Hello Melissa Cooper @mississa Huge Data, Little Screen Assisting mobile users find information quickly using site search on the go.

Design challenge What is out there User research Site Model Hello Agenda

Design challenge

What is out there

User research

Site Model

About me Melissa Cooper @mississa

✔ In site search x SEO x Apps Scope

About Search Scope

Scope Click? Trackball? Gesture? Operating System? Screen size? Javascript? Flash?

Scope Search Information Goal: simplify a complex search Context Broad Audience

Scope Without watering down the experience

Scope Competitor Analysis

Mobile Search Patterns Browse model

Mobile Search Patterns

Mobile Search Patterns

Mobile Search Patterns Keyword and location

Mobile Search Patterns Get the app! Recent redesign

Mobile Search Patterns Advanced input Sorry  

Mobile Search Patterns No music? (no reggae)

Mobile Search Patterns Define your search

Mobile Search Patterns

Harsh reality Mobile search Patterns

Search Insight Good results give users confidence

Search Insight Search entry is key to quality results

Faceted Search Search

Faceted Search Search

Design for possibilities Search Insight

Make options visible Quick entry results Support specific criteria Provide refinement Search feedback Support repeat users Goal Quality results

Make options visible

Quick entry results

Support specific criteria

Provide refinement

Search feedback

Support repeat users

Scenario Context is complex

What is on in my area? What is coming up? What suits my interests? What is on next week? What free? Scenario

Scenario When? Where? How much? How do I get there? What is it about

Scenario Where is <artist> playing? What is on at the powerhouse? Oops, forgot the address… Any reggae coming up? What’s on this weekend?

Scenario Where is <artist> playing? What is on at the powerhouse? Oops, forgot the address… Any reggae coming up? What’s on this weekend? Date Category Location Venue Keyword

Scenario Date 21st Dec Next weekend Date range Location Perth Near me Venue / Address Venue Artist Event type Keyword Music Genre Taste Activity Category

ABC’s The Big Diary goes mobile Mobile Search Patterns

Home Page Featured Events The Big Diary Location Keyword / location Category Date My Diary ABC Mobile nav Default location Content Affordance Simple input & retention Customise Quick-links Popular Quick-links Advanced Options Shortlist

Search Results Search Feedback And Refinement The Big Diary Events in <Location> Events Listings ABC Mobile nav Pagination Clear Search Feedback Allow users to refine Easy to scan listings Skip results <Event Title> <Category> <venue> 03 Oct <Event Title> <Category> <venue> 03 Oct

Event Details Image The Big Diary Event title Add to shortlist Details My Diary / share ABC Mobile nav Events like this one Shortlist Share Map Next result Venue Sub-Cat

The Big Diary Image The Big Diary Event title Add to shortlist Details My Diary / share ABC Mobile nav Events like this one Search Feedback And Refinement The Big Diary Events in <Location> Events Listings ABC Mobile nav Pagination Featured Events The Big Diary Location Keyword / location Category Date My Diary ABC Mobile nav Search Feedback And Refinement The Big Diary Events in <Location> Events Listings ABC Mobile nav Pagination

✔ Make options visible ✔ Quick entry results ✔ Support specific criteria ✔ Provide refinement ✔ Search feedback ✔ Support repeat users Goal Quality results

Resources Thank you Images by: Web pages as graphs by http://www.aharef.info/static/htmlgraph/ South Park avatar powered by http://www.sp-studio.de/ Our direction by T_Bal Reflections of Amsterdam – Alice in Wonderland by AmsterS@m - The Wicked Reflectah Empty sack by NickySmith Karate Class by gdraskoy Red/Yellow by pietroizzo Turn to clear vision by Philipp Klinger Grand Street: Texting by moriza Against the wall by Shanghai Sky Things We Lost Along The Way | 130.365 by Stephan Geyer (4 + 1) by Surukei Mobile sites presented: Ticketmaster USA, http://www.ticketmaster.mobi/ Upcoming, Yahoo, http://m.upcoming.mobile.com Yelp, http://mobile.yelp.com Under the Radar, NZ, http://m.utr.co.nz MSN Your Gigs, http://mobile.yourtime.com.au/gigs Special thanks to… My presentation user group: Adrian Wiggins, Robyn Webster, Katherine Barnsley, Paul Hart, Eleanor Bell, Manuela Davidson, ABC Mobile Core Team and ABC Innovations.

Images by:

Web pages as graphs by http://www.aharef.info/static/htmlgraph/

South Park avatar powered by http://www.sp-studio.de/

Our direction by T_Bal

Reflections of Amsterdam – Alice in Wonderland by AmsterS@m - The Wicked Reflectah

Empty sack by NickySmith

Karate Class by gdraskoy

Red/Yellow by pietroizzo

Turn to clear vision by Philipp Klinger

Grand Street: Texting by moriza

Against the wall by Shanghai Sky

Things We Lost Along The Way | 130.365 by Stephan Geyer

(4 + 1) by Surukei

Mobile sites presented:

Ticketmaster USA, http://www.ticketmaster.mobi/

Upcoming, Yahoo, http://m.upcoming.mobile.com

Yelp, http://mobile.yelp.com

Under the Radar, NZ, http://m.utr.co.nz

MSN Your Gigs, http://mobile.yourtime.com.au/gigs

Special thanks to…

My presentation user group: Adrian Wiggins, Robyn Webster, Katherine Barnsley,

Paul Hart, Eleanor Bell, Manuela Davidson, ABC Mobile Core Team and ABC Innovations.

Questions? Thank you Acknowledgements ABC Innovation, 2ergo, UX Team Fairfax Digital, UTS Melissa Cooper [email_address] @mississa

Acknowledgements

ABC Innovation, 2ergo, UX Team Fairfax Digital, UTS

Melissa Cooper

[email_address]

@mississa