Proactive Crisis Management Through Internal Crowdsourcing


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Internal crowdsourcing is a relatively new way to use the eyes and ears of your employees to avert a crisis or reduce the impact of a crisis. (It does NOT involve social media.) Learn what it is and some strategies for using it in your organization.

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Proactive Crisis Management Through Internal Crowdsourcing

  1. 1. Proactive CrisisManagement ThroughInternal Crowdsourcing
  2. 2. Recognize a potentialcrisis in the early stagesand it can more easily beprevented from escalating.
  3. 3. If a crisis does ensue, earlydetection enables moreeffective mitigation.
  4. 4. Spot the Unpredictable
  5. 5. We would love tohave the ability tospot every potentialcrisis situation...
  6. 6. …but it’s just notpossible from thecomfort ofheadquarters.
  7. 7. To have an effective andworkable crisis managementplan, gather the mostcurrent information possibleat ground-zero.
  8. 8. How can your companybetter detect a brewing crisisin the early stages?
  9. 9. How can it facilitate theefforts of the crisismanagement team to copewith ongoing crises?
  10. 10. How do you get anaccurate, up-to-the-minute view of asituation?
  11. 11. The Power of InternalCrowdsourcing
  12. 12. Internal crowdsourcinguses the eyes and earsof your staff to gathercritical information inreal-time.
  13. 13. People on the scene canprovide valuableintelligence about asmoldering issue andreport new issues thatwould otherwise be missed.
  14. 14. * This is not yourtypical crowdsourcing.It does not involvesocial media.
  15. 15. Internal crowdsourcinginvolves a tightlycontrolled internalgroup of peopleinvolved in privatecommunications.
  16. 16. What types of “on-the-ground” information caninternal crowdsourcingmonitor?
  17. 17. • Real-time eyewitness intelligence• Crisis response field reports• Suspicious activity• Safety risks and hazardous situations• After-action assessments• And more…
  18. 18. Situationalawareness andsafety are improved.Reaction time isdecreased.
  19. 19. Have a Direction
  20. 20. You don’t want to just handsomeone a laptop and tellthem to crowdsource someinformation.You need to go in with aplan.
  21. 21. 1. Determine your goals and share them clearly with everyone who will be involved with internal crowdsourcing.
  22. 22. 2. Decide how you will aggregate and utilize the information.
  23. 23. 3. Consider how that information can best be used to direct your crisis management strategy.
  24. 24. A New Type ofCrowdsourcing Tool
  25. 25. A new crisiscommunicationapplication thatmakes internalcrowdsourcingpossible.
  26. 26. True 2-way communicationusing: • Detailed messages • Forms • Checklists • Photos • Location-based services
  27. 27. Push a request forinformation to specificgroups of people, thenreceive detailedresponses.
  28. 28. Crowdsourcing is just one of the manyways EarShot can be used:• Security status checks• Communications with field personnel• Reporting damage and safety issues• Severe weather reports• Remote surveys• And more…
  29. 29. Contact MissionMode to Smarter Emergency Notification and Incident Management
  30. 30. Proactive Crisis Management Through Internal CrowdsourcingText © Copyright 2013, MissionMode Solutions. Images are copyrighted bytheir respective creators through BigStock. MissionMode, the MissionModelogo, and EarShot are trademarks of MissionMode Solutions, Inc.
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