and to enhance it by incorporating CSR (corporate social responsibility) activities.

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Gloucestershire Constabulary

  1. 1. Gloucestershire ConstabularyCommunications Department<br />Racial Equality and Diversity Strategy<br />February 2011<br />
  2. 2. Communication Strategy<br />Strategy title: <br />Racial Equality and Diversity Strategy<br />Proposed implementation deadline:<br />Wednesday 6th April 2011<br />Strategy duration:<br />5 years (2011 – 2016)<br />
  3. 3. The board<br />Tony Melville, Chief Constable<br />Michael Matthews, Deputy Chief Constable;<br />and IvorTwydell, Assistant Chief Constable.<br />
  4. 4. Executive Summary<br />Raise the reputation GC amongst all stakeholders (contractual and community)<br />Build partnerships and relationships with multi-cultural communities<br />Raise awareness of racial discrimination to internal and external constituencies<br />Enhance the ethnic diversity of employees at GC<br />Offer sustainable value to the local economy with recruitment<br />
  5. 5. The Public Sector Equality Duty (PSED) comes into effect 6th April 2011:<br />Falls under the Equality Act 2010<br />Enforced by the Equality and Human Rights Commission<br />Promotes equality within the public sector<br />age, disability, gender, gender reassignment, pregnancy and maternity, race, religion or belief and sexual orientation<br />Background information<br />
  6. 6. PSED Objectives<br />To tackle racial discrimination<br />To promote equal opportunities<br />To promote good race relations<br />To deliver strict consequences to those who are involved in racial discrimination<br />
  7. 7. PSED Objectives (SMART)<br />
  8. 8. UK Police Labelled ‘Racist’<br />http://www.guardian.co.uk/uk/2010/mar/10/racism-police-stop-search<br />Stop and searches:<br /><ul><li> Police forces scrutinised for racial discrimination
  9. 9. More stop and searches performed on BME than W civilians </li></li></ul><li>UK Police Labelled ‘Racist’<br />
  10. 10. UK Police Labelled ‘Racist’<br />The Metropolitan Police (2008/2009): <br />71 general stops per every 1,000 people<br />195 stops per 1,000 Afro-Caribbean people<br />78 stops per 1,000 Asian people<br />49 stops per 1,000 white people <br />120,000 recorded stops were “unnecessary ” stops performed on BMEs<br />457% more searches on BME than W<br />
  11. 11. Ethnic Diversity Within Gloucestershire Constabulary<br /><ul><li>Total W employees: 2255.23
  12. 12. Total BME employees: 54.73
  13. 13. Total not specified: 42.3</li></li></ul><li>Ethnic Diversity Within Gloucestershire Constabulary<br />
  14. 14. Gloucestershire ConstabularyCurrent Equality Policy<br />Vision 2010:<br />Promotes racial equality and diversity <br />Lacks corporate social responsibility (CSR) Activity<br />
  15. 15. The Need For CSR<br />Cornelissen says that CSR activity involves, “philanthropy, community involvement, and ethical and environmentally friendly business activities”.<br />CSR:<br /><ul><li>is beneficial to an organisation
  16. 16. creates reputational returns
  17. 17. creates better financial performance
  18. 18. will raise the reputation of Gloucestershire Constabulary amongst contractual and community stakeholders</li></ul>(Cornelissen, J., 2008)<br />
  19. 19. Gloucestershire Constabulary’sConstituencies<br />(Cornelissen, J., 2008)<br />
  20. 20. The Communication Department’s CSR Recommendations <br />1. Partnerships with top Gloucestershire BME groups:<br /><ul><li> Partnerships with the top three Gloucestershire-based BME groups
  21. 21. Demonstrations (total of 15 hours per year) – urging members to come forward to report racial incidences
  22. 22. Recruitment sessions with group members</li></li></ul><li>The Communication Department’s CSR Recommendations <br />2. Partnership with Gloucester FM, the region’s multi-cultural community radio:<br /><ul><li> Advertise Gloucester FM on all GC collateral
  23. 23. GC employees to dedicate 10 hours quarterly for fundraising events for the community radio
  24. 24. GC on radio slots broadcasting racism clamp-downs</li></li></ul><li>The Communication Department’s CSR Recommendations <br />3. Secondary school demonstrations:<br /><ul><li>GC to visit top 20 largest Gloucestershire mixed-race schools
  25. 25. 1 hour demonstrations to years 10 & 11, educating about racism
  26. 26. The demonstrations will speak about careers in the police force.</li></li></ul><li>The Communication Department’s CSR Recommendations <br />Summary:<br /><ul><li>Gloucestershire Constabulary to dedicate 75 hours per year to these CSR activities
  27. 27. Local media to be notified of activities</li>
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