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This white paper is an executive introduction to crisis management—what it is, why it's important, and key principles for success. Senior managers in particular will benefit from this insider's guide.
People, processes and management tools are critical components of a successful crisis response, and effective communication is the foundation. Neglect any of these facets, and a crisis can easily escalate.
Crisis management expert Elizabeth Stevens provides a solid overview of these areas, as well as expert advice.
Table of Contents:
What is Crisis Management?
Communication: the single most important element
Critical communications considerations