0
Best Practices for Emergency
Notification Messages
Sponsored by

Smarter emergency notification,
incident management and mobile
communication applications.

www.missionmode....
It’s not enough to
blast a message to
everyone. It’s crucial
that the message is
understood.
Most emergency
notification systems can
deliver to a wide range
of communication
channels.
SMS
Voice

Email

Mobile Push
Notification
SMS

Each channel has its
own limitations.
Guidelines
for all
channels
Identify your
organization
immediately in
the message.
Restrict the amount
of information to
only what’s essential.
Use simple
language and avoid
complex words.
Immediately
state the reason
for the alert.
Convey the key
information in the
first sentence.
SMS
Use 2-3 short sentences. Cut
#####
out unnecessary language.
You can exceed the 160
#####
character limit, but the alert
will be received as several
individual messages.
If you are asking for a
#####
response through a simple
poll, you may need to exceed
the 160 character limit.
Some notification systems can
#####
send multiple SMS messages
that will be received as a
single, longer message.
When you send a website
#####
address, many tablets and
smartphones will turn it into
a clickable link.
Voice
#####

Keep the
message
under 20-30
seconds in
length, if
possible.
#####

If you are
asking for a
response,
the message
will need to
be longer.
#####

Repeat the
message.
#####

Communicate
the gist of the
message in
the first 10
seconds.
#####

Have a
hotline that
people can
call for more
information.*
* With some
#####
notification
systems,
recipients can
press a
button to be
connected to
the hotline.
#####

Record the
message in
your own
voice.
Email
Use no more than two brief
paragraphs, unless more
detail is necessary.
A shorter message is more
likely to be read and
digested.
If your notification system
supports HTML formatting,
use bold and a font color to
highlight critical information.
If you include a website
address in the message,
include “http://” at the
beginning of the
address.
Mobile Push
Notifications
Keep the message length to
3-4 short sentences.
Maximum message length will
vary, depending on the vendor
who provides the notification
app.
Communicate the gist of
the message in the first
sentence.
For more information,
direct people to a hotline
or website.
#####

Follow these
guidelines and
your alert will be
more successful.
Best Practices for Emergency
Notification Messages
Best Practices for Emergency
Notification Messages
Best Practices for Emergency Notification Messages
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Best Practices for Emergency Notification Messages

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When sending an alert through an emergency notification system, it’s important to have the best possible message for each type of communication channel. This presentation gives you a variety of best practices for each communication channel. Follow these guidelines and your alert will be more successful.

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Transcript of "Best Practices for Emergency Notification Messages"

  1. 1. Best Practices for Emergency Notification Messages
  2. 2. Sponsored by Smarter emergency notification, incident management and mobile communication applications. www.missionmode.com
  3. 3. It’s not enough to blast a message to everyone. It’s crucial that the message is understood.
  4. 4. Most emergency notification systems can deliver to a wide range of communication channels.
  5. 5. SMS Voice Email Mobile Push Notification
  6. 6. SMS Each channel has its own limitations.
  7. 7. Guidelines for all channels
  8. 8. Identify your organization immediately in the message.
  9. 9. Restrict the amount of information to only what’s essential.
  10. 10. Use simple language and avoid complex words.
  11. 11. Immediately state the reason for the alert.
  12. 12. Convey the key information in the first sentence.
  13. 13. SMS
  14. 14. Use 2-3 short sentences. Cut ##### out unnecessary language.
  15. 15. You can exceed the 160 ##### character limit, but the alert will be received as several individual messages.
  16. 16. If you are asking for a ##### response through a simple poll, you may need to exceed the 160 character limit.
  17. 17. Some notification systems can ##### send multiple SMS messages that will be received as a single, longer message.
  18. 18. When you send a website ##### address, many tablets and smartphones will turn it into a clickable link.
  19. 19. Voice
  20. 20. ##### Keep the message under 20-30 seconds in length, if possible.
  21. 21. ##### If you are asking for a response, the message will need to be longer.
  22. 22. ##### Repeat the message.
  23. 23. ##### Communicate the gist of the message in the first 10 seconds.
  24. 24. ##### Have a hotline that people can call for more information.*
  25. 25. * With some ##### notification systems, recipients can press a button to be connected to the hotline.
  26. 26. ##### Record the message in your own voice.
  27. 27. Email
  28. 28. Use no more than two brief paragraphs, unless more detail is necessary.
  29. 29. A shorter message is more likely to be read and digested.
  30. 30. If your notification system supports HTML formatting, use bold and a font color to highlight critical information.
  31. 31. If you include a website address in the message, include “http://” at the beginning of the address.
  32. 32. Mobile Push Notifications
  33. 33. Keep the message length to 3-4 short sentences.
  34. 34. Maximum message length will vary, depending on the vendor who provides the notification app.
  35. 35. Communicate the gist of the message in the first sentence.
  36. 36. For more information, direct people to a hotline or website.
  37. 37. ##### Follow these guidelines and your alert will be more successful.
  38. 38. Best Practices for Emergency Notification Messages
  39. 39. Best Practices for Emergency Notification Messages
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